a virtuous circle of learning - digital comms driving integration
DESCRIPTION
Tom Barton, Head of UK Communications, Capgemini spoke at the Melcrum Smarter Internal Communications summit, 15-16 October 2014 on integrated communicationsTRANSCRIPT
Tom Barton
London – 16 October 2014
A virtuous circle of learningHow digital comms drives integration at Capgemini
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A virtuous circle of learning | 16 October 2014
Who are we?
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A virtuous circle of learning | 16 October 2014
What do we do?
So what is our story?
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A virtuous circle of learning | 16 October 2014
Internally
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A virtuous circle of learning | 16 October 2014
Along came Yammer
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A virtuous circle of learning | 16 October 2014
Who is no. 38?
March 2009: the 1,000th user joined
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A virtuous circle of learning | 16 October 2014
Our own code of conduct
May 2009: we reached 2000 users
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A virtuous circle of learning | 16 October 2014
Guidelines for using Yammer, issued by CIO
“Yammer is NOT a corporate tool. It is not administered, and so the
access is not controlled. We have then to consider this space as
some kind of grey zone, between public internet and intranet. But
from a security point of view, if it is grey, I am afraid it is black.”
June 2009
November 2009: 5000 users
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A virtuous circle of learning | 16 October 2014
How we use Yammer
Riemer K, Diederich S, Richter A, Scifleet S : Tweet Talking – Exploring The Nature Of Microblogging At Capgemini Yammer’, BIS Working Paper
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A virtuous circle of learning | 16 October 2014
We need a more innovative approach
Three drivers
Increasing use of social media as comms tool in B2B
Crowded market demands smarter approaches to reach buyers
Customers want to choose how they consume content
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A virtuous circle of learning | 16 October 2014
Expert Connect added to website
FiltersLatest blog
post & tweet
Expert overlay
Latest publications http://www.capgemini.com/experts/
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A virtuous circle of learning | 16 October 2014
Related content
Twitter & blog feed
Social media links
Expert page
Expert group page
Related experts
Events planned
Related publications
Related videos
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A virtuous circle of learning | 16 October 2014
Advertising campaigns
Link to offer web page
Link to landing page
Landing pageAdvertising banners
Offer & publication
links
Expert page links
Social media links
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A virtuous circle of learning | 16 October 2014
Learning lessons along the way
Three significant moves as a result of what we’ve learnt
Intranet
Website
New Expert Programme
Internal
External
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Advertising
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A virtuous circle of learning | 16 October 2014
Media partnerships
On-boarding Experts
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Info for Experts [What this pack includes]
2 Introduction to Expert Connect
3 What are the roles & responsibilities of
an Expert
4 Your current Social Profile
5 How can Social Media Partner
help you?
1 Introduction to Social Media Partner
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A virtuous circle of learning | 16 October 2014
Expert KPIs – example for illustration
SM channel
Minimum "own"
content
Examples of
interactions
Minimum
interactions/
week
Minimum
networking
2 posts / week on their
page or in a group
Like, reply, comment, join
groups 2
2 new contacts /
week
Blog 1/ month
3 tweets / day (inc.
RTs) favorite, reply, follow 7 10 followers/month
Google+
3 posts/week (incl
share)
plus, comment, add to
circles 3
50 new
circles/month
Slideshare 1 deck / month
favorite, share, comment,
follow 1 5 followers/month
Pinterest 3 new pins / week comment, like, follow 3 5 followers/month
Comment on
3rd-party sites 1 comment / week
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A virtuous circle of learning | 16 October 2014
Benefits
• Closer external
relationships
• Differentiation
• Supporting
business
• Digital expertise
• Brand awareness
• Internal buzz
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A virtuous circle of learning | 16 October 2014
Contact
Tom Barton | Head of UK Communications
Content, Web, Social, PR, Internal
twitter.com/tomsmiled
uk.linkedin/in/twabarton
Insert contact picture
www.capgemini.com
The information contained in this presentation is proprietary.
© 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini.
About Capgemini
With almost 140,000 people in over 40 countries, Capgemini is
one of the world's foremost providers of consulting, technology
and outsourcing services. The Group reported 2013 global
revenues of EUR 10.1 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore ®,
its worldwide delivery model.