a3: devising your inclusion strategy · •inclusion score •upward direction of travel – as...
TRANSCRIPT
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Chair:
Duncan Bradshaw, Director of Memberships, Stonewall
Speakers:
Kris Phelps, Group Manager Stonewall - Hayley Parker, D&I Manager
Asda - Lucy Malarkey, Deputy Director Gentoo
A3: Devising your inclusion strategy
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Group Manager, Stonewall
@KD217P
Kris Phelps
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Embedding LGBT strategy
Research
Implement
Communicate Monitor
Evaluate
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• Listen to LGBT staff and allies
• Engage board and senior members of staff
• Tailored communications to middle managers
• Be realistic
Embedding LGBT strategy
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5
• Show case diversity stats internally & externally
• Offer career development opportunities to your LGBT staff
• Start at ‘grass roots’ encourage teams to reach out to
schools
• Engage recruitment teams
Embedding LGBT strategy
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D&I Manager, Asda
@hayleyparker99
Hayley Parker
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What is the point?
• Clear direction
• Sustainable change
• Alignment01
Where to start?
• Evidence
• Audit
• Listen!02
How to make it land?
• Engage stakeholders
• Core values/concepts
• Communications – bring to life!03
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Leadership and Engagement – Privileged and Confidential8
Q5) Define what behaviours and values underpin ‘inclusion’
Consideration Honesty Empathy Kindness
Valuing diversity
Integrity Respect Open mind
Understanding EqualityNot
judgementalFairness
TeamworkCommunication Value others’
opinionsNo favouritism
or cliques
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Leadership and Engagement – Privileged and Confidential9
Mission To be Britain’s most inclusive retailer and employer
Core
principlesInclusive and respectful culture driven by fixing the environment not the
individual and creating sustainable change
Objectives Getting the basics right:
Insight & structural
integrity
Leveraging:
Talent & Inclusion
Winning:
Commercial advantage
Measures Insight & structural integrity
• Workforce and leadership
representation
• Gender balance
• Ethnicity within X% of
local demographics
• Diversity networks 100%
inclusive of formats
Talent & Inclusion
• Engagement and opportunity
scores
• Upward direction of travel
and reduction of distance
between upper and lower
quartile of diverse
segments
• Inclusion score
• Upward direction of travel –
as above
Commercial advantage
• Customer reputation
• Upward direction of
travel across diverse
segments
• Market share of diverse
segments
• Upward direction of
travel across diverse
segments
Customer proposition is a key component
of our desired D&I strategy
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01 02 03
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Listen
Engage
Personality
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Deputy Director, Gentoo
Lucy Malarkey
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What we did:
1. Stuck-in
2. Buy-in
3. Creative
4. Repetitive….
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Getting stuck-in
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Can of worms….
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“Way-aye
Pet…
…. I know
what
bisexual
means….”
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Buy-in:
• Selling – why it matters
• Hooks – why me…
• Real people
• Ongoing messages
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Real People:
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Creative:
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Repetitive:
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Summary:
• Embedding a strategy is an
active pursuit
• Staff are your greatest
asset!
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If at first you
don’t succeed....
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Questions?