It’s all about making the right moves!

A to Z in Brand Communication Solutions!

Design establishes the visual identity of a brand.

Design provokes a user response to a brand and

it helps to form perceptions of the brand based

on the design. Such perceptions could result in a

sentiment of trust, a sense of quality,

authenticity, reliability, originality or countless

other consumer emotions depending on the

target market. It is the purpose of design to

create perceptions towards a brand.

A good design

aims to build an emotional connection between

the user and the brand.

Perceptions create brand loyalty.

Perceptions build brands.

Print management is increasingly seen in India as

the most cost effective and time efficient way of

sourcing and procuring print . The reason for this

is that for many organisations print procurement

remains a complex, inefficient and expensive

process that absorbs a significant proportion of

marketing and purchasing budgets. Whatever

approach to print management you wish to

adopt,

by managing the printing

of all your marketing material.

Brandworks can save you time,

money, and hassle

Branding involves the establishment of a brand’s

identity. Branding can include a vast array of

communication elements. Putting up a billboard

or poster in a visible area, passing out business

cards, launching a website are all forms of

branding that need to achieve an effect.

We have four specialist areas: Market

Intelligence, Brand Management, Brand

Strategy & Branding through Design (graphic

design). The four are integrated into our unique

Competing for Choice method, which develops

stakeholder-driven and fact-based brand

strategy. It provides clarity, control and

confidence in strategy to improve both brand

and business performance.

The Brandworks Approach

• Illustrations

• Conceptual Imagery

• Metaphors

• Designed

• Printed

• Delivered

• • •

• • •

• • • • •

Booklets Brochures Business Cards

Carbonless Forms Catalogues Envelopes

Flyers Leaflets Letterheads Menus Posters

• Logo Design

• Corporate Identity

• Re-branding

• Marketing Plans

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A web site for your business is essential

to increase your profits by generating new

business and also keeping your existing

customers up-to-date with any changes in

products or services. We, at Brandworks, can

provide you with all elements of getting online

including domain registration, professional

website design services and web hosting. With a

dedicated team of designers and developers, no

project is too complex to execute!

970 millions Internet

users - 15% of the world's population, and

over 182 million web sites on the internet

today!

• Static Sites

• Dynamic Sites

• E-Commerce

• Flash Sites

Planning an in-store promo or wanting to

participate in an exhibition? Look no further.

With our proven, tested and simple 3 step

process, we can provide a turnkey solution for

your project at hand.

We understand your requirement and draw up

the concept to achieve the objective.

Once the concept is signed and sealed, we then

get on to the nitty gritty of design and

production. May it be print production or the

fabrication of props.

We can also help you execute the project.

Whether it is stall construction, setting up the in-

store promo and running it for you or just hiring

sales promoters for your event. We can take it a

step further if you want us to do database

management as well.

1. Conceptualisation

2. Design & Fabrication

3. Implementation & Execution

• In-store Promotions

• Exhibition Graphics

• Large format printing

Stall construction - India Renewable Energy Expo

Pragati Maidan, New Delhi, August 2009

Why Loyaltyworks?

Advantages of Loyalty Program

As a small or medium retailer, it is important to find ways to maximise your business revenues. It is often seen that businesses put in great time, effort and money to try and get in new customers but forget about their existing customers and how to retain them.

Research has show that you can try and retain a customer for just 1/7th the cost that you would otherwise incur to gain a new customer.

And this is where the Loyaltyworks comes in. This is a very cost effective way to keep your existing customers with you for the long haul.

The biggest and No. 1 advantage of such a program is that you tie-in a customer for repeated sales!

It is a very cost effective program to put in place and sustain on a long term basis.

Given your customer profile and your relationship with them, you may recover the cost of the program even within a month.

The program enables you to collect a database of your customers, which you can then use to further your business through periodic offers.

You can communicate with your customers on a regular basis through electronic newsletters, thereby saving on the cost of producing (printing) newsletters, envelopes and postage.

And lastly, with your card in their pockets, the customers will keep returning back to you.

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G A L L E R I E S

Membership Number

Making

giftinga pleasure

Loyalty Program

for Small & Medium

Retailers

Plastic Membership Cards (760 microns) are supplied

with embossed numbering (as on credit cards)

J-86, Sector 25, Jal Vayu Vihar, Noida 201301Mobile: 99100-69929 • E-mail: contact@brandworks.in • www.brandworks.in

We design, print and do brand management!

• Encouragement

• Job well done

• Satisfaction

“Brandworks gets the client's concepts right and

then proceeds with enthusiasm to produce

excellent results. The team is very creative & their

creation has helped us to get to the target audience

with great results. I would recommend them

without any hesitation. We haven’t had a need for

another agency since we started working with

Brandworks four years ago.”

“The only creative person I have worked with, in the

last 22 years, who has got his creatives approved in

the first cut. Sensational creatives... great

understanding of the brief... excellent delivery.”

Suchit Punnose,

Bikram Malhotra,

Chairman, Modulex India

National Head, Sbarro, India

“Multitasker - is the best descriptor of the Yogesh I

can think of. An immensely versatile and talented

individual, Yogesh fires equally well from both the

left and the right brains. A steep learning curve on

anything new and a 'can do attitude' holds him in

good stead in whatever he undertakes.

“We are very impressed with what they have

produced for us. Yogesh delivers results with a

complete understanding – the creative is flawless,

the turn around times are impressive and most of

all, we are able to get all our solutions in one place.”

Praphul Misra,

Dr. (Maj) R. Bhardwaj,

CEO, www.netcarrots.com

MD, Medfirst Healthcare