a whole new mind
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A Whole New Mind By Daniel Pink
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It is economically advantageous for designers to create a product that is unique, “beautiful, whimsical, or
emotionally engaging.” (p. 65)
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We must all be designers.
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Because of competition, everyone must have an artistic sense
regardless of their profession. The wealth of nations and our individual
success depends on it.
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Good and bad design can change the world.
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Beauty can change people’s thinking and way of living.
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Design is whole-minded: utility (its usefulness) and significance (how good it looks)1.Technology accesses design 3. Can change the world
2. Creation of new markets & differentiation
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CHAD: Charter High School for Architecture and Design
• Design is interdisciplinary
• Production of a holistic-thinking person
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Designing is the activity of creating solutions.
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Design has become democratized: there is a little something everyone
can appreciate in design; it has become more diverse.
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Attractive things work better.
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Design means business and business means design.
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The democratization of design has altered the way in which
businesses compete based less on function and prices
• Emphasis on whimsiness, beauty and meaning
• Cannot compete with prices and labor cost of Asia.
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If correctly manipulated, design can enhance life, create jobs and
produce happiness.
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Successful designs often have personalities implanted in them.
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Most people are concerned with significance (how good it looks)
than with utility (how well it works).
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Design has brought luxury items into the laps of the public and has
altered functions to those associated with emotions.
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Design can help patients feel better, improve student performances, produce
environmental benefits and help to determine the next President of the U.S.
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SUGGESTIONS:
• Keep a design notebook
• Channel your annoyance
• Read design magazines
• Become a design detectiv
• Visit design museums• Create your own
invention• Analyze existing
designs• Be choosy