a2 media-e28093-advertisement-presentation
TRANSCRIPT
A2 MEDIA – ADVERTISEMENT PRESENTATION
By Hayley Joy
MAIN PRODUCT AND ANCILLARY PRODUCTS
I have decided to produce 2 short advertisements,
probably around 30 seconds long each about a
campaign that is centred around the recycling of
newspapers into bags. One will be an animated
advert, consisting of pictures, videos and text and
the other will be a hand filmed advert with people in
it. My ancillary products will be a radio
advertisement discussing the campaign and the
product and a television sponsorship programme.
SUMMARY OF MAIN PRODUCT
My main product will be 2 30 second adverts about a campaign
that is centred around the recycling of newspapers into bags. The
first will be an advert consisting of pictures, videos and text and
the other will start possibly off with someone entering a shop and
buying something and the shop assistant puts it into a newspaper
bag, leaving the customer to wonder why. After that it may
develop into the newspaper bag appearing in several places
amongst various people, to emphasise its popularity and wide
spread through other countries.
EXAMPLE OF EXISTING PRODUCTS
I have looked at some advertising campaigns on
recycling, focusing on how they aim to capture
peoples attentions, and the certain aspects that they
use. I have also tried to focus on newspaper related
adverts. Below is a link to an advertising campaign
focusing on recycling.
http://www.youtube.com/watch?v=J5EVlEv2Y3A
C O D E S A N D C O N V E N T I O N S C H A R A C T E R I S T I C S O F G E N R E O F M A I N
P R O D U C T
Expectations of an advert
Writing – headings, titles
Logos
Persuasive language used to engage the reader
The product itself and someone trying to sell it
Music – songs, useful sounds
Recyclable product
Bright/colourful – able to catch someone's attention immediately
CHARACTERISTICS OF TARGET AUDIENCE
My target audience for this product will most
probably be environmentalists and people in general
who are interested in preserving recyclable
materials and care about the environment. My target
audience can also be everyone of any ages.
MOOD B OARD
SOUND SAMPLE
I may use a song that is well known by a well
known artist. I have considered for this using
ellie gouldings song, ‘anything could happen’
because its popular and upbeat.
http://
www.youtube.com/watch?v=5hzgS9s-tE8
PRACTICAL CHALLENGES
Location recce – finding the perfect location may be difficult because
I want the advert to make sense and I need to feel like I have picked
the right spot before I start shooting.
Time – I only have a certain amount of time to have a final decision
on everything.
Weather – the weather for this advertisement has to be sunny,
because rain will postpone the filming.
Finding someone to appear in the project
Planning the shots and making sure everything's in the right order
TARGET DATE/ACTION PLAN
My presentation of the idea that I have come up
with has to be finished by the 5th/6th of November at
the latest.
I also need to hand in a rough copy of the material
that I have by the 16th of December.
I WOULD BE SATISFIED IF…
I get a higher grade than what I got last year.
made an advert that looks professional and that
people would want to watch more than once and
spread around.