a-z email database marketing

Presslaff Interactive Revenue www.presslaff.com [email protected]

The

A-Z Of

Email Database Marketing

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AAll about the Audience.

The focus of your content should be on database members,

not you.

Analysis. Collecting data is the first step, but the analysis of the data is a

critical and often ignored next step.




B B is not for Blasts. Do not blast your

audience with emails. Blasts are scattershot

and cause damage.Instead….




CCreate “Campaigns”.

Your emails should be part of an overall campaign.

Whether it’s to set listening/viewing appointments, drive subscriptions or promote

products, make sure your emails are part of a campaign…

not a blast.




DDatabase Marketing and Dollars. The two should be linked.

You’re missing out on lucrative opportunities if they’re not.




EEmail is Effective.

It’s the most effective way to market, move product,

move the needle.Check the stats – Email is

more effective than Twitter and Facebook,

combined.




F Filter and target your emails based on

database members’ interests and

demographics.




GGrowth.

Databases churn. A lot. Practice the ABC (D) of

database marketing:AlwaysBeCollectingData




H Harness the power of your

email database.Super-serve your audience.

Drive customers to your clients.Drive dollars to YOUR business.




Inviteyour audience to

register, opt-in, and share their thoughts

and opinions.I




J Just do it. Start collecting data.

Create compelling content. Deliver.




K Killer (responsive) design.Clean.

Compelling.Creative.




L Leverage the data you’ve

collected for:Targeting.

Loyalty.Revenue Generation.




Mobile. Be mobile friendly.

Emails. Forms. Surveys. Contests.

Content. More emails are read

on mobile devices than desktops.M




N Newsletters. Develop email newsletters

around subscribers’ specific interests.




O Open rates. Check the metrics.

Which emails drive the highest open rates?

Why?




P Permission to send emails.

Work to get permission.

Work even harderto keep it.




Q Quality. Quality list.

Quality data. Quality content.More important

than quantity.




R Relationships. Ratings.

Readership.Revenue.

Your effective email marketing enriches

them all.




S Segmentation. Statistics. Surveys.

Social Media Integration.Understand how to utilize

each to reach yourMarketing goals.




T Trust. Earned through:

Attaining permission. Working unsubscribe

links. Clear privacy policies.

Relevant content.




UUnderstand and Utilize

your data.There’s a story behind

the numbers. Understand how to

utilize that information in your marketing and sales

undertakings.




VValue.

An engaged database is a huge value to you,

your audience,and your advertisers.

Your database is a money maker, not a value-added

giveaway.




W Win – Win - WinWin with strong

targeted campaigns.On behalf of your users,

your advertisers,and your media property. Win all the way around.




X The “X” Factor. Treat your subscribers to something special.

They’re your most loyal users. Recognize and reward them.




Y Y? Because it’s critical.

If you’re not building a database and

relationship with your audience, you’re losing them to someone else

who is.




Z Zip Codes This one data

point is agold mine.




This slide deck was created with marketing for print, radio and television in mind, but the content is beneficial to anyone looking for email database marketing best practices.

Contact PIR now to review the ABC’s of your email database marketing strategy.


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