a & t business plan

8/10/2019 A & T Business Plan

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A & T Custom PC

Business Plan

OWNERS

Greg Anderson & Stacy Taylor

A & T Custom PCs

Renaissance at Colony Park1000 Highland Colony Parkway

Ridgeland, Mississippi 39157

(601) 519-0901


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Table of Contents

I. Table of Contents .....................................................................................................2

II. Executive Summary................................................................................................3

III. General Company Description..............................................................................4

IV. Products and Services............................................................................................5

V. Marketing Plan & Sale Strategy............................................................................8

VI. Operational Plan.....................................................................................................8

VII.Management and Organization..........................................................................10

VIII.Personal Financial Statement...............................................................................11

IX. Startup Expenses and Capitalization.................................................................16

X. Long Term Goal &Financial Plan.........................................................................17

XI. Appendices............................................................................................................20

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Executive Summary

A & T Custom PCs aims to offer its customers the flexibility of a custom builtcomuter !hile ro"i#ing a frien#ly an# ersonal shoing exerience$ %nlie itscometitors' A & T Custom PCs !ill gi"e each customer a ersonally tailore# comuter

base# on their articular nee#s' so that customers !ill not ha"e to ay for !hat they #on(tnee#$ By carefully analy)ing a customer(s nee#s an# references' A & T Custom PCs canro"i#e a erfect fit base# on the customer(s inten#e# uses' an# the comuter !ill be builtinstantly in the store$ A & T Custom PCs also aims to assist the el#erly an# less informe#comuter shoer to mae their shoing exerience as leasant as ossible$

A & T Custom PCs is a ri"ately hel# cororation run by its o!ners Greg An#erson an#*tacy Taylor$ Greg has +5 years of exerience in comuter buil#ing an# reair' !ith +,years of emloyment as -acson *tate %ni"ersity Comuter Technician$ *tacy Taylor has+. years of comuter exerience' . years !ith /ississii 0alley *tate %ni"ersity an# +,years as the 1T *ecialist at Green!oo# %tilities$ e ha"e also maintaine# a ri"ate

comuter reair ser"ice for t!o years$ e !ill be suorte# in #aily oerations by anassistant managercomuter technician an# a art4time assistant manager' both !ithextensi"e exerience in comuter reair' sales' an# management$

ith technology gro!ing rai#ly an# a large generation still no!ing so little aboutcomuters' there is a strong nee# for ersonal comuter shoing$ ith seciali)e#technology an# grahic an# see# intensi"e PC games an# soft!are' the lac of o!er inshelf bought comuters calls for a more nee#s base# metho# of comuter shoing$ nethat #oesn(t re6uire the consumer to sen# more money than necessary on features he orshe !ill ne"er use$ Because comuters ha"e so many uses' many consumers sen# a lotof energy trying to fin# an affor#able comuter that !ill #o !hat they nee#' an# no more$A & T Custom PCs !ill comete !ell in our maret by ro"i#ing the lea#ing e#ge incomuter technologies' high46uality' reliable machines built by cometent' certifie#technicians' by #eli"ering the highest 6uality in customer suort !hile offering afrien#ly an# leasant atmoshere at cometiti"e rices' as !ell as buil#ing a strongreutation !ith clients through unmatche# ser"ice an# customer satisfaction$

A & T Custom PCs !ill focus on one ma7or shoing center8 9:enaissance *hoingCenter'( !hich is a #ynamic lifestyle comlex' locate# in :i#gelan# uscale Grasslan#area' an# offers a total of ;+,',,, s6uare feet of mixe#4use sace$ The out#oor mall alsoinclu#es a mo"ie theater' hotel' restaurants' an# secon#4floor commercial office sace$ur target customers !ill be a !i#e range of ages' seeing as ho! nearly e"eryone usescomuters$


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#etermine# base# on future cash flo! an# earnings$ e anticiate a net rofit beginningin our secon# year$

*uch a roose# business re6uires a consi#erable amount of in"estment$ Conse6uently'sufficient fun#ing in the form of an *BA loan !oul# be a "ital ste in the startu for this

business$

Company Description

1.1 Goals+$ *ales increasing to almost #ouble first year sales by the en# of =iscal 2,+2$2$ /aintain a high ra! gross margin by the en# of =iscal 2,++$3$ Begin franchise effort by en# of =iscal 2,+3$

1.2 Mission1n this #ay in age' comuters ha"e too many #ifferent uses for consumers to urchase

comuters inten#e# for a general maret$

Technology changes rai#ly' an# so #o the rices$ ften consumers en# u aying toomuch for a comuter either #ue to lac of no!le#ge or lac of otions$ /ost comutersa"ailable off the shelf to#ay ha"e more features than some !oul# e"er use' esecially theel#erly$ ith an all A & T Custom PC store' a erson !ith little or no no!le#ge incomuters can urchase a totally ne! an# reliable comuter ersonally suite# 7ust forthem an# sen# the least amount of money ossible$ This metho# of comuter shoing!oul# offer the a#"antages of a shelf bought comuter' such as !arranties' 6uality' an#reliability$ An# !ith a more ersonal than e"er customer relationshi an# remiumcustomer ser"ice' customers no! they !ill ha"e a reliable suort ser"ice to go to ifthey ha"e a roblems or 6uestions about their ro#uct$ >o more calling a technicalsuort hotline or sen#ing comuters bac to the manufacturer$

A & T Custom PCs is a one4sto sho for "irtually any comuter shoer$ The store#e#icates its efforts an# resources to!ar# ensuring to4notch customer satisfaction !hilemeeting the nee#s an# bu#gets of e"ery shoer' from ol# fols to gamers$

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1.3 Company Summary

A & T Custom PCs !ill be locate# in :i#gelan#' /*$ The store !ill aly ? eyrinciles that !ill #efine the business an# its ser"ices8

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2.2 *ren(s

l#er baby boomers are beginning to buy comuters' esecially for basic functions suchas baning an# emailing$ 1n a##ition' gaming is becoming "ery oular among theyounger generation$

2.3 Strate+ic Opportunities

ff the shelf comuters #o not meet the nee#s for these grous$ Custom PCs !ill taea#"antage of these unmet nee#s !hile re#efining the stan#ar#s of comuter retailing$

*ar+et Mar,et

3.1 *ar+et Mar,et

ur target maret is any otential comuter buyer$ hile our ser"ices may aeal most to

the less informe# shoer an# gaming community' our target maret !ill remain broa#'because e"ery consumer can benefit from a custom comuter$ This inclu#es rofessionalsusing rocessor an# grahic intensi"e soft!are' or anyone that uses any in# ofseciali)e# alication8

@ Grahic #esigners@ 0i#eo e#itors@ 0isual artists@ Architects@ *cientists

F BiologistsF PhysicistsF ChemistsF :esearchers

@ *oft!are e"eloers@ ngineers

3.2 Mar,et -otential

The number of uses for comuters is so "ast' an# because they mae nearly any rocessmore efficient for both businesses an# consumersH' that number !ill continue to gro!$Conse6uently' the nee# for seciali)e# comuters is significant' an# !ill also continue togro!$

3.3 Current -atterns

ith technology in comuters a#"ancing at such a high rate' the comuter retail businessis rosering$ Baby boomers an# el#ers continue to enter into the age of comuting$ Ashar#!are caabilities #e"elo' so #oes soft!are an# games$ Businesses an# cororationsare fin#ing more an# more uses for comuters e"ery #ay$

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3.4 Sensitivities

ach of the follo!ing are sensiti"e factors ertaining to the in#ustry' !hich coul#otentially affect the buying beha"ior of consumers8

@ Technological a#"ances

@ 1ncrease# caabilities an# functionality@ >e! i#eas

Competition

4.1 Main Competitors

+$ Comuter Co4o8F *trengths8 /ature# franchise$ :ecogni)e# comany name$ Personal

customer ser"ice$F eanesses8 Too many hats$ %ncometiti"e rices$

2$ Best Buy8F *trengths8 Con"enience$ Cometiti"e rices$ >ame recognition$>ational mareting$=inancial resources$

F eanesses8 *ales staff lacs no!le#ge an# exerience$ 1mersonal$%n#erstaffe#$ Poor customer ser"ice$

3$ 1nternet :etailers8F *trengths8 Cometiti"e rices$ Con"enience$F eanesses8 Lac of ersonal ser"ice$ Pro#uct intangibility$ Little or no

technical suort$1ncon"enient to return or reair$ Cost an# incon"enience of shiing$

4.2 -otential #uture Competitors

@ Coycats@ >ational retailers otentially offering customi)ation ser"ices$

4.3 Entry &arriers

@ Attracting 6ualifie# an# ersonable emloyees to ro"i#e the best ser"ice@ >ee# for start4u caital@ *aturate# maret@ btaining reliable suliers

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Mar,etin+ -lan Sales Strate+y

.1 /ey Messa+e

JA & T Custom PCs !ill gi"e each customer a ersonally tailore# comuter base# on

their articular nee#s$K

.2 Messa+e Delivery

e !ill #eli"er our message through a combination of a#"ertising' romotional e"ents'an# community in"ol"ement8

+$ )(vertisin+ !ill consist of a combination of rint' ra#io' an# tele"ision$Channeling aroriate me#ia outlets !ill hel to maximi)e exosure to ourtarget customer base$

2$ -romotional Events!e !ill engage in romotional acti"ities !ith the goalof increasing our "isibility an# attracting ne! customers$ 1nitial i#eas of

romotional acti"ities inclu#e hosting all4night gaming tournaments an#sonsoring or articiation in technology exos$3$ Community 'nvolvement!e !ill become members of the Chamber of

Commerce' articiating in its net!oring functions$

.3 Sales Strate+y

The main goal of A &T Custom PCs is to mae the customer feel comfortable shoingfor an# urchasing a custom comuter$ A nee#s4base# analysis can then be ma#e base#on their secifications$ nce the customer no!s !hat they !ant' a lan can be ma#e tofit their bu#get$

Operations -lans

".1 &usiness #acilities

The business !ill be locate# at :enaissance *hoing Center an# !ill leasearoximately 2',,, s6uare feet of retail sace$

".2 -ro(uction -lan

e !ill ha"e a !i#e assortment of comuter arts an# accessories in in"entory in or#er tobuil# a seciali)e# comuter of any number of configurations$ Meeing a large in"entory!ill allo! larger a"ailability of arts an# accessories for shoers' an# !ill allo! thenee#s of the customer to be met by ensuring the a"ailability of the necessary arts tobuil# a seciali)e# comuter in a timely manner$

The aim for A &T Custom PCs is to #isco"er a customer(s nee#s' an# then #eterminethe right comuter for the customer$ The comuter secifications an# #etaile# ricesummary is then ut on aer an# exlaine# for the customer' !ho !ill then be able toa#7ust secifications an# #etails of the urchase accor#ing to their bu#get$ nce thecustomer #eci#es on the right configuration' a technician !ill buil# the comuter

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instantly' in the store$ Buil#ing the comuter' installing soft!are' an# testing shoul# taearoun# an hour' so the customer may choose to en7oy Laesi#e 0illage(s many shos'restaurants' cafN(s' or ice4creameries !hile they !ait$ Accessories !ill also be sol# in thestore inclu#ing monitors to mae A &T Custom PCs a source for a broa# range ofcomuter shoers$

".3 0or,%orce -lan

ur staff !ill consist of the !ner/anager' an Assistant /anagerTechnician' an# aart4time Assistant /anager$

uties an# :esonsibilities of mloyees8

+$ OwnerMana+er8 :un an# manage the business an# facility !hile assistingcustomers$

2$ )ssistant Mana+er*echnician8 Buil#ing custom or#ere# comuters an#

assisting the manager !ith "arious tass$3$ -arttime )ssistant Mana+er8 hen all emloyees are resent' the art4timeassistant manager !ill be resonsible for heling the manager maintain the storean# assist customers' or other "arious tass$ 1n the absence of a technician' theart4time assistant manager !ill be solely resonsible for co"ering theresonsibilities of the manager !hile the manager co"ers the resonsibilities ofthe technician$ The art4time assistant manager !ill also un#ertae the sameresonsibilities in the absence of the manager$

mloyees !ill be cross4traine# in or#er to be !ell reare# an# able to function in otherareas$

".4 'mpact o% *echnolo+y

Technology !ill not ha"e a significant imact on the oerations of our businessO ho!e"erit !ill ha"e a consi#erable imact on gro!th rosects$

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Mana+ement Or+aniation

$.1 Mana+ement *eam

!ners Greg An#erson an# *tacy Taylor8 The !ners !ill ha"e o"erall fiscal

resonsibility' ensuring that the business is financially soun# an# attains its lanne#goals$@ =ifteen years of exerience in comuter buil#ing an# reair@ Ten years emloyment at -acson *tate %ni"ersity@ Cisco Certifie# >et!or Associate CC>AH@ /inor no!le#ge in business management an# accounting systems@ Ten years of exerience in 1T !ith Green!oo# %tilities@ A Q certifie#@ /icrosoft Certifie# *ystems ngineer /C*H

$.2 ecruitin+

mloyees !ill be sought after base# on the follo!ing criteria8@ 1T Certifie#@ xerience an# Mno!le#ge in Concets an# *ales@ A Q certifie#@ mloyee


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'n5ouse Mana+ement

Gregory An#erson' Presi#entMatrina Berry' /areting /anagerAlexis illiams' Cororate *ecretary' erations irector

Outsi(e Mana+ement Support 6hourlypro7ect 8asis9La## $ *ims' AccountantCPA:aymon# Bans' Cororate AttorneyLa=elton >orman' =inancial an# Business Consultant

-ersonal #inancial Statement

-ersonal #inancial Statement o%:Greg An#erson

as o%:E3,2,+,

)ssets )mount in DollarsCash 4 checingaccounts D .5',,,Cash 4 sa"ingsaccounts

5,',,,

Certificates of#eosit

35',,,

*ecurities 4 stocs bon#s mutual fun#s

+2,',,,

>otes & contractsrecei"able

Life insurance cashsurren#er "alueH

4

Personal roertyautos' 7e!elry' etc$H

I5',,,

:etirement =un#seg$ 1:As' .,+H

25,',,,

:eal estate maret"alueH

+5,',,,

ther assetssecifyH

4

ther assets

secifyH

4*otal )ssets ; $2otes ayable#escribe belo!H

Taxes ayable

4

++


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:eal estatemortgages #escribeH

2'5,,

ther liabilitiessecifyH

4


4

*otal !ia8ilities ; 3$et 0orth D ;?I'5,,

Gregory Anderson +,+2,+,Si+nature: Date:

-ersonal #inance Statement o%:Greg An#erson

Details

1. )SSE*S Details

Notes and Contracts held

=rom hom !ing Bal$ !ingriginal

Amtriginal

ate/onthlyPayment

/aturity ate

ame of *ecurity R of *hares Cost/aret0alue

ate ofAc6uisition

i"ers Portfolio +2',,, D +, D 25 ?2?2,,,

Stock in Privately Held Companies

Comany >ame >o$ of shares D 1n"este#

st$/aret0alue

D4 D 4

Real Estate

+2


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escrition Location

/aret0alue

Amount!ing

riginalCost

Purchaseate

-rime ealitySu8(iv D225',,, D;,',,, D+5,',,, E+E+EEE

2. !')&'!'*'ES Details

Credit Card & Chare Card !ebt

>ame of Car# Cre#itor Amount ue

American xress D23',,,

Caital ne DI',,,

0isa 3',,,

/aster Car# 2',,,

Notes Payable "e#cludin monthly bills$

>ame of Cre#itorAmount!ing

riginalAmount

/onthlyPayment

1nterest:ate

*ecure#by

LienH

%ortae / Real Estate oans Payable

>ame of Cre#itor

Amount

!ing

riginal

Amount

/onthly

Payment

1nterest

:ate

*ecure#by

LienH

=irst >ational Ban D ;,',,, D+5,',,, D 25',,, 5$5,S:ealstate

-ersonal #inancial Statement o%:*tacy Taylor

as o%:E3,2,+,

)ssets )mount in DollarsCash 4 checingaccounts D 25',,,Cash 4 sa"ingsaccounts

2,',,,

Certificates of#eosit

+5',,,

*ecurities 4 stocs bon#s mutual fun#s

;,',,,

>otes & contractsrecei"able

+,',,,

+3


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Life insurance cashsurren#er "alueH

4

Personal roertyautos' 7e!elry' etc$H

.,',,,

:etirement =un#seg$ 1:As' .,+H

?,',,,

:eal estate maret"alueH

?,',,,

ther assetssecifyH

4

ther assetssecifyH

4

*otal )ssets ; 33=otes ayable#escribe belo!H

2',,,

Taxes ayable

4:eal estatemortgages #escribeH

I,,


4


4

*otal !ia8ilities ; 1$et 0orth D 3+2'3,,

Stacy Taylor +,+2,+,Si+nature: Date:

-ersonal #inance Statement o%:*tacy Taylor

Details

1. )SSE*S Details

Notes and Contracts held

=rom hom !ing Bal$ !ingriginal

Amtriginal

ate/onthlyPayment

/aturity ate


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Securities: stocks / bonds / mutual funds

>ame of *ecurity R of *hares Cost/aret0alue

ate ofAc6uisition

uPont +,,, D;, D55 2252,,5

Stock in Privately Held Companies

Comany >ame >o$ of shares D1n"este#

st$/aret0alue

D D

Real Estate

escrition Location

/aret0alue

Amount!ing

riginalCost

Purchaseate

!a,eview Su8(iv D+,,',,, D I5',,, D?,',,, I3,2,,I

2. !')&'!'*'ES Details

Credit Card & Chare Card !ebt

>ame of Car# Cre#itor Amount ue

American xress D +2',,,

isco"er D 2',,,

*ears D+',,,

Notes Payable "e#cludin monthly bills$


riginalAmount

/onthlyPayment

1nterest:ate

*ecure#by

LienH

Trustmar >ational

Ban D ;',,, D+,',,, DI,, I$,,S

:eal

state

%ortae / Real Estate oans Payable


riginalAmount

/onthlyPayment

1nterest:ate

*ecure#by

LienH

Trustmar >ationalBan DI5',,, D?,',,, DI,, 5$,,S

:ealstate

+5


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?.1 #inancial )ssumptions

:e"enue8

@ ill a"erage 2 comuter sales er #ay at DI,, each' increasing to an a"erage of. comuter sales er #ay at DI,, each by 2,++ an# subse6uently selling ana##itional 2 comuters er year$@ ill sell an a"erage of D+,, of accessories er #ay in 2,++' an a"erage of D2,,of accessories in 2,+2' an# an a"erage of D.,, of accessories by 2,+3

Gross /argin8

@ Gross margin !ill a"erage 35S for the sale of comuters an# accessoriesComensation8

@ A full4time manager !ill be ai# D35',,, er year !ith annual raises of 5S@ ne art4time emloyee !ill be ai# D+, er hour !ith annual raises of 5S@ Plans are to a## an a##itional full4time technician by 2,+2

:ent8@ :ent !ill be D25 er s6uare foot !ith an annual .S escalation

%tilities8

@ D25, er month !ith annual a"erage increases of +,S

A#"ertising8@ 1nitial a#"ertising !ill be D3',,, a month #ecreasing to D+',,, er month by2,+2

ther xenses8@ 1nterest@ Payroll Taxes@ *ulies@ /iscellaneous Taxes

!on+term Development

@.1 !on+term Goals

ur rimary goal is to #e"elo an# gro! into a franchise by the en# of 2,+.$ e also aimto become a nationally accre#ite# comany !ith a !i#ely no!n name' be recogni)e# as

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a !ell4manage# business !ith the best customer ser"ice an# satisfaction' an# ultimatelybe a rofitable an# roserous cometitor in the in#ustry$

@.2 -otential >e+ative esults

@ >ot achie"ing anticiate# sales results@ >ot being able to meet consumer nee#s@ >ot being able to comete in the maret

@.3 Strate+y

@ 1nstill into the comany the imortance of high 6uality customer relationshis@ Profit as a business@ /ae lans to exan#@ ffecti"e mareting strategies@ Aealing business aearance name' logo' colors' buil#ing an# interiorH

@ Buil# a strong' ositi"e reutation !ith customers an# the community

#inancials

1=.1 )ccountin+ System

e lan to utili)e uicBoos as our rimary accounting soft!are$ ur in"entoryrecor#s !ill be accounte# for using uicBoos as !ell$

1=.2 #inancial -ro7ections 2,++ 2,+2 2,+3 2,+. 2,+5

:e"enue D25;'E5, DE,,',,, D+'3?,',,, D+'55,';3, D+'?53'2,,

Cost of Goo# *ol# +;I',+I$5, 5?5',,, ?EI',,, E3,',,, EI?'3;I

Gross /argin ?E'E32$5, 3+5',,, .?3',,, ;2,';3, ?I.'?33

xenses

Comensation +I'?+5 2?'5;, 5.'E?? ;3',,, ;I'25,

:ent 2E'+;I 52',,, 5.',?, 5E'?,, ;.'3I?

%tilities +'I5, 3'3,, 3';3, .',,, 5'5,,

A#"ertising 2+',,, +?',,, +2',,, ?',,, 3',,,

ther/isc$ +5',,, .,',,, 5,',,, 5I',,, 5E'I?5

Total xenses ?.'I32 +.+'?;, +I.';E? +E+'?,, +EE'E+3

>et 1ncome D5'2,,$5, D+I3'+.,$,, D3,?'3,2$,, D.2?'?3,$,, D;I.'E2,$,,

#inancial -lan1>C/ *TAT/>T A**%/PT1>*

ear + ro7ecte# units of sales ;?,

+I


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ear 2 ro7ecte# units of sales +3;,

ear 3 ro7ecte# units of sales 2,.,

ear . ro7ecte# units of sales 2I2,

ear 5 ro7ecte# units of sales 3.,,

*elling rice DI,,

=ixe# cost of goo#s sol# 35S of sales

=ixe# oerating exenses D5,',,,

0ariable cost of goo#s sol# 25S

0ariable oerating exense 2,S

1ncome tax rate 25S

ear + ear 2 ear 3 ear . ear 5

*ales D.I;',,, DE52',,, D+'.2?',,, D+'E,.',,, D2'3?,',

Cost of goo#s *ol#

=ixe# cost of goo#s sol# +;;';,, 333'2,, .EE'?,, ;;;'.,, ?33',

0ariable cost of goo#s sol# ++E',,, 23?',,, 35I',,, .I;',,, 5E5',

Total cost of goo#s sol# 2?5';,, 5I+'2,, ?5;'?,, +'+.2'.,, +'.2?',Gross rofits +E,'.,, 3?,'?,, 5I+'2,, I;+';,, E52',

erating exenses

=ixe# oerating exenses 5,',,, 5,',,, 5,',,, 5,',,, 5,',

Comensation +I'?+5 52',,, 5.',?, 5E'?,, ;.'3

0ariable oerating exenses E5'2,, +E,'.,, 2?5';,, 3?,'?,, .I;',

Total oerating exenses +;3',+5 2E2'.,, 3?E';?, .E,';,, 5E,'3

erating rofits 2I'3?5 ??'.,, +?+'52, 2I+',,, 3;+';

1nterest exense .',,, ?',,, +2',,, +;',,, 2,',

Profits before taxes 23'3?5 ?,'.,, +;E'52, 255',,, 3.+';

Taxes 5'?.; 2,'+,, .2'3?, ;3'I5, ?5'.>et rofit D+I'53E D;,'3,, D+2I'+., D+E+'25, D25;'2

+?


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BALA>C **

ear + ro7ecte# sales D.I;',,,

ear 2 ro7ecte# sales DE52',,,

ear 3 ro7ecte# sales D+'.2?',,,ear . ro7ecte# sales D+'E,.',,,

ear 5 ro7ecte# sales D2'3?,',,,

Cashsales +,S

Accounts recei"ablessales ?S

1n"entorysales 25S

Accounts ayablesales ?S

Accure# exensessales 5S

Cost of e6uiment DI',,,

Buil#ing cost D3?',,,

)ssets ear + ear 2 ear 3 ear . ear 5Cash D.I';,, DE5'2,, D+.2'?,, D+E,'.,, D23?',,,

Accounts recei"ables 3?',?, I;'+;, ++.'2., +52'32, +E,'.,,

1n"entories ++E',,, +2',,, +.',,, +5',,, +I',,,

Total current assets 2,.';?, +?3'3;, 2I+',., 35I'I2, ..5'.,,

Gross fixe# assets .5',,, .5',,, .5',,, .5',,, .5',,,

Accumulate# #ereciation

>et fixe# assets .5',,, .5',,, .5',,, .5',,, .5',,,

*otal assets D2.E';?, D22?'3;, D3+;',., D.,2'I2, D.E,'.,,

De8t an( EAuity

Accounts ayable 3',,, +';,, +'?,, .',,, ;'5,,

Accrue# xenses +'2,, .I';,, I+'.,, E5'2,, ++E',,,

*hort4term line of cre#it I5'E.+ .+'I?, 5?'5+; 5E'EE? I+'32+

Total current liabilities ?,'+.+ E,'E?, +3+'I+; +5E'+E? +E;'?2+

/ortgage 2',,, 2',?, 2'+?. 2'2I2 2'3;3

*otal (e8t ?2'+.+ E3',;, +33'E,, +;+'.I, +EE'+?.

EAuity

Common stoc +5,',,, I5',,, 55',,, 5,',,, 35',,,

:etaine# earning +I'53E ;,'3,, +2I'+., +E+'25, 25;'2+I

Total e6uity +;I'53E +35'3,, +?2'+., 2.+'25, 2E+'2+I*otal (e8t an(eAuity D2.E';?, D22?'3;, D3+;',., D.,2'I2, D.E,'.,,

Current ratio 2$55S 2$,2S 2$,;S 2$25S 2$2;S

ebt ratio 32$E,S .,$I5S .2$3IS .,$,ES .,$;2S

+E


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)lexis ). 0illiams

E3+ /onroe r$ > *uite A+,2 R.3;Atlanta' GA 3,3,?4+IE5/obile8 Q+ ;I? ;;5 I?2;

Personal email8 aa!illiamsUitt$e#uA"ailable online8htt8!!!$itt$e#uVaa!illiamsaa!res$#oc

elevant ExperienceDirector of Business Operations

5ome)way.com< )ustin< *B 44 Vacation rentals internet classifieds:eorting to the Presi#ent of the comany as art of the initial management team forming a ne! firm thatachie"e# maret lea#er osition through ac6uisition of lea#ing bran#s8 Cyber:entals$com'Great:entals$com' A+0acations$com' :ent+,+$com' =e!o4iret$#e' an#


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Cox Enterprises and subsidiaries

Vice President, Business Solutions !"#$ % &"#!')uto*ra(er.com< )tlanta< G) 44(uto)oti*e internet classifieds

erational resonsibility for all internal business alications an# enterrise4!i#e C:/imlementation$

efine imlementation strategy an# #irect imlementation teams for a ne! C:/ infrastructure to

suort re"enue gro!th from D+,,/ to D5,,/$ %nifie# latform to suort all customer segments'relace ma7or internal legacy alications' an# streamline oerational business rocesses$

o C:/ mo#ules8 *ales =orce Automation 4 .,, users' Contact Center 4 +?, users' orflo!

/anagement 4 ?, users' an# Camaign /anagement$o As of 5,3' first hase of a 3 year D?/ lan successfully imlemente#$

o Lea# #efinition of a comrehensi"e architectural roa#ma to integrate C:/ system !ith

!ebsite an# bac office systems$o Create# business4unit #ri"en rocess to select C:/ soft!are "en#or' !ith $ihany being

the finalist$

irect all business soft!are initiati"es racle' Lotus >otes' Great PlainsH$

Vice President, +echnolog and Operations -#".. % !"#$')uto*ra(er.com< )tlanta< G)44(uto)oti*e internet classifieds

:esonsible for the technology oerations an# strategy for the !eb sites' infrastructure an# internalbusiness systems$

irect the acti"ities of multile grous' inclu#ing atabase *ystems' uality Assurance' %nix

*ystems' nterrise erations Center' *ecurity an# >et!ors' in#o!s *ystems' Business1ntelligence' Business Alications' an# in#o!s *uort !ith 5,Q full4time emloyees an# u to+, contractors reorting into the #eartment$

Bu#getary resonsibility for oerating an# caital exense totaling o"er D+,/ er year$ >egotiate

an# manage multile millionQ #ollar strategic "en#or relationshis$ Architect ma7or infrastructure systems' such as multile high4"olume relicate# #atabases an# high

a"ailability for mission critical systems$

:esonsible for architecting an# maintaining a national net!or infrastructure that co"ere# ; offices

an# 3 #ata centers across the %$*$

irect 2.xI !ebsite oerations that suort the rimary consumer !ebsite' #uring 3,2 sustaine#

I$;/ age "ie!s er #ay #uring ea loa#$ >umber of *unin#o!s ser"ers totals o"er 3,,$

Mey accomlishments8

:e#esigne# an# #eloye# !ithin 2 months the ne! AutoTra#er$com !eb architecture to han#le a

;,,S ercent gro!th in traffic for a *uer Bo!l a#"ertisement$ >e! architecture suorte# a multi4#atacenter en"ironment !ith no single oints of failure$

1mlemente# ne! !eb site rocesses an# roce#ures to manage system changes an# failures$ At

beginning of tenure' !eb site !as unable to remain oerational for more than t!o hours !ithoutsubstantial technical inter"ention$ :e#uce# error rates un#er ea loa# from 3,S to un#er ,$5S$

General /anager of an ac6uire# business unit !ith P&L resonsibility of D3/year re"enue !hile

integrating into AutoTra#er$com$ Mey areas merge# into the comany8 Customer *er"ice'Technology' *ales' an# Accounting$

Part of management team that gre! re"enues from D5/year to D+2,/year an# achie"e#

rofitability one 6uarter ahea# of sche#ule$

2+


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Manager of Sste)s and Databases -$"./ % 0".. % contract, 0".. % -#".. 1 per)anent'Cox Enterprises< 'nc. C'S Strate+ic *echnolo+y< )tlanta< G).44 2--B Holding Co)panirect %nix an# racle staff to suort technology infrastructure$

:esonsible for the establishment of olicies an# roce#ures in #atabase an# system management'

security' maintenance' #atabase an# system configuration' erformance tuning' bacus' an# #isaster

reco"ery roce#ures$ Mey latforms8 racle 0? on *un *.5,,(s !ith /C *ymmetrix #iss$

Technology strategist for Cox #i"isions to align technical infrastructure lans !ith ro7ecte#

oerational nee#s$

Database (rchitect " Product Consultantete, 'n%ormation Systems )cAuire( 8y Oracle< )tlanta< G) Retail Sste)s Soft3are

Data8ase )rchitect @? 12@?

atabase A#ministrator an# engineer in :&$

racle BA systems a#ministration on 1W' in#o!s>TE5' an# /ac* base# rorietary soft!are an#

racle 0I #atabases$

Senior Research (ssociate --".5% 0".&', Research (ssociate /".! % -#".5'niversity o% *ennessee< Computer Science< /noxville< *> 44(cade)ic 3eb research

:esearcher for r$ -ac ongarra$

/anage technical staff$

BA an# systems a#min for an racle 0I #atabase on *un* .$+$.$

e"eloment an# maintenance of a !ebsite


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References

n re6uest' can ro"i#e references from C4le"el executi"es for all ositions$

/atrina Hor(an;+E -acson *treet X :i#gelan#' /* 3E,E2

;,+H 35.42IE+

S,ills:

*trategic Planning Telecom /areting irect /areting Cometiti"e :esonse ffer/anagement eb /areting Pro#uct /anagement Pro#uct e"eloment Public:elations /aret *egmentation Channel /areting Promotions /arComA#"ertisingatabase /areting *ales

Experience:

*ort *tats' 1nc en"er' CPresi#ent +2,+ to Present

Y 1n"ente#' #e"eloe#' an# imlemente# the *loeTracerT/ GP* Tracing *ystem forsiers an# sno!boar#ers$ /ore info is a"ailable at htt8!!!$sloetracer$com

%**T!est en"er' C*r$ /areting /anager ++EE to +2,+

Y /anage# all romotions for Business an# Go"ernment *er"ices$ %*H

Y 1nitiate# comrehensi"e bun#ling strategy that emhasi)e# a solution sellingZ aroachan# generate# o"er D+,, million in ne! incremental sales$ %*H

Y rchestrate# #e"eloment of the comanyZs first cometiti"e resonse system'integrating cometiti"e intelligence !ith mareting rograms secifically #esigne# to#isrut the maretlace$ !estH

Y Concei"e#' #e"eloe# an# launche# extremely aggressi"e enetration rogram thatenetrate# +2 ne! fortune +,,, comanies in its first month an# is ro7ecte# to generateD33, million in ne! sales$ !estH

Y Built a secure' !eb4accessible' #atabase #ri"en maret intelligence system that' for thefirst time in comany history' gi"es all sales an# mareting ersonnel easy access toe"erything the organi)ation no!s about all customers an# rosects$ !estH

23


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0est Coast Mailin+ Distri8ution San Die+o< C)Direct Mar,etin+ Specialist @@$ to 11@@

Y A#"ise# telecommunications clients in #esigning an# imlementing #irect maretingcamaigns$ Clients inclu#e# orl#Com' AT&T' Cisco' %**T' AL' ne$Tel

Communications' 1T' an# PA1C$

>etsource Communications -etaluma< C)Mar,etin+ Mana+er

Y e"eloe# inno"ati"e ZClic CallZ telehonyinternet con"ergence ro#uct$

Y Create# cometiti"e #irect access international telehony ro#ucts in Germany' %M'an# *!e#en$

0O!DxC5)>GE Communications San Die+o< C)

Director o% Mar,etin+

Y /anage# D2 millionmo$ a#"ertising camaign that inclu#e# irect /ail' :a#io' T0'/aga)ine an# >e!saer A#s$

Y Create# uni6ue ne! resi#ential ro#uct line that increase# total comany sales by afactor of +,$

Y esigne# an# built extremely imressi"e collateral sales materials' inclu#ing multi4me#ia comuter resentations' avy San Die+o< C)>aval )viator

Y Aircraft Comman#er of the *


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Y :ane# in to + er cent of >a"al A"iators an# recommen#e# for accelerate#romotion fi"e consecuti"e reorting erio#s$

E(ucation8

%ni"ersity of %tah *alt Lae City' %TB$*$' Communications & Public :elations +E??

a & t business plan

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