A2 MEDIA COURSEWORK RADIO ADVERT

Rachel Zieminski 13DJS

Research

Mainstream radio stations like Capital FM, Kiss 100 and Heart FM ect. Broadcast The News of the World radio adverts daily along with many others. They generally use no background music and a male voiceover. The male voiceover is strong and has a tone of excitement as they are trying to excite the listener about the exclusive story they have ready to be released on the Sunday. They use the word ‘Exclusive’ a lot to let the listener know they are not going to find this news anywhere else which gives the Newspaper a powerful image and a competitive advantage. They mainly advertise big celebrity scandals and exclusive interviews as this is what their target audience are generally most interested in. They end there advert by saying something along the lines of ‘All in this Sundays News Of The World’ which could make the reader subconsciously store this thought in their head and then remember when it comes to choosing their next newspaper.

Research

I found it hard to find any audio examples of newspaper radio adverts, although after visiting www.radioville.co.uk and listening to some of the adverts they have produced in the past I gained some ideas. Here is my analysis of one that I listened to‘Switch’ for Lexus

The idea of this advert is to show that Hybrid Lexus new electric and petrol engines. The soft classical music in the background combined with a soft male voice give the reader a relaxing feeling and not put under any pressure. It also adds class to the car and makes it feel superior. The man starts off speaking about how Lexus by proposing a point of that you won’t notice the engine switching from one to another and then explaining by asking the listener if they noticed if he wasn’t the same person that they heard listening at the beginning of the commercial. Its clever rouge hosted by Lexus as it makes the listen think rather than just listen. The advert isn’t obvious which gets the listener involved more which helps to keep it in their head. The smoothness of the transition between the two men speaking is meant to represent the changing of the engine and is a very effective tool used.

The Planning

My plan is to create a radio advert similar to the audio promotions used by Club event promoters. They are a very popular way of promotion in the area, and with the voice of a local person, the newspaper appears more down to Earth. The advert shall be used to promote the brand rather than describe the newspaper as the idea of it is to make the person want to find out more about the paper by looking out for it in the area and picking one up for them and their friends when they come across them.I have chosen to use the song ‘Rock & Roller’ by Kano for my background music, because it is a feel good and popular song which reflects the up-beat content and brand of Rock & Rose.I shall use my voice as the voice over, as mine is local (Bromley) and people will feel that can relate more to the product.

The Script

Rock and Rose

Bromley's new and exclusive rising sensation from the world of fashion in just one newspaper..

Love fashion?

Love talking about it?

Then Rock & Rose loves you

Hit us up at RockandRose.com for more info

The Advert