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ESSENCE—IJERC | Ojha & Sharma (2018) | IX (1): 38—44

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A B S T R A C T

Fit is a primary factor for determining comfort and look in clothing. The main objective of this study is to identify the fitting problems faced by male consumer in traditional Ready-to-Wear garments and to view the preference and satisfaction of male consumers towards Raja-sthani Traditional Ready-to-Wear garments on the basis of various factors. The study was divided in to two age groups 18-35 years and 36-60 years. The traditional Rajasthani gar-ments which are included for the study are the most saleable garments in the market. The consumer survey was conducted to collect the data through questionnaire method. Problems in various garment areas in traditional ready-to-wear garments, consumer preference and sat-isfaction are also been discussed in the study. The result reveals that majority of consumers are most of the times concern about the fitting problems in ready-to-wear garments. Majority of consumers have recommended sizing labels to be as letter coded (S, M, L, XL) and also

suggested improvement in body measurements.

K E Y W O R D S

FIT | Rajasthani Traditional Garments | Ready-to-Wear Garments | Consumer Preference | Satisfac-tion.

C I T A T I O N

Ojha, Sulekha1 and Sharma, Charu (2018): A Study on Fitting Problems in Men’s Traditional Ready to Wear Garments (Upper wear): An Important Mineral for Women . ESSENCE Int. J. Env. Rehab. Conserv. IX (1): 38—44.

https://doi.org/10.31786/09756272.18.9.SP1.158 https://eoi.citefactor.org/10.11208/essence.18.9.SP1.158

Original Research Article

A Study on Fitting Problems in Men’s Traditional Ready to Wear Garments (Upper wear)

Ojha, Sulekha and Sharma, Charu

Department of Fashion and Textile Technology, The IIS University, Jaipur, Rajasthan

Corresponding Author: [email protected]

International Journal for Environmental Rehabilitation and Conservation ISSN: 0975 — 6272

IX (1): 38— 44 www.essence-journal.com

A R T I C L E I N F O

Received: 12 January 2018 | Accepted: 22 April 2018 | Published Online: 15 August 2018

DOI: 10.31786/09756272.18.9.SP1.158

EOI: 10.11208/essence.18.9.SP1.158

Article is an Open Access Publication.

This work is licensed under Attribution-Non Commercial 4.0 International

(https://creativecommons.org/licenses/by/4.0/)

©The Authors (2018). Publishing Rights @ MANU—ICMANU & ESSENCE—IJERC.


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Introduction Fit is an important criteria in apparels because it is directly related to the physical comfort of the wearer as well as the clothed body viewed by the public. Although consumer’s dissatisfaction with fit has a negative impact on purchasing decisions as meeting the needs of every person in terms of fit preference is difficult for apparel companies as ready-to-wear clothes are made for consumers with normatively proportioned bodies and for the mass production. Well-fitted garments are defined as those that are comfortable to wear, allow suffi-cient ease for freedom of movement, conform to present day fashion and are also free of wrinkles, sags or bulges (Madhu, 2002). From the consum-er’s point of view, the ‘Fit’ of the clothing is the most important attribute and how it conforms to the body structure. The desired fit in clothing changes with fashion(Lupo, 1987). Fit and com-fort are the prime features a consumer looks for in clothing. Fit is a specific attribute that depends on the wearer. A garment either fits or does not fit a particular wearer (Ryan, 1966). Men's traditional clothing in India nowadays con-sists of fusion of western and Indian styles such as Sherwani with trousers or dhoti with different styles. Traditional Indian clothing such as the Kurta has been combined with jeans to form part of casual attire. Fashion designers in India have blended several elements of Indian traditional de-signs into conventional western wear to create a unique style of contemporary Indian fashion. The costumes which are taken for the study in the re-search are Kurta, Sherwani and Jackets. Objective The main objectives of the research were: 1. To identify the problems faced by men in tra-

ditional ready-to-wear garments from the age groups of 18-35 years and 35-60 years.

2. To collect information regarding the satisfac-tion of male consumers in regards with men’s traditional ready-to-wear garments.

3. To access the preference of male consumers towards men’s traditional ready-to-wear gar-ments.

Limitation of the study 1. The study is limited to the men’s Rajasthani

Traditional wear which includes only Sherwa-ni, Kurta and Nehru Jackets.

2. The respondents for the study were men in age group between the 18-35 years and 36-60 years.

3. The study was conducted in Jaipur city. Review of Literature Sindicich, (2008) has documented in his research that there are issues with existing men’s business clothing. While women’s clothing is often stud-ied, men’s clothing deserves more attention in scientific research. The high prevalence of dissat-isfaction with business clothing indicates short-comings in the ready-to-wear offerings available to male consumers. The study showed no link between clothing interest level and reporting rate of clothing issues, future studies of fit and sizing issues do not need to take into account the effect of interest on the accuracy of their results. The variables not measured in the study, fit threshold and fit criteria, will be important to quantify for the population in future studies. Laitala, et al. (2011) has conducted the study to find out which consumer groups are the most dis-satisfied with today’s sizing systems and which consumers are these. The study concluded three things: the manufacturers must label the sizes cor-rectly, the consumers must understand and trust the size labeling, and the clothes must fit the con-sumers’ bodies. Less than 1% of the respondents could always use the same size. Consumers tend to blame themselves when the clothes do not fit their bodies, while their study has pointed out that the industry is to blame, as they do not produce clothing for all customers. Methodology Locale of the study: The study was conducted within the Jaipur city with the method of random sampling in area sampling. The city was divided into four parts East, West, North and South. Sample size: The total sample size of the re-spondents was taken as 200. 50 consumers from the each part of the city were taken for the study as respondents in which 25 consumers of age group 18-35 years and 25 consumers of age group of 36-60 years were participated. Sample selection: The research was done by selection of Multi-stage sampling method in which consumer survey was conducted with ran-dom sampling in area sampling. Data Collection: Both the pr imary and second-ary data collection methods were considered. The


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primary data was collected through a question-naire designed exclusively for the study. The sec-ondary data was collected through journals, arti-cles, and internet. Analysis of Data and Interpretation: After the collection of the desirable data through question-naire, the data was be analyzed and the final result was evaluated through the transferring the data to the excel sheet. Then the data was evaluated by putting the desirable and suitable tests. Results and Discussion

Graph 4.1: Consumer concern about the fit of traditional Ready-to-Wear garments. n=200

Graph 4.2: Fit problems exper ienced by pur-chasing Ready-to-Wear traditional clothing. n=200

Graph 4.3: Fit of traditional Ready-to-Wear garments N=200

Graph 4.4: Reasons for prefer r ing traditional Ready-to-Wear garments N=200

Graph 4.5: Effectiveness of sizing system with Letter coded Labels (S, M, L, XL) N=200

Graph 4.6: Effectiveness of sizing system with Num-ber coded Labels (32, 34, 36, 38 , 40)N=20


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Graph 4.7 (a, b, c, d, e, f): Problems faced in various areas by consumers with the fitting of upper ready-to-wear traditional garments (Sherwani) N=200

Graph 4.7(a)

Graph 4.7 (b)

Graph 4.7 (c)

Graph 4.7 (d)

Graph 4.7 (e)

Graph 4.7 (f)

Graph 4.8 (a)

Graph 4.8(b)


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Graph 4.8 (c)

Graph 4.8 (d)

Graph 4.8 (e)

Graph 4.9 (a)

Graph 4.9 (b)

Graph 4.9 (c)

Graph 4.8 (f)

Graph 4.8 (a, b, c, d, e, f) : Problems faced in vari-ous areas by consumers with the fitting of upper ready-to-wear traditional garments (Kurta): N=200

Graph 4.9 (d)


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Graph 4.9 (a, b, c, d, e, f): Problems faced in var ious areas by consumers with the fitting of upper ready-to-wear traditional garments (Nehru or Other Jacket): N=200.

Graph 4.10: Consumer satisfaction: N=200

Graph 4.11: Suggestion on improving fit of Ready-to-Wear clothing: N=200

Summary and Conclusion The study was conducted to identify the fitting problems faced by men in traditional ready-to-wear upper garments. The study was divided be-tween two age groups of 18-35 years and 35-60 years. The study reveals that the male consumers are concerned about the fit most of the times in traditional ready-to-wear garments of both the age groups and they both have mostly experienced fit problems with purchase of their garments. The majority of male consumers of age group of 18-35 years described fit of ready-to-wear garments as good; whereas majority of consumers of age group of 36-60 years described fit as average. The study also indicates the reasons for choosing ready-to-wear garments. The three major reasons are good fit of the garment, style/latest trend/variety and price by both of the age groups. The consumer from both age groups have shared their thoughts about the present sizing system and rec-ommended changes about sizing labels which they want. The study further reveals that majority of male consumers want sizing labels to be in let-ters as (S) Small, (M) Medium, (L) Large, (XL) Extra Large. The consumers have also suggested improvements in fit by various factors, in which the majority suggested that the body measure-ments should be improved. References LaBat, K. L. and DeLong, M. R. (1990): Body

Cathexis and Satisfaction with fit of Apparel. Clothing & Textiles Research Journal, 8(2).

Anderson, L. J.; Brannon, E. L.; Ulrich, P. V.; Presley, A. B.; Woronka, D.; Grasso, M. and Stevenson, D. (2001): Understanding Fitting Preferences of Female Consumers: Develop-ment an Expert System to Enhance Accurate Sizing Selection. National Textile Center An-nual Report.

McRoberts, L. B. (2005): Petite Women: Fit and Body Shape Analysis. Louisiana State Uni-versity and Agricultural and Mechanical Col-lege.

Sindicich, D. K. (2008): Interest and Needs in Men's Business Clothing. Florida State Uni-versity College of Human Sciences.

Kinley, T. R. (2009): Fit and shopping prefer-ences by clothing benefits sought. Journal of Fashion Marketing and Management, 14(3).

Graph 4.9 (e)

Graph 4.9 (f)


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Chadha, S. (2010): Study of body measures of In-

dian men by conducting country wide field survey and Standardization of size specifica-tions for Trousers. Shodhganga

Nkambule, M. T. (2010): Apparel Sizing and Fit Preferences and Problems of Plus-size Swazi working women. University of Pretoria.

Laitala, K.; Klepp, I. G. and Hauge, B. (2011): Materialized Ideals: Sizes and Beauty. Cul-ture Unbound, 3.

Kim, H. and Damhorst, M. L. (2013): Gauging Concern with Fit and Size of Garments among Young Consumers in Online Shopping. Jour-nal of Textile and Apparel, Technology and Management, 8(3).

Shin, E. (2013): Exploring Consumers' Fit Percep-tions and Satisfaction with Apparel Fit in Gen-eral. Lowa State University.

Faber, M. E. (2013): Men’s Body Area Shape Analysis and Outdoor Performance Clothing Fit Preferences and Issues. Auburn University.

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