a 3-step process to amplify your social media publishing
Post on 17-Oct-2014
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DESCRIPTION
Simple truth: the key to successful social media publishing is not just about publishing great content but also having people re-share it. Mobilizing your team and brand advocates around the content you share should therefore be your first priority after hitting publish. But how can you make sure they don't miss your content when you start scaling up your publishing efforts? Here's a simple 3-step process to do so.TRANSCRIPT
A 3-step process to amplify your social media publishing
Simple truth: the Social Media Team could do much better with every employee’s help
“On average, when employees share something – anything – with their social networks, each one reaches 20 times more people than a typical brand sharing with the same number of followers.1”
1Source: SocialMedia Today http://sco.lt/4mZk6D
Beyond employees: how can you mobilize your brand advocates?
So how do you make a maximum of employees or advocates (re)share your content?
Here’s how. In 3 easy steps.
Social Media Team
Social Media Team
Influencers
Here’s how. In 3 easy integrated steps.
Social Media Team
already does that
Social Media Team
can do that in 1-click
using Scoop.it
Influencerscan also do that in
1-click
1. Publish through the Scoop.it Bookmarklet
Social Media Team:
-Identifies a piece of content to publish
-Clicks on the Scoop.it button to share it to Twitter, Facebook, LinkedIn, etc…
Tips:
-With Scoop.it Premium versions, you can direct the URL in the tweet to the original content (vs the Scoop.it page).
-Use Scoop.it suggestion engine to never fall short of content to share on your domain of expertise.
-Click here to install the Scoop.it bookmarklet:
The magic that happens then in 1-click
Link to original article or
to Scoop.it page
The magic that happens then in 1-click
Content is also automatically archived on
a Scoop.it page
The magic that happens then in 1-click
Content is also automatically archived on
a Scoop.it page
Link to original article or
to Scoop.it page
Post to Twitter, LinkedIn, Facebook etc…
All of this in 1-click
+
+
2. Email list of curated postsSocial Media Team:
-Goes to Scoop.it > Newsletter
-Select posts from the Scoop.it archive
-Click send
Tips:
-Email can be sent to self and forwarded or downloaded as HTML to be sent through any platform
-Even better: use direct connection to create MailChimp campaign in 1-click
3. Influencers re-shareInfluencers:
-Read their emails
-Click on Share buttons
-That’s it!
Tips:
-Adding insights to the post can help add context to a particular post
-Leverage visual format to generate more engagement: use large pictures, etc…
In 3 easy steps:
• Cross-post to all your social networks
• Engage your influencers to reshare your content
• Watch higher engagement, mentions and clicks
But wait there’s more: your posts are now archived on a Scoop.it page.
• Your influencers can easily access formerly shared content
• Your content is now generating SEO traffic
• And yes, this archive can be on your site; on your domain
And of course you can use Scoop.it to source additional content easily
• Publish more often
• Engage more often
• Increase results
Get started
Give it a try
Or get in touch:@scoopit
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