A winning photograph of the Photography Competition at the BMS College Festivalby Rakshith Ashok, NICC student

Winners Take It All

News

•Guided by Mr. Jeevan Pathare, HOD Photography NICC, the team has won the 1st Place Award for the ‘Canon 550D’ 30 sec. ad, in the Ad Film category, ‘Reeload Festival’ organized by Manipal University, Bangalore, March 2011, and received a cash prize of `10,000/-.The ad was presented to Canon Inc., upon which NICC has been assigned to produce an ad film for the new Canon DSLR product, which is going to be launched in April.

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Praveen P.First Year,

International Graduate Twinning Program

Won the Ist Place of the Photography competition, during the ‘Illuminate’ College Festival, organized by CMR College

of Management Studies, Bangalore, March 2011.

Winners of ‘Reflexon’ Photography competition, March/April 2011

Mitesh ManujaInternational PG Program in Photography

First Place, Judges Choice Award

Sudipto NayakInternational Masters Combination Program in Communication Design

Popular Public Choice Award

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Jithesh Mangalapilly, Rishabh Khatar Third Year, International Graduate Twinning Program

and Harsha Lakshminarayana Alumnus, International PG Program in Photography (2010)

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Left to right: Mr. Shunichi Senda - Canon Inc, Ravi Posavanike - winner of the Canon contest, Dr. Akash Rose - Director NICC, Mr. Alok Bharadwaj - Canon Inc., Mr. Sudhir Shivaram - Wildlife Photographer, Mr. Wasim Khan - Fashion Photographer

n May 2010 Canon organized a Photo Contest ‘Politics & Politicians’, open to professional

photo-journalists. The contest had received 175 entries from a total of 60 photographers. The winner of the first place was awarded with a Canon 7D camera, second and thrid place were awarded with Canon 550D, and the special prizes for photographic talent were presented with Canon 1000D for their entries.

The judge panel consisted of renowned photographers Wasim Khan - Fashion photographer, Sudhir Shivaraman - Wildlife photographer, and Dr. Akash K. Rose - Macro photographer and Director NICC.

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o m e n ’ s International Network is an NGO established in over 30 countries of the World. As the name indicates,the organization is focused on women as well as those that directly have a bearing on lives of children.The Kiran Achievement

Award, Nav Kiran Achievement Award, and Kiran Lifetime Achievement Award, founded in 2008 was

Wconferred in 2010 also, as an acknowledgement and encouragement to women who have relentlessly given selfless service to the less privileged and made a difference to countless lives.Aleksandra R. Rose, Dean NICC, received the Kiran Achievement Award, for her work in the fields of Art and Education. She received the award along with Ms. Sujatha Rao IAS, Secretary Health & Family Welfare and former DG NACO, and Ms. Praveen Nair, Founder-Chairperson Saalam Bombay Trust, (mother of famous film maker Mira Nair), who received the Kiran Lifetime Achievement Award.The ceremony took place at Teen Murti Bhavan, New Delhi, on 25th November – the ‘International Day for Elimination of Violence Against Women.’

Award 2010

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Ridhwan Jamal Osman Alumnus of the International Graduate Twinning Program (2010) A visual perfectionist and a dedicated 3D artist from Eritrea

CGTantra ARTT War 4, 3d Illustration Challenge: 1st Runner Up, June 2010.Featured on Wall of fame at evermotion.com in February 2011.ARTT War 5 - Battle of the Schools: 1st Runner Up, Team Primes, NICC, Bangalore, with other team members of NICC students and alumnae: Mohit Vijh, Zingshowon Vashum, Sania Dsilva, February 2011.

ight from our inception, we have been promoting an interdisciplinary cross-platform

approach to design and its implementation. All through the year our students have been learning new disciplines and honing their skills. This approach’s success is evident in our student’s achievements in academics and beyond.

Rakshith Ashok Advertising Print Media Design student ,a.k.a. Raksounds The Homeboy from Namma Bengaluru, dedicated to Graphic Design, finely crafted copy and music

Won the Photography contest at BMS College in 2010.Featured in the 1st issue of Starmag, as one of the 5 young upcoming artists in India, August 2010.Featured in Typography Mania on Abduzeedo.com, a Brazilian online publication, in February 2011, with his graphic illustration ‘The A-HA Moment’.

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Our PrideStudent Achievements

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Swapnil SharmaSecond Year, Int. Graduate Twinning Program

His short film ‘This could happen to you’ was showcased at Avtar Fest 2010, Coimbatore. What’s to be

noted is he was in his first year of the program when he achieved this.

Nicole MachadoSecond Year, Int. Graduate Twinning Program

Nicole Machado with Swapnil, initiated JEUNE Magazine, conceptualized as a publication by

NICC students in collaboration with students from other colleges, and professionals from different domains, withan objective to address various aspects of a student life.

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Mohit VijhAlumnus of the International Graduate Twinning Program (2010)a.k.a. Mo the Animator, with a passion for Salsa

and Sania D’SilvaAlumnus of the International Postgraduate Program in Advertising Design (2010)

Their joint production, the animation ‘A Bottle’s Tale’ was screened on IFFI – International Film Festival India, Goa, November 2010, and received a lot of interest and project opportunities from a Canadian NGO. The animation is created entirely on Lightwave.

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NICC OutreachPhoto Club, Presidency South, Bangalore

urture their passion when young! Believing in this, we have initiated a

Photography Club for the students of the prestigious Presidency School at Banergatta. This program has been running successfully for more than 9 months under the guidance of NICC faculty and senior students, has received great popularity. An exhibition of photographs created in the academic year 2010-11 will be organized in April 2011, with the generous support of Canon Inc.

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National Competition - Burn Curate 2011

n March 2011 our students Rakshith Ashok, Zahabiya Madraswala, Krupa Prajapati and Yamini Mahajan were featured in the finals of

competition held by Coca Cola for their Burn energy drink interpretations in Photography and I n s t a l l a ti o n categories.

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s a Canon Pro center we extend our reach to all Photography enthusiasts along with Canon.

One such workshop amongst many which needs a mention is the Art of Photography and Technical Aspects of DSLR, held at IIM Bangalore.Our reach as a Canon Pro Center is not limited to Bangalore. Dr. Akash Rose and Jeevan Pathare were invited to Photographers’ Association Ahmedabad, to conduct a one day workshop for over 400 wedding photographers on ‘The new approach to wedding photography with a focus on Canon DSLR’s movie making capabilities.

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Workshops: IIM Bangalore & Ahmedabad

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Amit Jain (Advertising)Advertising Strategy, Jivox SoftwareJivox is a company delivering online advertising solutions. Amit’s job is to interact with clients and communicate to his creative team strategies and

directions in delivering creative advertising solutions.

Employment & Success Storiesour students have been coming to us with a dream. We nurture their dreams and make

sure they achieve their goals. We have been placing our students consistently in a field of their choice on a position they aspire to be in. Here are some of the names that have reached out to their stars in 2010-11

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Shalomie Xavier (Advertising) Her placement was arranged by NICC in 2007, with RK Swamy BBDO, Chennai, a branch of a Multinational Advertising giant BBDO. Her recent shift to Ogilvy and Mather, Chennai,

has resulted with a promotion to Art Director. Congratulations Shalomie!

Sapna Venkat (Advertising Design) Associate Visualizer / Designer-ART, Orchard Advertising, (under Leo Group)

Ridhwan Jamal Osman (Graphic Design & 3D Illustration) Currently employed in UAE, highest paid NICC graduate level fresher

Sheril Babu (Photography) Photojournalist, Gulf Times, Qatar

Nitin Bharadwaj (Photography) Pro-specialist, Canon India, Gurgaon. His position is a combination of Marketing Strategy and Photography, organizing workshops and photo-tours for Pro Photographers.

Mohamed Jaleel (Advertising) Asst. Manager, Marketing Dept.STO (State Trading Organization) PLC, Maldives. Previously Senior Designer at STO PLC Maldives. After completion of

NICC Program he is promoted to current position.

Meghna Joshi(Communication Design) Meghna has just graduated, and has applied for an admission to a prestigious institution in Italy for Fashion Design. All the best Meg!

Sania D’Silva (Advertising Design) Sania was placed in a Bangalore based company SCPL Design, as Senior Designer. Her entrepreneurial spirit has given her the confidence to start

her own design projects, currently catering to Mumbai based clientele. Best wishes for your future endeavors Sania! 6

ovie making on DSLRs is a trend gaining momentum across the

globe. The ease of use, portability, complete manual control and high definition shooting mode is making them a professional tool of choice. NICC is the

only college in India teaching movie making on DSLRs along with other conventional equipment. As a part of our curriculum we shot two advertisements with a Canon 550 D in natural light, one for the 550 D itself and another one for IXUS 105. What helped us immensely in executing the production of these ads in

harsh conditions of reserves of Srimangala was the portability of our entire setup.

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The Canon AdsFilmmakersTeam

eing a Conon Pro Centre, one of our fortes has been the field of Photography. The department of Photography has

flourished under the guidance of Dr. Rose and students have learnt the tricks of the trade to make it big in this field. We strongly believe that along with the technical details hands on experience is of prime importance. Keeping this in mind we ensure that our students get live training and field experience. In 2010 we organized excursions to Madikeri, Kushalnagar, Srirangapatna, Mahabalipuram, Pondicherry and Ramnagara, which was extremely useful to hone students’ skills in various photographic verticals.

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Cinematographic Leadership

Where Eagles Dare‘The Beautiful South’ Travelogue

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In Focus

othing excites photography enthusiasts like a one day excursion. This one was to a small town of Ramanagara

about 50 Km from Bangalore where the famous blockbuster Sholay was shot. A town famous for its stark stone hills which make a rugged landscape look like a fantasy land. It was a small group of 5 photographers who braved the heat and climbed up a hill through crevices and caves to reach the top to experience one of the most scenic vistas. On our way to the other location we encountered a settlement breeding silkworms and growing cocoons to extract one of the most priceless commodities of the region - Silk. The climb was treacherous making us scale a near vertical wall of rock but once on top was worth every heartbeat skipped. A quick visit to the local folklore museum to go through Karnataka’s tribal and social history made a perfect ending to the outing before returning back to the city.

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ff The Beaten Path- was the name of

the four-day photo expedition organized by NICC Canon Pro Centre on 24th March, lead by Jeevan Pathare - HOD Photography NICC, John Cosgrove - a renowned photojournalist from New Zealand, and Vino John - veteran sports photographer. A 35-seater bus, with as many excited faces, armed (to teeth) with Canon DSLRs, an impressive array of lenses, tripods, extention tubes, filters, and laptops, stirred-up some major dust in quiet Hennur Gardens and started their conquest on the lesser-known travellers’ treasures of Karnataka. Direction - Shravan Belagola, Belur, Hassan, Srirangapatna, BR Hills, Mysore - all in four days time. The daily routine was like a boot camp where everyone was expected to be ready to leave by 6 am for shoot and get the right shots in the golden hours. Once done there, it was time to download the mornings shoot, charge batteries, rest for an hour and head to the next destination to catch the evening light. During the free hours, students were guided on how to approach the subject and what kind of shots were expected. Evenings were free until the evening shots were downloaded and ten best shots for the day were chosen and processed. Then the designers kicked in to put the photographers’ work in a magazine layout to be presented at night. It was a tight schedule, but the purpose was achieved.The intention of this exercise was to look at street, architecture and lifestyle photography from a commercial approach, and print layout as the final output. Towards the end of the workshop we saw a lot

OBT NICC Studentswith John Cosgrove and Vino John

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Karnataka Photo Tour

of positive changes in the approach to photography, and a renewed understanding of working towards deadlines. It was another cross platform exercise which required teamwork between photographers and designers and it was a great success, and the guidance extended by John Cosgrove and Vino John were of invaluable impact.When the team returned to Bangalore on the 27th, there was only one question on everyone’s mind - When is the next expedition scheduled for?

n November NICCians participated in a fun two-day Copywriting workshop that was

hosted by the good folks at iReboot. We wanted to know what Copywriting was all about, and how much importance it had in the Advertising Industry. Apart from the imagery, everything you read on your printed billboards situated close to your neighborhood, banners right down to your newspapers, magazines, brochures, the articles that you read on the web, and obviously the content you read on television, hear on the radio, is a product of Copywriting! Copywriting is where, you use words, creatively and effectively to sell or promote an Idea, a Business, a Brand or a Person to the public. A copywriter’s job is to primarily persuade the public to take action.“The pen is mightier than the sword”? Acquiring and sharpening a skill such as Copywriting could very well get you, your own arsenal. Luckily for us, the opportunity just fell onto our laps, and needless to say -we grabbed it.Copywriting does require a lot of work, and a fair bit of imagination paired with a whole lot of creativity. Mr. Rajeev Nair, the man who got us acquainted with this craft. He has been with the Advertising Industry for 17 years now, currently working as an Executive Creative Director at TBWA/Tequila. He also, happens to be

certified by the Edward De Bono Institute (London) to teach ‘Lateral Thinking’ and a Cannes award to boot.Day 1: He discussed how necessary it was for one to cultivate Curiosity, Empathy, Discernment and Humility in order to become a copywriter. Importance of thorough research work and changing trends in advertising were discussed. We were shown examples of some popular print ad campaigns from across the globe to illustrate the same. Since the seminar was both highly interactive and involved numerous visuals, it turned out to be real fun for all of us. At the end of the day, Mr. Nair tested our wits with a copywriting assignment. It covered objective type questions, letter writing, coming up with taglines and strategies to promote a product. Day 2: We covered other media such as Radio, and Television. He showcased some amazing examples that showcased the power of copywriting to its maximum extent. We covered Radio jingles featured on popular radio stations in the city, most of which were interesting.Overall, this workshop was highly informative, interactive and insightful!

ICCians attended a 2 day conference held by Adobe at the NIMHANS Convention Centre,

Bangalore on the 25th & 26th August 2010. The conference focused on the Adobe’s Flash Platform & Rich Internet Applications (RIAs). The first day was devoted programmers & application developers and topics such as new pixel renderers, server based approaches to deploying apps and data mining were discussed at great length. The second day of the conference had a focus on designers and topics like user experience (UX), user interface (UI) design and best practices for interaction design were touched upon. The day also showcased numerous demos including that of, wire-framing applications and the brain-computer interface. NICCians had ample opportunities to interact with professional UI designers

Adobe Flash Platform Summit 2010

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and broaden their horizons. Most of the students also realized the significance of RIAs, The Cloud and caught a glimpse of where web technologies are heading.

Copywriting Workshop

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Extracurricular

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Mind, Body and SoulYoga at NICC

e do push our students to ensure their optimum performance, but at the same time

we make sure they get to relax as well. Keeping this in mind, we have been conducting Yoga classes to help them cope with academic challenges. We have experimented with a few Power Yoga sessions also - just so we don’t get too relaxed! We hope to see this group of Yoga enthusiast at NICC grow.

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Celebrations - Shankranthi & PongalStudents, dressed in traditional garb, proceed to the terrace to fly kites. For many, kite flying is a first-time experience, but the seasoned kite fliers are ready to show-off their skills. A sumptuous vegetarian lunch is served in the afternoon, and those more daring, as per tradition, bite into some raw sugarcain too. Following the post lunch lull, students accompanied the setting sun with singing and a lot of dancing...A good time was had by all.

he harvest festival known as Makar-Shankranthi in most parts of India and

Pongal in Tamil Nadu auspiciously fell on the 14th January 2011. In the past couple of years, the joint celebration of these festivals has become an informal tradition at NICC. The day begins with lamp lighting. The college doorstep is decorated with an elaborate Rangoli pattern and the doorway framed by two sugarcane stalks.

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INDIA

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23 -24th April 2011, Nimhans Convention CenterBangalore, India

• Open Panel Discussions• Interactive Workshops• Competitions• Exhibitions

For registrations visit us at : www.momentum-india.inReach us at 8972880927 / 080-65337002 | Email Queries at: registrations@momentum-india.in

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