a2 evaluation q2 brand identity
TRANSCRIPT
EVALUATION
LESSON OBJECTIVES: TO BE ABLE TO EVALUATE YOUR COURSEWORK PRODUCTS.
2) HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
How might you answer this question?
APPROACHES TO QUESTION 2You need to explain how you created a sense of brand identity across the three products and how this would promote your product.
Consider consistent use of images, mise-en-scene, fonts, colour, etc.
How would this help the promotion of your product? How would the use of different media help you reach the audience/different audience?
Compare your package of products to a similar packages of related products.
Use images, links, video, audio, etc.
Visual explanation of links between products.
Visual comparison of your packages of products to an existing package of products.
Explanation of how your linked products will promote your product/brand.
QUESTIONS 1 & 2
CONVENTIONS
Identify conventions in your genre and form.
Identify conventions used in your products.
Explain effect.
COMBINATION
Identify links between your product.
Compare your promotional package to an existing one.
Explain how your promotional package will promote the brand/product.