TABLE OF CONTENTS

1. INTRODUCTION AND RESEARCH DESIGN

1.1. INTRODUCTION In the present era of globalization and development of a world market for traditional and herbal medicine, research & development is needed to promote the production and export of quality products in the form of drugs, food supplements, toiletries and cosmetics. There is an intense competition from other countries in the trade of herbal products. Indias share in the world market is negligible. The revised extra-mural research project has, therefore, been designed to encourage R&D in priority areas so that the research findings lead to validation of claims and acceptability of the AYUSH approach and drugs.

A separate Department of Indian Systems of Medicine and Homeopathy (ISM&H) was set up in 1995 to ensure the optimal development and propagation of AYUSH systems of health care. The Department of ISM&H was re-named as the Department of AYUSH (an acronym for - Ayurveda, Yoga, Naturopathy, Unani, Siddha, Homoeopathy) in November 2003.The Department of AYUSH under Ministry of Health and Family Welfare, promotes and propagates Indian systems of Medicine and Homoeopathy, and is committed to infuse the wisdom of traditional medicine with the methodologies of modern science, scientifically validating the systems and presenting them in the scientific idiom. The Department has, over the years, developed a broad institutional framework to carry out its activities. The National Medicinal Plants Board (NMPB) functions under the Department to coordinate activities relating to conservation, cultivation, marketing, export and policy making for the development of the medicinal plants sector.

There are two statutory regulatory bodies, namely Central Council of Indian Medicine (CCIM) and Central Council of Homoeopathy (CCH) for laying down minimum standards of education, recommending recognition of medical qualifications, registering the practitioners and laying down of ethical codes. Four research councils, for Ayurveda and Siddha (CCRAS), Unani (CCRUM), Yoga and Naturopathy(CCRYN) and Homoeopathy (CCRH) are responsible for the officially. Sponsored research activities. So far, eight National Institutes are existing at national level for teaching, research and clinical practices. For standardisation and testing of drugs, various agencies have been put in plan by the Government of India. Four different Pharmacopoeia Committees are working for preparing official formularies /pharmacopoeias to evolve uniform standards in preparation of drugs of Ayurveda, Siddha, Unani and Homoeopathy and to prescribe working standards for single drugs as well as compound formulations. A Drug Quality Control Cell is working in the Department to deal with the matters pertaining to licensing, regulation and control of drugs and the spurious manufacture of Ayurveda, Unani and Siddha Drugs and other matters.

Two apex laboratories, namely, Pharmaco-poeial laboratory for Indian Medicine (PLIM) and Homoeopathic Pharmacopoeial Laboratory (HPL) are functioning as Standard Setting-Cum-Drug-Testing Laboratories for Indian Medicines and Homoeopathy respectively. Indian Medicines Pharmaceutical Corporation Ltd. (IMPCL), a Public Sector Undertaking, manufactures classical Ayurveda and Unani drugs. The Department also manages the CGHS Ayurveda Hospital at Lodhi Road, New Delhi. Since the creation of a separate Department, there has been a substantial increase in the infrastructural facilities under AYUSH systems in the country. Presently, there are 3360 hospitals (with about 68000 beds),21769 dispensaries, 7.26 lakhs doctors, 485 educational institutions (with admission capacity of about 27000 UG students and 2252 PG students) and 9197 drug-manufacturing units under AYUSH systems. Under NRHM, AYUSH facilities have been co-located with 208 District hospitals, 910 CHCs and 3883 PHCs

1.2. STATEMENT OF THE PROBLEM

Exports and Imports play an important role in a countrys economy and it has its effect on a countrys Balance of Payment position. India has been trading a number of AYUSH products to various countries not only to meet its own domestic demand but also to import/export the scarcely available products. The main rationale behind this study is to get an overview of AYUSH products & its future prospects and also the export potential of AYUSH products from India.

1.3. OBJECTIVES OF THE STUDY

The objective of the research project is:

To study about the working of Department of AYUSH in India. To study the export potential of AYUSH products from India. To Study about the export of ayurvedic products from India.

1.4. PERIOD OF THE STUDYThe processing and analysis of data is taken for the past five years from 2008-2009 to 2012-2013

1.5. METHODOLOGYThe basic knowledge about the workings of AYUSH has to be gathered thorough the secondary data available on the internet and the documents available in the institute library. The quantum of information on this subject matter is enormous and updated. The secondary sources such as internet and news articles cover almost all major players.

Research is a common parlance refers to search for knowledge. It comprises defining and redefining problems, suggested suggestions collection, organising data, making detection and determines whether they fit the formulated hypothesis. Research methodology is a way to systematically solve the research problem. Research is thus an original contribution to existing stock of knowledge for its advancement.

In short, the research for knowledge through objective and systematic method of finding solution to the problem is research. Research methodology is a way to systematically solve the research problem. When we talk of research methodology we not only talk about research method but also consider the logic behind the research method we have used in the context of the research.

THE STUDYThis is exploratory study to analyze export of Ayurvedic products from India and to develop the comprehensive understanding of the factor affecting the export and to develop suggestions to overcome it.

THE SAMPLEThe data of last ten years (2002-03 to 2012-13) based on the present AYUSH products export from India to other countries and its growth as per past years data is selected.

1.5.1 SOURCES OF DATAThe system of collecting data for research projects is known asresearch methodology. The data may be collected for either theoretical or practical research for example management research may be strategically conceptualized along with operational planning methods and change management.Some important factors inresearch methodologyinclude validity of research data, Ethics and the reliability of measures most of your work is finished by the time you finish the analysis of your data. Formulating of research questions along with sampling weather probable or non probable is followed by measurement that includes surveys and scaling. This is followed by research design, which may be either experimental or quasi-experimental. The last two stages are data analysis and finally writing the research paper, which is organized carefully into graphs and tables so that only important relevant data is shown.Types of Research Methods Qualitative Quantitative Mixed Critical and action orientedData collectionData collection depends on the research design (quantitative or qualitative design). Tutors India helps in a survey tool validation and also online and face to face data collection process. We help you to conduct surveys [in person Interviews: Formal to informal; structured to unstructured; focus group discussion, observations, self-administered questionnaire, diaries, citizen report cards, Delphi techniques, expert judgment, online surveys, secondary sources such as journals, newspaper articles, annual reports, government sources such as census, budgets, policies, procedures, etc.Quantitative consulting BenefitsThe preparation of a successful dissertation involves conducting effective research, analyzing data and results presentation all which require a high level of statistical expertise. We at tutors indiaprovide solution from formulating methodology to the results presentation. You can approach statswork with any or all of the following steps: Framing your Research Methodology Study design Sample size calculationand justification Development of questionnaire Statistical techniquesResearch is undertaken within most professions.More than a set of skills, it is a way of thinking: examining critically the various aspects of your professional work.It is a habit of questioning what you do, and a systematic examination of the observed information to find answers with a view to instituting appropriate changes for a more effective professional service. When you say that you are undertaking a research study to find answers to a question, you are implying that the process;1. Is being undertaken within a framework of a set of philosophies ( approaches);2. uses procedures, methods and techniques that have been tested for their validity and reliability;3. Is designed to be unbiased and objective. Philosophies mean approaches e.g. qualitative, quantitative and the academic discipline in which you have been trained. Validity means that correct procedures have been applied to find answers to a question. Reliability refers to the quality of a measurement procedure that provides repeatability and accuracy. Unbiased and objective means that you have taken each step in an unbiased manner and drawn each conclusion to the best of your ability and without introducing your own vested interest. (Bias is a deliberate attempt to either conceal or highlight something).Adherence to the three criteria mentioned above enables the process to be called research.

1.5.2 TOOLS AND TECHNIQUESData Collection

Secondary Source: Those, which have already been collected by someone else and which have already been through, the statistical process and thus are available on internet sites and any other media for that matter. The secondary data will be collected from internet and references from Library.

Data Analysis: The data were analysed through Trend analysis technique using SPSS statistical software for a suitable forecasting model based on export data. Graphs and tables will be used for presentation of the data and findings to make it apparent and understandable

1.6.LIMITATIONS OF THE STUDY

Although utmost care will be taken in making this report a complete information regarding the subject, however changing scenario, changing government policies as well as the limited data available with the sources, moreover the methods used in gathering the data are the factors on which the report depends. These factors affect the report and so limit its scope on matter of the 100% coverage. It is also important to add that in such case the reports of the magazines and above it the latest government policies should be approached.

1.7.CHAPTER SCHEME

The report is divided into five chapters.

1. The first chapter, i.e., is introduction with the concept of the topic, various previously done studies in the related field and objectives of the study, Research Methodology, takes a look how the research was conducted. Mainly it discussed the study and tools.2. In chapter two deals with Review of Literature, 3. The perspective of the selected industry & explanation of the theoretical objectives is chapter three. 4. In the Chapter fourth, analysis of data. 5. Chapter five deals with conclusion, summary and suggestion.

2. REVIEW OF LITERATURE2.1. Export PerformanceDesai (1988) studied Medical Ethics in India. Medical ethics in the Indian context is closely related to indigenous classical and folk traditions. This article traces the history of Indian conceptions of ethics and medicine, with an emphasis on the Hindu tradition. Classical Ayurvedic texts including Carakasamhita and Susrutasamhita provide foundational assumptions about the body, the self, and gunas, which provide the underpinnings for the ethical system. Karma, the notion that every action has consequences, provides a foundation for medical morality. Conception, prolongation of one's blood-line is an important ethical aim of life. Thus a wide range of practices to further conception are acceptable. Abortion is a more complex matter ethically. At the end of life death is viewed in the context of passage to another life. Death is a relief from suffering to be coped with by the thought of an eternal atman or rebirth. Shankar (2001) conducted a survey of drug use patterns in western Nepal. In Nepal, traditional health care providers have an important role to play in the provision of health services. Non-doctor prescribing of allopathic medicines is commonly carried out by compounders, health assistants and other practitioners. Self-treatment in which herbal remedies play a large role is also common. Most of the previous studies have been carried out in the Kathmandu valley. As studies in the Pokhara valley are lacking the present study was carried out. Methods: The study was carried out in Pokhara sub-metropolitan city and the surrounding villages in the month of September 2001 using a semi-structured questionnaire by the health workers of the community medicine department. The pattern of drug use in the preceding 6 month period was noted. Differences in the proportion of patients using self-medication and complementary medicines according to age, place of residence and socioeconomic status of family were analysed by the z test of proportions (p