A Stylish way to Socialize

Value MaximizersValue Maximizers Age:16-25 Both male and female Family centric and pragmatic Pursue planned consumption Want best value for quality Balanced usage of all functions/features regarded useful Willing to pay for what they want, yet within a defined budget

Target Customer

“I don’t mind technology, but my life is so busy, I can only be bothered if it makes my life easier. Value is important too, if one device can do lots of things that I need, I’ll probably buy it”

Comparison

Image    

Model Nokia C2-03 Champ Deluxe DUOSPrice 4,421/- 3,890/-Network EDGE, Dual SIM Standby EDGE, Dual SIM StandbyBand Dual Quad

Size 102.8x51.2x17 mm                        Slider (3x4 keypad) 103 x 55.3 x 11.4 mm

Display 2.6" QVGA 65K TFT 2.8” QVGA, 262K (Capacitive)MP3 Player Yes YesCamera 2MP 1.3MPMessage Shared 500Phonebook 1000 1000Connectivity BT v2.1 BT v3.0, USB 2.0FM Yes YesMicro SD 32GB 16GBInternal Mem 10MB 30MB

Battery 1020 mAh (up to 5hrs Talktime) 1000mAh (Up to 15 hrs 50 mins)

Other3.5mm jack, Nokia Messaging 3.1, Native Facebook & Twitter Clients, 

Free 2GB SD Card,  

Push Mail Through Activesync, Push IM, Native Facebook & Twitter 

Clients,3.5mm jack, TouchWiz-Lite 2.0,BT Messenger,ChatON,Opera mini,

FREE UNLIMITED Music & Games.

Dual SIMDual SIMSwitching between SIMS lets you

take advantage of the best rates.

Larger coverage area means you’ll

never lose the signal.

Manage your business and personal

life with Dual SIM

Differentiated display setting for

Dual SIM allows you to set different

wallpapers and themes for each

SIM

Sales Point

EleganceEleganceElegant and practical design.

Durable and pleasing texture

Modern and curved look.

Metallic design creates premium value.

Compact portable size is easy to carry

around

Sales Point

New Touch New Touch ExperienceExperience2.8” UX Optimized Experience makes the mobile

experience exciting and enjoyable

User-friendly smart phone like intuitive interface lets

you navigate with ease

TouchWiz Lite has new graphics and the

homepage is expandable up to 7 pages

Optimized QWERTY keypad makes text input easy

Simple menu screen uses 3x3 format and extended

menu

First Touch phone with Hindi Language input &

display.

Sales Point

Expand your Social Expand your Social LifeLifeNative Facebook and Twitter programs offer

seamless connections to social feeds and tweets

ChatOn Multi IM offers phone number-based chatting

on a single platform.

Advanced email application includes simplified email

setup.

Weather widget provides up-to-the-minute updates

Opera Mini offers the finest mobile web browsing

Sales Point

ChatON (Samsung Messenger) - Connect all Samsung mobile devices with ONE messenger. - First messenger to support Hindi language. - Messenger service based on phone number (no ID & PW) - Deliver everything (not only text but age/contact/calendar) - One to MANY Group chat - Buddy interaction management

Rich MultimediaRich Multimedia

1.3MP camera captures memories as they

happenMP3 player offers music enjoyment.3.5mm ear jack accommodates your favorite

earphonesFM Radio lets you tune into audio news and

entertainment around the clock

Sales Point

3 minutes talk

Explain that users don’t have to reboot their phone or physically change SIM cards in order to access 2 SIM cards.

Talk about having Dual SIM offers the freedom of choice for choosing calling plans and service providers,

which results in greater savings and greater coverage area.

Dual SIMDual SIM New Touch ExperienceNew Touch Experience

DesignDesign Easy Social LifeEasy Social Life

Have the customer experience the large touch screen and intuitive TouchWiz interface.

Explain how the QWERTY keypad is optimized for the user’s convenience. Also, mention that

the phone allows Hindi Input

Show how the home screen is expandable up to 7 pages to accommodate more shortcuts.

Point out the modern and curved design as well as the metallic finish that adds a premium look to the mobile.

Have the customer handle the phone to experience its compact and portable size.

Explain how easy it is to keep in touch with friends using the mobile.

Show the native applications for Facebook and Twitter.

Explain how the ChatOn Multi IM system works and introduce its benefits.

Show how easy email is to set up, and how advanced the functions are.

Marketing Support

Free DownloadsOperator Offer

POSM

Market ActivationTV Campaign

DummiesAccessories

Unlimited FREE GamesUnlimited FREE Music500 Apps

2GB FREE data for the first month

6 Elements

5Week Hi Density17K spotsIndia-Aus Cricket

21 citiesYouth HotspotsRetail MarketsRadio Support

Complete WoD CoverageOnline Campaign

FacebookMass portalsIndia-Aus CricketMTV Roadies

4 premium colour panelsEach sold with 1 screen guard

POSM Elements

Dummy

Leaflet

Table Top Dummy &

Leaflet HolderDangler

Poster

Standee

Insert Unit Box here

Shelf Frame

Accessories

Complimentary accessories in Complimentary accessories in packagepackage

Additional accessoriesAdditional accessories

Battery(1000 mAh)

Travel Adapter(micro USB)

Manual(Quick Guide)

PC data KitData cable CD

Micro SD BT MonoHeadset

BT StereoHeadset

Stereo Headset(4P, FM, Nob-PVC)