a10nudge designn
DESCRIPTION
fa102cTRANSCRIPT
![Page 1: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/1.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Taking a Lunch Break
![Page 2: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/2.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Identified Situation
Workers rely on their desks as their primary eating station for lunch
![Page 3: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/3.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
Not taking a break and working through lunch at your desk has a detrimental effect on your physical and emotional health. Link: https://www.youtube.com/watch?v=q9cS2W5PaSg
![Page 4: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/4.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Desired Behavioral Outcome
Emphasize the lunch break and social interaction to improve emotional and physical health and overall work performance
![Page 5: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/5.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Design Tip
To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.
![Page 6: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/6.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Create a convivial room for workers to take a break and eat
![Page 7: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/7.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
![Page 8: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/8.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Desire in Esperanto: deziro Principle in Cebuano: baruganan Elegance in Icelandic: glæsileika
![Page 9: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/9.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design
![Page 10: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/10.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Baruganan + glæsileika = breika sounds similar to “break” which is the purpose of the design (to take a break)
![Page 11: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/11.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Sketches
![Page 12: a10Nudge designn](https://reader035.vdocument.in/reader035/viewer/2022081404/559910a31a28ab052c8b473c/html5/thumbnails/12.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Process