a2 music video evaluation[1]

8/2/2019 A2 Music Video Evaluation[1]

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A2 MUSICVIDEOEVALUATION

By Mark Amico


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INTRODUCTION

The song we decided to do

was Noah and the whale- blue

skies. The reason we picked

this song is because it is

perfect for the indie genre. We

also felt that it would be

perfect to create a story

around. This is because wecould take it in so many

different directions. But what

we decided I think was the

best idea possible for the

story I think its perfect as we

were able to show our skills

as media students as itrequired lots of editing

different technologies and it

challenged us to find ways of

fitting into conventions and

try and make our music video

look as professional as

possible.


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Q1: INWHATWAYSDOESYOUMEDIAPRODUCTUSE,DEVELOPORCHALLENGEFORMSOFREALMEDIAPRODUCTS?

Before me and my group started planning ourmusic video we researched the conventions ofthe genre which was indie in our case. Welooked at different videos and bands that werein the genre and how their videos challengedthe conventions and how they fit in with otherreal media products in the chosen genre. Welooked at many different videos and took outwhat we thought was the main conventions.This was shown in essays we all producedwhich talked about the conventions of indie. Inthis essay I found that the followingconventions are:

Natural settings

Natural lighting

Bright colours used

Close ups used very often

Had lots of different special effects

Narrative music videos

From finding this out we had a basis on whichwe could start thinking of our music video.


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LINKSBETWEENTHELYRICSANDTHE

VISUALS

The music video we chose to do was

Noah and the whale- blue skies. This

is a very good song for creating the

indie genre.

The lyrics had to match the video

otherwise at points it wouldnt make

sense like when the singer says blue

skies are calling we have a shot of a

perfect blue sky to link the lyrics with

the visual.

Even at the very beginning they have a

guitar solo which our actor also does

this is another great link from thesong and the visual. It also gives the

audience the first glimpse that the

actor is also the singer of the song.

This also uses


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VISUALS

when the lyrics say this is a song for

anyone with a broken heart the actor

kisses the phone which the audience

must assume is the girl he loves. This

is done to show how much he loves

the girl and how much she means to

him even if the feelings are not

shown back. At this point his love isnot obsessive but bordering on that.

At the end of the song it goes into the

solo music with no words but its

almost the climax and it shows the

main actor walking away from the

dead girl this is to show the only way

for him to get over her is for her not

to be around but it also shows the

regret that he has after killing her.


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VISUALS

We had a scene where the

screen turned white and almost

showed a dream state. The

reason we put this in where he

is holding the hand of the girl is

because its his imagination we

did this to show the difference

between his dreams and reality.The lightness shows that he

believes it to be a perfect

moment but then it changes

back to normal colouring which

shows him almost crashing

back to reality. This will be in

my view the start of thedangerous obsession.


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VISUALS

We also had a scene where it

truly shows him panicking and

not knowing what to do. This is

when he has the girl he loves

tied to the tree. He for the first

time starts to show regret

maybe even shock at the fact he

could do such a thing. I think itsimportant to show him feeling

this way because it makes him

more human and not just this

evil obsessed guy. We had to

show that he regrets his actions

and is feeling scared because

he's nota criminal mastermindwho doesnt have feelings but is

a guy deeply in love but does

crazy things because he doesnt

get that love shown back to him.


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CONVENTIONS

As I talked about before we did

try and challenge the

conventions of indie music this

is because indie music is often

always breaking its own

conventions. An example of this

is snow patrol- chasing cars. It

doesnt use natural lightingthroughout and not much

natural surroundings. From this

we knew that we could still be

considered an indie music video

but not have to follow the

conventions to the letter which

is why we decided onperformance sections of the

song and the lip syncing


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COSTUMES

Even down to our costumes we tried

to follow the conventions. With our

actor we kind of broke this convention

as we had him in a suit. We did this to

represent the fact that hes still in 6th

form as we thought it was important

to make sure people knew he is young

and doesnt know how to deal withlove.

The girl actor and member of our

group wore all the clothing that fits

into the indie convention. Mostly quite

light colours. We also decided that our

actors should be at comfort and not

strictly following the costumesconventions.


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QUESTION 2: HOWEFFECTIVEISTHECOMBINATION

OFYOURMAINPRODUCTANDANCILLARYTEXTS?


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MYTHREEPRODUCTS

For our ancillary tasks me and my group produced two

advertisements and a digipak.

We tried to follow all the normal conventions of the

indie genre which I think we stuck to very well.

The conventions that we had to stick too was the

same as the videos conventions. Here are the

conventions for the ancillary products we have: Natural settings in most cases

Abstract art

Bright colours

The artists pictures

A colour theme.


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THEFIRSTANCILLARYPRODUCT

The first magazine advert we made was

this one (picture on the right) the reason

we had decided on this was because we

thought it fit in nicely with the album name

unrest the reason it fits in so well is

because the blurry colours and picture

shows the unrest in the mind of the singer.

It also links up well with the main productas our singer plays a obsessive boy who's

madly in love with a girl who he ends up

killing.

I think this shows the messed up frame of

mind that the boy is in as everything is

distorted and weird.


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THESECONDANCILLARYPRODUCT

We had thought of a second advert design

that links up perfectly with the main

product. The reason we did this is because

we wanted it to fit in with all the

conventions. It has natural lighting and

natural surroundings. It also incorporates

our digipak. It links to the main product

because even the clothes and surroundingsare all the same as the video we have

created.

We thought it would be perfect and we

made it look very professional with the

HMV logo at the bottom as well as our

riddle records logo this was to make this

advert as authentic as we possibly could.


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THETHIRDANCILLARYPRODUCT

We stuck to the theme of nature

and bright colours. We decided

on a very different colour

scheme because it shows unrest

on the digipack. We also

followed the conventions of the

indie genre by putting images of

natural surroundings .

We also decided to put a picture

of our actor and singer as its

another convention of the genre

and it also creates the link to

our main product as we made

sure he had the same clothes as

he does in the video.

a2 music video evaluation[1]

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