a to z of reputation by reputation consultancy

THE A-ZOF REPUTATION MANAGEMENT

HELLO

We believe that managing your reputation allows you to deliver sustained success. True reputation management requires an integrated and cross functional approach, led at board level. Since 2011, our approach to complete reputation management has been used in the UK and globally with single organisations and entire international industries. Our passion, just like that of our clients, is taking care of the future.We’ve put some of our best counsel into this A-Z and hope you enjoy the read.

www.reputationconsultancy.com

We supply global, national and local insight to evidence the online reputation you currently hold, the reasons why and how it changes over time.

Reputation leadership coaching that challenges your organisation, its teams and individuals to unleash and improve reputation.

Tailor-made external and internal communications strategies to maximise advantage and deliver reputation change.


AACKNOWLEDGE that you don’t own your reputation, those with an interest in your organisation do.


bBE DIFFERENT

Understand the extent to which you own a unique RQUKVKQP�KP�VJG�OKPF�QH�UVCMGJQNFGTU�CPF�VJGP�ƂPF� out why you hold it and what it is that you do to keep it there.


C dCORE PURPOSEKnowing why you exist beyond OCMKPI�RTQƂV�VJGP�EQOOKVVKPI to putting that core purpose

at the centre of everything you do is not only key to reputation,

it is the only way to deliver heightened levels of transparency.


dDIGITAL DRIVESREPUTATION Online is where your reputation is played out and where it changes quickly. Listen constantly to the conversation taking place about you, understand who CPF�YJCV�KU�KPƃWGPEKPI�KV�


FEGO, LOSE IT

Those with stronger reputations put their energy into a cause bigger than themselves and cooperate with others to drive bigger change.


FFINANCIAL PERFORMANCE is no longer the true assessment of long term success. Strong reputations demand impressive social, environmental and governance credentials too.


GGENEROSITY, have lots of it, share your knowledge and ideas, support others, partner with those who support your bigger cause.


hHONESTY.

Constantly demonstrate it, not just when [QW�OC[�DG�HQTEGF�VQ��2CTVCMG�KP�VJG�FKHƂEWNV�conversations and actively share what is going on, be open and generous with your offer of news, comment and opinion.


imINSIGHT AND INFLUENCEare needed to create powerful MI to really understand your reputation, not just what your current reputation is but what is keeping it like that, who is driving reputation and what needs to change so that reputation is enhanced.


JJOINT VENTURES.

Suppliers and partner companies are also your reputation and they can let you down. Align your values and approach to minimise the reputation damage.


KNOW how people feel, not just think. Feelings go way beyond

positive and negative sentiment UQ�Ƃ�PF�QWV�JQY�[QW�EQORCTG�

on emotion, how people feel about issues and how

they feel about you in comparison with

competitors.


LLEAD for the long term. Be courageous to make every decision for the long term, support others in doing the same and create a culture of long-termism across commercial, operational and communications functions.


MMEASURE reputation. Whether it is management information at board level that helps align strategy or monitoring reputation change by the minute, the hour, the day or the year, management information

means better informed decisions and a greater understanding as to the nature of your reputation.


NNARROW

the gap between how you

believe your organisation is seen and

how you are actually seen;

this is the aim of the leadership

team.


OPORGANISATIONAL

processes, individual daily practices and external

relationships must all be bridged if reputation is to be enhanced.


PPREVENT, PREDICT AND PRIORITISE reputational risk by keeping an eye on the issues with increased emotion, engagement and visibility.


RQUALITY

in reputation is held by organisations that are seen, understood, trusted, honest, consistent and responsive.

How could your organisation improve in these qualities?


RRIGHT RELATIONSHIPSare inherent to real reputation.

Know how to have and to hold right relationships at

all levels and across all stakeholders.


s TSTAKEHOLDERS not just shareholders will ensure your long term success, demonstrate

how you deliver value for all of them.


TTRANSLATE reputation insight and capabilities into every day practices to increase transparency and trust in your organisation.


uUNLEASH

your internal reputation capability to enhance

reputation from the inside, out. Understand the

intelligence already held in your reputation system

to reveal how each department and function

can contribute to enhancing it.


uV VALUE based networks

of engagement CPF�KPƃWGPEG�YKNN�

improve reputation quality and strength,

choose carefully who to engage with and

connect with those who share your values.


‘WHAT’ you do isn’t enough, concentrate on the ‘how’, it offers greater opportunity to

enhance how others are assessing you.


xXXX Care about what your organisation does and for those who help VQ�FQ�KV��6JQUG�YKVJ�Ƃ�PG�reputations genuinely want to get better, genuinely want to change and genuinely attract people whose professional and personal aspirations are aligned. Those who don’t care can no longer ‘fake’ that they do.


YYOU.

Understand your role in reputation by making sure that your personal and professional values are aligned, reputation is stronger and performance is enhanced.


Y ZZZZZ Wake up to Integrated Reporting that is placing growing demands on organisations to measure, manage and report on their social and environmental impact as well as their performance in corporate governance. Integrated Reporting KU�TGƃGEVKPI�JQY�organisations in modern society are valuing companies.


reputationconsultancy.co.uk

reputationconsultancy.co.uk/blog

@Repconsultancy

Or simply get in touch with Rachel to talk things through:

4CEJGN�)TKHƂVJU"TGRWVCVKQPEQPUWNVCPE[�EQ�WM 1HƂEG�� 0844 561 0476 Mob: 07793 200888

Or join us for a coffee. We work globally and across the UK, we’re in London weekly and our home is in MediaCityUK, Manchester.

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a to z of reputation by reputation consultancy

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