a2 overview
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1Aging 2.0
04/10/2023 2
Addressing the 50+ Innovation Paradox
…yet disproportionately little innovation
Where are the start-ups?
Where are the disruptive
models?
Where are the major brands?
Where are the investments?
Where are the big exits?
Unparalleled demographic shifts…
04/10/2023 3
Barriers to innovation in the aging space
Talent- Limited financial rewards- No connective tissue of networking and support
Consumer insights- Hard to access consumers for inexpensive research- Requires empathy and forecasting on behalf of younger entrepreneurs
Marketing & Trust- 95% of consumer marketing targeting under 50s- Challenging stereotypes, terminology, market sizing- Few trusted brands- Lower preparation of technology (web/mobile)- Harder to find/reach key influencers (only 8% of bloggers are 50+)
Distribution network- Highly fragmented- Multiple decision makers/purchasers- Indirect gate-keepers
Funding- Different ROI expectations than traditional venture
4
Reframing aging: A mindset shift
04/10/2023
04/10/2023 5MidOcean | Aging 2.0 |
We’re taking our message global!
By 8/14/12By 12/31/12
04/10/2023 6
One promising area: Web 2.0 business models
04/10/2023 7
awards
A global innovation network
04/10/2023 8MidOcean | Aging 2.0 |
04/10/2023 9
