a2 pm product&brands

8/3/2019 A2 PM Product&Brands

http://slidepdf.com/reader/full/a2-pm-productbrands 1/9

Assignment

On

“PRODUCT MANAGEMENT

”

(MARUTI UDYOG LTD)

Submitted To: Submitted By:

Prof. Mahesh Soni Tanu Jain

Siraj PashaRupesh Jain



Introduction:

Maruti Udyog limited (MUL) was established in Feb 1981 through the act of

Parliament, to meet the growing demand of the personal means of transport

caused by the lack of an efficient public transport system.

Maruti is India's largest automobile company. The company, a joint venture

with Suzuki of Japan, has been a success story like no other in the annals of the

Indian automobile industry. Today, Maruti is India's largest automobile

company. This feat was achieved by the missionary zeal of our employees

across the line and the far-sighted vision of our management.

The Company Mission:

To provide a wide range of modern, high quality fuel efficient vehicles in order to

meet the need of different customers, both in domestic and export markets

The Company Vision:

We must be an internationally competitive company in terms of our products and

services. We must retain our leadership in India and should also aspire to be

among the global players



Today it is the largest automobile company in India.

Market Leader in the car segment, both in terms of volume of the vehicles sold

and revenue earned.

Also, 18.28% of the company is owned by the Indian Government, and 54.2% by

Suzuki of Japan.



Identify 3 Products / Brands representing each category

of markets below:

1. DECLINE MARKET

Market is shrinking, reducing the overall amount of profit.

Possible to take out some production cost, to transfer production to a

cheaper facility, sell the product into other, cheaper markets.

Depending on whether the product remains profitable, a company may

decide to end the product.

Care should be taken to control the amount of stocks of the product.

Example -Baleno, Esteem



2. MATURE MARKET

Competition is most intense as companies fight to maintain their market

share.

Any significant moves are likely to be copied by competitors.

The Maturity Stage is the time when most profit is earned by the market as

a whole.

Any expenditure on research and development is likely to improve

production efficiency and quality.

Example - Alto, Wagon-R



3. EMERGING MARKET:

(Introduction Stage)

Market share and growth is slight.

Substantial research and development costs have been incurred.

Marketing costs may be high in order to test the market, undergo launch

promotion and set up distribution channels.

Highly unlikely those companies will make profits on products.

Example- A-Star, Swift Dezire



(Growth Stage)

Characterized by rapid growth in sales and profits.

Profits arise due to an increase in output (economies of scale).

Significant promotional resources are traditionally invested in products that

are firmly in the Growth Stage.Cheaper for businesses to invest in increasing their market share.

Example -Swift, Zen Estilo



BCG MATRIX

.

STARS

Swift Desire

Swift

QUESTION MARKS

SX4

A STAR

CASH COWS

Maruti 800

Wagon R

Alto

DOGS

Omni

Versa

Baleno



GE MATRIX

HIGH MEDIUM LOW

HIGH Investment &Growth

SWIFT

Investment &Growth

ALTO

Selectivity /Earnings

A STAR

MEDIUM Investment &

Growth

SWIFT DEZIRE

Selectivity /

Earnings

SX4

Harvest

BALENO

LOW Selectivity /

Earnings

WAGON R

Harvest

VERSA

Harvest

OMNI

a2 pm product&brands

Documents