My favourite video from the A2 2013 videos was group 21’s because I found it looked the most like a music video. All through the video the lip syncing is perfect in which is a key element in making it look like a music video. I loved their use of an animation which followed the outline of the artist and actors because it made the video look more creative. Group 21 also used 5 or more locations in their video which I think is essential in creating a good music video because many good videos go to multiple locations. The narrative within the video also made it more interesting to watch because it kept the viewer entertained. About 5 base tracks were used within this video and they used a new location with every verse this was very effective. They also followed some of the regular conventions of a music video like having dancing, although the dancing wasn’t perfect it was clear they had thought carefully of a routine. Another thing I liked about this video was the editing it had been edited well to the beat of the song and shots often changed faster when the song increased in speed. The large amount of variation in the shot types is also element which I admired about this video.

These are example of three different locations used within the video. The first two are base tracks .

This is where the artist and back up dancers do their dance routine.

This is the cartoon animation which I liked.

When watching group 3’s music video all the elements looked very appropriate had the feel of a music video. The camera movement was controlled nicely and the movement worked within the video. They had varied chorus verse shots which made it particularly clear which part of the song we were viewing at the time. I enjoyed their use of effects and transitions in the video in particular when they threw the leaves. Group 3 also had good variation in their shot distances, the different backgrounds make it engaging to watch; I really liked the graffiti background. The establishing shots in this video fit well in showing the location, they manage to fit 9 shots into the first 18 seconds of the video. As well as having great backgrounds the clothing adds to the impressive mise-en-scene by contrasting the bright background with dark coloured clothing. However the down side to this video was their overuse of the graffiti background and the overuse of close ups to the: lips, keyboard and flame.

This is one of the establishing shots which I thought were good at showing location and variation in their shot types.

I liked the way they used special effects to bring the leaves back after she throws them this is very effective.

These shots were the ones which were repeated too much.