A Vision for the New AcademyHow Technology Can Advance the Mission

of the Modern Campus

Andy Cooley

Senior Vice President of Marketing

SCT

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What is the essence of your institution?

When you think of your institution, what comes to mind?

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How has technology helped establish or strengthen these perceptions of your institution?

How has it hindered or weakened these perceptions?

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Topics of Discussion

Major trends affecting education – Expectations are rising

Emergence and growth of eEducation – Capabilities are advancing

A framework for institutional efficiency and individual achievement – Many pieces are already in place on your campus

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The Transformation of Higher Education

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The Challenge of Transformation

We are rapidly headed toward a world where electronic information will be organized around individuals, not institutions. Companies supporting higher education should adopt an individual-centered, learner-centered, teacher-centered approach to building and delivering products and services. This allows institutions to plan for each individual.

—David G. Brown, Vice President and Dean

International Center for Computer Enhanced Learning

Wake Forest University

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The Quest Futures Group

The Future of Consumer Decision Making Aligning their products with the values of consumers

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Trends Impacting Education

“My Way” – delivery that accommodates my own needs regarding time, convenience, array of choice and options, letting me customize with flexible timing and flexible delivery channels

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Trends Impacting Education

“It’s the Experience Stupid” – People make significant purchases, decisions, and choices because of the overall experience provided. Selecting an institution or program must create unique and meaningful experiences for individuals

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Trends Impacting Education

“Information Entitlement” – Individuals are more information savvy and information rich than ever before, thanks largely to the Internet. Consumers feel entitled to full information, expecting it to be available on demand.

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Trends Impacting Education

“Search for Peace of Mind” – Privacy and security are top-of-mind for many people. Your relationships with key constituents are trust based. What are you doing to assure people that their information is safe in your hands?

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Trends Impacting Education

“Impress Me!” – This is about wowing people enough to cut through the “information callus” and get them to notice you and like you. This is about developing brand loyal relationships with individuals.

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Trends Impacting Education

Loyalty’s Rewards” – Individuals have choices so it is important to make them feel appreciated. Find meaningful ways of rewarding loyalty

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The Technology Challenge:Multiple and Disparate Systems

Student Information

SystemBookstore

Email

Finance

Human Resources

Housing

Financial Aid

Library Systems

Announcements System

Websites

Databases

Card Solutions

Fundraising

Ticketing Course Management

Grants Management

Alumni Systems

Prospective Student Systems

Admissions

Facilities

Reporting Data Warehousing

Information Access

Commerce SolutionsCalendar

Recruiting

Advancement

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The Expectations Challenge: Constituents Demand New Kinds of Access

Adjunct Faculty

Junior

Fan

Scholarship Recipient

Debater

Senior

Librarian

Staff Member

Scholar

Bursar

President

Donor

Club President

BoosterGraduate

Honors Student

Freshman

Alum

Foreign Student

Recruiter

DeanAdvisor

Athlete

Administrator

Fund Raiser

Graduate Student

Sophomore

Student Leader

Faculty Member

Partner

Supplier

Service Provider

Non-traditional Student

Family Member

Tutor

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Individual – Institutional Challenge

Remove the friction of information exchange

Facilitate individual efforts to achieve their goals

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Individual Focus

We are rapidly headed toward a world where electronic information will be organized around individuals, not institutions. Companies supporting higher education should adopt an individual-centered, learner-centered, teacher-centered approach to building and delivering products and services. This allows institutions to plan for each individual.David G. Brown, Vice President and Dean International Center for Computer Enhanced Learning Wake Forest University

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Individual Focus

Ed Lightfoot University of Washington

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Individual Focus

Enhance achievement by focusing on individual roles and personal profiles

Ed Lightfoot University of Washington

Remove barriers to achievement

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eEducation

Streamline administration

Enhance personal and

academic achievement

Build strong communities of

collaboration

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Students

Streamlining registration,

advancement, career building,

servicesConnecting

students with the academic information they needFostering extra

curricular, academic, and professional communities

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Faculty

Streamlining HR, retirement,

payroll, professional advancement

Connecting with fellow teachers, researchers and students for the advancement of

research and teaching

Fostering professional and

service based communities

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Administrators

Streamlining processes and

information access around professional

responsibilities Connecting students, other employees, and

outside agencies for facilitating the efficacy of the institution

Fostering professional communities

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Making it Possible

Visual integration

Content integration

Process integration

Application integration

Data integration

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Information “My Way”Channelized Content

Push and pull information delivery

Targeted messaging

Personal dash board

Channels for multiple applications and information

Portal, Community and Self Service Solutions

Integration Solutions

Information Access

Academic and Administrative Solutions

Solutions

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Managing “Experiences” – Identity Management

Manages user profile as role changes

Personalizes service delivery to unique role and circumstance of user

Protects privacy of the individual while allowing access

Portal, Self Service and Community Solutions

Content Management and Workflow

Administrative Solutions

Integration Solutions

Solutions

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Info Entitlement “Anywhere”

Pushes personalized information to all types of wireless devices

Gives users anywhere, anytime access to information

Administrative Solutions

Integration Solutions

Portal, Community and Self Service Solutions

Solutions

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Finding Peace of Mind - Integration

Integration

Authentication

Personalization

Multiple systems

Multiple constituents

SCT Solutions – Content Management and Workflow, Integration Solutions, Portal Solutions, Information Access Solutions

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Impress Me! - ECMS

One change affects many locations

Manages approval process

Avoids out of date material

Targets content to specific audience based on interest

Online and offline content management

Solutions

Content Management

Portal, Self Service, Community

Administrative Solutions

Academic Solutions

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Loyal Communities

Research

Rich media

Health Care

Post Secondary

Learning Network

State mobility

Resource sharing

Community building

Solutions – Self Service, Community Solutions, Content Management and Workflow, Administrative Solutions, Academic Solutions

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Universidad de Monterrey

Challenges

Better address service delivery needs and other challenges of growing enrollment

Improve operational efficiency

Introduce a Student Success Program focused on retention

Solutions

Administrative Solutions

Services

Results

Student Success Program with automated early warning system built into SCT Banner

Substantial efficiency improvements and cost savings

Strong technology to support rapid growth

Noel Levitz Retention Excellence Award

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Results

Individualized Education Experiences

Serve Constituents on their own terms, personalized to their own needs and preferences

Collaborative education communities

Foster participation and personalized interaction in vibrant communities on and beyond the campus

Enhanced Institution Performance

Improve ability to serve constituents, manage information and processes, and make effective decisions

Unified Digital Campus

Seamless, interoperable, extensible technology framework

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Summary

Expectations and institutions are changing

Delivery of services must evolve to take the needs and desires of the individual learner, researcher, teacher, administrator

The eEducation Infrastructure provides the tools and framework for future growth and institutional success

Q&A Discussion

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SCT, Banner, and PowerCAMPUS are registered trademarks; the SCT logo, SCT Plus, SCT Matrix, SCT

Campus Pipeline, Luminis, and the SCT e-Education Infrastructure diagram are trademarks; and SCT Services

is a service mark, of Systems & Computer Technology Corporation. All other product names referenced herein

may be trademarks or registered trademarks of their respective organizations. Copyright © 2003 SCT. All

rights reserved.