a to z social media company #fails and #wins
DESCRIPTION
Prepared for @smcknox, this collection of 26 successes and failures cover social media cases and lessons from companies doing digital well and not so well.TRANSCRIPT
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A to Z #fails&wins
@jfloyd
AMY’S BAKING CO.
AMY’S BAKING CO.
# FA I L
L E S S O N : L E T T H E H O T C A K E C O O L
BURGER KING
BURGER KING
# FA I L
L E S S O N : W H E N I N R O M E , D O A S T H E R O M A N S
CHRYSLER
CHRYSLER
CHRYSLER
# FA I L
L E S S O N : K E E P I T S E PA R A T E D .
DOVE REAL BEAUTY
DOVE REAL BEAUTY
# W I N
L E S S O N : C O N N E C T W I T H Y O U R C U S T O M E R S
ENTENMANN’S
ENTENMANN’S
L E S S O N : H A S H TA G J A C K I N G I S J A C K E D U P.
# FA I L
FORD MOTOR COMPANY
FORD MOTOR COMPANY
L E S S O N : S H O W U P … I N A B I G W A Y
# W I N
GAP
GAP
L E S S O N : D I S A S T E R M A R K E T I N G I S E X A C T LY T H A T
# FA I L
HMV
HMV
L E S S O N : TA K E A W A Y T H E K E Y S
# FA I L
#ICEBUCKETCHALLENGE
#ICEBUCKETCHALLENGE
L E S S O N : V I R A L H A P P E N S , A L L B Y I T S E L F.
# W I N
J .P. MORGAN #ASKJPM
J .P. MORGAN #ASKJPM
J .P. MORGAN #ASKJPM
J .P. MORGAN #ASKJPM
L E S S O N : C A R E F U L W H A T Y O U A S K F O R
# FA I L
KENNETH COLE
KENNETH COLE
KENNETH COLE
L E S S O N : D O N ’ T B E T O N E D E A F
# FA I L
LONDON LUTON AIRPORT
LONDON LUTON AIRPORT
# FA I L
L E S S O N : E X P L O I T I N G D I S A S T E R I S G E N E R A L LY F R O W N E D U P O N
MCDONALD’S #MCDSTORIES
MCDONALD’S #MCDSTORIES
MCDONALD’S #MCDSTORIES
L E S S O N : A N T I C I PA T E T H E T R O L L S .
# FA I L
NRA
NRA
L E S S O N : T O T H I N E O W N A U T O P O S T B E T R U E
# FA I L
OREO
OREO
L E S S O N : B E P R E PA R E D , B E A G I L E
# W I N
PIGALLE BOSTON
PIGALLE BOSTON
L E S S O N : T H E C U S T O M E R I S A LW A Y S C O N N E C T E D .
G O # FA I L
Y O U R S E L F
QWIKSTER
QWIKSTER
L E S S O N : D O N ’ T M O V E M Y C H E E S E
# FA I L
RED CROSS
RED CROSS
L E S S O N : B E P R E PA R E D , B E A G I L E
# W I N N I N G
SALES L ION
SALES L ION
L E S S O N : I F Y O U P L A N T I T A N D N U R T U R E I T, I T W I L L G R O W
# W I N
TESCO
TESCO
L E S S O N : L E T T H E H O T C A K E C O O L
# FA I L
UNITED BREAKS GUITARS
UNITED BREAKS GUITARS
L E S S O N : H A N D L E C U S T O M E R S E R V I C E
# FA I L
VIRGIN AIRLINES
VIRGIN AIRLINES
L E S S O N : K N O W Y O U R A U D I E N C E . K N O W Y O U R S E L F.
# W I N
WHEAT THINS
WHEAT THINS
L E S S O N : M E A S U R E T W I C E , C U T O N C E
# FA I L
X-RATED RETRACTION
X-RATED RETRACTION
L E S S O N : A L L P O S T S A R E N ’ T P R I VA T E
# FA I L
YOUTUBE
L E S S O N : T R Y S O M E T H I N G C R A Z Y. I T M I G H T J U S T W O R K .
# W I N
ZAPPOS
ZAPPOS
L E S S O N : E M P L O Y E E A D V O C A C Y S TA R T S W I T H H E A R T
# W I N