A 0 1 – C O N T R O L L E D A S S E S S M E N T

I N D U S T R Y R E S E A R C H - M A R K E T I N G

G.C.S.E. Film Studies

Starter

Name the four areas you can select from for the controlled

assessment?

Lesson Overview

Period 1 – Controlled Assessment

Analyse feedback on essays.

Peer assessment

Analyse the example scene and grade the example in groups. Feedback to the class – compare structure to example scene.

Complete first draft of the controlled assessment – 1 hour

Period 2

A01 – industry Research

Element 1 - Distribution

Todays Objectives

WALT

How are films marketed

What types of products area created as part of marketing campaign?

What is the purpose of these products and how they raise awareness of the film.

WILF

Identify a range of products that could be made for a film

Apply these products to your own film.

Identify effectiveness of raising awareness.

Feedback

You have five minutes review the feedback you have received

Once you have done this pass it to the person next to you.

Peer Feedback

You have ten minutes

Review you fellow students work and using the grading criteria on the front sheet give them feedback and grade them.

Be fair I will be taking back in the work – I don’t take kindly to immaturity in this manner otherwise I maybe reading out loud your essays – you have been warned!

Sample Essay

Reflect back on sample essay.

Looking at the feedback you have received from both teacher and peer consider methods of improving your work.

Create a plan – paragraph by paragraph plan before you write the essay on what to cover and why?

Sample scene

Man on Fire

Class analysis discussion on camera and editing.

Analysing man on Fire

Consider the use of Camera and editing pace for this film.

Why are they using graphics?

Why is it fast cut?

Why does it use transitions?

What are the transitions that it uses?

How does the camera speed and movement change throughout the scene and why?

Can you tell who the film is aimed at, target audience?

Controlled Assessment –A02 – MICRO ANALYSIS

Mise-en-scene - setting, costume & props, lighting/colour, performance, gesture & body language

Cinematography – framing, camera angles and movement, shot size, focus

Sound - diegetic and non-diegetic, parallel and contrapuntal, sound bridges, ambient sound and sound effects

Editing – types of edits, pace of editing and special effects.

Distribution

The areas you will need to cover for this are:

How was your film released in cinemas? – digital vsfilm.

Consider the range of marketing the was used for you film – at least three products.

Test screening and scheduling

Distribution

Hunger Games Catching Fire – consider these areas:

How the film is marketed?

What products were created to market the film?

Were these effective, give your opinion?

You have ten minutes list and answer these questions in your books

Marketing

Test Screening A test screening is when a film goes before an audience and

depending what they think this could radically change the film? E.G.

Titanic Blade Runner Tears of the Sun (NO ONE KILLS BRUNO)

Was your film changed due to test screenings Release Schedules

When a film is released is important and film companies pick these very importantly, they may coincide with holidays – Saw 5 (Halloween) or ‘Inglorious Basterds’ Boxing Day to beat out competition.

When was you film released and why?

Promotion

Did your movie have any promotional tie – ins.

This is when a film allows another product to promote it if it to is sponsored. Transformers used cars from General Motors. Resident Evil has lots of Sony Products because Sony Entertainment paid for the production.

Hunger games Catching Fire

Promotion

Identify at least three products involved in the marketing campaign.

Websites

Trailers

Poster

Sponsorship

Branding

The better the example used will improve grade don’t just get the most obvious, especially for level 4.

Distribution

How are film-prints created?

What are digital copies for cinema exhibition?

Digital vs Film

Distribution Example

Toy Story premiered on November 19th 1995 in Hollywood; it was released on November 22nd 1996 to 2,281 different cinemas. The film remained in cinemas up to 37 weeks. The estimated budget was $30,000,000. Although the movie earned the top grossing film on its opening it only profited a disappointing £144,903. The film was distributed by Buena Vista internationally in the USA and the UK. In addition to DVD and Blu-Ray releases Toy Story inspired characters became toys, video games, theme parks attractions, merchandise and spin offs. Due to the success of the film it prompted a sequel four years later, Toy Story 2. Both films were also released as a double feature in Disney Digital 3-D on October 2nd 2009. On June 18th 2010 an additional film, Toy Story 3 was released and made a huge $1 billion worldwide.

Differences

Consider what we have covered today in distribution

what are the differences what should you include as well?

Homework

The areas you will need to cover for this are:

How was your film released in cinemas? – digital vs film.

Consider the range of marketing the was used for you film – at least three products.

Test screening and scheduling

Cover all the above criteria for your film