A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO TIRUPUR CHAPTER- I 1.1 Introduction AND DESIGN OF THE STUDY

Introduction E-marketing is also referred to as Internet marketing (i-marketing), online marketing or online shopping. Online shopping is defined as the marketing of products and services over the Internet. It is also known as web marketing, digital marketing, and online marketing, Internet advertising or e-marketing. The Internet as a medium has allowed firms and business to make themselves more visible to customers by disseminating information at lower costs and reaching global audiences. Online shopping refers to the use of the Internet and digital media capabilities to help sell your products or services. These digital technologies are a valuable addition to traditional marketing approaches regardless of the size and type of your business. As with conventional marketing, e-marketing is creating a strategy that helps businesses deliver the right messages and product/services to the right audience. It consists of all activities and processes with the purpose of finding, attracting, winning and retaining customers. What has changed is its wider scope and options compared to conventional marketing methods. Online shopping is deemed to be broad in scope, because it not only refers to marketing and promotions over the Internet, but also includes marketing done via e-mail and wireless media. E-marketing also embraces the management of digital customer data and electronic customer relationship management and several other business management functions. Online shopping joins creative and technical aspects of the Internet, including: design, development, advertising and sales. It includes the use of a website in combination with online promotional techniques such as search engine marketing, social medial marketing, interactive online ads, online directories, e-mail marketing, affiliate marketing, viral marketing and so on. The digital technologies used as delivery and communication mediums within the scope of e-marketing include:Internet media such as websites and e-mail. Digital media such as wireless, mobile, cable and satellite.

1.2 OBJECTIVES OF THE STUDY:Primary objective: To study on consumers buying behaviour towards online shopping.Secondary objective: To ascertain the level of satisfaction over the products in online. To identify various factors influencing the buying decision of consumer. To find out the problems faced by the consumers in online shopping. To make the suitable suggestion to overcome the problems.

1.3 SCOPE OF THE STUDY The main scope of the study is to know the online buying behavior of consumers in tirupur. The study is convenience one. This study enables to find out the consumers buying behavior towards online shoppings loyalty, expectation, attitude and perception. The study deals with consumers satisfaction and the websites which influences them the most. It aims to communicate everything about the company to its target audience. Information may over all areas of a business including products and services. It aims to conduct researches about potential and existing customers. It aims to sell products and services on the internet. Today, shopping online has become an ever increasing activity for a majority of consumers creating an even greater need for secure servers. The advancement of technology and easy navigability are the sum of the main factors because of which online shopping has active great height in WWW. This study reveals product quality, mode of payments, types of products, websites preferred by consumers, satisfaction about products, buying patterns, offers and complaints. Findings and suggestion of the survey will help the marketers to formulate marketing strategy in order to satisfy the consumers needs in best way towards online.

1.4 STATEMENT OF THE PROBLEM

In online shopping the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud on the part of the merchant than in a physical store. Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase. Present days youth are attracted by the online shopping to identify various websites to investigation the different kinds of products. Youth are very interested to collect the fashionable products and also clothing. It may cause the risk in purchasing the goods. In depth of this study is to know the online buying behavior in Tirupur city. This study also enables why the consumer prefers the online shopping for the present situation.

1.5 LIMITATIONS OF THE STUDYHowever, the present study is subject to the following limitations. The study is confined to Tirupur town. The results of the study are applicable to this town only. Therefore, it may not be applicable to other area having different socio-economic conditions. The researcher finds it difficult in collecting information because most of the consumers were reluctant to give information and also careless answers. So all the findings and observation made in this study were based on respondents answer. Time constraint is the major limit of this study. Due to time constraint only 200 respondents are taken for this study. The sample size chosen of the study is confined only to a particular area hence this results are reliable only to that place. The study is based on the present purchase behaviour subject to frequent changes because of the changes in technological development and style of living.

1.6 METHODOLOGY Research is the process at systematic and in-depth study or search for any particular topic, subject or area investigation, backed by collection, competition, presentation and interpretation at relevant details or data. It is a careful search or inquiry into any subject matter is useful for further application utilization.

RESEARCH METHODOLOGY Research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods.This is a descriptive research study.

SAMPLE DESIGN A Sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selection items for the sample.SAMPLE SIZEThe size of the sample is 200.SAMPLING TECHNIQUESSimple random sampling method is used to collect the data. SOURCES OF DATA COLLECTION1. Primary Data2. Secondary Data

1. PRIMARY DATAFor this research study data was collected from various consumers in Tirupur. Data collection was carried out using survey method guided by questionnaire as fresh for the first time and thus happens to be original in character. 2. SECONDARY DATASecondary data was collected through1. Books 1. Websites and 1. Other manuals sources

STATISTICAL TECHNIQUES The Primary Data and Secondary Data collected was analyzed with the help of following techniques

1. Simple Percentage Analysis1. Point analysis1. Rank analysis1. Chi-Square Test

1.7 HYPOTHESIS OF THE STUDYThe following null hypothesis has been framed to assess the association between the variable.1. There is no relationship between educational qualification and sources of information about online shopping2. There is no relationship between age of the respondents and the types of products in online shopping3. There is no relationship between buying pattern and the websites preferred in online shopping

1.8 CHAPTER SCHEME

Chapter IIt deals with introduction to the study, objectives, scope, limitations of the study, statement of the problem, research methodology and chapter scheme. Chapter IIIt deals with the review of literature to the study.Chapter III This chapter deals about consumers buying behavior towards online shopping.Chapter IVIt reveals analysis and interpretation. Chapter VIt deals with the findings and suggestions.

Chapter-II

REVIEW OF LITERATURE 1. Online shopping features can be either consumers perceptions of functional and utilitarian dimensions, like ease of use and usefulness, or their perceptions of emotional and hedonic dimensions like enjoyment (Menon and Kahn, 2002; Childers et al., 2001; Mathwick et al., 2001).

2. Online Shopping Behavior - Identifying pre-purchase intentions of consumers is the key to understand why they ultimately do or do not shop from the Web market. One stream of research under online consumer behavior consists of studies that handle the variables influencing these intentions. A compilation of some of the determinants researchers have examined are: transaction security, vendor quality, price considerations, information and service quality, system quality, privacy and security risks, trust, shopping enjoyment, valence of online shopping experience, and perceived product quality.

(Liao and Cheung, 2001; Saeed et al., 2003; Miyazaki and Fernandez, 2001; Chen and Dubinsky, 2003).

3. Gray(2010) a study on the impact of on line shopping Internet marketing is business imperative because the internet is an irrevocable and unstoppable trend. Even if you have a traditionalbrick-and-mortar business, youll lose valuable customers without an online presence. People routinely search for goods and services with their computers in lieu of the yellow pages.

4. Arash mansoorian(2010) A customer perceived E-service quality in on line shopping The advent of the internet and e-commerce has brought a new way of marketing and selling many products. The purpose of this thesis is to gain a better understanding of the e-service quality dimensions that affect the customer perceived e-service quality in online shopping. On the basis of a detailed literature review, a frame of reference was first developed.5. Early e-shoppers were largely bargain hunters, expecting the lowest prices as a reward for their risk taking. Amazon and other early e-businesses used the lure of cheaper prices to attract the shoppers online. Things have now moved on and, according to the Goldfish e-Tail Price Index, online prices rose by 4 percent in the year up to February 2002(Goldfish.com, 2002). (Jayawardhena et al., 2011)6. Frank J (2011) reveals a case study on online shopping. His study reveals through online purchase can easily compare goods from multiple brands; this is where online shopping makes a difference. This comparison of product of different retailers at same time for price and quality is good idea and provides great benefit, which just isnt possible while purchasing with the nearby shops. This helps you to get the best quality as well as reasonable price from the comfort in just a second. This is how online shopping is helping people in making right choices.7. Uncertainties about products and shopping processes, trustworthiness of the online seller, or the convenience and economic utility they wish to derive from electronic shopping determine the costs versus the benefits of this environment for consumers (Teo et al., 2012). Further studies aiming to complete the full set of factors influencing consumers prepurchase intentions are still much awaited.8. Simon Rigby (2013), Head of Direct Channels at Comet, says, Our challenge is to meet the needs of the greatest number of shoppers. By undertaking research on a regular basis, we learn more about our customers shopping needs and styles. This helps us to deliver all the necessary reassurances, product ranges and services.9. The Online Purchasing Process - Many studies frequently mention that there is a vast amount of window shopping taking place online but the number or the rate of surfers who turn into purchasers or regular buyers are very low (Mayer, 2002; Betts, 2001; Oliver, 1999).

10. Consumer Satisfaction and Loyalty in the Online Market - Investing in consumer satisfaction from the online experience and creating brand or site loyalty are critically important for companies that want to have a long run presence on the Web. There are two approaches taken to induce loyalty into consumers in an online context. One approach is to focus on concrete factors. For example, creating a convenient and well-designed online store and offering secure transactions are the keystones of satisfying e-consumers (Szymanski and Hise, 2000). However, all satisfied consumers do not become loyal.

11. Personalization attempts and increasing the social value of online experiences are very important to make consumers build strong brand relationships in the cyber world. Although Nunes and Kambil (2001) argue the opposite, some studies find that personalized Web sites and customer communities are highly influential on the consumer brand relationship especially for experienced Internet consumers (Thorbjornsen, 2002). Besides, businesses that can create trust and increase the perceived value of online shopping can turn their satisfied consumers into loyal ones in the e-marketing environment, too (Anderson and Srinivasan, 2003).

12. The online environment accommodates so many opportunities for creating loyalty that even offline offerings can be effectively facilitated with supporting after sale services provided through the Web (van Riel et al., 2014).

13. According to Kotler (1974); Bitner (1992); Solomon, Suprenent, Czepiel and Gutman (1985), assurance is important to capture confidentiality, shopping security, complaint resolution, problem solving and warranties. In an online shopping environment, consumers are not associated with a physical location while they are only communicating with a machine and not human being (Ekeldo and Sivakumar, 2004). With the inability of consumers to feel and touch the product in an online context because online retailing lacks the tangible features, it makes it difficult to market those products on the internet. (Lindstrom, 2001).: http://www.ukessays.co.uk/essays/marketing/online-shopping.php#ixzz3CdCi56V5

14. E-commerce is the sweet spot but transforming into a real electronic business is the critical and difficult part of all this excitement (Higgins, 1999).

15. Perceived risk is expected to be more distinct in online shopping compared to offline shopping. Perceived risk in online shopping can be reduced in terms of appropriate description the product. To reduce risk, product information and its description should be clearly stated as well as the store policies (Kwon, 2011).

16. Internet marketers must also create trust with online buyers so to lower the buyer's perceived risk. There is an important moderating effect on trust with the relationship between consumers' attitude toward Internet shopping and intention to shop online (Monsuwe, Dellaeart and Ruyter, 2013).http://www.ukessays.co.uk/essays/marketing/online-shopping.php#ixzz3CdDbBVMB17. Online stores are stores that sells product but through a virtual medium; offline shopping is also known as bricks and mortar that sells product and has a face-to-face communication between the buyer and seller. Bricks and mortar outlets are known as more tangible to the consumers because it has a physical location which is a building that everyone can visit and have all the attached sensory cues (Rajamma, et al., 2007). http://www.ukessays.co.uk/essays/marketing/online-shopping.php#ixzz3CdEs8Olc

18. Accessibility and convenience. The possibility to shop anytime, from anywhere is the most obvious and most commonly cited advantage of online marketing, and was found to be the most important perceived consumer benefit of internet shopping in empirical studies by Jarvenpaa and Todd (1996-1997) and Kangis and Rankin (1996).

19. Ease of use of technology, effectiveness of online search, and user satisfaction are antecedents of the perceived benefits of information search (Kulviwat et al., 2004).

20. Online shopping features can be either consumers perceptions of functional and utilitarian dimensions, like ease of use and usefulness, or their perceptions of emotional and hedonic dimensions like enjoyment (Menon and Kahn, 2002; Childers et al., 2001; Mathwick et al., 2001).

CHAPTER- III

CONSUMERS BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING

3.1 CONSUMERIn theory all business units consider consumer satisfaction, as their objective. Consumer is said to be the King and the businessmen are supposed to serve and satisfy him, but in reality modern days marketing concepts is based on the philosophy of consumer orientation.3.1.1SLOGANThe slogans "the consumer is king" or "the consumer is god" or "the consumer is always right" indicate the importance of consumers to businesses although the last expression is sometimes used ironically.3.1.2Consumers buying behaviorIn order to understand consumers buying behaviour. This consumer behavior starts from ultimate decision of the consumer. This decision involves whether the consumer purchase the product or services and form whom to buy it has always been invested finally in the hands of the consumer. Consumer behaviour is defined as activities people undertake when obtaining consumer and disposing of product and services. -james F.Engels, Roger D. Blackwell and Raulw miniard consumer behaviour, 8th Edition.The consumers buying behaviour is influenced by cultural, social, personal and psychological factors.

3.1.3 Consumers buying behaviour towards online shopping E-marketing is also referred to as Internet marketing (i-marketing), online marketing or online shopping or web-marketing. Online shopping, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales and purchases leads from Web sites or emails. Online shopping and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The outcomes of the study suggest that assessment of consumer buying behaviour can contribute to a better understanding of consumers buying behaviour in respect of online shopping. 3.2 Online shopping Online shopping is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks. The art of online shopping involves finding the right online marketing mix of strategies that appeal to your target market and will actually translate into sales. The science of online shopping is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those online marketing strategies.Online shopping is using the Internet to do one or more of the following: Communicate a company's message about itself, its products, or its services. Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers. Sell goods, services, or advertising space over the Internet.3.2.1 Specialized Areas of online shopping: Online shopping can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.3.2.2 Benefits of online shopping: CostThe low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. MeasurabilityOnline advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response, how a visitor reached their advertisement, whether the advertisement resulted in a sale and whether an ad actually loaded within a visitor's view. This helps online advertisers improve their ad campaigns over time.FormattingAdvertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive. For example, some ads let users input queries or let users follow the advertiser on social media. Online ads can even incorporate games. TargetingPublishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences. Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.CoverageOnline advertising can reach nearly every global market, and online advertising influences offline sales. SpeedOnce ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher's publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.3.2.3 Major products available for online shopping are; Books Clothing & fashion Accessories Jewellery & Watches Health &Beauty Foods &Drink Consumer Electronics etc.3.2.4 Retail goods Retail goods include media - books, DVDs, music CDs, software, videotapes, and software - apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewellery and watches, lawn and garden items, musical instruments, sporting goods, tools, and toys & games.3.3 List of some Online Shopping Websites

Online Shopping Sites

3.3.1 Yahoo!

Yahoo! Inc. is an American multinational Internet corporation headquartered in Sunnyvale, California. It is globally known for its Web portal, search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and its social media website. It is one of the most popular sites in the United States. Websites www.yahooo.com www.yahoo.shopping.comLogos

Logo used from 19952013 Yahoo! is one of the Internet's leading search engines. It is also the largest Web portal, providing links to thousands of other websites. These links include sites from the Yahoo! Directory as well as news stories that are updated several times a day. The word yahoo can be used in English in the same way you mention, that is, as a cheer. In fact, some commercials for the company Yahoo! actually ends with someone yelling/singing "Yahooooo!Besides being a portal and search engine, Yahoo! offers several other services as well. Some of these services include: Yahoo! Finance - stock quotes and financial information Yahoo! Shopping - online retail and price comparison services Yahoo! Games - online games playable over the Internet Yahoo! Groups - organized discussions among Internet users Yahoo! Travel - travel information and booking services Yahoo! Maps - maps and directions Yahoo! Messenger - instant messaging Yahoo! Mail - free Web-based e-mail

3.3.2 GOOGLE:

Google Inc.

Websitewww.google.com & www.google.shopping.com

Google-search for information about (someone or something) on the Internet using the search engine Google: The transitive verb to Google (also spelled Google) means using the Google search engine to obtain information on something or somebody on the World Wide Web. However, in many dictionaries the verb refers to using any web search engine, such as Yahoo! Google was chosen for its resemblance to the word googol -- a number consisting of a numeral one followed by a hundred zeroes -- as a reference to the vast amount of information in the world. Google's self-stated mission: "to organize the world's information and make it universally accessible and useful."Google's headquarters are in Mountainview, California.

3.3.3 eBay eBay Inc., (stylized as ebay), is an American multinational Internet consumer-to-consumer corporation, headquartered in San Jose, California. It was founded by Pierre Omidyar in 1995, and it became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. LogoIn September 2012, eBay introduced a new logo set in Universe. The logo was introduced to the main website on October 10, 2012. 19952012 2012present 1. EBay Online Shopping EBays online shopping by millions of people has made them the largest and most successful auction spot on the Internet. Also it will account for 28% of tickets, 26% of travel and 20% of book purchases. EBay online shopping auctions are attracting people because of lower prices and the large selection of products and services. It is easier than going out to yard sales; live auctions and you can shop in your pajamas if you like. A complete retail store at your fingertips. 2.participation in the eBay online shopping: To participate in the eBay online shopping adventure there are a few things you must do. The first being you must be at least 18 years old and register. Next you must create a user id and password. This is how others will know you when you are dealing with them. You then will receive an e-mail confirmation. This is possibly the most important step since it is the way you will correspond with sellers. EBay online shopping is very easy. You are able to search for specific items that you are looking for. You can just browse through the categories and see if any items are there you would be interested in. What happens when you find an item? If the item has a buy now price. You can purchase it at that price. If it is an auction type format you then are able to place a bid for that item. There also is the option of setting an amount that is the highest you will go to and then the eBay online shopping system will bid for you up to that amount. The bottom line is bid and walks away, dont get caught up in the auction hype and pay too much. You can make your EBay online shopping experience safe and enjoyable by following a couple of guidelines. One of the basic things to watch for is shipping and handling charges these can significantly add to the price you pay. Know who you are buying from. Be sure to check the feedback from other buyers regarding the seller. Make sure the other party has a good rating as a seller and not just a buyer. Read the auction description carefully and request more information by e-mail if necessary. Look for auctions that have no minimum winning bid. Sometimes these minimums are as high as retail prices. Try and bid on auctions that have a return policy in case of damage, misrepresentation, or in some cases turned out just wasnt what you expected. By bidding on auctions that have pictures is a much better way of buying since you can see what you are bidding on. Consider buy it now if available and it is within the range you are willing to pay. Finally make sure your contact information and email information is all up to date to make sure you are able to communicate with the seller. Consider signing up for a free PayPal account to ease the payment process. It is free and secure; also some sellers will only accept PayPal as a payment method. 3.3.4 Rediff.com

Rediff.com India Limited

Websites www.redifff.com

Rediff.com is a news, information, entertainment, and shopping portal. It was founded in 1996 as "Rediff On The NeT" and is headquartered in Mumbai, India with offices in Bengaluru, New Delhi and New York City, USA.

Rediffmail is a web based e-mail service provided by Rediff.com. The service has around 95 million registered usernames. It offers unlimited free storage space. Rediff recently launched an AJAX-based mail interface. Rediffmail also allows users to send and receive mails in many Indian languages on Microsoft Windows. Rediffmail is also available on mobiles through the free mobile application. In October 2010, Rediff.com launched a paid mobile email service named "Rediffmail NG" with support for all mobile phone platforms including Symbian, Java and Android. In addition, it offers synchronisation across users' phone and PC. It offers unlimited storage the POP3, IMAP mail protocols.

3.3.5 Usenet Website www.usenet.com

Usenet is a worldwide distributed Internet discussion system. It was developed from the general purpose UUCP dial-up network architecture. Duke University graduate students Tom Truscott and Jim Ellis conceived the idea in 1979 and it was established in 1980. Usenet is very easy online shopping. The users can convenience for making purchases of the product. Users read and post messages (called articles or posts, and collectively termed news) to one or more categories, known as newsgroups. Usenet is a collection of user-submitted notes or messages on various subjects that are posted to servers on a worldwide network. Each subject collection of posted notes is known as a newsgroup. There are thousands of newsgroups and it is possible for you to form a new one. Most newsgroups are hosted on Internet-connected servers, but they can also be hosted from servers that are not part of the Internet. Most browsers, such as those from Netscape and Microsoft, provide Usenet support and access to any newsgroups that you select. On the Web, Google and other sites provide a subject-oriented directory as well as a search approach to newsgroups and help you register to participate in them. 3.3.6 AmazonWebsite Review of Amazon.in Website www.amazon.in AMAZON.in is a flagship of the largest online retail store; Amazon.com. The parent company is an international e-commerce company that has its operations in many countries and it ships some products from one country to another. It started off as an online bookstore but entered into many other products category very soon. Amazon seller services private limited is the affiliate in India which operates Amazon.in and manages the operations of Amazon.com in India. The vision of company is to create the biggest market place for its customers who can buy anything from this market that too at affordable prices and having total quality guarantee. At the home page itself one can find the most searched items in a product category again making a search very easy for the customers. For example one can find music under different category mentioned like products and services, international music, Indian classical and such.PRODUCT GAMUTThe store is the largest online store present as on date and has a product collection that no one can duplicate. You name the product category and it is present at Amazon.in. Electronics, Books, Computers and accessories Home and Kitchen furnishing Baby products Beauty and health Apparels for men and women Lifestyle products for men and women, Mobiles and Tablets and Music CDs, DVDsUNIQUE SELLING PROPOSITION WITH OFFER There is one very unique feature of the store. It keeps issuing one product under huge discount offer and names it as the deal of the day and also it shows the upcoming deals with in a few hours. If the product is of your use, you can accordingly plan the purchase. There are about a list of 12 products that shows in the upcoming list, on a daily basis.SHIPPING AND RETURN POLICIES The shipment of goods takes about weeks time to reach the required destination. A bare minimum charge of Rs 49 is charged for the goods below worth Rs 500 and it is free for purchase made above the mentioned amount. There are few limited period offers also wherein one can get free delivery for shopping done during that period. For urgent delivery like one or two days one will have to pay Rs 99 and Rs 79, irrespective of the purchase amount. One can return the goods within a time frame of 7 days to 30 days depending upon the good. Amazon.in also providesdeal and offers on laptop, mobile, tab and accessories. If you want to get more discounts on amazon products visitCouponzGuruor can useamazon India couponsand save the money while shopping from amazon.IMPROVEMENT SUGGESTIONSAmazon.in can strive to increase its reach in terms of delivery area so that many people can get access to the market place.3.3.7 some other examples websites prefer for online products

Apparel , Shoes, Accessories and Home Furnishingwww.jabong.comwww.myntra.comwww.yebhi.comwww.pepperfry.comwww.fashionara.comwww.fashionandyou.comwww.Shop.inonit.com (Girls only)www.herstyle.in (Girls only)www.shoppersstop.comwww.teesort.com( Designer T shirts only)www.exprez.in (Designer Tshirts only)www.lenskart.com (eye care)www.watchkart.com (watch store)www.bagskart.com (Bags only)www.inkfruit.com

Floristwww.fngstore.comwww.localflowershop.com www.indiafloristdirect.com

Health and Lifestyle Onlywww.healthkart.comwww.naturalmantra.comSports Goods Siteswww.sports365.inwww.mysportcart.comMultiple Stuffwww.indiaplaza.com www.homeshop18.comwww.tradus.comwww.shopping.indiatimes.comwww.futurebazaar.comwww.ebay.inwww.naaptol.com

Home electronic Furnishingwww.urbanladder.com www.fabfurnish.com www.urbandazzle.comwww.houseproud.inwww.zansaar.comwww.bedbathmore.comwww.furniturestreet.inwww.mabelkart.comJewellery onlywww.jewelsnext.com www.juvalia.inwww.gitanjaligifts.comwww.bluestone.comwww.tanishq.co.inwww.johareez.com

Grocery Storeswww.bigbasket.comwww.towness.co.inwww.zopnow.comwww.bigbazaar.comwww.aaramshop.com www.foodesto.com

Personal Care and Well Beingwww.purplle.comwww.goodlife.com

Mom and Kids Carewww.bundlebaazi.comwww.babyoye.comwww.hushbabies.comwww.allshoolstuff.com( School Stuff)www.1click1call.com ( School and Office Stationary)www.koolskool.in(School Stuff)www.yellowgiraffe.in(Toys only)

Shoes Onlywww.bestylish.com www.metroshoes.netwww.libertyshoesonline.comwww.bata.inwww.fashos.com

BooksOnlywww.bookadda.comwww.landmarkonthenet.comwww.crossword.inwww.uread.com

3.3.8 Advantages of online shopping: Accessibility and convenience The possibility to shop anytime, from anywhere is the most obvious and most commonly cited advantage of online marketing, and was found to be the most important perceived consumer benefit of internet shopping

Global choice Since the boundaries of online marketing are not defined by geography or national borders, consumer will benefit from a wide selection of vendors and products including a wider availability of hard-to-find products Test and trial onlineDigital products can be tested over the internet prior to making purchase decisions, reducing uncertainty.

The real time nature of the mediumThe internet can provide consumers with up-to-the minute information on prices; availability, etc.

Time savingsConsumers may benefit from the shopping process being faster in the market space than in the market place as a result of the rapidity of the search process and the transactions.

Possibilities for comparison shoppingBy allowing consumers to shop in many places and conduct quick comparisons of offerings and prices, Internet market places have the ability to reduce search costs for price and product information.

Privacy The internet has the potential to offer consumers benefits with respect to a partial, or even a total privacy throughout the purchasing process.

Availability of personalized offersConsumers can benefit from IT enabled opportunities for personalized interactions and one-to-one relationships with companies, which allow for products, services and web content to be, customized more easily.

The social nature of purchasing processSince consumers differ in their social disposition, Many customers may find an impersonal purchasing situation desirable for social reasons or simply because they find the verbal contact with a seller time-consuming. Moreover, the lack of physical sellers creates sales setting where there is virtually no pressure to buy.

3.3.9Disadvantages of online shopping: Quality evaluation On the internet, it is more or less impossible to make sure, beyond doubt, that (tangible) products have the desired features (e.g. design, material, color, fit), giving rise to a quality evaluation barriers to online marketing.

Security risks It has been suggested that transaction security (such as the credit Card number being picked up by the third party hackers) is mostly a perceptual problem in online marketing. Lack of trust in virtual sellers The fear of fraud and risk of loss has commonly been cited as a significant barrier to B2C e-commerce, with empirical research findings supporting this assumption. Delivery times In tangible product categories, any home-shopping method involves a delivery time which means that the internet is a disadvantage to physical stores as it fails to meet the customers need for instant gratification.

Lack of personal service While online marketing offers great opportunities for one-to-one marketing, it significantly reduces, or even puts an end to the personal service characterizing traditional commerce.

Lack of enjoyment in shopping Many consumers find the shopping experience-looking, feeling, comparing- in retail stores relaxing and enjoyable. As the feeling of amusement and relaxation is unlikely to be as marked in electronic settings, e-shopping can hardly be seen as a substitute for the leisure experience associated with conventional shopping.

Hard to find what you are looking for The difficulty to locate stores/products/information on the web emerges from limitations of the user, search engines used, or poor site usability.

Time-consuming nature & Poor connection speed As noted online marketing may offer consumers savings in time. There are multiple reasons for this: (i) difficulties in locating websites/products/services (ii) registration procedures required to access services; and (iii) making price comparisons.

Cost of entry: Cost of acquiring a computer etc.

Cost of use: Internet access fees

Limited internet/computer experience: Reluctance/difficulties in operating computers and/or browsing the web.

CHAPTER- IV

ANALYSIS AND INTERPRATIONANALYSIS Analysis means The computation and certain indicates or Measures Along with searching for patterns of relationship that exists among the data group.

Analysis means a critical examination of the assembled and grouped data for studying the characteristics of the object under study and it refers to methodical classification of the data give in the tables.

INTERPRETATIONThe term interpretation means explaining the meaning and significance of the arranged data. It is the study of relationship between the various factors. It is being considered as a basic component of research process because of the following reasons.

Interpretation leads to the establishment of explanatory concepts that can serve as a guide for future research studies, it opens new avenues of intellectual adventure and stimulates the quest for more knowledge.

Researcher can better appreciate only through interpretation what his/her findings are, why they are and not make other to understand the real significance of his/her research findings.Thus the data collected is analyses and interpreted in this chapter. The analysis was done as per the objectives laid down.

TABLE NO 4.1THE AGE GROUP OF THE RESPONDENTS

AgeNumber of respondentsPercentage

Below 20 years 4221

21 to 30 years 8442

31 to 45 years 4824

Above 45 years 2613

Total200100

The above table revealed that 42% of the respondents belonged to the age group of 21 to 30 years, 24% were in the age group of 31 to 45 years, 13% were in the age group of above 45 years and 21% were in the age group of below 20 years.It is concluded that major portion of the respondents were in the age group of 21 to30 years.

TABLE NO 4.2GENDER OF THE RESPONDENTS

GenderNumber of respondentsPercentage

Male6432

female13668

Total200100

The above tables revealed that out of total respondents, 68% of the respondents were female and 32% of the respondents were male.

It is concluded that majority of the respondents were female.

TABLE NO 4.3MARITAL STATUS OF THE RESPONDENTS

Marital statusNumber of respondentsPercentage

Married13869

unmarried6231

Total200100

The above table indicated that 69% of the respondents were married and 31% of the respondents were unmarried. It concluded that majority of the respondents were married.

TABLE NO 4.4EDUCATIONAL QULIFICATION OF THE RESPONDENTS

Educational qualificationNumber of respondentsPercentage

School level4623

UG5829

PG7839

Others189

Total200100

The above table cleared that 39% of the respondents were PG level, 29% of the respondents were UG level, 23% of the respondents were school level education and 9% had other education.

It is concluded that majority of the respondents had educated upto PG level.

TABLE NO4.5OCCUPATIONAL STATUS OF THE RESPONDENTS

Occupational statusNumber of respondentsPercentage

Employee & business5829

Professional5427

Student4623

House wife4221

Total200100

The above tables revealed that occupational status of the respondents family.29% of the respondents were employee & business, 27% of the respondents were professional, 23% of the respondents were student and 21% of the respondents were house wife.

It is inferred that major portion of the respondents were Employee & business.

TABLE NO 4.6 OPINION REGARDING AREA OF RESIDENCE

Area of residentNumber of respondentsPercentage

Rural6030

Urban12060

Semi urban2010

Total200100

From the above table it depicts that 60% of the respondents were urban, 30% of the respondents were rural and 10% of the respondents were semi urban.

It is concluded that majority of the respondents were residence under urban.

TABLE NO 4.7MONTHLY INCOME LEVEL OF THE RESPONDENTS

Monthly incomeNumber of respondentsPercentage

Below Rs.10000 5829

Rs.10001 to 200007437

Rs.20001 to 400004623

Above Rs.400002211

Total200100

The above table presented the monthly income of the respondents families were 37% earned Rs.10001 to 20000, 29% earned Below Rs.10000, 23% earned Rs.20001 to 40000 and 11% earned above Rs.40000.

It is concluded that major portion of the respondents had monthly income between Rs.10001 to 20000.

TABLE NO 4.8HAVING INTERNET CONNECTIONOF THE RESPONDENTS

Internet connectionNumber of respondentsPercentage

Yes16080

No4020

Total200100

The above table cleared that 80% of the respondents were having internet connection in his pc, 20% of the respondents were not having internet connection in his personal computer.

It is concluded that major portion of the respondents had internet connection.

TABLE NO 4.9KNOWLEDGE OF THE ONLINEMARKETING

Knowledge of the online marketingNumber of respondentsPercentage

Yes17889

No2211

Total200100

The above table indicated that 89% of the respondents were having knowledge about online marketing and 11% of the respondents were not having knowledge about online marketing.

It is concluded that majority of the respondents were having knowledge about online marketing.

TABLE NO 4.10USAGE OF INTERNET BY THE RESPONDENTS

Usage of internetNumber of respondentsPercentage

Daily5025

Fore night4020

Weekly7035

monthly4020

Total200100

The above table showed that the usage of internet of the respondents that 35% of the respondents were use internet weekly, 25% % of the respondents were use internet daily, 20 % of the respondents were use internet fore night and 20 % of the respondents were use internet monthly.

It is concluded that majority of the respondents were using the internet weekly.

TABLE NO 4.11SOURCES OF INFORMATION ABOUT ONLINE SHOPPING

Sources of informationNumber of respondentsPercentage

Newspaper4824

Television5829

Friends & relatives4221

internet5226

Total200100

From the table it is identified that 29% of respondents aware through television, 26% of respondents aware through internet, 24% of respondents aware through newspaper and 21% of respondents aware through friends and relatives.

It majority of respondents had awareness through television.

TABLE NO 4.12TYPES OF PRODUCTS

Types of productsNumber of respondentsPercentage

Clothing5427

Electronic goods5829

Jewellery2010

Books2412

Fashionable products &others4422

Total200100

The above table revealed that 29% of respondents were selecting electronic goods, 27% of respondents were selecting clothing, 22% of respondents were selecting fashionable products and others, 12% of respondents were selecting books and 10% of respondents were selecting jewellery.

It is concluded that majority of the respondents were selecting electronic goods.

TABLE NO 4.13 WEBSITES PREFERRED ONLINE SHOPPING

Websites preferred online shoppingNumber of respondentsPercentage

Amazon.com2412

e-bay.com6030

Google.shopping.com4020

Yahoo.shopping.com5025

Usenet.com & rediff.com2613

Total200100

The above table showed that 30% of respondents were preferred the websites e-bay.com, 25% of respondents were preferred the websites yahoo.shopping.com, 20% of respondents were preferred the websites google.shopping.com, 13% of respondents were preferred the websites usenet.com & rediff.com and 12% of respondents were preferred amazon.com.

It is concluded that majority of the respondents were preferred the websites e-bay.com.

TABLE NO 4.14FREQUENCY OF PURCHASESpurchasesNumber of respondentsPercentage

Once annually2412

2-5 purchases annually9246

6-10 purchases annually5226

11-above purchases annually3216

Total200100

The above table indicated that 46% of respondents were purchase the product in online shopping 2 to 5 times p.a, 26% of respondents were purchase the product in online shopping 6 to10 times p.a, 16% of respondents were purchase the product in online shopping 11 and above times p.a, and 12% of respondents were purchase the product in online shopping once in year.

It is concluded that majority of the respondents were purchase the product in online shopping 2 to 5 times p.a.

TABLE NO 4.15AMOUNT SPEND FOR ONLINE SHOPPING

Amount spendNumber of respondentsPercentage

Below Rs.5000 4422

Rs.5000 to 100007035

Rs.10000 to 150005025

Above Rs.150003618

Total200100

It is inferred from the table 35% of respondents were spend amount for online shopping Rs.5000 to 10000, 25% of respondents were spend amount for online shopping Rs.10000 to 15000, 22% of respondents were spend amount for online shopping below Rs.5000, 18% of respondents were spend amount for online shopping above Rs.15000.

It concluded that majority of the respondents were spend amount for online shopping Rs.5000 to 10000.

TABLE NO 4.16 BUYING PATTERNS OF ONLINE SHOPPING

Buying PatternsNumber of respondentsPercentage

Search online but buy & pay at stores5226

Search & buy online but pay in cash on delivery10251

Search, buy & pay online 4623

Total200100

The above table revealed that 51% of respondents buying pattern were Search & buy online but pay in cash on delivery, 26% of respondents buying pattern were Search online but buy & pay at stores, 23% of respondents buying pattern were Search, buy & pay online.Majority of the respondents buying pattern were Search & buy online but pay in cash on delivery.

TABLE NO 4.17OFFERS AVAILED IN ONLINEMARKETING

offersNumber of respondentsPercentage

Yes14673

No5427

Total200100

From the above table it is identified that 73% of respondents were like the offers in online shopping and 27% of respondents were do not like offers in online shopping.

Majority of the respondents were like offers.

TABLE NO 4.18 THE OFFERS THAT RESPONDENTS AVAIL

offersNumber of respondentsPercentage

Price discount8055

Different style & colour required4027

Gifts & prize coupons2618

Total146100

The above table describes that 55% of respondents were like the offer price discount, 27% of respondents were like the offer different style & colour required, 18% of respondents were like the offer gifts & prize coupons.Majority of respondents were like the offer price discount.

TABLE NO 4.19MODE OF PAYMENTS

Mode of paymentsNumber of respondentsPercentage

Credit card5025

Debit card7035

Net banking4020

cash4020

Total200100

The above table revealed that 35% of respondents were paid their payments through debit card, 25% of respondents were paid their payments through credit card, 20% of respondents were paid their payments through net banking and 20% of respondents were paid their payments through cash.

It is concluded that major portion of the respondents were paid their payments through debit card.

TABLE NO 4.20(a)COMPLAINTS IN ONLINE SHOPPING

complaintsNumber of respondentsPercentage

Yes10452

No9648

Total200100

From the above table it cleared that 52% of respondents had complaints towards online shopping and 48% of respondents had no complaints towards online shopping.

TABLE NO 4.20(b)TYPES OF COMPLAINTS ABOUT ONLINE SHOPPING

Types of complaints Number of respondentsPercentage

Cash fraud2221

Not hands on inspect3130

Lack of cost disclosure2625

No customer care1514

Non delivery of products at right time1010

Total104100

The above table showed that 30% of respondents were feels not hands on inspect, 25% of respondents were feels lack of cost disclosure, 21% of respondents were feels cash fraud, 14% of respondents were feels no customer care,10% of respondents were feels non delivery of products at right time.It concluded major portion of the respondents feel in online shopping were not hands on inspect.

TABLE NO 4.21 THE REACTION FOR THE COMPLAINTS

ReactionNumber of respondentsPercentage

Reporting2423

Ignoring5452

Stop buying2625

Total104100

From the table it identified that 52% of respondents reaction were ignoring, 25% of respondents reaction were stop buying, 23% of respondents reaction were reporting.

Majority of respondents reaction were ignoring.

TABLE NO 4.22RECOMMENDATION FOR OTHERS ABOUT ONLINE SHOPPING

Recommend to othersNumber of respondentsPercentage

Yes15276

No4824

Total200100

The above table revealed that 76% of respondents were recommended to others to buy the products through online shopping and 24% of respondents were not recommended to others to buy products through online shopping.

Most of the respondents were recommended to others to buy the products through online shopping.

TABLE NO 4.23OPINION REGARDING ONLINE INFORMATION ABOUT PRODUCTSPOINT ANALYSISOpinion about online informationNumber of respondentsPoint analysis

Excellent65260

Good91273

Average2448

Poor2020

Total200601

Points obtained:Excellent: 200*4=800 Good: 200*3=600 Average: 200*2=400 Poor: 200*1=200The above table shows that total points obtained from the scale is less than the excellent value of 800. Therefore the respondents were given opinion regarding online information about the product is good.

TABLE NO 4.24SATISFACTION LEVEL ABOUT PRODUCT IN ONLINE SHOPPINGPOINT ANALYSISParticularsHighly satisfiedsatisfiedneutraldissatisfiedHighly dis satisfiedTotalPoint analysis

Website navigation3048345632200588

Search efficiency8052203018200866

Ease of planning order8160182516200765

Offers about product3436703822200622

Product demonstration2044504046200552

Total24524019218913410003393

Points obtained: Highly satisfied: 200*5=1000 Satisfied: 200*4=800 Neutral: 200*3=600 Dissatisfied: 200*2=400 Highly dissatisfied: 200*1=200The above table shows that total points obtained from the scale is less than the neutral value of 600. Therefore the respondents were dissatisfied with the website navigation and product demonstration.It is evidence from the above table that out of 200 respondents. The total points obtained from the scale are greater than the neutral value is 600. Therefore the respondents were neutral with the ease of planning order and offers about product.The total point obtained from the scale is less than the highly satisfied value of 1000. Therefore the respondents were satisfied with the search efficiency.

TABLE NO 4.25POINT ANALYSISParticularsHighly satisfiedsatisfiedNeutraldissatisfiedHighly dis satisfiedTotalPoint analysis

Product information3056344832200604

Product availability5240343242200628

Product selection6428502830200668

Product prices4836504026200640

Product quality4056463424200654

Total23421621418215410003194

Points obtained: Highly satisfied: 200*5=1000 Satisfied: 200*4=800 Neutral: 200*3=600 Dissatisfied: 200*2=400 Highly dissatisfied: 200*1=200The above table shows that total points obtained from the scale is less than the satisfied value of 800. Therefore the respondents were neutral with the product information, product availability, product selection, product prices and product quality.

TABLE NO 4.26 THE SATISFACTION LEVEL ON ONLINE PURCHASESatisfaction levelNumber of respondentsPoint analysis

Highly satisfied60180

Satisfied86172

Dis satisfied5454

Total200406

Points obtained: Highly satisfied: 200*3=600 Satisfied: 200*4=400 Dissatisfied: 200*2=200The above table shows that total points obtained from the scale is less than the highly satisfied value of 600. Therefore the respondents were satisfied with the online shopping while compared with shops.

TABLE NO 4.27 RANK THE REASONS FOR INFLUENCING TO CHOOSE ONLINE SHOPPINGFactorsNumber Of respondents Rank

Convenience38II

Wide variety of products35III

Saves time45I

Easy buying procedures26IV

Lower price16VII

Access product information22V

Various mode of payments18VI

The respondents are influenced to choose the online shopping in the following order as first rank is given to Saves time, second rank is given to Convenience, Third rank is given to Wide variety of products, fourth rank is given to Easy buying procedures, fifth rank is given to Access product information, sixth rank is given to Various mode of payments, seventh rank is given to Lower Price.

TABLE NO 4.28 CHI-SQUARE ANALYSISRELATIONSHIP BETWEEN EDUCATIONAL QUALIFICATION AND THE SOURCES OF INFORMATION ABOUT ONLINE SHOPPINGHypothesis: There is no relationship between educational qualification and sources of information about online shopping SOURCES Educational Qualification

NEWSPAPERTELEVISIONFRIENDS & RELATIVESINTERNETTotal

School level1113101246

UG1417121558

PG1923162078

OTHERS454518

TOTAL48584252200

Calculated chi square value: 57.48Table chi-square value at 5% level: 16.91Degrees of freedom: 9 Result: SignificantThe calculated chi square value is higher than the table value at 5% level. So null hypothesis is rejected. Hence there is an association relationship between the educational qualification of respondents and sources of information about online shopping.

TABLE NO 4.29 CHI-SQUARE ANALYSISRELATIONSHIP BETWEEN AGE OF THE RESPONDENTS AND THE TYPESOF PRODUCTS IN ONLINE SHOPPINGHypothesis: There is no relationship between age of the respondents and the types of products in online shopping PRODUCTS AGE

CLOTHINGELECTRONIC GOODSJEWELLERYBOOKSFASHIONABLE GOODS & OTHERS Total

Below 20 years 912471042

21 to 30 years 2525482284

31 to 45 years 1210861248

Above 45 years 81143026

TOTAL5458202444200

Calculated chi square value: 16.71Table chi-square value at 5% level: 21.03Degrees of freedom: 12 Result: Not SignificantThe calculated chi square value is less than the table value at 5% level. So null hypothesis is accepted. Hence there is no association relationship between the age group of respondents and different types of products available in online shopping.

TABLE NO 4.30 CHI-SQUARE ANALYSISRELATIONSHIP BETWEEN BUYING PATTERN AND THE WEBSITES PREFERRED IN ONLINE SHOPPINGHypothesis: There is no relationship between buying pattern and the websites preferred in online shopping PRODUCTS PREFERREDBUYING PATTERN

AMAZON.COME-BAY.COMGOOGLE. SHOPPING .COMYAHOO.SHOPPING.COMUSENET.COM & REDIFF.COMTotal

Search online but buy & pay at stores6161013752

Search & buy online but pay in cash on delivery1131212613102

Search, buy & pay online 713911646

TOTAL2460405026200

Calculated chi square value: 49.55Table chi-square value at 5% level: 15.50Degrees of freedom: 8 Result: SignificantThe calculated chi square value is higher than the table value at 5% level. So null hypothesis is rejected. Hence there is an association relationship between the buying patterns of online shopping and websites preferred by the respondents in online shopping.

CHAPTER VFINDINGS: In this study majority (42%) of respondents age fall under 21 to 30 yrs. Out of 200 respondents (68%) of respondents genders were female. The study reveals that, most of respondents (69%) are married. Majority (39%) of respondents qualification are up to PG college level. Among the total respondents majority (29%) of respondents occupational status were employee and business. Most of the respondents (60%) residences were urban. Among 200 respondents majority (37%) of respondents have monthly income Rs.10001-20000. Majority (80%) of respondents were having internet connection in his PC. 89% of respondents were having the knowledge of online marketing. Majority (35%) of the respondents use the internet weekly. 29% of respondents were come to know the online marketing through television. Most of the respondents (29%) were purchase electronic goods and clothing. Majority of the respondents (30%) had preferred e-bay websites for his shopping. Majority (46%) of the respondents were purchase the product in online shopping 2 to 5 times p.a. In this study majority (35%) of respondents spends Rs 5000 to Rs10000 for online shopping. 51% of the respondents buying pattern were search and buy online but pay in cash on delivery. Majority (73%) of respondents like the offer in online marketing towards product. Among the total respondents majority (55%) of respondents prefer price discount in the offer. 35% of respondents were paid their payments through debit card. Out of 200 respondents majority (52%) of respondents had complaints towards online shopping. In this study majority (30%) of respondents have complaints for not hands on inspect, lack of cost disclosure and also no customer care about the product. Majority (52%) of respondents ignore the complaint and stop buying the product. In this study majority (76%) of respondents were recommended to others to purchase the product through online shopping. In point analysis, the respondents were given opinion regarding online information about the product is Good. In point analysis, the respondents were Dissatisfied with the website navigation and product demonstration. The respondents were Neutral with the ease of planning order and offers about product. The respondents were Satisfied with the search efficiency. In point analysis, the respondents were neutral with the product information, product availability, product selection, product prices and product quality. In point analysis, the respondents were satisfied with the online shopping while compared with shops. In Rank, The respondents are influenced to choose the online shopping in the following order as first rank is given to Saves time, second rank is given to Convenience, Third rank is given to Wide variety of products, fourth rank is given to Easy buying procedures, fifth rank is given to Access product information, sixth rank is given to Various mode of payments, seventh rank is given to Lower Price. In Chi Square Test, there is an association relationship between the educational qualification of respondents and sources of information about online shopping. There is no association relationship between the age group of respondents and different types of products available in online shopping. There is an association relationship between the buying patterns of online shopping and websites preferred by the respondents in online shopping.

SUGGESTION: The awareness of the brand through online shopping advertisement must be increased. Marketers can introduce and reach the product to the consumers must be effective and wants to improve in online shopping. The brand must concentrate on Younger generation to sustain its market position so marketers avoid the fraudulent activities like not disclosure of price, quality, changing different colour and size, cash fraud and non-delivery of goods at right time in online shopping The attractive offers must be introduced to improve the sales in online shopping. The product selection and quality of online shopping must be improved. The price of the online shopping wants to reduce. The online industry must introduce the new style of marketing methods to discover the new customer. Demonstration of the products in online shopping must be improved. Mode of payments must be improved and wants to delivery of goods at right time. Damages of goods on delivery must be avoided. Middle and lower class people comes forward to buy the product through online shopping without any fear about frauds. They want to know the knowledge of online shopping.

CONCLUSION The study reveals that most of the respondents were aware about online shopping. Now-a-days people were considering the life style is a luxurious one so people want to save time, convenience, prestige and easy way of purchase. In recent years online shopping has become popular however it still caters to the all kinds of people. The above analysis reveals to know the consumers buying behaviour towards online shopping in Tirupur city. Most of the people making online purchase with safety and security oriented websites. Some of them feel online marketing is insecure one and also causes cash fraud.

This study enables the marketers to know the need preference of the consumer, which can be implemented by the marketers to improve the products and also the promotional activities in online marketing. The study has been very helpful in developing the researchers knowledge towards the respondents attitude and changing preferences of consumers. The overall satisfaction of online consumers buying behaviour is very good.

A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO TIRUPUR QUESTIONNAIRE1. Name :2. Age group : Below 20 years 21 to 30 years 31 to 45 years above 45 years3. Gender Male Female4. Marital status Married Unmarried 5. Educational qualification School level UG PGothers6. Occupational Status Employee & Business Professional StudentHousewife7. Area of residence Rural Urban Semi urbanccc

8. Monthly Family Income Below Rs.10000 Rs.10001 to 20000 Rs.20001 to 40000 above Rs.400009. Do you have internet connection in your PC Yes Nocc

10. Are you aware of online marketing Yes No cc

11. How often do you use internet Daily Fore night weekly Monthly 12. How do you come to know about online shopping Newspaper Television Friends & Relatives Internet13. Rank the reasons for choosing online shopping Convenience wide variety of products saves time Easy buying procedures lower price access product Information various modes of payments14. Tick the products do you like to purchase Clothing electronic goods jewellery

Books fashionable products & others 15. Which websites do you prefer for online shopping Amazon.com e-bay.com Google. Shopping .com yahoo.shopping.com usenet.com & rediff.com16. How many times do you purchase on online shopping About once annually 2-5 purchases annually6-10 purchases annually 11 above purchases annually17. How much do you spend for making online purchaseLess than Rs. 5000 Rs.5000 to 10000Rs.10000to 15000 above Rs.1500018. Mention your buying patterns of online shoppingSearch online but buy and pay at storesSearch &buy online but pay in cash on deliverySearch, buy and pay online19. State your opinion about the availability of online informations about products and services Excellent Good Average poor

20. Mention your satisfaction level in online shopping on following aspects:S.NoParticulars Highly satisfiedSatisfiedNeutralDissatisfiedHighly Dissatisfied

1Websites navigation

2Search efficiency

3Ease of planning order

4Offers about product

5Product demonstration

21. Mention your satisfaction level about products in online shopping on following aspects:S.NoParticularsHighly satisfiedSatisfiedNeutralDissatisfiedHighly Dissatisfied

1Product information

2Product availability

3Product selection

4Product prices

5Product quality

22. Have you availed any offers in the products through online marketing Yes No23. If yes, state the offers that you availPrice discount different styles and colour required gifts and prize coupons

24. State the mode of payments Credit card debit card net banking cash25. How do you feel about online purchase by comparing with shops Highly satisfied Satisfied Dissatisfied

26. a) Do you face any complaints in online shopping Yes Nob) If yes, specify the complaints faced by you in online marketing Cash fraud not hands on inspect lack of cost disclosure no customer care non delivery of products at right time

27. What is your reaction about your complaints Reporting ignoring stop buying28. Are you recommend others to purchase the products in online marketing Yes No29. Suggestions.

CHART NO 4.1THE AGE OF THE RESPONDENT

0510152025303540AgeBelow 20 yrs21 to 30 yrs31 to 45yrsAbove 45 yrs21422413Percentage

CHART NO 4.2GENDER OF THE RESPONDENTS

CHART NO 4.3MARITAL STATUS OF THE RESPONDENTS

01020304050607080Marital statusMarriedUnmarried

6931

Percentage

CHART NO 4.4EDUCATIONAL QUALIFICATION OF THE RESPONDENT

0510152025303540Educational qualificationSchool levelUGPGothers2329399Percentage

CHART NO 4.5OCCUPATIONAL STATUS OF THE RESPONDENTS

0510152025303540Occupational statusEmployee&businessProfessionalStudenthousewife29272321Percentage

CHART NO 4.6OPINION REGARDING AREA OF RESIDENCE

CHART NO 4.7MONTHLY INCOME LEVEL OF THE RESPONDENTS

0510152025303540Monthly incomeBelow Rs10000Rs 10001 to 20000Rs20001 to 40000Above Rs 4000029372311Percentage

CHART NO 4.8HAVING INTERNET CONNECTION OF THE RESPONDENTS

CHART NO 4.9KNOWLEDGE OF ONLINE MARKETING

CHART NO 4.10OPINION REGARDING USAGE OF INTERNET

0510152025303540Usage of internet DailyFore nightWeeklyMonthly25203520Percentage

CHART NO 4.11SOURCES OF INFORMATION ABOUT ONLINE SHOPPING0510152025303540Sources of informationNewspaperTelevisionFriends&relativesInternet24292126Percentage

CHART NO 4.12TYPES OF PRODUCTS

CHART NO 4.13

WEBSITES PREFERRED ONLINE SHOPPING

CHART NO 4.14 FREQUENCY OF PURCHASE

CHART NO 4.15

AMOUNT SPEND FOR ONLINE SHOPPING

CHART NO 4.16

BUYING PATTERNS OF ONLINE SHOPPING

CHART NO 4.17

THE OFFER AVAILED IN ONLINE MARKETING

CHART NO 4.18

THE OFFERS THAT RESPONDENTS AVAIL

CHART NO 4.19

MODE OF PAYMENTS

CHART NO 4.20(a)

COMPLAINTS IN ONLINE SHOPPING

CHART NO 4.20(b)

TYPES OF COMPLAINTS ABOUT ONLINE SHOPPING

CHART NO 4.21

REACTION FOR THE COMPLAINTS

CHART NO 4.22

RECOMMENDATION OTHERS TO PURCHASE PRODUCTS TOWARDS ONLINE SHOPPING