a2 media studies - marketing [rae]

A2 MEDIA STUDIES

Marketing

Ana, Raissa, Maheni.

WHO WOULD SELL OUR PRODUCT?

IMDB (International Movie Database)

NETFLIX

LOVEFILMS

PREVIEWS (i.e. Cineworld, Odeon, Vue etc.)

YOUTUBE CHANNELS

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jZVqVBi0csuMvM&tbnid=XBkJkx4PwaCLJM:&ved=0CAUQjRw&url=http://windows.appstorm.net/reviews/imdb-mobile-a-must-have-app-for-tv-and-movie-aficionado/&ei=BgIJUbCcGILB0gWfjoCACw&bvm=bv.41642243,d.d2k&psig=AFQjCNFDK3un42BNJQhGfkUqJCjiAVp3mA&ust=1359631075779242

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=kgxpb_HRIaUqFM&tbnid=9P4mVnuLWZfxtM:&ved=0CAUQjRw&url=http://techsupportrich.com/uk-video-services-part-2-netflix-and-lovefilm/netflix_logo/&ei=loMKUYPNOsTj2QWi0YHQAQ&bvm=bv.41642243,d.d2k&psig=AFQjCNFtql_-iEZk-sZ1WbFKL8plp9rh-A&ust=1359729923638016

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WcyUoAjZo9NnZM&tbnid=bh1_shyoZuxq6M:&ved=0CAUQjRw&url=http://www.qhotels.co.uk/news/lovefilm.aspx&ei=CIQKUb6FArKu2gXkloD4BA&bvm=bv.41642243,d.d2k&psig=AFQjCNGtqHc7le-Ep3Z3NGjtW7BRMFX11Q&ust=1359730033726774

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=tv_Jo3kdxLvD-M&tbnid=jjRvG3Rr5-ZzoM:&ved=0CAUQjRw&url=http://www.capitalfm.com/win/one-year-cinema-pass-cineworld/&ei=UYQKUeLFDunV2QX8noCQAQ&bvm=bv.41642243,d.d2k&psig=AFQjCNEZ_7N_pw3VuHIzzz8cPvKNXNT_tQ&ust=1359730107366039

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jYmDOTeSeulCyM&tbnid=24O30d5bcinBIM:&ved=0CAUQjRw&url=http://www.greatnorthcentre.co.uk/whatsin/&ei=YYUKUc7DO4Si2wWC44GgAQ&psig=AFQjCNGVv7QODa9LI10E5Xm84orYHcrs8Q&ust=1359730335329370

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3EIp-QMxmXtu8M&tbnid=fXObzt03f2dF7M:&ved=0CAUQjRw&url=http://www.cardiffdevils.com/news/community-news/goody-bag-competition/&ei=noUKUd_YN8aA2AXo-oDIDw&psig=AFQjCNHvZARfJkDTmU1x_6jdUm9RRtkPWg&ust=1359730449153598

REASON

To promote our trailer, there are various ways to

make it known to the public. The public need to be

aware and know where the movie can later on be

seen, the previous slide shows all the media

institutions that are willing to promote our work. Not

only will we benefit from the promotion, but it would

also benefit the websites and cinemas promoting it

because they would probably either show or sell the

movies thereafter.

WHY THESE INSTITUTIONS?

IMDB: They’re the Internet Movie Database and so they hold all the

information for movies all over the world. People are capable of reviewing it,

find any background information, get to know the characters/actors which is

what many people like to do.

NETFLIX & LOVEFILM: Could possible list the movie with the trailer on their

‘Coming Soon’ tab, so that people know of its existence. It’s a well known

website so it will easily promote our trailer/movie.

PREVIEWS: A great percentage of Cinema’s air a trailer before a different

movie, and this would be greatly advantageous any trailer. This would also help

attract other audiences and perhaps give the movie a further economical push.

YOUTUBE: By having a YouTube channel, it’d only work if ‘MARS Studios’ in

itself was well known, because otherwise people wouldn’t know of the trailers’

existence, so it isn’t perhaps the best of ideas. Although if it were a well known

YouTube channel, it would be the greatest point of promotion.

a2 media studies - marketing [rae]

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