a strategically-aligned organizational culture is the best enabler of your strategy culture: shared...
TRANSCRIPT
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A Strategically-Aligned Organizational Culture is the best Enabler of your
strategy
Culture: shared values and norms.
•Rules: Formal directives (SOPs).
•Norms: shared standards against which the appropriateness of behavior can be evaluated.
Formal rules, policies, and procedures will hardly result in outstanding customer service, innovation, or quality.
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How norms shape organizational culture:
A monkey-see, monkey-do story
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•None of these monkeys had ever been showered before.
•Many of them had never seen another monkey being hit by the others.
•Yet they didn’t dare to touch the bananas!
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Counterproductive norms
“If you continue like this, you are going to make lots of enemies around here. ”
“We have never done things that way.”
Strategically-aligned norms“I can’t believe you didn’t work harder to find those shoes for her.”
“You can’t treat customers like that!”
Humans use more subtle ways to enforce norms…
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The Three C’s of a Strong Culture:Clear, Consistent, and Comprehensive
Turf battles Commitment and (self) control
Mind your business (it
doesn’t really matter anyway)
Go along to get along (or let’s agree to be mediocre)
Agreement
Inte
nsit
y
low high
low
high
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Cultural Levers
•Recruit and Select for those hard-to-train attributes demanded by your strategy.
•Socialize, orient, and train to enable the attributes.
•Lead and reward to achieve strategic results and create a spiraling effect.
Cultural Levers
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And remember:
If you don’t form a strategically-aligned culture that helps you achieve your strategic objectives,
A culture will be formed anyway!