ii

ContentsIntroduction iv

Film 2 2 Genre 9 Narrative14 Film technology

16 Film promotion and marketing in the 21st century

24 Case study – cross-media26 Chapter summary

Television 2728 Television – a brief history and

introduction31 Television production34 Television regulation35 Channel identity37 Analysing opening sequences

39 Television genres and audiences40 Scheduling41 Television drama47 Lifestyle programmes48 Case study – cross-media50 Chapter summary

News 5151 News – an introduction52 Newspapers64 Case study – cross-media

66 The selection process70 Chapter summary

Magazines 7171 Categorising magazines73 Analysing magazine covers75 Who reads magazines?78 Values and lifestyles82 Describing magazines’ audiences86 Stars and celebrities

91 Analysing magazine contents pages93 Magazines and cross-media93 Online magazines94 Case study – cross-media96 Publishing houses98 Chapter summary

Comics, cartoons and animation 99 99 The popularity of comics,

cartoons and animations100 Comic and cartoon characters –

old favourites103 Character type and function105 Comic front covers106 Comic conventions

111 Superheroes112 Case study – cross-media114 Animation cross media114 Animation techniques119 Anime122 Chapter summary

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iii

Free External Assessment Topic on-line supportTo access our unique Exam Café go to www. contentextra.com/gcseaqamediastudies and enter the username: gcseaqamediastudies and password: Heinemann.

Pop music 123123 Wild things: a brief history of pop

music and youth culture126 Genres in pop music128 Case study – cross-media130 The impact of the Internet132 Music from the Internet: illegal

downloading

134 Marketing in the digital age135 The rise of the pop music video140 Case study – cross-media142 Representations in the music press144 Chapter summary

Advertising and marketing 145145 Marketing148 Case study– cross-media149 Advertising161 Advertising: cross-media

165 Public relations (PR)167 Interactive advertising and marketing168 Case study – cross-media170 Chapter summary

Radio 171172 Why do people listen to the radio? 174 Sounding you out173 A short history of radio in the UK 177 Radio audiences174 What makes radio stations 178 Is there anybody out there? different? 180 Chapter summary

External Assessment 181181 What is the External Assessment?182 How to succeed in the External

Assessment

186 Sample External Assessment188 Sample student answers

Controlled Assessment 192192 What is in the Controlled Assessment? 202 Improving Practical Production work199 Sample student answers 208 Assignments you could use

Glossary 217

CD-ROM contentsYou will fi nd a CD-ROM in the back of this student book. On it is an electronic version of this book and a range of resources to help you with your GCSE Media Studies course. Wherever a resource appears, you will fi nd detail on this in the student book in the ‘CD-ROM Extra!’ feature.

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