A2 Evaluation

Inderpreet Kaur Basran

If we were to start the whole project again I personally, wouldn’t change much but would make certain amendments in our advert 2 because, that is the only advert we did not thoroughly plan for, and had planned it alongside with filming. The change that I would make in advert 2 would be to change the homosexual stylist, as he did not act as great as he could have nor did he have the gay look to him, yet this does not impact our advert greatly because the audience will still suss that he is meant to be gay due to his voice and body language in many shots.

Pictures from advert 2

On the other hand our advert one could have been slightly longer and we could have included more action and movement to make it look like a proper advert overall, as many adverts do consist of movement and a variety of different shots, therefore this was the downfall in our advert 1. Also the second main amendment I would make to this sequence would be to re-shoot the ending, as the actor focuses on the person behind the camera and therefore you can tell that they are not confident to be filmed. Lastly our radio advert is straight and simple and gets straight to the point, there are not many amendments that can be made within this, however if we had recorded this first we may have had more time to spare on our TV adverts and sponsorship. Overall I am pleased with most of the outcome.

Pictures from advert 1

Pictures from Sponsorship

In the construction of media technology was, using the internet and looking at all the different adverts in order to start preparing for our own advert sequences. The internet was a great advantage as it had given us a wide range of different adverts, different locations. Whilst using the internet I had mainly used YouTube as it contained all the updated videos of recent adverts that had been filmed the link where this can be accessed is; http://www.youtube.com/?tab=w1

• I had also used Google to find out minor and common things that I required to understand, the related link to this is; http://www.google.co.uk/webhp?source=search_app

• Another source of the internet that I had used often to update my coursework on was blogger and the link where this can be found is; https://accounts.google.com/ServiceLogin?service=blogger&passive=1209600&continue=http://www.blogger.com/home&followup=http://www.blogger.com/home&ltmpl=start#s01

All these methods and links above I had used were simply from the internet and they can be accessed to you through various ways such as: you home laptop and internet, school intranet, and even public libraries allow you to use the internet. My main source to access all this was through my own personal laptop and home internet connection very rarely did I use other computers when processing my work as this personally, for me is hassle and it’s hard to keep backing up your work.

Last of all I had accessed the links from the internet that were needed for me to be able to complete my ASA textual Research; there was a variety of different links in order to complete this task.

Secondly we had used a source of technology whilst filming for this procedure, portable cameras. The advantage of the cameras were that they were small and light therefore could be carried to different locations without a problem, for example when having to carry the cameras home and to school and other locations when filming or re-shooting.

The disadvantage was that they were not very clear when filming as they are not advanced enough, nor can you get the correct lighting or adjust the lighting on the camera, all of this has to be done when editing because the cameras do not have the option to where you can change the lighting effect to where you want, e.g. when filming on a sunny day getting rid of the dark lighting at times or wanting high key lighting in dark places etc. However we could alter our clips on the Macs on iMovie which were two other sources of technological use, having access to iMovie on the Macs made the process of editing very easy and less time consuming.

The advantage of having iMovie was mainly beneficial to our sponsorship we sped up the sponsorship in order for the outcome to be how we wanted it to, on the other hand the disadvantage of iMovie and the Macs was that the Macs were slow at processing the editing required and did not always save our work therefore we had to do it. IMovie was not always up to our required standards either, as it can be quite hard to use and confusing due to the way the settings work and where certain types of editing settings are arranged make it hard to find the exact thing you are seeking.

Our main priorities of technological use was the cameras as they had the functions of zooming in and out whilst recording, memory use that could take up a lot of scenes and shots, different medias to where and how we could process our work; the first being recording and being able to film a sequence, secondly taking pictures for our photo storyboards, and thirdly recording where it would pick up the dialogue and this is where it became ideal for our radio advert. A MP3 was another technological source as we had converted the sponsorship music from YouTube to MP3 and imported it on a MP3 then imported it to the Macs which had then allowed us to edit it on the sequence through iMovie.

Moving on the Macs were also a good source of technology as it had the software of iMovie where our sequences could be edited and filed together, the Macs themselves held all our work in a document. Above everything we had the ideal use of our own technological source which was to write up our own evaluation on our own PC’s and being able to own the file of the evaluation ourselves, without having to depend on someone else, also our evaluation used up another source of technology which was to record myself talking about my evaluation and then being able to edit on the iMovie software on the Macs.