Title –THE STUDY OF BRAND DEVELOPMENT OF BOOK MY SHOW (BMS) THROUGH SOCIAL MEDIA

BY: SHIKHA NAGAR (13MMM007)

Outline

• INTRODUCTION • COMPANY PROFILE• OBJECTIVE• LITERATURE REVIEW • SCOPE • METHODOLOGY• FINDING• CONCLUSION • RECOMMENDATION

Introduction of the study

• This study focuses on various aspects of formulating a new organizational brand and how utilizing social media is vital to maintain a strong brand in today’s society.

• “Social media has many benefits for a business, including viral potential, cost, and the creation of brand reputation”

• Branding is an important tool, especially for a newly formed organization, that can be developed and used in conjunction with social media to create a specific and successful image for a new organization.

• Through social networking sites, brands can have conversations and interactions with individual followers. This personal interaction can instill and strengthen brand loyalty amongst followers and potential customers.

Company profile

BookMyShow.com is a e-ticketing solutions provider headquartered at Mumbai (India), incepted with a clear focus of providing cutting-edge digital solutions to the entertainment industry. Our B2B and B2C solutions directly impact the bottom line while lending a sharper edge to routine business processes. BookMyShow.com is a preferred destination for movie and non-movie options since we expanded from movies to plays, events and sports.

Objective of the study

To know the popularity of a brand book my show.

To know how influencing the company roll out of its ATL marketing campaign to build the image of the brand book my show.

To know what are the expectation of a customers from the brand book my show

To understand how their online activities influence brand perception

Objective of the study

To understand the effectiveness of the social media for a brand.

To know the brand loyalty

Currently only 10% of the Indian audience buy tickets online on an average. Having seen the great potential for market expansion.

Induce customers buy their entertainment tickets online.

Social media marketing has a rich potential to reach virtually unpredicted traffic within the limited span of time.

Wider audience base on social networking platforms can be use a effectively as mass promotion platforms.

How this study Can benefit your

Brand

literature reviewThe review of literature centers on the existing knowledge and research related to branding an organization, what a brand is, how it is developed and determined to be successful, and maintain a brand through social media.What Makes a Successful Wellness Brand?If brand equity is linked to a brand’s name and value, then a successful brand must be expressed through “a set of five dimension: brand loyalty, perceived quality/leadership, association/differentiation, awareness and market behavior Applied to successful wellness brandsOne Can Maintain a Wellness Brand through Social MediaIt’s an immediate dialogue and a two-way engagement.” Wellness brands can utilize this two-way connection to maintain a relationship with their customers, simultaneously building and maintaining their brand

Book My Show – Fans don’t just “like” us, they LOVE us too!

Book My Show, as a web-based product, needed to be propagated more fully to the internet savvy customers that we had. Having a social media campaign seemed to be the best solution and we hit it head-on.

“The Social Network” has helped us in bridging the gap that the customers had with Book My Show and gave them a personal experience for every problem that they faced. We also decided that our customers got the benefits of being loyal to us and organizing contests to reward them free tickets, merchandise and free previews seemed like the best thing.

We were on Face book as early as August 2007 but it wasn’t until Nov 2010 that we decided that our approach needed a strategic change and we started seriously focusing on our Face book campaigns. 1Nov 2010 – 15th June 2011 marks months during which we ran several campaigns to supplement our new strategy – improving visibility and reaching out to our potential consumers

With Social Media being the buzz word, we realized that many of our customers were present on the various platforms available. Since we are an online ticketing company it only made sense to widen our horizons and explore the territory ourselves.

Research methodology

Project design

Descriptive Explanatory Quantitative research

Sample design Non probability sampling is used………Sample selection is 100 respondent

Research instruments structured Questionnaire is used.

Finding Through this study following points are come out-•Book my show have strong brand position in an e-ticketing market

• Only 30% of respondents know that book my show is online ticket booking for movies, events, sports, theaters etc.

•Book my show have strong brand loyalty

•People couldn’t able to recall the book my show brand tagline.

•People finds book my show name and logo appealing.

•Book my show social media have a great impact on the customers as its involves in high customer engagement and involvement

•Face book is the most popular social network with the 82% active user so this is place where company can promote their brands easily.

Conclusion Social Media has created a powerful platform for consumer engagement. This report tell us how much more power the consumers have in influencing a brand/product perception. Businesses will need to stay at the top to their game and improve the quality of product and services or their consumers will fight back.

The social media space also presents a basket of customer opinions, perceptions and customer feedback, which help to build their brand image in the market. Social media as a form of marketing will present a whole new phase challenges.

It will require businesses to develop their marketing strategy genuine relationship building.

They are increasingly recruiting their fans and followers to spread word-of-mouth recommendation about their products and services and they are tapping into the large youth market.

Recommendation The book my show can use these Ways to Build Trust in their Brand Using Social Media-Attractive and colorful Design of your Website and Social Media Pages Make it entertaining Brand promise

For brand recall and recognition the company needs to look after these things.Great designMemorable logosRecognizibility Current information:Up-to-date appearance

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