Audience research Dilraj Singh A2 Media

Why are we doing audience research? To gain some knowledge about what sort of people enjoy

different types of music we conducted a questionnaire in which we sent out to the whole sixth form allowing us to get an understanding so that we made a good music video.

We also done this so we could ask people if they like the direction we were going in as we wasn’t quite sure that our idea fitted the R&B and rap genre.

Releasing a questionnaire was a good way too see what our audience most enjoyed about their favourite music videos so that we could incorporate some of these ideas into our video and make people happy.

Q1 – how old are you?

We sent this to all the sixth form and some staff and in the end we found out that most of our audience would be between the 16-18 age range. Having options there was reliable as you couldn’t just write any fake age you had to be one off the ages we provide, this meant that we know who will be watching our music video and we can cater for this audience so that they enjoy what we produce.

Q2 – are you male or female?

We asked this question second to gain a general understanding of what sex what be more engaged with our production. This result was surprising we thought that we would have more of a male audience as we thought R&B and rap would appeal more to them. However from the result we got it was 50/50 between males and females which made us think that both sexes listen to this genre of music as much as each other. This would good for us as we intend on making a video for males and females.

Q3 – what's your favourite type of music to listen to?

When we was looking at the feedback from this question we was very surprised. Our genre R&B had 11% of the votes as many people chose other. We wasn’t quite sure why this was as we thought that people our age only liked the music genres we provided. Looking back we probably should of provided a text box where they could of wrote in their preferred genre just to give us and idea.

Q4 – how do you access your music videos?

We made a mistake when making this question as most people probably use the YouTube app on their phones. As you can see from this the majority of people chose YouTube and Phone which suggest people are using their convergent devices more and more to do everything including listening and watching music.

Q5 – how do you hear about new music?

This question gave us the understanding that most people find out about new music on social media (one way we want to promote our artist) this big because social media is a massive platform and looking at our results most of our target audience are using it.

Q6 – what style of music do you prefer?

This question was very useful for us as it told us that our audience would like a concept based video the best. This is when there is no linear narrative or performance but a deeper meaning than at first. This question allowed us to discuss what type of music video we would like to do as concept now entered the options.

Q7 – what do you like about music videos in your favourite genre?

This was also another great response as we plan on doing a very creative video which is just what our audience liked to see looking at our results. This would allow us think outside the box when shooting our video so that it is dynamic and unique so that the viewer would very much be satisfied.

Q8- what do you like about RnB music videos?

We asked this question as it would give us the option to include it in our own music video which our audience would like to see. Looking at our results it suggest that people like a story line the best in RnB videos, this may be because they enjoy getting to know a character and how they develop through out the video. Also people enjoyed the performance side which was very encouraging for us to hear.

Q9 – narrative too our chosen music video?

We asked this question because we wanted to gain some ideas on what idea people would associate we our music videos. This question gave us some good ideas which we could incorporate in our video. We got many suggestions which when we read back we may put together and come up with an excellent idea which our audience would like as they help choose it.

Q10 – what do you think about our concept narrative?

This was our last question, we chose this because we wanted to see what people thought of our idea as when they see the real thing they could like it. We got a mixture of responses from our audience as you can see, some people thought it was a tad bit bland but other people thought it was a good idea if we added another element to it. This question was good as we got detailed responses that would help us when creating the video.