UK Film StudiesCase Study

Working Title

Working title

List a selection of films made by Working Title

Structure

What type of company is Working Title and how do they get their films made:

Independent – Describe the company Working Title, we independent joined Universal – Vertigo Films.

Collaborations – Working with other companies consider films like Contraband, Les Miserables and the Constant Gardener, often for Universal (parent company).

Funding – Explore - BBC, UK film council, Screen West Midlands and BFI

Corporate involvement – how would private investment be secured.

Products

What films have been produced by Working Title?

What actors have they worked with?

What directors have they worked with?

Analyse two films made by Working Title

Screening

Hot Fuzz

Analysis

The analysis of the films should consider:

Camera techniques and editing

Music

Mise-en-scene – meaning through semiotics

Use of costumes, Locations, Props.

Connotaions / dennotaions

UK Stars and their appeal

UK directors/writers/crew and their appeal

Visual techniques that were used.

Production processHow are films made by Working Title

Pre-production – the planning process.

Behind the scenes, Shaun of the Dead.

Production

What happens when filming, impact of new technologies, 28 Days Later.

Post production consider the impact of new technologies

Impact of the non linear editing and effects – digital tech

Screening

Behind the scenes – Shaun of the Dead

Hi-light some of the aspects of pre and production.

MarketingChoose a Working Title movie and explore the marketing campaign that has been produced for this movie.

Consider the use of:

Trailers

Website

Billboards

Posters

Press Junkets / Red carpet events

Chat Show

Why is these important to a movie how does the marketing campaign for a UK film differ to an American Movie

Why is marketing important to a film?

Consider:

• Raising awareness.• The methods of marketing that is used.• Comparison between the British and Hollywood marketing

techniques.• Why might these be different consider the target audiences

DistributionHow do Working Title distribute their films both in the UK and the rest of the world.

Relationships with multi-nationals – could have connections with cinema chains

Rental services and exclusive release windows – Blockbuster / love film / net flix

Pay per view – watching at home through cable/satellite movie.

Impact of piracy like downloading and the internet.

Legal downloads and the impact of itunes and exclusive simultaneous releases.

New Technologies

With distribution consider the impact of digital technology to distribution such as:

Digital projection VS Film projection

DVD/BLU-RAY VS VHS

The impact of downloads the positives and the negatives, speed and ease of access versus dangers and impact of piracy.

Market APPEAL

How do Working title compare with appeal to other companies.

Consider the strength of the UK film industry compared with America and Bollywood.

What relationship do the UK have with both Hollywood and Bollywood film industry. Also consider the connections with European funding and exhibition.

Also consider costing in this section.

Market AppealWebsites to look at:

http://industry.bfi.org.uk/theatrical

http://industry.bfi.org.uk/statscalendar

http://www.ukti.gov.uk/investintheuk/greatbritain/item/390600.html

http://www.lloydianaspects.co.uk/opinion/hollbrit.html

http://www.culture.gov.uk/images/publications/DCMS_film_policy_review_report-2012_update.pdf

http://www.medienabc.org/page32/files/page32_6.pdf

Audience AppealHow do the films produced by Working title appeal to audiences.

Consider the types of films being made the appeal of them to:

Age range

Gender

Socio-economic grouping

Are the films produced stereotypes that fit an easily identifiable catergories?

What genres do they work in?

Consider how the films made furfill certain styles and formats?

use examples