a_7eleven final 20 nov 02p6

8/8/2019 A_7Eleven Final 20 Nov 02p6

http://slidepdf.com/reader/full/a7eleven-final-20-nov-02p6 1/56

à«àÇè¹ÍÕàÅ¿àÇè¹ÊèÇ¹Ë¹Ö è§¢Í§ªÕÇÔµ¤¹ä·Â

à»ç¹àÇÅÒ¡ÇèÒ·ÈÇÃÃÉ·Õèà«àÇè¹ÍÕàÅ¿àÇè¹ àµÔºâµ§´§ÒÁä»¾ÃéÍÁ¡ÑºÊÑ§¤Áä·Â ¨¹à»ç¹àÊÁ×Í¹Ë¹Öè§»Ñ ÑÂã¹¡ÒÃ´ÓÃ§ªÕÇÔµàÃÒÁØè§ÁÑè¹¾Ñ²¹ÒÊÔ¹¤éÒáÅÐ¡ÒÃºÃÔ¡ÒÃ ´éÇÂ¡ÒÃµéÍ¹ÃÑº·ÕèÍºÍØè¹ÁÕÁÔµÃäÁµÃÕ à¾×èÍãËéªÕÇÔµ»ÃÐ¨ÓÇÑ¹¢Í§¤¹ä·ÂÊÐ´Ç¡ÊºÒÂÂÔè§¢Öé¹

µÓ¹Ò¹áËè§Í§¤ì¡Ã¤Ø³ÀÒ¾ à«àÇè¹ÍÕàÅ¿àÇè¹ ÂÑ§¤§¢Ñº¢Ò¹µèÍä»äÁèÃÙ é º ÊÙè·Ø¡·éÍ§¶Ôè¹·ÑèÇä·ÂàÃÒàµÔºâµá¢ç§áÃ§¾ÃéÍÁ¡Ñº¡ÒÃÃèÇÁÊÃéÒ§ÊÃÃ¤ì¾Ñ²¹Ò¤Ø³ÀÒ¾ªÕÇÔµ ´éÇÂÊÓ¹Ö¡ã¹ÀÒÃ¡Ô¨ÍÑ¹·Ã§¤Ø³»ÃÐâÂª¹ìµèÍÊÑ§¤Á

ÇÑ¹¹Õ é... àÃÒ¹Ñè§ÍÂÙè¡ÅÒ§ã¨¤¹ä·Â ·Ø¡ÇÑÂ ·Ø¡¤¹ àÊÁ×Í¹àÃÒà»ç¹....ÊèÇ¹Ë¹Ö è§¢Í§ªÕÇÔµ¤¹ä·Â

7-Eleven

Part of the Thai Way of Life For over a decade now, 7-Eleven has grown along with Thai society, becoming an important part of

the Thai way of life. We are adhesively committed to continual development of products and services

with friendly services and convenience that are an ideal for the Thai lifestyle.

The legend of 7-Eleven's quality organization is a legend that has constantly grown -

an ongoing growth has been inspired by the continual expansion of the company's store network, which has been

spreading to all areas throughout Thailand. True to our mission of giving back to society, we have been

growing stronger, in parallel with the enhanced quality of life of Thai people.

Today, 7-Eleven has won the hearts of the Thai people, and become an integral Part of the Thai Way of Life.



Ê Ò Ã ºÑ C O N T E N T S

ÊÒÃ¨Ò¡»ÃÐ¸Ò¹¡ÃÃÁ¡ÒÃºÃÔÉÑ· 4

ÊÒÃ¨Ò¡»ÃÐ¸Ò¹¡ÃÃÁ¡ÒÃºÃÔËÒÃáÅÐ»ÃÐ¸Ò¹¤³Ðà¨éÒË¹éÒ·ÕèºÃÔËÒÃ 6

¤³Ð¡ÃÃÁ¡ÒÃºÃÔÉÑ· 8¤³Ðà¨éÒË¹éÒ·ÕèºÃÔËÒÃ 10

¤³Ð¼ÙéºÃÔËÒÃ 12

¤èÒ¹ÔÂÁ 7 »ÃÐ¡ÒÃ 15

ÇÔÊÑÂ·ÑÈ¹ìáÅÐ¾Ñ¹¸¡Ô¨¢Í§Í§¤ì¡Ã 17

¡ÇèÒ¨ÐÁÒà»ç¹ ... à«àÇè¹ÍÕàÅ¿àÇè¹ 19

¤ÇÒÁá¢ç§á¡Ãè§áËè§Í§¤ì¡Ã 23

Í§¤ì¡Ã¤Ø³ÀÒ¾ 33

¸ØÃ¡Ô¨ÂØ¤ãËÁèà¾×èÍÊÑ§¤Áä·Â 40

à«àÇè¹ÍÕàÅ¿àÇè¹ ÊÃéÒ§ÊÃÃ¤ìÊÔ è§ãËÁèà¤ÕÂ§¤ÙèÊÑ§¤Áä·Â 51

Message from the Chairman of the Board

Message from the Chairman of the Executive Committee and Chief Executive Officer

Board of Directors

Group of Executive Officers

Management Team

7-Value

The Organizations Vision and Mission

Before Becoming 7-Eleven

Strength of the Organization

Quality Organization

New-Age Business...for Thai Society

7-Eleven ... Creating Innovations for Thai Society



¹ Ò Â ¸ ¹Ô ¹ ·ì à Õ Â Ã Ç ¹ ¹ ·ì» Ã Ð ¸ Ò ¹ ¡ Ã Ã Á ¡ Ò Ã º ÃÔ ÉÑ ·

M r . D h a n i n C h e a r a v a n o n t

C h a i r m a n o f t h e B o a r d



Ê Ò Ã ¨ Ò ¡ » Ã Ð ¸ Ò ¹ ¡ Ã Ã Á ¡ Ò Ã º ÃÔ ÉÑ ·º ÃÔ ÉÑ · «Õ . ¾Õ . à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹ ¨ Ó ¡Ñ ´ ( Á Ë Ò ª ¹ )

M e s s a g e f r o m t h e C h a i r m a n o f t h e B o a r d

C . P . S e v e n E l e v e n P u b l i c C o m p a n y L i m i t e dThroughout the years of the Charoen Pokphand Group of

Companies' operations, we have focused on providing

premium-quality products and convenient services to Thai

consumers. Our policy is running a business beneficial to

the country and Thai people emphasizing responsibility

for consumers. It is in line with this commitment that the

Charoen Pokphand Group of Companies launched its

convenience store under the "7-Eleven" trademark in

Thailand more than 10 years ago. It is our objective to

set up stores in Thailand's various communities to providecustomers with greater convenience by giving them easy

access to quality products and services. The customers

can buy their necessities near home caused them save

both time and money on traveling. With a modern and

efficient management system, the company is proud to

have been warmly welcomed from Thai society.

In order to provide Thai people in all areas with greater

convenience and services based on the company's

standard, C.P. Seven Eleven has continually expanded its

stores to cover every area across the country. 7-Eleven's

growth rate in Thailand reaches more than 300 stores per

µÅÍ´àÇÅÒ¡ÒÃ´Óà¹Ô¹¸ØÃ¡Ô¨¢Í§à¤Ã×Íà¨ÃÔâÀ¤ÀÑ³±ì àÃÒÁØ è§à¹é¹¡ÒÃÊÃéÒ§ÊÃÃ¤ìÊÔ¹¤éÒ áÅÐºÃÔ¡ÒÃ·ÕèÁÕ¤Ø³ÀÒ¾ãËé¡Ñº¼ÙéºÃÔâÀ¤ªÒÇä·Â

ä´éÃÑº¤ÇÒÁÊÐ´Ç¡ÊºÒÂàÊÁÍÁÒ ·Ñé§ÂÑ§ÁÕ¹âÂºÒÂ´Óà¹Ô¹¸ØÃ¡Ô¨·Õ èà»ç¹»ÃÐâÂª¹ìµèÍ»ÃÐà·ÈªÒµÔáÅÐ»ÃÐªÒª¹¤¹ä·Â â´Â¤Ó¹Ö§¶Ö§¤ÇÒÁÃÑº¼Ô´ªÍºµèÍ¼Ù éºÃÔâÀ¤à»ç¹ËÅÑ¡ á¹Ç¤Ô´¹Õ éà»ç¹¼ÅãËéà¤Ã×Íà¨ÃÔâÀ¤ÀÑ³±ì¹ÓÃéÒ¹ÊÐ´Ç¡«×éÍÀÒÂãµéª×èÍ à«àÇè¹ÍÕàÅ¿àÇè¹ à¢éÒÁÒã¹»ÃÐà·Èä·ÂàÁ× èÍ¡ÇèÒ 10 »Õ·Õè¼èÒ¹ÁÒ â´ÂÁÕ·ÓàÅ·Õ èµÑ é§ã¹áËÅè§ªØÁª¹à¾× èÍãËé¤¹ä·Âä´éÃÑºÊÔ¹¤éÒáÅÐºÃÔ¡ÒÃ·Õ èÁÕ¤Ø³ÀÒ¾â´ÂäÁèµéÍ§à´Ô¹·Ò§ä¡Å·ÓãËéÊÒÁÒÃ¶»ÃÐËÂÑ´àÇÅÒáÅÐ¤èÒãªé¨èÒÂ ´éÇÂÃÐºº¡ÒÃ¨Ñ´¡ÒÃÃéÒ¹¤éÒ»ÅÕ¡ÊÁÑÂãËÁè·ÕèÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ ºÃÔÉÑ·Ï ÁÕ¤ÇÒÁÀÒ¤ÀÙÁÔã¨·Õèà«àÇè¹ÍÕàÅ¿àÇè¹ä´éÃÑº¡ÒÃµÍºÃÑºà»ç¹ÍÂèÒ§´Õ¨Ò¡ÊÑ§¤Áä·Â

à¾×èÍãËé¤¹ä·Â·Ø¡·éÍ§¶Ôè¹ä´éÃÑº¤ÇÒÁÊÐ´Ç¡ÊºÒÂ áÅÐºÃÔ¡ÒÃ·Õèä´éÁÒµÃ°Ò¹à·èÒà·ÕÂÁ¡Ñ¹ à«àÇè¹ÍÕàÅ¿àÇè¹ä´é¢ÂÒÂÊÒ¢Òä»·Ø¡·éÍ§¶Ôè¹·ÑèÇ»ÃÐà·ÈÍÂèÒ§µèÍà¹×èÍ§ à«àÇè¹ÍÕàÅ¿àÇè¹ã¹»ÃÐà·Èä·ÂÁÕÍÑµÃÒ¡ÒÃàµÔºâµ¡ÇèÒ 300 ÊÒ¢ÒµèÍ»Õ áÅÐÁÕ Ó¹Ç¹ÊÒ¢ÒÁÒ¡à»ç¹ÍÑ¹´Ñº 4 ¢Í§âÅ¡

´éÇÂÊÓ¹Ö¡ÇèÒàÃÒà»ç¹ÊèÇ¹Ë¹Öè§¢Í§ÇÔ¶ÕªÕÇÔµä·Â áÅÐµÃÐË¹Ñ¡¶Ö§¡ÒÃÁÕÊèÇ¹ÃèÇÁã¹¡ÒÃÊÃéÒ§¤Ø³ÀÒ¾áÅÐ¤ÇÒÁÊØ¢ãËéá¡èÊÑ§¤Áä·ÂÍÂèÒ§á·é¨ÃÔ§

«Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ ä´éãËé¤ÇÒÁÃèÇÁÁ×Í¡ÑºÀÒ¤ÃÑ°ã¹ËÅÒÂ¡Ô ¡ÃÃÁ â´ÂãËé¤ÇÒÁÊÓ¤ÑµèÍ¡ÒÃ¾Ñ²¹ÒàÂÒÇª¹¢Í§»ÃÐà·ÈãËéà»ç¹¼ÙéÁÕ¤ÇÒÁ¾ÃéÍÁ·Õ è¨Ð·Ó»ÃÐâÂª¹ìá¡è»ÃÐà·ÈªÒµÔä´éÍÂèÒ§ÊÁºÙÃ³ì ¹Í¡¨Ò¡¹Õ éÂÑ§ÁØ è§¾Ñ²¹ÒÍ§¤ì¡ÃáÅÐºØ¤ÅÒ¡Ã¢Í§ºÃÔÉÑ·Ï ÍÂèÒ§ÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ «Öè§¨ÐÊè§¼Å´Õã¹¡ÒÃ¾Ñ²¹Ò·ÃÑ¾ÂÒ¡ÃºØ¤¤Å·ÕèÁÕ¤Ø³ÀÒ¾ãËéá¡è»ÃÐà·ÈªÒµÔâ´ÂÊèÇ¹ÃÇÁ

«Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ ¨ÐÍÂÙ èà¤ÕÂ§¢éÒ§¤¹ä·Â ´éÇÂ¡ÒÃ´Óà¹Ô¹¸ØÃ¡Ô¨â´ÂµÃÐË¹Ñ¡¶Ö§¤ÇÒÁÊÓ¤Ñ¢Í§¼ÙéºÃÔâÀ¤à»ç¹ËÅÑ¡ àÃÒÃèÇÁÊÃéÒ§¤ÇÒÁá¢ç§á¡Ãè§ãËé¡ÑºÊÑ§¤Áä·Â´éÇÂ¡ÒÃ¨ÃÃâÅ§ÃÐºº¡ÒÃ¤éÒ¢Í§»ÃÐà·ÈãËéÂ×¹ËÂÑ´ÍÂÙ èä´é·èÒÁ¡ÅÒ§¡ÒÃà»ÅÕ èÂ¹á»Å§·Ò§àÈÃÉ°¡Ô¨ áÅÐ¨Ð·Ó·Ø¡ÇÔ¶Õ·Ò§à¾×èÍãËé¼ÙéºÃÔâÀ¤ä´éÃÑº»ÃÐâÂª¹ìÊÙ§ÊØ´ ·Ñ é§¹Õé à»ç¹¡ÒÃáÊ´§ÍÍ¡¶Ö§¤ÇÒÁÊÓ¹Ö¡µèÍÍØ»¡ÒÃ¤Ø³·ÕèàÃÒä´éÃÑº¨Ò¡¼Ù éºÃÔâÀ¤ áÅÐ¨Ð´ÓÃ§¤ÇÒÁà»ç¹áººÍÂèÒ§·Õ è´Õã¹¡ÒÃ´Óà¹Ô¹¸ØÃ¡Ô¨ à¾× èÍà»ç¹ÁÒµÃ°Ò¹¢Í§ÊÑ§¤Áä·Â·Õè´Õ¢Öé¹

year making it a chain with the fourth highest number of

stores in 7-Eleven worldwide network.

As a part of the Thai way of life and recognition of the

responsibility of providing happiness and quality to Thai

society, C.P. Seven Eleven, together with the government

sector, have also organized several activities emphasizing

the development of Thai youth, whose lives will shape

the future of the kingdom. Moreover, the company aims

to develop its organization and employees to be moreand more efficient, which will, in turn, benefit the country

as a whole.

C.P. Seven Eleven has been standing at the side of Thai

people, inspiring a major emphasis on customers

themselves. We help strengthen Thai society by maintaining

the country's strong trading system, despite economic

changes that have been occurring all the time. We

committed to offer maximum benefits to customers. This is

how we express our heartfelt gratitude to our customers

while maintaining a good corporate image, to set the

benchmark for Thai society



¹ Ò Â ¡è Í ÈÑ ¡ Ô ì ä ª Â ÃÑÈ ÁÕ ÈÑ ¡ ´Ô ì» Ã Ð ¸ Ò ¹ ¡ Ã Ã Á ¡ Ò Ã º ÃÔ Ë Ò Ã á Å Ð » Ã Ð ¸ Ò ¹ ¤ ³ Ð à é Ò Ë ¹é Ò ·Õè º ÃÔ Ë Ò Ã

M r . K o r s a k C h a i r a s m i s a k

C h a i r m a n o f t h e E x e c u t i v e C o m m i t t e e a n d C h i e f E x e c u t i v e O f f i c e r



Ê Ò Ã ¨ Ò ¡ » Ã Ð ¸ Ò ¹ ¡ Ã Ã Á ¡ Ò Ã º ÃÔ Ë Ò Ã á Å Ð » Ã Ð ¸ Ò ¹ ¤ ³ Ð à ¨é Ò Ë ¹é Ò ·Õ è º ÃÔ Ë Ò Ã

º ÃÔ ÉÑ · «Õ . ¾Õ . à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹ ¨ Ó ¡Ñ ´ ( Á Ë Ò ª ¹ )

M e s s a g e f r o m t h e C h a i r m a n o f t h e E x e c u t i v e

C o m m i t t e e a n d C h i e f E x e c u t i v e O f f i c e rC . P . S e v e n E l e v e n P u b l i c C o m p a n y L i m i t e d

As part of the Thai way of life, we can express no words

more appropriate for our customers, suppliers and

shareholders than "our heartfelt thanks for their continued

support and trust in our standard service" as for the

generous support of all sectors. Today, we are steadily

moving ahead with an emphasis on product and service

development for maximum customer satisfaction.

Today, with the purpose to provide all Thai people with

high-standard services, C.P. Seven Eleven has continually

expanded its stores to cover every community in all

provinces of Thailand. To meet ever-changing demand

and requirements, we have provided our customers with

convenience and warm service as well as quality products

24 hours a day. In addition, we offer even greater

convenience to customer through such other facilities as

a public utility payment service.

With the united efforts of all employees enabling the

company to move forward, the company strictly adheres

ã¹°Ò¹Ð·Õèà»ç¹ÊèÇ¹Ë¹Öè§¢Í§ÇÔ¶Õä·Â ¤§äÁèÁÕ¤Ó¡ÅèÒÇã´·ÕèàËÁÒÐÊÁ¡ÇèÒ¤ÓÇèÒ ¢Íº¤Ø³à»ç¹ÍÂèÒ§ÊÙ§ µèÍÅÙ¡¤éÒ ¼Ù éÃèÇÁ¤éÒ áÅÐ¼Ù é¶×ÍËØé¹¢Í§àÃÒ·Õèä´éãËé¡ÒÃÊ¹ÑºÊ¹Ø¹áÅÐàª×èÍ¶×Íã¹ÁÒµÃ°Ò¹¡ÒÃºÃÔ¡ÒÃ áÅÐ·ÓãËéàÃÒä´éÃÑº¡ÒÃµÍºÃÑºÍÂèÒ§´Õ¨Ò¡·Ø¡æ ½èÒÂ ÇÑ¹¹ÕéàÃÒ¨Ðà´Ô¹Ë¹éÒµèÍä»´éÇÂ¡éÒÇãËÁè·ÕèÁÑè¹¤§ÂÔè§¢Öé¹ â´ÂÁØè§¾Ñ²¹Ò¤Ø³ÀÒ¾ÊÔ¹¤éÒáÅÐºÃÔ¡ÒÃà¾×èÍµÍºÊ¹Í§µèÍ¤ÇÒÁ¾Ö§¾Íã¨¢Í§ÅÙ¡¤éÒ¢Í§àÃÒ

»Ñ ¨ ØºÑ¹ « Õ.¾Õ. à«àÇ è¹ÍÕàÅ¿àÇ è¹ ä´ é¢ÂÒÂÊÒ¢Òä»ã¹ªØÁª¹µèÒ§æ·Ø¡¨Ñ§ËÇÑ´·Ñ èÇ»ÃÐà·È ´éÇÂ Ø´»ÃÐÊ§¤ìà¾×èÍãËéºÃÔ¡ÒÃ¤¹ä·ÂÍÂèÒ§·ÑèÇ¶Ö§ÅÙ¡¤éÒ¢Í§àÃÒ¨Ðä´éÃÑº¤ÇÒÁÊÐ´Ç¡ÊºÒÂ¨Ò¡¡ÒÃºÃÔ¡ÒÃÍÑ¹ÍºÍØè¹à»ç¹¡Ñ¹àÍ§µÅÍ´ 24 ªÑèÇâÁ§ ´éÇÂÊÔ¹¤éÒ¤Ø³ÀÒ¾´Õ ÁÕ¤ÇÒÁËÅÒ¡ËÅÒÂáÅÐ·Ñ¹µèÍ¤ÇÒÁµéÍ§¡ÒÃ·Õèà»ÅÕèÂ¹á»Å§µÅÍ´àÇÅÒ ¹Í¡¨Ò¡¹ÕéÂÑ§ÁÕºÃÔ¡ÒÃÍ× è¹æ ÍÒ·Ô ¡ÒÃÃÑºªÓÃÐ¤èÒÊÒ¸ÒÃ³Ù»âÀ¤à¾× èÍÍÓ¹ÇÂ¤ÇÒÁÊÐ´Ç¡ãËéá¡èÅÙ¡¤éÒÍÕ¡´éÇÂ

´éÇÂËÑÇã¨·Õè»ÃÐÊÒ¹¡Ñ¹à»ç¹Ë¹Öè§à´ÕÂÇ à¾×èÍ¼¹Ö¡¡ÓÅÑ§ãËéÍ§¤ì¡Ã¢Í§àÃÒ¡éÒÇä»¢éÒ§Ë¹éÒÍÂèÒ§ÁÑè¹¤§ ºÃÔÉÑ·Ï ÂÖ´ÁÑè¹ã¹ËÅÑ¡¡ÒÃ´Óà¹Ô¹¸ØÃ¡Ô¨

´éÇÂ¤ÇÒÁ¨ÃÔ§ã¨ «× èÍÊÑµÂìÊØ¨ÃÔµ áÅÐäÁèËÇÑ§¼Å¡ÓäÃà¡Ô¹¤ÇÃ ÍÕ¡·Ñ é§´ÓÃ§¤ÇÒÁà»ç¹Í§¤ì¡Ã·ÕèÁÕÊèÇ¹ÃèÇÁã¹¡ÒÃ¾Ñ²¹ÒÇÔ¶Õä·ÂãËé´Óà¹Ô¹ä»ÍÂèÒ§ÁÕ¤Ø³¤èÒ ´Ñ§¨ÐàËç¹ä´é¨Ò¡¡Ô¨¡ÃÃÁà¾×èÍÊÑ§¤Á·ÕèºÃÔÉÑ·Ï ä´é´Óà¹Ô¹¡ÒÃÍÂèÒ§ÊÁèÓàÊÁÍÁÒâ´ÂµÅÍ´

àÃÒÁØè§ÁÑè¹¾Ñ²¹Ò¡ÃÐºÇ¹¡ÒÃ·Ó§Ò¹ãËéÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ÂÔè§¢Öé¹ã¹ÃÐ´ÑºÊÒ¡Å ¤Çº¤Ùèä»¡Ñº¡ÒÃ¾Ñ²¹ÒºØ¤ÅÒ¡ÃáÅÐ¡ÒÃ»ÃÑºµÑÇà¢éÒ¡ÑºÊÀÒ¾áÇ´ÅéÍÁ·Ò§¸ØÃ¡Ô¨·Õèà»ÅÕèÂ¹á»Å§ÍÂÙèµÅÍ´àÇÅÒ ¹Í¡¨Ò¡¹Õé ºÃÔÉÑ·ÏÂÑ§ãËé¤ÇÒÁÊÓ¤Ñ¡Ñº¡ÒÃ¾Ñ²¹ÒÃÐººà·¤â¹âÅÂÕÊÒÃÊ¹à·ÈãËéÁÕ¤ÇÒÁ·Ñ¹ÊÁÑÂ ÃÇÁ¶Ö§Â¡ÃÐ´Ñºà¾×èÍÁØè§ÊÙè¡ÒÃºÃÔËÒÃ§Ò¹ÍÂèÒ§ÁÕ¤Ø³ÀÒ¾·ÑèÇ·Ñé§Í§¤ì¡Ã (Total Quality Management: TQM) à¾× èÍãËéºÃÃÅØà»éÒËÁÒÂ¡ÒÃà»ç¹Í§¤ì¡Ã¤Ø³ÀÒ¾

¼Á¢Í¢Íº¤Ø³µèÍ¼Ù éÁÕÍØ»¡ÒÃ¤Ø³ÍÕ¡¤ÃÑ é§ ¤ÇÒÁäÇéÇÒ§ã¨¢Í§·èÒ¹¤×Í¡ÓÅÑ§ÊÓ¤Ñ·Õè·ÓãËéàÃÒÁØ è§ÁÑè¹¾Ñ²¹Ò¤Ø³ÀÒ¾¢Í§ «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ µèÍä»ÍÂèÒ§äÁèËÂØ´ÂÑé§ à¾×èÍ´ÓÃ§ÍÂÙè¤ÙèÊÑ§¤Áä·ÂµÅÍ´ä»

to sincerity and honesty throughout its business operations,

and avoids an emphasis on making over profits. The company

also aims to be an organization that helps enhance the

Thai way of life by regularly carrying out value-added

social activities. This is well proved by all social activities

consistently and continously done by the company.

We aim to develop our working procedure to meet

international standards as well as develop employees to

suit the ever-changing business environment. The company

also places an emphasis on IT development and on

upgrading our operations via the Total Quality

Management (TQM) to achieve our goal of becoming

a true quality organization.

Again, I would like to thank our patrons for their trust in

us - a driving force behind the continuous development

of C.P. Seven Eleven. We plan to remain a part of Thai

society for a long time to come.



2

1

3

5

4

6

9

11

8

7

10

12

13



¤ ³ Ð ¡ Ã Ã Á ¡ Ò Ã º ÃÔ ÉÑ ·

B o a r d o f D i r e c t o r s

1. Ã.·. ÊØªÒÂ àªÒÇìÇÔÈÔÉ° ¡ÃÃÁ¡ÒÃÍÔÊÃÐáÅÐ»ÃÐ¸Ò¹¡ÃÃÁ¡ÒÃµÃÇ¨ÊÍº2. ¹ÒÂ»ÃÕ´Õ ºØÂÑ§ ¡ÃÃÁ¡ÒÃÍÔÊÃÐáÅÐ¡ÃÃÁ¡ÒÃµÃÇ¨ÊÍº3. ¹ÒÂ¼´Ø§ àµªÐÈÃÔ¹·Ãì ¡ÃÃÁ¡ÒÃÍÔÊÃÐáÅÐ¡ÃÃÁ¡ÒÃµÃÇ¨ÊÍº4. ¹ÒÂ¸¹Ô¹·ì à¨ÕÂÃÇ¹¹·ì »ÃÐ¸Ò¹¡ÃÃÁ¡ÒÃ5. ¹ÒÂ¡èÍÈÑ¡´Ô ì äªÂÃÑÈÁ ÕÈÑ¡´Ôì ¡ÃÃÁ¡ÒÃáÅÐ»ÃÐ¸Ò¹¡ÃÃÁ¡ÒÃºÃÔËÒÃ6. ¹ÒÂÍ¸Ö¡ ÍÑÈÇÒ¹Ñ¹·ì ¡ÃÃÁ¡ÒÃ7. ¹ÒÂ¨ÍËì¹ àªÕÂ¹ - «Ù ÅÔ¹ ¡ÃÃÁ¡ÒÃ8. ¹ÒÂ«Ñ¹à¨Âì ªÒÇ´ÃÕ ¡ÃÃÁ¡ÒÃ9. ¹ÒÂÍÓÃØ§ ÊÃÃ¾ÊÔ·¸ÔìÇ§Èì ¡ÃÃÁ¡ÒÃ

10. ¹ÒÂ³Ã§¤ì à¨ÕÂÃÇ¹¹·ì ¡ÃÃÁ¡ÒÃ

11. ¹ÒÂ»ÃÐàÊÃÔ° ¨ÒÃØ¾¹Ôª ¡ÃÃÁ¡ÒÃ12. ¹ÒÂ¾Ô·ÂÒ à¨ÕÂÃÇÔÊÔ°¡ØÅ ¡ÃÃÁ¡ÒÃáÅÐÃÍ§»ÃÐ¸Ò¹¡ÃÃÁ¡ÒÃºÃÔËÒÃ13. ¹ÒÂ»ÔÂÐÇÑ²¹ì ° ÔµÐÊÑ·¸ÒÇÃ¡ ØÅ ¡ÃÃÁ¡ÒÃáÅÐ¡ÃÃÁ¡ÒÃºÃÔËÒÃ

1. Lieut. Suchai Jaovisidha Independent Director and Chairman of the Audit Committee2. Mr. Pridi Boonyoung Independent Director and Audit Committee3. Mr. Padoong Techasarintr Independent Director and Audit Committee4. Mr. Dhanin Chearavanont Chairman of the Board5. Mr. Korsak Chairasmisak Director and Chairman of Executive Committee6. Mr. Athueck Asvanund Director 7. Mr. John Sian - Zu Lin Director

8. Mr. Sanjay Chowdhry Director 9. Mr. Umroong Sanphasitvong Director 10. Mr. Narong Chearavanont Director 11. Mr. Prasert Jarupanich Director 12. Mr. Pittaya Jearavisitkul Director and Deputy Chairman of Executive Committee13. Mr. Piyawat Titasattavorakul Director and Executive Committee



8

7

5

6

3

1

2

4

10

9



¤ ³ Ð à ¨é Ò Ë ¹é Ò ·Õ è º ÃÔ Ë Ò Ã

G r o u p o f E x e c u t i v e O f f i c e r s

1. ¹ÒÂ¡èÍÈÑ¡ Ô ì äªÂÃÑÈÁÕÈÑ¡ Ô ì »ÃÐ¸Ò¹à éÒË¹éÒ·ÕèºÃ ÔËÒÃ2. ¹ÒÂ¾Ô·ÂÒ à ÕÂÃÇÔÊ Ô°¡ ØÅ ÃÍ§»ÃÐ¸Ò¹à¨éÒË¹éÒ·ÕèºÃÔËÒÃ3. ¹ÒÂ»ÔÂÐÇÑ²¹ì °ÔµÐÊÑ·¸ÒÇÃ¡ØÅ ¡ÃÃÁ¡ÒÃ¼Ù é Ñ ¡ÒÃ4. ¹ÒÂ¡ÁÅ ÈÑ¡´Ôìà´ªÂ¹µì ºÑªÕáÅÐ¡ÒÃà§Ô¹5. ¹ÒÂªÇ¹ ¹ÔèÁ¡ÔµµÔ¡ØÅ ¨Ñ «×éÍáÅÐ¤ÅÑ§ÊÔ¹¤éÒ6. ¹ÒÂÊØÇÔ·Âì ¡Ôè§á¡éÇ ºÃÔËÒÃ·ÑèÇä»7. ¹ÒÂ¸Ò¹Ô¹·Ãì ºÙÃ³ÁÒ¹Ôµ »¯ ÔºÑµ Ô¡ÒÃáÅÐ¡ÒÃµÅÒ´8. ¹ÒÂâ¡ÉÒ ¾§ÈìÊØ¾Ñ²¹ì ÊÒÃÊ¹à·È9. ¹ÒÂÇÔàªÕÂÃ ¨Ö§ÇÔâÃ¨¹ì ºÃÔËÒÃ¹âÂºÒÂ¸ØÃ¡Ô¨

10. ¹ÒÂÊØ¾¨¹ì ªÔµà¡ÉÃ¾§Èì àÅ¢Ò¹Ø¡ÒÃ

1. Mr. Korsak Chairasmisak Chief Executive Officer 2. Mr. Pittaya Jearavisitkul Deputy Chief Executive Officer 3. Mr. Piyawat Titasattavorakul Managing Director 4. Mr. Kamol Sakdejyont Financial and Accounting5. Mr. Chuan Nimkittikul Purchasing and Distribution6. Mr. Suwit Kingkaew Corporate Affair 7. Mr. Dhanin Bhuranamanit Operation and Marketing

8. Mr. Kosa Pongsupath Information System and Support9. Mr. Vichien Chuengviroj Business Policy10. Mr. Supot Shitgasornpongse Secretary



1 2 3 4 5

6 7 8 9 10

11 12 13 14 15

16 17 18 19 20

21 22 23 24 25



¤ ³ Ð ¼Ù é º ÃÔ Ë Ò Ã1. ¹ÒÂÊÁªÑÂ ÇØ²Ôä¡Ãà¡ÃÕÂ§ ÊÓ¹Ñ¡ºÃÔËÒÃÃéÒ¹ºÃÔÉÑ·2. ¹ÒÂ¹¾³Ñ° àµªÐÈÔÃÔàªÉ°ì ÊÓ¹Ñ¡ºÃÔËÒÃÃéÒ¹Á³±Å 13. ¹ÒÂ ÕÃÐÂØ·¸ ÊÇÑÊ´Ô ìÈÃÕÊØ¢ ÊÓ¹Ñ¡ºÃÔËÒÃÃéÒ¹Á³±Å 24. ¹Ò§ÊÒÇÍ¹ÔÉ°Ò ¸¹ÁÔµµì ÊÓ¹Ñ¡á¿Ã¹äªÊì5. ¹ÒÂáÊ§ªÑÂ ¾§ÈìÈÔÃÔ¶ÒÇÃ ÊÓ¹Ñ¡¾Ñ²¹Ò ØÃ¡Ô6. ¹ÒÂÊØÃ¾Å ÍÔ¹·Ãà·È ÊÓ¹Ñ¡ÇÔÈÇ¡ÃÃÁ7. ¹ÒÂ¸Ò¹Ô¹·Ãì ºÙÃ³ÁÒ¹Ôµ ÊÓ¹Ñ¡ºÃÔËÒÃ¡ÒÃµÅÒ´8. ¹ÒÂ»ÃÒâÁ·Âì Á¹Ù¾ÔºÙÅÂì ÊÓ¹Ñ¡ÇÔ ÑÂáÅÐ¾Ñ²¹Ò¡ÒÃµÅÒ´9. ¹ÒÂâ¡ÉÒ ¾§ÈìÊØ¾Ñ²¹ì ÊÓ¹Ñ¡ÊÒÃÊ¹à·È

10. ¹ÒÂÊØ¾¨¹ì ª Ôµà¡ÉÃ¾§Èì ÊÒÂ§Ò¹ºÑªÕáÅÐ¡ÒÃà§Ô¹11. ¹ÒÂÃØ è§âÃ¨¹ì ¡Í§ªÑÂÁ§¤Å ÊÓ¹Ñ¡ºÑªÕ12. ¹ÒÂÇÔâÃ¨¹ì ªÙâªµÔ¶ÒÇÃ ÊÓ¹Ñ¡¡ÒÃà§Ô¹13. ¹ÒÂ¡ÄÉ´Ò àÍ× éÍ»ÔÂÐªÒµÔ ÊÓ¹Ñ¡µÃÇ¨ÊÍº14. ¹ÒÂÊ¡Å àµªÐÊ¶Ò¾Ã ÊÓ¹Ñ¡¨Ñ «× éÍáÅÐ¤ÅÑ§ÊÔ¹¤éÒ

´éÒ¹¨Ñ «×éÍ

15. ¹ÒÂªÙÈÔÅ»ì ÔÃÇ§ÈìÈÃÕ ÊÓ¹Ñ¡¨Ñ «× éÍáÅÐ¤ÅÑ§ÊÔ¹¤éÒ´éÒ¹¡ÃÐ¨ÒÂÊÔ¹¤éÒ

16. ¹ÒÂ¹Ô¡Ã ªÂÒ¹ØÇÑªÃ ÊÓ¹Ñ¡¨Ñ «× éÍáÅÐ¤ÅÑ§ÊÔ¹¤éÒ´éÒ¹¡ÃÐ¨ÒÂÊÔ¹¤éÒ

17. ¹ÒÂÇÔàªÕÂÃ Ö§ÇÔâÃ¨¹ì ÊÓ¹Ñ¡ºÃÔËÒÃ¹âÂºÒÂ ØÃ¡Ô18. ¹Ò§ÅÒÇÑ³Âì àµÕÂ§Ë§ÉÒ¡ØÅ ÊÓ¹Ñ¡·ÃÑ¾ÂÒ¡ÃºØ¤¤Å19. ¹ÒÂä¾ºÙÅÂì µÑ é§àÊÃÔÁÇ§Èì ÊÓ¹Ñ¡ Facility Management20. ¹Ò§ÃÑÁÀÒ ¡ÓàË¹Ô ÃÑµ¹ì ÊÓ¹Ñ¡½Ö¡ÍºÃÁáÅÐ¾Ñ²¹ÒºØ¤¤Å21. ¹Ò§ÇÑ¹·¹ÕÂì ¹ÒÁÐÊ¹ Ô ÊÓ¹Ñ¡»ÃÐªÒÊÑÁ¾Ñ¹¸ìáÅÐ¡Ô¨¡ÃÃÁÊÑ§¤Á22. ¹ÒÂÊÂÒÁ âª¤ÊÇèÒ§Ç§Èì ÊÓ¹Ñ¡ ØÃ¡Ô ÊÑÁ¾Ñ¹¸ì23. ¹ÒÂ³Ã§¤ìÈÑ¡´Ô ì À ÙÁÔÈÃÕÊÍÒ´ ÊÓ¹Ñ¡»ÃÐÊÒ¹ÃÑ °¡Ô¨24. ¹ÒÂ¨ÃÙÈÑ¡´Ô ì ©ÇÕÈÑ¡´Ô ì ÊÓ¹Ñ¡ºØ¤¤Å¡ÅØ èÁÏ25. ¹ÒÂÇÔªÒ ÈÔÃÔ¼ÅËÅÒÂ ¼Ù éºÃÔËÒÃâ¤Ã§¡ÒÃ¾ÔàÈÉ

1. Mr. Somchai Vootigrikrieng Control Corporate StoreDivision

2. Mr. Noppanat Techasirichet Up-Country Area CorporateStore 1 Division

3. Mr. Thirayut Sawadsrisook Up-Country Area CorporateStore 2 Division

4. Miss Anittha Thanamit Franchise Division5. Mr. Sangchai Pongsiritawon Business Development

Division

6. Mr. Surapon Intaratase Engineering Division7. Mr. Dhanin Bhuranamanit Marketing Division8. Mr. Pramote Manuphibul Marketing Research and

Development Division9. Mr. Kosa Pongsupath Information System and

Support Division10. Mr. Supot Shitgasornpongse Financial and Accounting

Function11. Mr. Roongroj Kongchaimongkol Accounting Division12. Mr. Wiroj Chuchottavorn Financial Division

M a n a g e m e n t T e a m13. Mr. Kidsada Euapiyachart Audit Division14. Mr. Skol Tejasataporn Purchasing Division15. Mr. Chusin Jirawongsy Distribution Division16. Mr. Nikorn Chayanuwat Distribution Division17. Mr. Vichien Chuengviroj Business Policy Division18. Mrs. Lawan Tienghongsakul Human Resource Division19. Mr. Paiboon Tangsermwong Facility Management

Division20. Mrs. Rampa Kamnirdratana Training and Human Resource

Development Division21. Mrs. Vanthanee Namasonthi Public Relation and Community

Service Division22. Mr. Siam Chocksawangwong Business Liaison

Division23. Mr. Narongsak Poomsrisaad State Agency Coordination

Division24. Mr. Jaroonsak Chaveesak Corporate Human Resource

Division25. Mr. Vichan Siriphonlai Special Project Executive



À Ò ¤ ¡ Å Ò §¨Ò¡¨Ø´àÃÔèÁµé¹ ³ ¡ÃØ§à·¾ÁËÒ¹¤Ã ÊÙèºÃÔàÇ³»ÃÔÁ³±Åâ´ÂÃÍº à«àÇè¹ÍÕàÅ¿àÇè¹àµÔºâµÊÙ è·Ø¡¨Ñ§ËÇÑ ã¹à¢µÀÒ¤¡ÅÒ§ à¾× èÍÁØ è§ÊÃéÒ§ÊÃÃ¤ì¤ÇÒÁÊÐ´Ç¡ÊºÒÂã¹ªÕÇÔµ»ÃÐ¨ÓÇÑ¹ãËéá¡è¤¹ä·Â ¹Ó·Ò§ÊÙ è¸ØÃ¡Ô¨ÂØ¤ãËÁè´éÇÂÁÒµÃ°Ò¹¡ÒÃºÃÔ¡ÒÃáÅÐäÁµÃÕ¨Ôµáººä·Â ¾ÃéÍÁ·Ñé§à·¤â¹âÅÂÕ¢Í§ÃÐºº¡ÒÃ¨Ñ´¡ÒÃÍÑ¹·Ñ¹ÊÁÑÂ·Õè»ÃÑºà»ÅÕèÂ¹ä»ÍÂèÒ§äÁèËÂØ´¹Ôè§ ´éÇÂ¨ÔµÊÓ¹Ö¡ã¹¡ÒÃÁÕÊèÇ¹ÃèÇÁ¾Ñ²¹ÒÀÙÁÔÀÒ¤¹ÕéãËé´ÓÃ§àÍ¡ÅÑ¡É³ì¢Í§¤ÇÒÁà»ç¹ÈÙ¹Âì¡ÅÒ§·Ò§¸ØÃ¡Ô¨áÅÐ¤ÇÒÁà¨ÃÔã¹·Ø¡´éÒ¹

Starting with Bangkok Metropolis and Greater Bangkok, 7-Eleven

has expanded its realm to every province in the Central Region.

With its aim of creating a more convenient lifestyle for local

residents, the company has introduced unique service-oriented

business concepts that fully meet accepted standards while

combining modern management techniques with traditional

Thai hospitality. Constant improvements in technology and

management systems for all of our stores help maintain the Central

Region as the business hub of Thailand.

C e n t r a l R e g i o n



C.P. Seven Eleven's 7-Value is an essential part of the

organization's business practices. Complied with by all

employees to generate the strength and value of the

organization, the 7-Value helps enable quality and friendly

service to customers.

ËÒ¡¡ÅèÒÇ¶Ö§¤èÒ¹ÔÂÁ «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ ÁÕ¤èÒ¹ÔÂÁ 7 »ÃÐ¡ÒÃ(7-Value) ËÃ×Í¤ÇÒÁàª× èÍ·Õèà»ç¹¾× é¹°Ò¹¢Í§¡ÒÃ¡ÓË¹´¾ÄµÔ¡ÃÃÁ¢Í§Í§¤ì¡Ã·Õ è¹Óä»ÊÙ è¡ÒÃ»¯ÔºÑµÔâ´Â¾ÃéÍÁà¾ÃÕÂ§¡Ñ¹ áÅÐ¶×Íà»ç¹¡ÃÍº»¯Ôº Ñµ Ôá¡ è¾¹Ñ¡§Ò¹·Ø¡¤¹à¾× èÍÃ èÇÁÊÃÃ¤ìÊÃ éÒ§Ç Ñ²¹¸ÃÃÁÍ§¤ì¡Ã·Õèá¢ç§á¡Ãè§áÅÐ·Ã§¤Ø³¤èÒ ´ÓÃ§¤ÇÒÁà»ç¹Í§¤ì¡Ã·Õèà»ÕèÂÁ´éÇÂ¤Ø³ÀÒ¾ ¾ÃéÍÁãËéºÃÔ¡ÒÃÍÑ¹»ÃÐ·Ñºã¨á¡èÅÙ¡¤éÒ·Ø¡¤¹

¤è Ò ¹Ô Â Á 7 » Ã Ð ¡ Ò Ã

7 - V A L U E



á¡Ãè§¤ÇÒÁà¾ÕÂÃ¾ÂÒÂÒÁ ÁØ è§ÁÑ è¹·Ó§Ò¹¨¹à¡Ô´¤ÇÒÁÊÓàÃç µÒÁà»éÒËÁÒÂä´éÍÂèÒ§ÊÁºÙÃ³ì

¡ÅéÒ¤ÇÒÁ¡ÅéÒËÒã¹¡ÒÃ·Ó§Ò¹ â´ÂÂÖ´ËÅÑ¡¤ÇÒÁÁÕ¤Ø³¸ÃÃÁáÅÐ¨ÃÔÂ¸ÃÃÁ

ÊÑ ¨ÐÇÒ¨Òà»ç¹¼ÙéÁÕÇÒ¨ÒÊÑµÂì ÁÕ¤ÇÒÁ«× èÍµÃ§ã¹¡ÒÃ»¯ÔºÑµÔË¹éÒ·Õ è à¤ÒÃ¾ã¹à¡ÕÂÃµÔáÅÐÈÑ¡´ÔìÈÃÕ¢Í§µ¹àÍ§

ÊÒÁÑ¤¤ÕÃèÇÁáÃ§ÃèÇÁã¨ã¹¡ÒÃ·Ó§Ò¹ ÁÕ¤ÇÒÁÊÁÑ¤ÃÊÁÒ¹áÅÐ·Ó§Ò¹ÃèÇÁ¡Ñ¹´éÇÂ¤ÇÒÁàºÔ¡ºÒ¹ à¾×èÍ»ÃÐÊÒ¹»ÃÐâÂª¹ìãËéà¡Ô´á¡èºÃÔÉÑ·Ï

ÁÕ¹é Óã¨à»ç¹¼ÙéÁÕ¹é Óã¨ ÂÔ¹´ÕãËé¤ÇÒÁªèÇÂàËÅ×ÍáÅÐÁÕ¤ÇÒÁàÍ× éÍà¿×éÍµèÍ¼ÙéÍ×è¹´éÇÂ¤ÇÒÁ¨ÃÔ§ã¨

ãËé¤ÇÒÁà¤ÒÃ¾¼Ù éÍ× è¹à¤ÒÃ¾µèÍÊÔ·¸Ô ¤ÇÒÁ¤Ô´àËç¹ ãËéà¡ÕÂÃµÔáÅÐÁÕ¡ÔÃÔÂÒÇÒ¨Ò·Õè ÕµèÍ¡Ñ¹´éÇÂ¤ÇÒÁ¨ÃÔ§ã¨

ª× è¹ªÁ¤ÇÒÁ§ÒÁáËè§ªÕÇÔµµÃÐË¹Ñ¡¶Ö§¤Ø³¤èÒã¹¡ÒÃ´Óà¹Ô¹ªÕÇÔµ ÁÕ¤ÇÒÁª×è¹ªÁã¹¤Ø³¤èÒ¢Í§§Ò¹ÈÔÅ»Ðá¢¹§µèÒ§æ

á¡Ãè§ ¡ÅéÒ ÊÑ ¨ÐÇÒ¨Ò ÊÒÁÑ¤¤Õ ÁÕ¹é Óã¨ ãËé¤ÇÒÁà¤ÒÃ¾¼Ù éÍ× è¹ ª× è¹ªÁ¤ÇÒÁ§ÒÁáËè§ªÕÇÔµ

¤è Ò ¹Ô Â Á 7 » Ã Ð ¡ Ò Ã7 - V A L U E

C.P. Seven Elevens 7-Value includes:Strength Courage Truth Harmony Generosity Respect Appreciation

Strength:Persevere in working to completely achieve your set target.

Courage:Show courage by working in a way that is both moral and ethical.

Truth:Speak the truth and be honest while performing your duty, and respect your own reputation and dignity.

Harmony:Cooperate and work with pleasure for the greatest benefit of the company.

Generosity:Be generous and support others with sincerity.

Respect:Respect the rights, thoughts and reputation of others, and communicate always in a polite manner.

Appreciation:Realize and appreciate the importance and value of l ife and beauty.



ÇÔ ÊÑ Â ·Ñ È ¹ì

à«àÇè¹ÍÕàÅ¿àÇè¹ÁØè§ÁÑè¹¤é¹ËÒáÅÐµÍºÊ¹Í§¤ÇÒÁµéÍ§¡ÒÃ¢Í§ÅÙ¡¤éÒ·Õèà»ÅÕèÂ¹á»Å§µÅÍ´àÇÅÒ·Ñé§ã¹»Ñ¨¨ØºÑ¹áÅÐÍ¹Ò¤µ â´Âà¹é¹¤ÇÒÁÊÐ´Ç¡«× éÍáÅÐºÃÔ¡ÒÃ·Õ èà»ç¹àÅÔÈ ´éÇÂà¤Ã×Í¢èÒÂ·Õ è¤ÃÍº¤ÅØÁáÅÐÁÕ»ÃÐÊÔ·¸ÔÀÒ¾

V I S I O N

C.P. Seven Eleven's vision is the commitment to continual

pursuit and fulfillment of customers' ever-changing

requirements, current and in the future, with emphasis

on convenience and service excellence through an

extensive and efficient network.

¾Ñ ¹ ¸ ¡Ô ¨

1.ºÃÔÉÑ·Ï ¨ÐãËéºÃÔ¡ÒÃÅÙ¡¤éÒ¼ÙéÁÕ¤ÇÒÁµéÍ§¡ÒÃÊÐ´Ç¡«× éÍ â´Â¡ÒÃàÊ¹ÍÊÔ¹¤éÒáÅÐºÃÔ¡ÒÃ·ÕèÁÕ¤Ø³ÀÒ¾µÒÁ·ÕèÅÙ¡¤éÒµéÍ§¡ÒÃ

2.ºÃÔÉÑ·Ï ¨ÐÊÃéÒ§·ÕÁ§Ò¹·ÕèÁÕ¨ÔµÊÓ¹Ö¡´éÒ¹¡ÒÃºÃÔ¡ÒÃ ÁÕ¤ÇÒÁ¨§ÃÑ¡ÀÑ¡´ÕµèÍÍ§¤ì¡Ã ÁÕ¢ÇÑ¡ÓÅÑ§ã¨´éÇÂ¡ÒÃÁÕ¤Ø³ÀÒ¾ªÕÇÔµ¡ÒÃ·Ó§Ò¹·Õè´Õ3.ºÃÔÉÑ·Ï ¨ÐÃèÇÁÊÃéÒ§Í¹Ò¤µ¢Í§ªÒµÔ ´éÇÂ¡ÒÃÊ¹ÑºÊ¹Ø¹¡ÒÃÈÖ¡ÉÒ

ãËéà´ç¡áÅÐàÂÒÇª¹à»ç¹¤¹à¡è§ ¤¹´Õ ÁÕ¤ÇÒÁÊØ¢4.ºÃÔÉÑ·Ï ¨Ðà»ç¹¼Ù éáÊÇ§ËÒ áÅÐ¹Óà·¤â¹âÅÂÕ¡éÒÇË¹éÒÁÒãªéà»ç¹

à¤Ã×èÍ§Á×Í¡ÒÃºÃÔËÒÃ§Ò¹ãËé¤Ãº·Ø¡´éÒ¹ÍÂèÒ§ÊÁºÙÃ³ì5.ºÃÔÉÑ·Ï ¨ÐÊÃéÒ§Í§¤ì¡Ã¤Ø³ÀÒ¾ãËé¡éÒÇ·Ñ¹¡ÃÐáÊ¡ÒÃà»ÅÕèÂ¹á»Å§

ÊÙè¸ØÃ¡Ô¨ãËÁè

M I S S I O N

1. The company will provide customers with convenience

by offering quality products and services that meet

customers' needs.2. The company will encourage service-minded working

teams, who will offer their loyalty to the organization, and

enhance employees' confidence by offering them a

quality working life.

3. The company will help strengthen the nation's future by

supporting education for children and young people

allowing them to become good and happy citizens.

4. The company will search for and bring in advanced

technology to support its operations.

5. The company will generate a quality organization to

cope with new trends of modern businesses.

ÇÔ ÊÑ Â ·Ñ È ¹ì á Å Ð ¾Ñ ¹ ¸ ¡Ô ¨ ¢ Í § Í § ¤ì ¡ ÃT H E O R G A N I Z A T I O N S V I S I O N A N D M I S S I O N



The Legend of 7-Eleven

In 1927, in Dallas, Texas, U.S.A., 7-Eleven was recognized

for the first time as a retail store under the name of

Southland Ice Company (later the Southland

Corporation) which was established to produce

and distribute ice. In the same year, Southland Ice

expanded its business by bringing in consumer

products, such as milk, bread and eggs to the store.

Later the company renamed Tote'm Store; this was

the start of the history of the convenience store.

Later, in 1946, Tote'm Store was renamed 7-Eleven

with the aim to advertise the store's opening hours. In

those days, 7-Eleven stores opened at 7 a.m. and closed

at 11 p.m. every day. Since then, the business has

developed so successfully that the stores are open 24

hours a day, setting it way ahead of its competitors.

Today, 7-Eleven has more than 24,000 stores around the

world and has become a symbol of a high-standard

convenience store providing excellent quality products

and services which meet requirements of customers in

each community.

µÓ¹Ò¹áËè§à«àÇè¹ÍÕàÅ¿àÇè¹

ã¹»Õ ¾.È. 2470 à«àÇè¹ÍÕàÅ¿àÇè¹à»Ô´»ÃÐÇÑµÔÈÒÊµÃìÃéÒ¹¤éÒ»ÅÕ¡à¾× èÍªØÁª¹¢Öé¹ã¹ª×èÍ ºÃÔÉÑ· à«Ò·ìáÅ¹´ì äÍ«ì (à«Ò·ìáÅ¹´ì¤ÍÃì»ÍàÃªÑ è¹)³ àÁ×Í§´ÑÅÅÑÊ ÁÅÃÑ °à·ç¡«ÑÊ »ÃÐà·ÈÊËÃÑ °ÍàÁÃÔ¡Ò ´Óà¹Ô¹¡Ô¨¡ÒÃ¼ÅÔµáÅÐ¨ÓË¹èÒÂ¹é Óá¢ç§ ã¹»Õà´ÕÂÇ¡Ñ¹¹Ñé¹ ºÃÔÉÑ· à«Ò·ìáÅ¹´ì äÍ«ì ä´é¢ÂÒÂ¡Ô¨¡ÒÃâ´Â¹ÓÊÔ¹¤éÒÍØ»âÀ¤ºÃÔâÀ¤»ÃÐàÀ·¹Á ¢¹Á»Ñ§ áÅÐä¢è à¢éÒÁÒ¨ÓË¹èÒÂ áÅÐà»ÅÕ èÂ¹ª×èÍÃéÒ¹à»ç¹ â·à·çÁ ÊâµÃì (Totem Store) «Öè§¶×Íà»ç¹¨Ø´¡Óà¹Ô´ÃéÒ¹¤éÒà¾×èÍÍÓ¹ÇÂ¤ÇÒÁÊÐ´Ç¡ãËéá¡è¼ÙéºÃÔâÀ¤ÍÂèÒ§á·é¨ÃÔ§

µèÍÁÒã¹»Õ ¾.È. 2489 à»ÅÕ èÂ¹ÁÒãªéª× èÍ à«àÇè¹ÍÕàÅ¿àÇè¹ Ê× èÍ¤ÇÒÁËÁÒÂ¶Ö§àÇÅÒà»Ô´áÅÐ»Ô´ ¤×Í 7.00 - 23.00 ¹. ·Ø¡ÇÑ¹ µÅÍ´ÊÑ»´ÒËì¨Ò¡¹Ñé¹à»ç¹µé¹ÁÒ ¡Ô¨¡ÒÃ¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹ÁÕ¡ÒÃ¾Ñ²¹ÒÃÙ»áººãËé·Ñ¹ÊÁÑÂÍÂèÒ§µèÍà¹× èÍ§¨¹ä´éÃÑº¤ÇÒÁ¹ÔÂÁ ÊÒÁÒÃ¶¢ÂÒÂÊÒ¢ÒáÅÐà¾Ô èÁàÇÅÒ¡ÒÃãËéºÃÔ¡ÒÃà»ç¹ 24 ªÑèÇâÁ§ ¨¹à»ç¹àÍ¡ÅÑ¡É³ì¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹ÁÒ¨¹¶Ö§·Ø¡ÇÑ¹¹Õé

»Ñ ¨ØºÑ¹ à«àÇè¹ÍÕàÅ¿àÇè¹ÁÕÊÒ¢Ò·Ñé§ÊÔ é¹¡ÇèÒ 24,000 ÊÒ¢Ò·ÑèÇâÅ¡

áÅÐ¡ÅÒÂà»ç¹ÊÑÅÑ¡É³ì¢Í§ÃéÒ¹ÊÐ´Ç¡«×éÍ·ÕèÁÕÁÒµÃ°Ò¹¡ÒÃºÃÔ¡ÒÃ´ÕàÂÕ èÂÁ ·Ñ é§´éÒ¹ÊÔ¹¤éÒ ÍÒËÒÃ áÅÐ¡ÒÃãËéºÃÔ¡ÒÃ «Ö è§ÊÍ´¤ÅéÍ§¡ÑºÇÔ¶ÕªÕÇÔµáÅÐ¤ÇÒÁµéÍ§¡ÒÃ¢Í§¼ÙéºÃÔâÀ¤ã¹áµèÅÐªØÁª¹ä´éà»ç¹ÍÂèÒ§´Õ

¡ Çè Ò ¨ Ð Á Ò à »ç ¹ . . . à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹B E F O R E B E C O M I N G 7 - E L E V E N



¡ Çè Ò ¨ Ð Á Ò à »ç ¹ . . . à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹

7-Eleven: Thai-Style ServiceThe Charoen Pokphand Group of Companies started the

legend of 7-Eleven in Thailand when it signed the Area

License Contract with the Southland Corporation (now

7-Eleven, Inc.) on November 7, 1988. The first 7-Eleven

store in Thailand located on Patpong Road in Bangkok was

opened on June 1, 1989. The store was a convenience

store with clean and modern look as well as excellent

service 24 hours a day. It did not take long before the

7-Eleven store network has expanded to reach all provinces

of Thailand, using a standard store layout and display toprovide customers with superior convenience.

Although 7-Eleven was born in U.S.A., C.P. Seven Eleven is

wholly-owned and managed by Thai people. In recognizing

the importance of traditional retail stores located in

community areas and near customers' homes, the company

decided to combine the traditional retail business style

with a modern, international high-quality management

system in order to generate a new type of convenience

store. The new store enabled customers to enjoy premium-

quality goods, convenience and excellent speedy services

near their homes. The concept has helped revitalize the

popularity of small retail stores in general.

ÊÙ è¡ÒÃºÃÔ¡ÒÃáººä·Â ã¹·Ø¡ÀÙÁÔ ÀÒ¤à¤Ã×Íà¨ÃÔâÀ¤ÀÑ³±ìàÃÔ èÁµé¹µÓ¹Ò¹à«àÇè¹ÍÕàÅ¿àÇè¹ã¹»ÃÐà·Èä·Ââ´Âä´éà«ç¹ÊÑÒ«× éÍÊÔ·¸Ô»ÃÐ¡Íº¡Ô¨¡ÒÃ¤éÒ»ÅÕ¡ (License) ¨Ò¡ºÃÔÉÑ·à«Ò·ìáÅ¹´ì¤ÍÃì»ÍàÃªÑ è¹ ¨Ó¡Ñ (»Ñ¨ ØºÑ¹à»ÅÕ èÂ¹ª×èÍà»ç¹ à«àÇè¹ÍÕàÅ¿àÇè¹ÍÔ§¤ì) àÁ×èÍÇÑ¹·Õè 7 ¾ÄÈ¨Ô¡ÒÂ¹ ¾.È. 2531 áÅÐàÃÔèÁà»Ô´´Óà¹Ô¹¡ÒÃÊÒ¢ÒáÃ¡·Õ è¶¹¹¾Ñ²¹¾§Èì ¡ÃØ§à·¾Ï àÁ×èÍÇÑ¹·Õ è 1 ÁÔ¶Ø¹ÒÂ¹ ¾.È. 2532à»ç¹ÃéÒ¹ÊÐ´Ç¡«× éÍ·Õ èÊÐÍÒ´ ·Ñ¹ÊÁÑÂ ÁÕºÃÔ¡ÒÃÍÑ¹à»ç¹àÅÔÈµÅÍ´ 24 ªÑ èÇâÁ§áÅÐä´é¢ÂÒÂÊÒ¢ÒÍÂèÒ§ÃÇ´àÃçÇÊÙ è· Ø¡¶Ô è¹ªØÁª¹ ·ÑèÇ·Ø¡ÀÙÁÔÀÒ¤¢Í§»ÃÐà·Èä·Â â´ÂÁÕÃÙ»áºº¡ÒÃ¨Ñ ÃéÒ¹à»ç¹ÁÒµÃ°Ò¹à´ÕÂÇ¡Ñ¹ ÃÇÁ¶Ö§¡ÒÃ¨Ñ ÇÒ§ÊÔ¹¤éÒà»ç¹ËÁÇ´ËÁÙ èà¾× èÍÅÙ¡¤éÒÊÒÁÒÃ¶àÅ×Í¡«× éÍä´éÍÂèÒ§ÊÐ´Ç¡

áÁéà«àÇè¹ÍÕàÅ¿àÇè¹ÁÕ¾×é¹°Ò¹¨Ò¡»ÃÐà·ÈÊËÃÑ°ÍàÁÃÔ¡Ò áµè «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ à»ç¹ºÃÔÉÑ·¢Í§¤¹ä·ÂÍÂèÒ§á·é¨ÃÔ§ ´éÇÂàÅç§àËç¹¤ÇÒÁÊÓ¤Ñ¢Í§ÃéÒ¹¤éÒ»ÅÕ¡µÒÁáËÅè§ªØÁª¹ã¡ÅéºéÒ¹·Õ èÁÕÁÒáµè¤ÃÑ é§Í´Õµ Ö§¹Ó¸ØÃ¡Ô¨áºº´Ñé§à´ÔÁÁÒ¼ÊÒ¹¡ÑºÃÐºº¡ÒÃ¨Ñ´¡ÒÃ·Õ èÁÕ¤Ø³ÀÒ¾áÅÐ·Ñ¹ÊÁÑÂÃÐ´ÑºÊÒ¡Å ·ÓãËéà¡Ô´ÃéÒ¹¤éÒ»ÅÕ¡ã¹ÃÙ»áººãËÁè¤×ÍÃéÒ¹ÊÐ´Ç¡«× éÍ «Ö è§¨ÐªèÇÂãËé¼Ù éºÃÔâÀ¤ÊÒÁÒÃ¶«×éÍËÒÊÔ¹¤éÒÍØ»âÀ¤ºÃÔâÀ¤·ÕèÁÕ¤Ø³ÀÒ¾áÅÐ¡ÒÃºÃÔ¡ÒÃ·Õ èà»ç¹àÅÔÈ ÊÐ´Ç¡ ÃÇ´àÃçÇ áÅÐ»ÃÐËÂÑ´àÇÅÒã¹¡ÒÃà´Ô¹·Ò§à¹×èÍ§¨Ò¡¼ÙéºÃÔâÀ¤ÊÒÁÒÃ¶ãªéºÃÔ¡ÒÃ¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹ä´éã¹·Ø¡áËÅè§

ªØÁª¹ ¹ÑºÇèÒà»ç¹¡ÃÐáÊãËÁè·Õ è·Ñ¹ÊÁÑÂÂÔ è§¡ÇèÒ Ö§¹Ñºä´éÇèÒà«àÇè¹ÍÕàÅ¿àÇè¹ä´é»ÅØ¡¡ÃÐáÊ¤ÇÒÁ¹ÔÂÁÃéÒ¹¤éÒ»ÅÕ¡¢¹Ò´àÅç¡ãËé¿×é¹¤×¹ªÕ¾¢Öé¹ÍÕ¡¤ÃÑé§



7-Eleven - Growing in Parallel with ThaiSociety

To meet its objective of providing customers with its

high-quality products and services in all community

areas, 7-Eleven is now expanding at the rate of

more than 300 stores per year. There are three store

types due to operational systems - the company's own

investment, franchise and sub-area license.

C.P. Seven Eleven's franchise system allows interested

persons in this worthy business to manage a store under

the close supervision of C.P. Seven Eleven.

à«àÇè¹ÍÕàÅ¿àÇè¹àµÔºãËè¤Ù èÊÑ§¤Áä·Â

à¾× èÍãËéºÃÃÅØÇÑµ¶Ø»ÃÐÊ§¤ì¢Í§¡ÒÃãËéºÃÔ¡ÒÃ»ÃÐªÒª¹ÍÂèÒ§·ÑèÇ¶Ö§áÅÐà¾×èÍÍÓ¹ÇÂ¤ÇÒÁÊÐ´Ç¡ã¹¡ÒÃ¨Ñ´ËÒÊÔ¹¤éÒÍØ»âÀ¤ºÃÔâÀ¤ÍÑ¹à»ç¹¾×é¹°Ò¹ã¹ªÕÇÔµ»ÃÐ¨ÓÇÑ¹ »Ñ¨¨ØºÑ¹à«àÇè¹ÍÕàÅ¿àÇè¹¢ÂÒÂÃéÒ¹ÊÒ¢ÒµÒÁáËÅè§ªØÁª¹¡ÇèÒ 300 ÊÒ¢ÒµèÍ»Õ â´ÂÁÕ¡ÒÃºÃÔËÒÃ 3 ÃÙ»áºº ¤×ÍÃéÒ¹·ÕèºÃÔÉÑ·Å§·Ø¹àÍ§ ¡ÒÃãËéÍ¹ØÒµÊÔ·¸ÔªèÇ§ (Franchise) áÅÐ¡ÒÃãËéÍ¹ØÒµÊÔ·¸ÔªèÇ§ã¹ÍÒ³Òà¢µ (Sub-Area License)

¡ÒÃãËéÍ¹ØÒµÊÔ·¸ÔªèÇ§ËÃ×ÍÃÐººá¿Ã¹äªÊì (Franchise) ¢Í§ «Õ.¾Õ.à«àÇè¹ÍÕàÅ¿àÇè¹ à»ç¹¡ÒÃà»Ô´âÍ¡ÒÊãËé¼Ù éÊ¹ã¨»ÃÐ¡Íº¡ÒÃÃéÒ¹ÊÐ´Ç¡«× éÍÊÒÁÒÃ¶à¢éÒºÃÔËÒÃ¡Ô ¡ÒÃ·Õ è¤ØéÁ¤èÒµèÍ¡ÒÃÅ§·Ø¹ÀÒÂãµéÃÐººÍÑ¹·Ñ¹ÊÁÑÂâ´Â «Õ. ¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ ¨ÐãËé¤ÇÒÁªèÇÂàËÅ×Íã¹¡ÒÃ´Óà¹Ô¹¸ØÃ¡Ô¨ÍÂèÒ§ã¡ÅéªÔ´

B E F O R E B E C O M I N G 7 - E L E V E N



¡ Çè Ò ¨ Ð Á Ò à »ç ¹ . . . à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹B E F O R E B E C O M I N G 7 - E L E V E N

ã¹ÇÑ¹¹Õé à«àÇè¹ÍÕàÅ¿àÇè¹¶×Íà»ç¹ÃéÒ¹ÊÐ´Ç¡«×éÍ·ÕèÁÕÂÍ´¢ÒÂÃÇÁáÅÐ¨Ó¹Ç¹ÃéÒ¹ÊÒ¢Òà»ç¹ÍÑ¹´Ñº 1 ¢Í§»ÃÐà·È áÅÐÁÕ¨Ó¹Ç¹ÊÒ¢ÒÁÒ¡à»ç¹ÍÑ¹´Ñº 4 ¢Í§âÅ¡ â´ÂÁÕÅÙ¡¤éÒãªéºÃÔ¡ÒÃà»ç¹¨Ó¹Ç¹ÁÒ¡¡ÇèÒÅéÒ¹¤¹µèÍÇÑ¹ ÁÑè¹ã¨ä´éÇèÒ·Ø¡ÃéÒ¹ÊÒ¢Ò¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹¾ÃéÍÁãËéºÃÔ¡ÒÃ»ÃÐªÒª¹·Ø¡ÃÐ´Ñºã¹·Ø¡·éÍ§¶Ôè¹ ´éÇÂºÃÃÂÒ¡ÒÈ¡ÒÃµéÍ¹ÃÑº·ÕèÍºÍØè¹ÁÒ¡ÇèÒ·ÈÇÃÃÉ à¾×èÍ¤ÇÒÁÊØ¢¢Í§¤¹ä·ÂÍÂèÒ§á·é¨ÃÔ§

Today, 7-Eleven is ranked as Thailand's number-one

convenience store with the highest total sales

and the largest number of stores, making the fourth

largest number of stores in the 7-Eleven worldwide

network. Each day, 7-Eleven stores provide services

to more than a million customers - customers from

all walks of life in every community, who have

embraced 7-Eleven store's warm and welcoming

services for over a decade. The store truly give

happiness to Thai people.



¤ Ç Ò Á á ¢ç § á ¡ Ãè § á Ëè § Í § ¤ì ¡ ÃS T R E N G T H O F T H E O R G A N I Z A T I O N

With Heart of Service

C.P. Seven Eleven places an emphasis on providing

warm and friendly services. Each and every staff has

learned and understood the art of service - known

as the heart of the convenience store. By regularly and

consistently conducting surveys to ensure that

customers needs are being met, 7-Eleven store is

better able to provide customers with quality consumer

products that exactly meet their requirements.

Moreover, the company has consistently developed the

store to meet ever-changing customers demand and

requirement as well as latest trends. 7-Eleven is the

first convenience store to provide payment service

Counter Service, where people can pay their utility

bills, such as for water, electricity and telephone.

Such services are of great help to the public, who no

longer have to waste time or money on traveling to

the various public utility offices to make their payments.

Furthermore, the store is open 24 hours a day!

¤ÇÒÁá¢ç§á¡Ãè§¢Í§ «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ à¡Ô´¨Ò¡¡ÒÃÃèÇÁáÃ§ÃèÇÁã¨¢Í§·Ø¡¤¹ã¹Í§¤ì¡Ãà¾×èÍÁØè§ÊÙèÍ§¤ì¡Ã¤Ø³ÀÒ¾·ÕèÊÃéÒ§ÊÃÃ¤ì

¤ÇÒÁÊÐ´Ç¡ÊºÒÂã¹ªÕÇ Ôµ»ÃÐ¨ÓÇÑ¹ãËéá¡è¤¹ä·Â·Ø¡·éÍ§¶Ô è¹ºÑ¹·Ö¡»ÃÐÇÑµÔÈÒÊµÃìáËè§Ç§¡ÒÃ¤éÒ»ÅÕ¡ ¨Ð»ÃÒ¡¯ª×èÍ¢Í§ à«àÇè¹ÍÕàÅ¿àÇè¹ ã¹°Ò¹ÐÃéÒ¹ÊÐ´Ç¡«×éÍªÑé¹¹Ó¢Í§¤¹ä·ÂµÅÍ´ä»

C.P. Seven Eleven's most major strength is the cooperation

it receives from each member of its organization. Such

cooperation has enabled C.P. Seven Eleven to become a

quality organization, offering convenience to all Thai

people in all provincial areas. In the history of the retail

business, the name 7-Eleven will always appear as a

leading convenience store for Thai people.

´éÇÂËÑÇã¨...¢Í§¼Ù é ãËéºÃÔ¡ÒÃ

«Õ.¾Õ. à«àÇ è¹ÍÕàÅ¿àÇ è¹ ÁØ è§à¹ é¹ãËéºÃ Ô¡ÒÃÍÂèÒ§ÍºÍØ è¹à» ç¹¡Ñ¹àÍ§ºØ¤ÅÒ¡Ã·Ø¡¤¹àÃÕÂ¹ÃÙéáÅÐà¢éÒã¨ã¹ÈÔÅ»Ð¡ÒÃãËéºÃÔ¡ÒÃ ÍÑ¹à»ç¹ËÑÇã¨¢Í§ÃéÒ¹ÊÐ´Ç¡«×éÍ ºÃÔÉÑ·Ï ÁÕ¡ÒÃÊÓÃÇ¨¤ÇÒÁµéÍ§¡ÒÃ¢Í§ÅÙ¡¤éÒÍÂèÒ§ÊÁèÓàÊÁÍáÅÐµèÍà¹×èÍ§ ¨Ö§·ÓãËéÊÒÁÒÃ¶ÊÃÃËÒÊÔ¹¤éÒÍØ»âÀ¤ºÃÔâÀ¤·ÕèÁÕ¤Ø³ÀÒ¾µÒÁ·ÕèÅÙ¡¤éÒµéÍ§¡ÒÃä´éÃÇ´àÃçÇ·Ñ¹àÇÅÒ µÍºÊ¹Í§¤ÇÒÁÊÐ´Ç¡ã¹ªÕÇÔµ»ÃÐ¨ÓÇÑ¹ä´éÍÂèÒ§á·é¨ÃÔ§ ¹Í¡¨Ò¡¹Õé ÂÑ§ÁÕ¡ÒÃ¾Ñ²¹ÒÃÙ»áºº¡ÒÃºÃÔ¡ÒÃãËé·Ñ¹ÊÁÑÂ à¾× èÍÊÒÁÒÃ¶µÍºÃÑº¡Ñº¤ÇÒÁµéÍ§¡ÒÃ¢Í§¼ÙéºÃÔâÀ¤ä´éµÅÍ´àÇÅÒ ¹Ñºà»ç¹ÃéÒ¹ÊÐ´Ç¡«×éÍÃÒÂáÃ¡·Õèà»Ô´ãËéºÃÔ¡ÒÃà¤Ò¹ìàµÍÃìà«ÍÃìÇÔÊ à¾×èÍÍÓ¹ÇÂ¤ÇÒÁÊÐ´Ç¡á¡è»ÃÐªÒª¹ã¹¡ÒÃªÓÃÐ¤èÒÊÒ¸ÒÃ³Ù»âÀ¤·Ø¡»ÃÐàÀ· ä´éá¡è ¤èÒ¹éÓ»ÃÐ»Ò ä¿¿éÒ â·ÃÈÑ¾·ìáÅÐ¤èÒºÃÔ¡ÒÃµèÒ§æ ¹ÑºÇèÒºÃÔ¡ÒÃàËÅèÒ¹Õ éà»ç¹ä»à¾× èÍ»ÃÐâÂª¹ì¢Í§»ÃÐªÒª¹ÍÂèÒ§á·é¨ÃÔ§ àËç¹ä´é¨Ò¡ ¡ÒÃÁÕ¼ÙéÁÒãªéºÃÔ¡ÒÃ¨Ó¹Ç¹ÁÒ¡à¾ÃÒÐÊÒÁÒÃ¶»ÃÐËÂÑ àÇÅÒáÅÐ¤èÒãªé¨èÒÂã¹¡ÒÃà´Ô¹·Ò§ ·Ñé§ÂÑ§ªÓÃÐä´éµÅÍ´ 24 ªÑ èÇâÁ§



Network Throughout ThailandC.P. Seven Eleven has selected store location in all

areas to ensure that its large store network reaches all

community areas across the country. In this way, a

greater number of Thai people benefit from 7-Eleven

store's quality products and services. With extensive

knowledge, capability, staff efficiency and an

experienced management team - using comprehensive

data on the population, economy, society, laws and

environment as a basis to any decision making -7-Eleven is highly popular and found not only in

community areas but also in educational institutes and

PTT gas stations across the country. In hiring people

in local areas, the store creates jobs in a wider area,

and benefits from having staff who are well

acquainted with the community culture. This creates

jobs and develops quality human resource for the

country as a whole.

¤ Ç Ò Á á ¢ç § á ¡ Ãè § á Ëè § Í § ¤ì ¡ Ã

à¤Ã×Í¢èÒÂ¤ÃÍº¤ÅØÁ·Ø¡·Õ è·Ñ èÇä·Â

«Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ ÊÃÃËÒ·ÓàÅ·Õ èµÑé§ã¹ªØÁª¹µèÒ§æ ·Ø¡·éÍ§¶Ô è¹·Ñ èÇ»ÃÐà·È à¾× èÍ¢ÂÒÂ¡ÒÃãËéºÃÔ¡ÒÃä»ÊÙ è»ÃÐªÒª¹ÍÂèÒ§·Ñ èÇ¶Ö§ â´ÂÍÒÈÑÂ¤ÇÒÁÃÙ é ¤ÇÒÁÊÒÁÒÃ¶ áÅÐ·Ñ¡ÉÐ¢Í§ºØ¤ÅÒ¡Ã »ÃÐ¡Íº¡Ñº»ÃÐÊº¡ÒÃ³ì¢Í§¼Ù éºÃÔËÒÃ â´Âãªé¢éÍÁÙÅ´éÒ¹»ÃÐªÒ¡Ã àÈÃÉ°¡Ô¨ ÊÑ§¤Á ¡®ËÁÒÂáÅÐÊÀÒ¾áÇ´ÅéÍÁ·Õè¤Ãº¶éÇ¹ ´Ñ§¹Ñ é¹¨Ö§ÁÕà«àÇè¹ÍÕàÅ¿àÇè¹à»Ô ãËéºÃÔ¡ÒÃÍÂÙè·Ø¡áËè§ äÁèÇèÒ¨Ðà»ç¹ã¹à¢µªØÁª¹ Ê¶Ò¹ÈÖ¡ÉÒ Ê¶Ò¹ÕºÃÔ¡ÒÃ¹éÓÁÑ¹».µ.·. ·Õ è¡ÃÐ¨ÒÂÍÂÙ è·Ñ èÇ·Ø¡ÀÒ¤ ¹ÑºÇèÒ¡ÒÃ¢ÂÒÂÊÒ¢Ò¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹à»ç¹ä»ÍÂèÒ§¤ÃÍº¤ÅØÁ·ÑèÇ¶Ö§·Ø¡¶Ôè¹·ÑèÇä·Â â´ÂÊÃÃËÒ¾¹Ñ¡§Ò¹»ÃÐ¨ÓÃéÒ¹·Õ èÁÕ¶Ô è¹¾Ó¹Ñ¡ã¹¾×é¹·Õ è «Ö è§ÁÕ¤ÇÒÁà¢éÒã¨ã¹ÇÑ²¹¸ÃÃÁ¢Í§ªØÁª¹¶×Íà»ç¹¡ÒÃÊÃéÒ§§Ò¹áÅÐ¾Ñ²¹Ò·ÃÑ¾ÂÒ¡ÃºØ¤¤Å·ÕèÁÕ¤Ø³ÀÒ¾ãËéá¡è»ÃÐà·ÈªÒµÔâ´ÂÊèÇ¹ÃÇÁ



Number One in Quality

Each 7-Eleven store implements the "Quality Standard

Inspection" system focusing on cleanliness, convenience,

safety, fast services, accuracy and friendliness.

These standards are implemented at all stores across

the country.

S T R E N G T H O F T H E O R G A N I Z A T I O N

ÁÒµÃ°Ò¹¡ÒÃºÃÔ¡ÒÃà»ç¹Ë¹Ö è§

ÃéÒ¹à«àÇè¹ÍÕàÅ¿àÇè¹·Ø¡ÊÒ¢ÒÁÕÃÐºº¡ÒÃµÃÇ¨ÊÍºÁÒµÃ°Ò¹¤Ø³ÀÒ¾(Quality Standard Inspection) ÍÂèÒ§¨Ã Ô§¨Ñ§áÅÐÊÁèÓàÊÁÍâ´Âà¹é¹¡ÒÃ´ÙáÅÃÑ¡ÉÒÊÀÒ¾ÃéÒ¹áÅÐÍØ»¡Ã³ì·Ø¡ª¹Ô´ÀÒÂã¹ÃéÒ¹ãËéÁÕ¤ÇÒÁÊÐÍÒ´ ÊÐ´Ç¡ »ÅÍ´ÀÑÂ ÍÕ¡·Ñé§¤ÇÒÁ¾ÃéÍÁ¢Í§¾¹Ñ¡§Ò¹ã¹¡ÒÃãËéºÃÔ¡ÒÃ·ÕèÃÇ´àÃçÇ ¶Ù¡µéÍ§ áÅÐà»ç¹ÁÔµÃ¡ÑºÅÙ¡¤éÒ·Ø¡¤¹·Õ èà¢éÒä»ãªéºÃÔ¡ÒÃ ã¹ÁÒµÃ°Ò¹à´ÕÂÇ¡Ñ¹·ÑèÇ»ÃÐà·È

ÊÔ¹¤éÒ¤Ø³ÀÒ¾ÊÙ è»ÃÐªÒª¹à«àÇè¹ÍÕàÅ¿àÇè¹à»ç¹ÃéÒ¹¤éÒÊÐ´Ç¡«×éÍ·Õèà¾ÕÂº¾ÃéÍÁ´éÇÂÊÔ¹¤éÒÍØ»âÀ¤ºÃÔâÀ¤ã¹ªÕÇÔµ»ÃÐ¨ÓÇÑ¹·ÕèËÅÒ¡ËÅÒÂ ´éÇÂÃÐºº¡ÒÃ¤Ñ´ÊÃÃÊÔ¹¤éÒ·ÕèÁÕ¤Ø³ÀÒ¾áÅÐµÃ§µÒÁ¤ÇÒÁµéÍ§¡ÒÃ¢Í§ÅÙ¡¤éÒ ¡ÒÃ¨Ñ´Êè§ÊÔ¹¤éÒ·ÕèÊÐ´Ç¡ÃÇ´àÃçÇ ´éÇÂ¡ÒÃºÃÔËÒÃà¤Ã×Í¢èÒÂÈÙ¹Âì¡ÃÐ¨ÒÂÊÔ¹¤éÒÍÂèÒ§à»ç¹ÃÐººáÅÐÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ ¤Ø³ÊÁºÑµÔÍÑ¹â´´à´è¹¹Õ éàÍ§·Õ è·ÓãËéà«àÇè¹ÍÕàÅ¿àÇè¹ÁÕÊÔ¹¤éÒ·Õ èËÅÒ¡ËÅÒÂáÅÐÁÕ¤Ø³ÀÒ¾ áµ¡µèÒ§¨Ò¡ÃéÒ¹ÊÐ´Ç¡«×éÍ·ÑèÇä» à¾×èÍãËé¼ÙéºÃÔâÀ¤àÅ×Í¡«×éÍÊÔ¹¤éÒä´éÁÒ¡ÁÒÂµÒÁ¤ÇÒÁ¾Íã¨ ÃéÒ¹à«àÇè¹ÍÕàÅ¿àÇè¹¨Ö§ÍÂÙ èã¹¤ÇÒÁ¹ÔÂÁ¢Í§¤¹ä·Â

µÅÍ´àÇÅÒ

Local People Enjoy Access to QualityProducts7-Eleven is a convenience store that carries a wide

range of high-quality consumer products, all of which

exactly meet customers' needs. Through its efficient and

extensive distribution network, 7-Eleven store is able to

deliver these products to a wide target group quickly

and efficiently. With efficient distribution network,

7-Eleven stores can offer variety and quality products to

customers and be able to set the store apart fromother convenience stores. Customers are able to choose

what they want from various well-selected products, a

fact that has made 7-Eleven more and more popular

amongst Thai people over the years.



¤ Ç Ò Á á ¢ç § á ¡ Ãè § á Ëè § Í § ¤ì ¡ Ã

A Modern Store System for Quick ResponseThe expansion of the 7-Eleven chain to cover all parts of

Thailand has generated a large data network. The data

from this network is sorted centrally at the company's head

office data center, enabling quick response to all

feedback and accurate analysis for planning. C.P. Seven

Eleven has also invested in latest information technology to

set up a modern store system in each 7-Eleven store, to

ensure efficient stock control. Information is generated

by the system via a bar code scanner at the store's Point

of Sale (POS) counter. Again, the information is sent onto

the data center at the company's head office, to ensurethat all stock levels are optimized. This network system is

also connected to other support systems at the head

office, for greater efficiency in product management.

Problems? Call the 7-Eleven Call Center...C.P. Seven Eleven always cares about customers. To take

even greater care of them, the company has established

a 24-hour Call Center to handle all types of problems

or complaints, as regards both products and services.

Customers wishing to find out about the store's various

services can call: 0-2631-2345, or 1800-226-671 (upcountry)

for free. In addition, customers are able to give their

opinions, advice and feedback at any 7-Eleven stores.

¢éÍÁÙÅ·Ñ¹ÊÁÑÂ ©ÑºäÇ ´éÇÂ Store System

¡ÒÃ¢ÂÒÂÊÒ¢Ò¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹ ·Õè¡ÃÐ¨ÒÂÍÂÙè·ÑèÇ·Ø¡ÀÙÁÔÀÒ¤¢Í§»ÃÐà·È ·ÓãËéà¡Ô´à¤Ã×Í¢èÒÂ¢Í§¢éÍÁÙÅ¢¹Ò´ãËè «Ö è§¨Óà»ç¹µéÍ§ÃÇºÃÇÁà¢éÒÈÙ¹Âì¢éÍÁÙÅ¢Í§ÊÓ¹Ñ¡§Ò¹ãËèâ´ÂµÃ§ÊÓËÃÑºãªéã¹¡ÒÃÇÔà¤ÃÒÐËìÇÒ§á¼¹ à¾× èÍµÍºÊ¹Í§¤ÇÒÁµéÍ§¡ÒÃ¢Í§ÅÙ¡¤éÒä´éÍÂèÒ§·Ñ¹·èÇ§·ÕºÃÔÉÑ·Ï ¨Ö§Å§·Ø¹´éÒ¹à·¤â¹âÅÂÕÊÒÃÊ¹à·Èâ´Â¡ÒÃÇÒ§ÃÐºº§Ò¹ÃéÒ¹ÊÒ¢Ò (Store System) à¾× èÍÃÑº¢éÍÁÙÅ¡ÒÃ¢ÒÂ·ÕèÃ éÒ¹ÊÒ¢Ò´éÇÂ¡ÒÃÊá¡¹ Bar Code ³ ¨Ø´ªÓÃÐà§Ô¹´éÇÂ POS (Point of Sales)ã¹ÃéÒ¹à«àÇè¹ÍÕàÅ¿àÇè¹·Ø¡áËè§ä»ÂÑ§ÈÙ¹Âì¢éÍÁÙÅ ·ÓãËéÊÒÁÒÃ¶ÊÑè§ÊÔ¹¤éÒä´é¶Ù¡µéÍ§ ÃÇ´àÃçÇ ·Ñ¹¤ÇÒÁµéÍ§¡ÒÃ¢Í§ÅÙ¡¤éÒã¹áµèÅÐ¾×é¹·Õè ¢éÍÁÙÅ·Õèä´é¹Õé¶×Íà»ç¹¢éÍÁÙÅ¾×é¹°Ò¹ÊÓ¤Ñ·ÕèªèÇÂã¹¡ÒÃÇÔà¤ÃÒÐËìáÅÐºÃÔËÒÃÊÔ¹¤éÒáººÃÒÂµÑÇ (Itemize) ·Ñé§¹Õé ä´éÁÕ¡ÒÃàª×èÍÁâÂ§ÃÐºº´Ñ§¡ÅèÒÇãËéà¢éÒ¡ÑºÃÐººÊ¹ÑºÊ¹Ø¹µèÒ§æ ·ÕèÁÕÍÂÙèã¹ÊÓ¹Ñ¡§Ò¹ãËè ·ÓãËé¡ÒÃºÃÔËÒÃÊÔ¹¤éÒÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ÁÒ¡ÂÔè§¢Öé¹

·Ø¡»ÑËÒàÃÒ¾ÃéÍÁá¡é ä¢

ºÃÔÉÑ·Ï ãÊèã¨ã¹·Ø¡»ÑËÒ¢Í§ÅÙ¡¤éÒ ¨Ö§¨Ñ´ãËéÁÕÈÙ¹ÂìÅÙ¡¤éÒÊÑÁ¾Ñ¹¸ìËÃ×Í·ÕèàÃÕÂ¡ÇèÒ Call Center ãËéºÃÔ¡ÒÃµÅÍ´ 24 ªÑèÇâÁ§·ÑèÇ»ÃÐà·Èã¹¡Ã³Õ·Õ èÅÙ¡¤éÒäÁèä´éÃÑº¤ÇÒÁÊÐ´Ç¡ã¹àÃ× èÍ§µèÒ§æ ·Ñ é§ã¹´éÒ¹¡ÒÃºÃÔ¡ÒÃËÃ×Í¤Ø³ÀÒ¾¢Í§ÊÔ¹¤éÒ ËÃ×ÍËÒ¡µéÍ§¡ÒÃÊÍº¶ÒÁ¢éÍÁÙÅ¡ÒÃºÃÔ¡ÒÃµèÒ§æ ¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹ ÊÒÁÒÃ¶â·ÃÈÑ¾·ìä´é·ÕèËÁÒÂàÅ¢ 0-2631-2345ËÃ×ÍµèÒ§¨Ñ§ËÇÑ´·Õ èËÁÒÂàÅ¢ 1800-226-671 â´ÂäÁèàÊÕÂ¤èÒãªé¨èÒÂáµèÍÂèÒ§ã´ ¹Í¡¨Ò¡¹Õ é ÅÙ¡¤éÒÊÒÁÒÃ¶áÊ´§¤ÇÒÁ¤Ô´àËç¹ËÃ×Í¢éÍàÊ¹Íá¹Ðà¾×èÍ¡ÒÃ»ÃÑº»ÃØ§ä´é·Õè¡ÅèÍ§ÃÑº¤ÇÒÁ¤Ô´àËç¹·Ø¡ÊÒ¢ÒÍÕ¡´éÇÂ




High-Quality Human Resources ...Most Valuable Asset

As a service-oriented business, C.P. Seven Eleven

understands the importance of human resources.

Honest and efficient staff, who have a good service

attitude, are the sort of people the company wants.

As such, several training programs and an annual human

resource development program have been organized.

These are for staff of all levels - from both the head office

and all 7-Eleven store - with an aim to ensure that all

staff meet the corporate's 7-Value qualifications. Moreover,

the company provides specific vocational training

programs and others on new business, to ensure

preparedness for future expansion.

¤¹¤Ø³ÀÒ¾

à«àÇè¹ÍÕàÅ¿àÇè¹ à»ç¹¸ØÃ¡Ô¨ÀÒ¤ºÃÔ¡ÒÃ ËÑÇã¨ÊÓ¤Ñ¤×Í ¤Ø³ÀÒ¾¢Í§ºØ¤ÅÒ¡Ã ºÃÔÉÑ·Ï ÁØè§¤Ñ´ÊÃÃ¤¹à¡è§¤¹´Õ ÁÕ¤ÇÒÁ«×èÍÊÑµÂìÊØ¨ÃÔµáÅÐÁÕ·ÑÈ¹¤µÔ·Õ è´ÕµèÍ§Ò¹ºÃÔ¡ÒÃ ·Ñ é§¹Õ é ä´é¨Ñ ãËéÁÕ¡ÒÃ½Ö¡ÍºÃÁµÒÁá¼¹½Ö¡ÍºÃÁáÅÐ¾Ñ²¹ÒºØ¤ÅÒ¡Ã»ÃÐ¨Ó»ÕãËéá¡è¾¹Ñ¡§Ò¹·Ø¡ÃÐ´ÑºÍÂèÒ§µèÍà¹×èÍ§à¾×èÍãËé¾¹Ñ¡§Ò¹·Ø¡ÃÐ´ÑºÁÕ¤ÇÒÁ¾ÃéÍÁã¹¡ÒÃ·Ó§Ò¹ ·Ñé§¾¹Ñ¡§Ò¹·Õè»¯ÔºÑµÔ§Ò¹·ÕèÃ éÒ¹ÊÒ¢ÒáÅÐÊÓ¹Ñ¡§Ò¹ à¾× èÍãËéºØ¤ÅÒ¡Ã¢Í§ºÃÔÉÑ·ÏÁÕ¤Ø³ÊÁºÑµÔµÒÁ¤èÒ¹ÔÂÁ 7 »ÃÐ¡ÒÃ¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹ ¹Í¡¨Ò¡¹ÕéÂÑ§ÁÕ¡ÒÃ¨Ñ´½Ö¡ÍºÃÁã¹ÊÒÂÇÔªÒªÕ¾à©¾ÒÐ·Ò§ áÅÐËÅÑ¡ÊÙµÃ·Õèà¡ÕèÂÇ¢éÍ§¡Ñº¸ØÃ¡Ô¨ãËÁèÍÕ¡ÁÒ¡ÁÒÂà¾×èÍÃÍ§ÃÑº¡ÒÃ·Ó§Ò¹´éÒ¹µèÒ§æ ·ÕèÁÕ¤ÇÒÁËÅÒ¡ËÅÒÂ â´ÂÁØè§ËÇÑ§à¾×èÍÃÍ§ÃÑº¡ÒÃàµÔºâµ¢Í§ºÃÔÉÑ·Ï ã¹Í¹Ò¤µ



¤ Ç Ò Á á ¢ç § á ¡ Ãè § á Ëè § Í § ¤ì ¡ Ã

Happiness ... To Be a Part of 7-Eleven

C.P. Seven Eleven places special emphasis on

employees. The company has established a policy to

support various activities, including the establishment of

various clubs, such as literature club, Thai classical

music club, Buddhist club, golf club and Go club.

These activities help increase love and harmony

among the group's members, and also expand their

creative talents, for their personal good and for the

benefit of others. The company also supports the

development of their capability and knowledge to

cope with future expansion. C.P. Seven Eleven, in

cooperation with the Vocational Training Department

and Sukhothai Thammathirat Open University, also

offers employees the opportunity to further their

education up to undergraduate level. By so doing,

staff will be proud to be a part of the company.

¤ÇÒÁÊØ¢¡Ñº¡ÒÃà»ç¹ÊèÇ¹Ë¹Ö è§¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹

´Ñ§·Õè¡ÅèÒÇáÅéÇÇèÒ «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ãËé¤ÇÒÁÊÓ¤Ñ¡Ñº¾¹Ñ¡§Ò¹à»ç¹ÍÂèÒ§ÁÒ¡ ¨Ö§ÁÕ¹âÂºÒÂÊè§àÊÃÔÁ¡Ô¨¡ÃÃÁ¾¹Ñ¡§Ò¹·ÕèËÅÒ¡ËÅÒÂã¹ÃÙ»áºº¢Í§¡ÒÃ¨Ñ´µÑ é§ªÁÃÁµÒÁ¤ÇÒÁÊ¹ã¨ ÍÒ·Ô ªÁÃÁÇÃÃ³¡ÃÃÁ ªÁÃÁ´¹µÃÕä·Â ¾Ø·¸»ÑÒªÁÃÁ ªÁÃÁ¡ÍÅì¿ áÅÐªÁÃÁËÁÒ¡ÅéÍÁ à»ç¹µé¹à¾× èÍÊè§àÊÃÔÁãËé¾¹Ñ¡§Ò¹ÁÕ¤ÇÒÁÃÑ¡ã¹ËÁÙè¤³Ð ÁÕ¤ÇÒÁÊÒÁÑ¤¤Õ áÅÐãªéàÇÅÒÇèÒ§¨Ò¡¡ÒÃ·Ó§Ò¹ã¹·Ò§ÊÃéÒ§ÊÃÃ¤ì à»ç¹»ÃÐâÂª¹ìµèÍµ¹àÍ§áÅÐÊèÇ¹ÃÇÁ ¹Í¡¨Ò¡¹Õ éÂÑ§Ê¹ÑºÊ¹Ø¹ãËéÁÕ¡ÒÃ¾Ñ²¹Ò¤ÇÒÁÃÙ é ¤ÇÒÁÊÒÁÒÃ¶áÅÐàµÃÕÂÁ¤ÇÒÁ¾ÃéÍÁà¾×èÍÃÍ§ÃÑº¡ÒÃ¢ÂÒÂµÑÇ¢Í§ºÃÔÉÑ·Ï ã¹Í¹Ò¤µâ´ÂÃèÇÁÁ×Í¡Ñº¡ÃÁÍÒªÕÇÈÖ¡ÉÒáÅÐÁËÒÇÔ·ÂÒÅÑÂÊØâ¢·ÑÂ¸ÃÃÁÒ¸ÔÃÒªà»Ô´âÍ¡ÒÊãËé¾¹Ñ¡§Ò¹ä´éÁÕ¤ÇÒÁÃÙ é¨¹¶Ö§ÃÐ´Ñº»ÃÔÒµÃÕ ¡èÍãËéà¡Ô´¤ÇÒÁÀÒ¤ÀÙÁÔã¨ã¹¡ÒÃà»ç¹ÊèÇ¹Ë¹Öè§¢Í§Í§¤ì¡Ã




Besides selecting only quality staff, C.P. Seven Eleven

has a policy to support staff participating in various

corporate activities, where they show their capability

and dedication to the company. Staff of all levels

enroll for the Rewards Program, through which

they can accumulate points via the various activities,

such as an increased productivity program and

store visits. Staff can exchange their points for

presents. The program is an effective tool for learning

and generating cooperation among staff.

"We bring the temple to 7-Eleven"The purpose of this project is to apply the Buddha's

teaching in the work place, for greater harmony,

cooperation and peace. The program, which is open

for both company staff and general people, is run

as part of the human resource development scheme

every Friday.

¹Í¡¨Ò¡¡ÒÃ¤Ñ ÊÃÃ¤¹à¡è§¤¹ Õà¢éÒ·Ó§Ò¹¡ÑººÃÔÉÑ·Ï áÅéÇ ¡ÒÃÊè§àÊÃÔÁãËé¤¹à¡è§¤¹´Õä´éÁÕâÍ¡ÒÊáÊ´§¤ÇÒÁ´ÕãËéà»ç¹·Õ è»ÃÐ¨Ñ¡Éì ¨Ö§¶×Íà»ç¹¹âÂºÒÂË¹Öè§¢Í§ºÃÔÉÑ·Ï â´Â¡ÒÃÊè§àÊÃÔÁãËé¾¹Ñ¡§Ò¹·Ø¡ÃÐ´Ñº·Ø¡¤¹ à¢éÒÃèÇÁâ¤Ã§¡ÒÃ Rewards Program à»ç¹¡ÒÃÊÐÊÁ¤ÇÒÁ´Õã¹ÃÙ»áºº¢Í§¤Ðá¹¹¨Ò¡¡ÒÃà¢éÒÃèÇÁ¡Ô¨¡ÃÃÁµèÒ§æ ·ÕèºÃÔÉÑ·Ï ¨Ñ´¢Öé¹ÍÒ·Ô ¡Ô¨¡ÃÃÁà¾ÔèÁ¼Å¼ÅÔµ ¡Ô¨¡ÃÃÁà¢éÒàÂÕèÂÁÃéÒ¹ à»ç¹µé¹ ¾¹Ñ¡§Ò¹ÊÒÁÒÃ¶¹Ó¤Ðá¹¹·Õèä´éÃÑºä»áÅ¡¢Í§ÃÒ§ÇÑÅ·ÕèºÃÔÉÑ·Ï ¨Ñ´ãËé ¹ÑºÇèÒà»ç¹¡ÒÃÊè§àÊÃÔÁ¡ÒÃàÃÕÂ¹ÃÙ é áÅÐÊÃéÒ§ºÃÃÂÒÂ¡ÒÈ¡ÒÃÁÕÊèÇ¹ÃèÇÁ¢Í§¾¹Ñ¡§Ò¹ä´éà»ç¹ÍÂèÒ§´Õ

â¤Ã§¡ÒÃàÃÒÂ¡ÇÑ ÁÒäÇé·Õ èà«àÇè¹Ï¨Ø´»ÃÐÊ§¤ì¢Í§â¤Ã§¡ÒÃ¹Õ é à¾× èÍãËé¾¹Ñ¡§Ò¹¢Í§ºÃÔÉÑ·Ï ÊÒÁÒÃ¶¹ÓËÅÑ¡¸ÃÃÁ·Ò§¾Ø·¸ÈÒÊ¹ÒÁÒãªéã¹¡ÒÃ·Ó§Ò¹ÃèÇÁ¡Ñ¹ ´éÇÂ¤ÇÒÁÊÒÁÑ¤¤ÕáÅÐÁÕ¤ÇÒÁà¡× éÍ¡ÙÅ«Ö è§¡Ñ¹áÅÐ¡Ñ¹ ¡èÍãËéà¡Ô´¤ÇÒÁÊ§ºÊØ¢ã¹¡ÒÃ·Ó§Ò¹ áÅÐã¹ªÕÇÔµÊèÇ¹µÑÇ «Öè§¨Ñ´¢Öé¹·Ø¡ÇÑ¹ÈØ¡Ãì â´Â¨Ñ´ãËéÁÕ¡ÒÃºÃÃÂÒÂ¸ÃÃÁá¡è¾¹Ñ¡§Ò¹áÅÐà»Ô´ãËé»ÃÐªÒª¹¼ÙéÊ¹ã¨à¢éÒÃèÇÁ¿Ñ§´éÇÂ â¤Ã§¡ÒÃ¾Ñ²¹ÒºØ¤ÅÒ¡Ãâ´ÂÂÖ´ËÅÑ¡¸ÃÃÁÐ¹Õé¹ÑºÇèÒà»ç¹ÊèÇ¹Ë¹Öè§¢Í§¡ÒÃ¾Ñ²¹Ò¤Ø³ÀÒ¾ºØ¤ÅÒ¡Ã¢Í§ºÃÔÉÑ·Ï




The rapid and consistent expansion of C.P. Seven

Eleven is the result of the company's aim to be a total

quality organization, to maintain high standards, to

continually develop quality to meet customer

requirements, to conduct business sincerely and

fairly, and to develop transparent operations. These

are what has made C.P. Seven Eleven a total quality

organization, and an excellent example to other

Thai businesses.

¡ÒÃàµÔºâµÍÂèÒ§ÃÇ´àÃçÇáÅÐµèÍà¹×èÍ§¢Í§ «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ÅéÇ¹à»ç¹¼Å¨Ò¡¡ÒÃÁØè§ÊÙè¤Ø³ÀÒ¾·ÑèÇ·Ñé§Í§¤ì¡Ã «Öè§´ÓÃ§ÍÂÙèä´é´éÇÂà¨µ¨Ó¹§áÃ§¡ÅéÒã¹¡ÒÃÁØè§ÁÑè¹ÃÑ¡ÉÒÁÒµÃ°Ò¹ áÅÐ¾Ñ²¹Ò¤Ø³ÀÒ¾ÍÂèÒ§äÁèËÂØ´ÂÑé§ãËéÊÍ´ÃÑº¡Ñº¡ÃÐáÊ¢Í§¼ÙéºÃÔâÀ¤ ¡ÒÃ´Óà¹Ô¹ ØÃ¡Ô¨áººµÃ§ä»µÃ§ÁÒÍÂèÒ§ÂØµÔ¸ÃÃÁ µÅÍ´¨¹¡ÒÃà»ç¹ºÃÔÉÑ··ÕèÁÕ¤ÇÒÁâ»Ãè§ãÊã¹¡ÒÃ»ÃÐ¡Íº¡ÒÃ ·ÓãËéÍ§¤ì¡Ã¤Ø³ÀÒ¾ «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹à»ç¹µÑÇÍÂèÒ§¢Í§Í§¤ì¡Ã·Õèä´éÃÑº¡ÒÃ¡ÅèÒÇ¢ÇÑ-ÁÒâ´ÂµÅÍ´



À Ò ¤ ÍÕ Ê Ò ¹

N o r t h e a s t e r n R e g i o n

à«àÇè¹ÍÕàÅ¿àÇè¹¢ÂÒÂ¢Íºà¢µ¡ÒÃºÃÔ¡ÒÃÊÙè·Ø¡¨Ñ§ËÇÑ ã¹ÀÒ¤ÍÕÊÒ¹ ´Ô¹á´¹¨Ã´ÅØèÁ¹éÓâ¢§ÍÑ¹à»ç¹áËÅè§ÁÃ´¡·Ò§ÇÑ²¹¸ÃÃÁ áËÅè§ÍÒÃÂ¸ÃÃÁáÅÐâºÃÒ³Ê¶Ò¹´éÇÂàÍ¡ÅÑ¡É³ì¢Í§¡ÒÃºÃÔ¡ÒÃ¤ÃºÇ§¨ÃáÅÐÊÔ¹¤éÒÊÐ´Ç¡«× éÍ·Õ è¤Ãº¶éÇ¹ä´éÁÒµÃ°Ò¹ àÃÒ»ÃÐÊÒ¹à»ç¹Ë¹Öè§¡ÑºÇÑ²¹¸ÃÃÁáÅÐ»ÃÐà¾³Õ·éÍ§¶Ô è¹ÍÑ¹à»ç¹áºº©ºÑº¢Í§ªÒÇä·ÂÍÕÊÒ¹ÍÂèÒ§á·é¨ÃÔ§ áÅÐÃèÇÁ¨ÃÃâÅ§¸ØÃ¡Ô¨·Õèà¡×éÍË¹Ø¹ãËéà¡Ô´¡ÒÃÊÃéÒ§§Ò¹áÅÐÃèÇÁ¾Ñ²¹ÒÈÑ¡ÂÀÒ¾·Ò§¸ØÃ¡Ô¨ã¹·éÍ§¶Ôè¹ áÅÐ¾Ñ²¹ÒÊÑ§¤Áä·Âã¹·Ø¡´éÒ¹

The 7-Eleven network extends throughout the Northeast

as far as the towns along the Mekong River, a wide area noted

for its rich culture and ancient historical sites. 7-Eleven has

adapted to the ways of life of northeastern people by using its

unique systems to provide fully integrated services and top

quality convenience stores. Not only has the establishment of

7-Eleven stores throughout the Northeast boosted local business,

it has also increased job opportunities and improved the social

welfare of the people.



Í § ¤ì ¡ Ã ¤Ø ³ À Ò ¾Q U A L I T Y O R G A N I Z A T I O N

C.P. Seven Eleven Public Company Limited is committed

to continuous organizational development - with

an aim to improve the overall quality of its products

and services through a modern store-layout and

providing innovative services. In realizing that human

resources are its most valuable asset, C.P. Seven Eleven

Plc. has introduced a wide range of activities, as part

of its human resource development program. The aim

is to increase productivity, together with enhancing

employees' skills. Moreover, developing an effective

working system, with measurable targets, remains a

prime focus of C.P. Seven Eleven - a company seeking

to maintain its status as a highly ethical Thai company.

¡ÒÃ¾Ñ²¹ÒÍ§¤ì¡ÃÍÂèÒ§µèÍà¹×èÍ§ à»ç¹ÍÕ¡Ë¹Öè§¤ÇÒÁÁØè§ÁÑè¹ã¹¡ÒÃ¾Ñ²¹Ò¤Ø³ÀÒ¾ÊÔ¹¤éÒáÅÐºÃ Ô¡ÒÃâ´ÂÃÇÁ¢Í§¡Ô¨¡ÒÃÃéÒ¹ÊÐ´Ç¡« × éÍà«àÇè¹ÍÕàÅ¿àÇè¹ãËé·Ñ¹ÊÁÑÂã¹´éÒ¹ÃÙ»ÅÑ¡É³ì áÅÐ¡ÒÃºÃÔ¡ÒÃÃÙ»áººãËÁèæ µÅÍ´àÇÅÒ ºÃÔÉÑ·Ï àÅç§àËç¹¤ÇÒÁÊÓ¤Ñ-¢Í§ºØ¤ÅÒ¡Ã «Öè§¶×Íà»ç¹·ÃÑ¾ÂÒ¡ÃÊÓ¤Ñ-¢Í§ºÃÔÉÑ·Ï à¹×èÍ§¨Ò¡à»ç¹¼ÙéÁÕË¹éÒ·Õè¼ÅÔµ¼Å§Ò¹¤Ø³ÀÒ¾ÊÙè»ÃÐªÒª¹ ¨Ö§ä´é¹Ó¡Ô¨¡ÃÃÁà¾ÔèÁ¼Å¼ÅÔµÁÒãªéã¹¡ÃÐºÇ¹¡ÒÃ¾Ñ²¹ÒºØ¤ÅÒ¡Ã ¹Í¡¨Ò¡¹ÕéÂÑ§ÁØè§à¹é¹¡ÒÃ¾Ñ²¹ÒÃÐºº¡ÒÃ·Ó§Ò¹ãËéÁ Õ»ÃÐÊ Ô·¸ ÔÀÒ¾ÍÂÙ è àÊÁÍáÅÐÊÒÁÒÃ¶ÇÑ´¼Å¡ÒÃ·Ó§Ò¹ä´éÍÂèÒ§ªÑ à¨¹ à¾×èÍ´ÓÃ§äÇé«Öè§¤ÇÒÁà»ç¹ºÃÔÉÑ··ÕèÁÕ¨ÃÃÂÒºÃÃ³ã¹¡ÒÃ´Óà¹Ô¹¸ØÃ¡Ô¨



Q U A L I T Y O R G A N I Z A T I O N

ISO 9001:2000... the Start of theCompanys Quality JourneyTo ensure customers that they receive nothing but the

best quality products and services, C.P. Seven Eleven has

implemented the ISO 9001:2000 quality management

system throughout its entire operation. Nevertheless, despite

the adoption of such quality standards in each and

every department and operational process, and in spite

of accommodating customers' own exacting quality

requirements, the company still considers its current qualitymeasures to be insufficient. C.P. Seven Eleven seeks to

create quality employees, who are endowed with an

even deeper quality awareness and quality behavior -

a fact that reflects the company's solid commitment

to the continuous improvement of quality products

and services, and the company's overall aim to

increase customer satisfaction. In line with this belief,

C.P. Seven Eleven Plc's top management considers

the ISO 9001:2000 to be only an initial - though important

- step towards the organization's quality goal. The next

step is the implementation of the Total Quality

Management (TQM).

ISO 9001:2000 »°Áº·¢Í§¡ÒÃºÃÔËÒÃ§Ò¹¤Ø³ÀÒ¾·Ñ èÇ·Ñ é§Í§¤ì¡Ã

à¾× èÍãËéà¡Ô´¤ÇÒÁÁÑ è¹ã¨áÅÐ¤ÇÒÁ¾Ö§¾Íã¨¢Í§ÅÙ¡¤éÒÇèÒÊÔ¹¤éÒáÅÐºÃÔ¡ÒÃµèÒ§æ ·Õèä´éÃÑºÁÕ¤Ø³ÀÒ¾ ºÃÔÉÑ·Ï Ö§ä´é¹ÓÃÐºººÃÔËÒÃ¤Ø³ÀÒ¾ISO 9001:2000 à¢éÒÁÒãªéã¹Í§¤ì¡Ã â´ÂÁØè§ËÇÑ§ÊÃéÒ§ÁÒµÃ°Ò¹§Ò¹¤Ø³ÀÒ¾ÀÒÂã¹·Ø¡Ë¹èÇÂ§Ò¹·Ø¡¡ÃÐºÇ¹¡ÒÃµÃ§µÒÁ·Õ èÅÙ¡¤éÒµéÍ§¡ÒÃà»ç¹ËÅÑ¡ áÅÐÊÔè§ÊÓ¤ÑÊÙ§ÊØ´¤×Í ¡ÒÃÊÃéÒ§¤¹¤Ø³ÀÒ¾ãËéÁÕ¾ÄµÔ¡ÃÃÁ·ÕèµÃÐË¹Ñ¡¶Ö§¡ÒÃ·Ó§Ò¹·ÕèÁÕ¤Ø³ÀÒ¾ (Quality Behavior)à¾×èÍãËéÊÍ´¤ÅéÍ§ÃÐºº§Ò¹¤Ø³ÀÒ¾ «Öè§¡ÒÃ¹ÓÃÐºººÃÔËÒÃ¤Ø³ÀÒ¾ISO 9001:2000 ÁÒãªé¹Õé ÊÐ·éÍ¹ãËéàËç¹¶Ö§»³Ô¸Ò¹ÍÑ¹á¹èÇá¹èã¹¡ÒÃ»ÃÑº»ÃØ§¤Ø³ÀÒ¾¢Í§ÊÔ¹¤éÒáÅÐºÃÔ¡ÒÃà¾×èÍµÍºÊ¹Í§¤ÇÒÁ¾Ö§¾Íã¨¢Í§ÅÙ¡¤éÒà»ç¹ÊÓ¤Ñ áÅÐ»³Ô¸Ò¹¹Õ éà»ç¹ÊÔè§·Õè¼Ù éºÃÔËÒÃÂÖ´ÁÑ è¹ÍÂèÒ§¨ÃÔ§¨Ñ§ã¹ÃÐÂÐÂÒÇ à¾ÃÒÐ¶×Íà»ç¹»°Áº·¢Í§¡ÒÃàµÃÕÂÁ¾ÃéÍÁã¹¡ÒÃ·ÓÍ§¤ì¡Ãà¢éÒÊÙèÇÔ¶Õ¡ÒÃºÃÔËÒÃáºº TQM µèÍä»



Í § ¤ì ¡ Ã ¤Ø ³ À Ò ¾

Towards TQM in All Operations

C.P. Seven Eleven aims to achieve Total Quality

Management (TQM) in all of its operations, as the

second step in its quality journey. In the last five years,

C.P. Seven Eleven has utilized standards under the

Thailand Quality Award (TQA) as its quality benchmark.

Recognized globally for excellent organizational

management practice, the award demonstrates the

company's outstanding management competency.

Adopting such a system not only reflects the

company's commitment to upgrade its business to

an internat ional level , but also helps create

competitiveness and encourage greater responsiveness

among customers, partners, employees and society

at large.

ÁØ è§ÊÙ è¡ÒÃºÃÔËÒÃ¤Ø³ÀÒ¾·Ñ èÇ·Ñ é§Í§¤ì¡Ã

ºÃÔÉÑ·Ï ÁÕ¹âÂºÒÂÁØ è§ÊÙè¡ÒÃºÃÔËÒÃ§Ò¹¤Ø³ÀÒ¾·Ñ èÇ·Ñ é§Í§¤ì¡Ã ËÃ×Í TotalQuality Management (TQM) «Öè§¶×Íà»ç¹¤ÇÒÁµèÍà¹×èÍ§¨Ò¡¡ÒÃÇÒ§ÃÒ¡°Ò¹§Ò¹¤Ø³ÀÒ¾áÅÐÃÐºººÃÔËÒÃ§Ò¹¤Ø³ÀÒ¾ ISO 9001:2000·Õ èºÃ ÔÉÑ·Ï ÁØ è§ÁÑ è¹´Óà¹Ô¹¡ÒÃÁÒµÅÍ´ÃÐÂÐàÇÅÒ 5 »Õ· Õ è¼ èÒ¹ÁÒâ´Âãªéà¡³±ìÃÒ§ÇÑÅ¤Ø³ÀÒ¾áËè§ªÒµÔ (Thailand Quality Award: TQA)à»ç¹¡ÃÍºá¹Ç·Ò§ã¹¡ÒÃ´Óà¹Ô¹§Ò¹à¾×è ÍãËéºÃÃÅØ¼Å «Ö è§ÃÒ§ÇÑÅ¤Ø³ÀÒ¾áËè§ªÒµÔ¹Õ é¶×Íà»ç¹ÃÒ§ÇÑÅÃÐ´ÑºÁÒµÃ°Ò¹âÅ¡·Õè·Ã§à¡ÕÂÃµÔ«Ö è§ä´éÃÑº¡ÒÃÂÍÁÃÑºÍÂèÒ§¡ÇéÒ§¢ÇÒ§ à»ç¹ÊÔ è§·Õ èÊÐ·éÍ¹¶Ö§¤ÇÒÁà»ç¹àÅÔÈã¹¡ÒÃºÃÔËÒÃ¨Ñ ¡ÒÃ¢Í§Í§¤ì¡Ã ¹âÂºÒÂ¹ÕéáÊ´§ãËéàËç¹¶Ö§¤ÇÒÁÁØè§ÁÑè¹Â¡ÃÐ´Ñº¢Í§¸ØÃ¡Ô¨ãËéà»ç¹·ÕèÂÍÁÃÑºã¹ÃÐ´ÑºÊÒ¡Å ÊÃéÒ§¤ÇÒÁÊÒÁÒÃ¶ã¹¡ÒÃá¢è§¢Ñ¹ ÃÇÁ·Ñ é§µÍºÊ¹Í§¤ÇÒÁµéÍ§¡ÒÃ¢Í§ÅÙ¡¤éÒ ¤Ùè¤éÒ ¾¹Ñ¡§Ò¹áÅÐÊÑ§¤ÁÊèÇ¹ÃÇÁ




Risk Management

An important focus for C.P. Seven Eleven has been the

effective management and good governance of its

business operations. The company's internal audit

committee was thus established to monitor and

prepare reports on internal control and assessment.

In addition, the company is well prepared to cope

with any foreseeable risks that may stand in the

way of achieving its targets. As such, the Risk

Management Committee was establ ished to

supervise and monitor the work of the company.

¡ÒÃºÃÔËÒÃ¤ÇÒÁàÊÕ èÂ§

¹Í¡¨Ò¡¡ÒÃºÃÔËÒÃ¡Ô¨¡ÒÃä´éÍÂèÒ§ÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ áÅÐ¡ÒÃ¡Ó¡Ñº´ÙáÅà¾×èÍ»éÍ§¡Ñ¹¤ÇÒÁ¼Ô´¾ÅÒ´ã¹¡ÒÃ·Ó§Ò¹â´Â¤³Ð¡ÃÃÁ¡ÒÃµÃÇ¨ÊÍº¢Í§ºÃÔÉÑ·Ï «Ö è§·ÓË¹éÒ·Õ è¡Ó¡Ñº´ÙáÅ¡ÒÃÊÍº·Ò¹áÅÐÃÒÂ§Ò¹à¡ÕèÂÇ¡ÑºÃÐºº¤Çº¤ØÁÀÒÂã¹ áÅÐ¡ÒÃµÃÇ¨ÊÍºÀÒÂã¹ ºÃÔÉÑ·Ï ÂÑ§àÅç§àËç¹¤ÇÒÁÊÓ¤Ñ¢Í§¡ÒÃ¡Ó¡Ñº´ÙáÅ¡ÒÃºÃÔËÒÃ¤ÇÒÁàÊÕèÂ§ã¹¡ÒÃ´Óà¹Ô¹¸ØÃ¡Ô¨¢Í§ºÃÔÉÑ·Ï «Öè§ÍÒ¨à¡Ô´¢Öé¹áÅÐà»ç¹ÍØ»ÊÃÃ¤µèÍà»éÒËÁÒÂ·Ò§¸ØÃ¡Ô¨ ¨Ö§ãËéÁÕ¡ÒÃáµè§µÑé§¤³Ð¡ÃÃÁ¡ÒÃºÃÔËÒÃ¤ÇÒÁàÊÕèÂ§ (RiskManagement Committee) à¾×èÍ¡Ó¡Ñº´ÙáÅãËé¡ÒÃ·Ó§Ò¹¢Í§ºÃÔÉÑ·Ï´Óà¹Ô¹ä»ä´éÍÂèÒ§ÁÑè¹¤§



Í § ¤ì ¡ Ã ¤Ø ³ À Ò ¾

Effectiveness in Corporate Governance

C.P. Seven Eleven's codes of ethics are considered

by the company to be a prerequisite to run a

business that is imbued with good governance,

quality operations, integrity, transparency and

effectiveness, with a good control system in place.

Such factors are expected to earn for C.P. Seven

Eleven the status of a good corporate governance

company, and one with the potential to grow

continuously. The company also hopes that such ethics

will generate greater assurance for requirement

of stakeholders: customers, employees, partners,

shareholders and society.

»ÃÐÊÔ· Ô ÀÒ¾¢Í§¡ÒÃ¡Ó¡Ñº ÙáÅ¡Ô ¡ÒÃ

ºÃÔÉÑ·Ï ä´é¡ÓË¹´¨ÃÔÂ¸ÃÃÁ¸ØÃ¡Ô¨ (Code of Ethics) à¾× èÍàµÃÕÂÁÃÍ§ÃÑº¡ÒÃ´Óà¹Ô¹¸ØÃ¡Ô ·Õ èÁÕ¡ÒÃ¡Ó¡Ñº ´ÙáÅ ºÃÔËÒÃ áÅÐ» ÔºÑµÔ§Ò¹ÍÂèÒ§ÁÕ¤Ø³ÀÒ¾ÁÕ¤Ø³¸ÃÃÁ â»Ãè§ãÊ áÅÐÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ ÊÒÁÒÃ¶µÃÇ¨ÊÍºáÅÐÁÕÃÐºº¤Çº¤ØÁ·Õè´Õ ÍÑ¹¨Ð¹Óä»ÊÙè¡ÒÃà»ç¹Í§¤ì¡Ã·ÕèÁÕ¡ÒÃ¡Ó¡Ñº´ÙáÅ¡Ô¨¡ÒÃ·Õè´Õ(Good Corporate Governance) à¾×èÍãËéà¡Ô´¤ÇÒÁÁÑè¹ã¨ÇèÒÊÒÁÒÃ¶·ÓãËé¸ØÃ¡Ô àµÔºâµÍÂèÒ§µèÍà¹×èÍ§ áÅÐÊ¹Í§µÍº¤ÇÒÁµéÍ§¡ÒÃ¢Í§¼ÙéÁÕÊèÇ¹ä´éÊèÇ¹àÊÕÂ (Stakeholder) «Öè§ä´éá¡è ÅÙ¡¤éÒ ¾¹Ñ¡§Ò¹ ¤Ùè¤éÒ áÅÐ¼Ù é¶×ÍËØé¹




The success of 7-Eleven, a convenience store that has

been in the market for decades, is a good example of

how a Thai-based company is more capable of mastering

an international management framework. Moreover,

the company does not think too much of its victory.

Instead of resting on its laurels, the company has plans

for the continuous expansion of its quality products and

services - all to be provided under internationally-

acclaimed quality management and quality working

systems. Additionally, the services are provided by

quality employees who are ready to serve customers

anywhere, anytime, throughout Thailand.

º·¾ÔÊÙ¨¹ì¤ÇÒÁÊÓàÃç¨¢Í§ à«àÇè¹ÍÕàÅ¿àÇè¹ ÃéÒ¹ÊÐ´Ç¡«×éÍ¢Í§¤¹ä·Â·ÕèÍÂÙè¤ÙèÊÑ§¤Áä·ÂÁÒ¹ÑºÊÔº»Õ à»ç¹¤ÇÒÁÊÓàÃç¨¢Í§ºÃÔÉÑ·¤¹ä·ÂÊÒÁÒÃ¶ºÃÔËÒÃä´éÍÂèÒ§·Ñ à·ÕÂÁÃÐ´ÑºÊÒ¡Å ÁÔä´éËÂØ ÍÂÙèà¾ÕÂ§à·èÒ¹Õ é áµè ÐàµÔºâµµèÍä»ÍÂèÒ§äÁèËÂØ ÂÑ é§ ´éÇÂÊÔ¹¤éÒáÅÐºÃÔ¡ÒÃ·ÕèÁÕ¤Ø³ÀÒ¾

ÀÒÂãµé¡ÒÃºÃÔËÒÃ§Ò¹¤Ø³ÀÒ¾ ÃÐºº§Ò¹¤Ø³ÀÒ¾·Ñ à·ÕÂÁÃÐ´ÑºÊÒ¡ÅáÅÐ¤¹¤Ø³ÀÒ¾·Õè¾ÃéÍÁãËéºÃÔ¡ÒÃ·Ø¡·Õè ·Ø¡àÇÅÒ ·ÑèÇ»ÃÐà·Èä·Â



¸Ø Ã ¡Ô ¨ ÂØ ¤ ã Ë Áè à ¾× è Í ÊÑ § ¤ Á ä · Â

à«àÇ è¹ÍÕàÅ¿àÇè¹¡ÓÅÑ§àµ Ôºâµä»¾ÃéÍÁæ ¡ÑºÊÑ§¤Áä·ÂÍÂèÒ§äÁèËÂØ´ÂÑé§´éÇÂËÑÇã¨¢Í§¡ÒÃãËéºÃÔ¡ÒÃµÅÍ´ 24 ªÑèÇâÁ§â´ÂäÁèÁÕÇÑ¹ËÂØ´ àÃÒ¨Ö§à»ÃÕÂºàÊÁ×Í¹·Õè¾Öè§¾Ô§¢Í§¤¹ä·Âã¹ÂÒÁàË¹×èÍÂÅéÒ áÁéÂÒÁ¤èÓ¤×¹ÃéÒ¹¢Í§àÃÒà»ç¹´Ñè§â¤Áä¿´Ç§ãË-è·ÕèÊèÍ§ÊÇèÒ§ÍÂÙè·èÒÁ¡ÅÒ§ªØÁª¹ãËé¼ÙéÊÑ-¨Ãä éàµÔÁ¾ÅÑ§¡èÍ¹¡ÅÑºÊÙè·Õè¾Ó¹Ñ¡ àÊÁ×Í¹à¾×èÍ¹á·é¼Ù éÃÙ éã¨¢éÒ§¡ÒÂ·ÕèäÁèà¤ÂËèÒ§ËÒÂ

7-Eleven has been continuously growing alongside

Thai society, with its non-stop, 24-hour service, seven

days a week. We are your reliable friend, your true

companion. At night, our convenience stores, located

nationwide, are brightly lit throughout hours of darkness,

offering travelers and locals alike the chance to recharge

their energy before returning home.



N E W - A G E B U S I N E S S . . . F O R T H A I S O C I E T Y

´éÇÂÀÒÃÐË¹éÒ·Õè¢Í§Í§¤ì¡Ã¤Ø³ÀÒ¾ ã¹°Ò¹Ð¼Ùé¹Óã¹¸ØÃ¡Ô¨ÊÐ´Ç¡«× éÍÂØ¤ãËÁè ºÃÔÉÑ·Ï ÂÖ ÁÑè¹áÅÐµÃÐË¹Ñ¡¶Ö§¤ÇÒÁÊÓ¤Ñ-¢Í§¡ÒÃµÍºá·¹ÊÑ§¤Á â¤Ã§¡ÒÃà¾×èÍÊÑ§¤Áã¹ÃÙ»áººµèÒ§æ Ö§à¡Ô´¢Ö é¹ â´Âà©¾ÒÐâ¤Ã§¡ÒÃà¾×èÍ¡ÒÃÈÖ¡ÉÒ ´éÇÂàÅç§àËç¹¤ÇÒÁÊÓ¤Ñ-¢Í§àÂÒÇª¹ä·Â «Öè§à»ç¹¡ÓÅÑ§¢Í§ªÒµÔ ºÃÔÉÑ·Ï ¨Ö§ÁØè§¾Ñ²¹ÒÈÑ¡ÂÀÒ¾¢Í§àÂÒÇª¹ â´Âà¹é¹ãËéàÂÒÇª¹ÊÒÁÒÃ¶¾Ñ²¹Òµ¹àÍ§ÊÙèÊÑ§¤ÁáËè§¡ÒÃàÃÕÂ¹ÃÙé ÍÕ¡·Ñé§ÂÑ§ãËé¤ÇÒÁÊÓ¤Ñ-¡Ñº¤ÃÙ ÍÒ¨ÒÃÂì«Öè§à»ç¹¼Ù éÁÕº·ºÒ·ÊÓ¤Ñ-ã¹¡ÒÃ¶èÒÂ·Í´¤ÇÒÁÃÙ éáÅÐà»ç¹áººÍÂèÒ§·Õè´ÕãËéá¡èàÂÒÇª¹ à¾×èÍãËéàÂÒÇª¹·Ø¡¤¹ºÃÃÅØà»éÒËÁÒÂáËè§¡ÒÃ¾Ñ²¹Òµ¹àÍ§ áÅÐàµÔºâµà»ç¹¼ÙéãË-è·Õèà¾ÕÂº¾ÃéÍÁä»´éÇÂ¤ÇÒÁÊØ¢áÅÐ¤ÇÒÁÊÒÁÒÃ¶ã¹´éÒ¹µèÒ§æ ´éÇÂ¨ÔµÊÓ¹Ö¡ã¹ÀÒÃÐË¹éÒ·ÕèµèÍÊÑ§¤Á´Ñ§¡ÅèÒÇ ¨Ö§¶×Íà»ç¹ÍÕ¡Ë¹Öè§ÀÒÃ¡Ô¨ËÅÑ¡¢Í§ «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ ·ÕèÁÍºãËéá¡èàÂÒÇª¹áÅÐÊÑ§¤Áä·Â

As a quality-driven organization, and a leader in the

new-age convenience store business, C.P. Seven

Eleven is strongly committed to the policy of "giving

back to society." As such, a wide range of social

development programs, especially education-oriented

projects, have been developed and implemented. This is

in line with C.P. Seven Eleven's fundamental belief that

young people are, in fact, a major driving force behind

Thailand's journey into the future. With the aim to develop

them to their maximum potential, C.P. Seven Eleven

has given a special focus to equipping them for the

emerging knowledge-based, learning society. At the

same time, C.P. Seven Eleven has not forgotten teachers

and lecturers, people who take a major role in the

lives of students, both in terms of transferring knowledge

and setting an example in order to drive young people

to achieve the target of self development and to

grow up with happiness and capability. With social

responsibility awareness, C.P. Seven Eleven takes this

as a major mission to achieve and seek to show its

gratitude to youth and society.




Reading Promotion Project

C.P. Seven Eleven understands the importance of

reading, and sees it as a fundamental requirement to

developing the quality of life of the Thai youth. All sorts

of knowledge is transferred via books. The company,

moreover, has taken a further step towards

responding to H.M. the King's initiative in promoting

books and reading. In line with H.M. the King's vision,

C.P. Seven Eleven has developed and implemented

a wide range of programs.

â¤Ã§¡ÒÃÊè§àÊÃÔÁ¡ÒÃÍèÒ¹

ºÃÔÉÑ·Ï µÃÐË¹Ñ¡¶Ö§¤ÇÒÁÊÓ¤Ñ¢Í§¡ÒÃÍèÒ¹ ÍÑ¹à»ç¹¾×é¹°Ò¹ÊÓ¤Ñã¹¡ÒÃ¾Ñ²¹Ò¤Ø³ÀÒ¾ªÕÇÔµ¢Í§àÂÒÇª¹ à¹×èÍ§¨Ò¡¤ÇÒÁÃÙéã¹´éÒ¹µèÒ§æ·Õè¨Ðä´éÃÑº¨Ò¡¡ÒÃÍèÒ¹Ë¹Ñ§Ê×Í áÅÐà¾×èÍµÍºÊ¹Í§µèÍ¾ÃÐÃÒª´ÓÃÔ¢Í§¾ÃÐºÒ·ÊÁà´ç¨¾ÃÐà¨éÒÍÂÙèËÑÇ ´éÒ¹Ë¹Ñ§Ê×ÍáÅÐ¡ÒÃÍèÒ¹




The objective is also in line with the National Education

Act, B.E. 2542, which states: "...to stage activities for

learners to learn from real-life experience, which will

enhance the ability to think, appreciate reading

and thrive for continuous learning..." In addition, the

company's reading-related activities have been

conducted in accordance with the Ministry of Education's

objective to reform Thailand's educational system with

a special emphasis on creating a reading and self-

learning culture. These, of course, will be driving factors

behind the emerging learning society.

A wide range of social development projects have

been implemented under the Reading Promotion Project,

including: Reading Invitation from the Librarian,

Reading Project in Tribute to H.M. The King, Youth

Leaders Love Reading, Teachers and Youth Leaders

Bring Reading to the Community, and Bangkok's

Schools Promote Reading.

ºÃÔÉÑ·Ï ¨Ö§¨Ñ´·Óâ¤Ã§¡ÒÃÁÒ¡ÁÒÂà¾× èÍ»ÃÐâÂª¹ìã¹¡ÒÃÊè§àÊÃÔÁ¡ÒÃÍèÒ¹ÍÂèÒ§á·é¨ÃÔ§ áÅÐãËéÊÍ´¤ÅéÍ§¡Ñº¾ÃÐÃÒªºÑÑµÔ¡ÒÃÈÖ¡ÉÒáËè§ªÒµÔ ¾.È. òõôò àÃ×èÍ§ ...¨Ñ´¡Ô¨¡ÃÃÁãËé¼ÙéàÃÕÂ¹ä´éàÃÕÂ¹ÃÙé¨Ò¡»ÃÐÊº¡ÒÃ³ì¨ÃÔ§ ½Ö¡¡ÒÃ»¯ÔºÑµÔãËé·Óä´é ¤Ô´à»ç¹ ÃÑ¡¡ÒÃÍèÒ¹áÅÐà¡Ô´¡ÒÃã½èÃÙ éÍÂèÒ§µèÍà¹× èÍ§... áÅÐÊÍ´¤ÅéÍ§¡Ñº¨Ø´ÁØ è§ËÁÒÂ¢Í§¡ÃÐ·ÃÇ§ÈÖ¡ÉÒ¸Ô¡ÒÃã¹àÃ×èÍ§¡ÒÃ»¯ÔÃÙ»¡ÒÃÈÖ¡ÉÒ â´Âà¹é¹¤ÇÒÁÊÓ¤Ñ¢Í§¡ÒÃÊÃ éÒ§Ç Ñ²¹¸ÃÃÁÃÑ¡¡ÒÃÍ èÒ¹áÅÐ¡ÒÃàÃ ÕÂ¹Ã Ù é´ éÇÂµ¹àÍ§«Ö è§¨ÐÁÕ¼ÅµèÍ¡ÒÃÊÃ éÒ§ÊÃÃ¤ìÊÑ§¤ÁáËè§¡ÒÃàÃ ÕÂ¹Ã Ù éãË éà¡ Ô´¢Ö é¹ã¹ÊÑ§¤Áä·Â ¡èÍãËéà¡Ô´â¤Ã§¡ÒÃµèÒ§æ ÀÒÂãµéâ¤Ã§¡ÒÃÊè§àÊÃÔÁ¡ÒÃÍèÒ¹ÍÕ¡ÁÒ¡ÁÒÂ ÍÒ·Ô â¤Ã§¡ÒÃºÃÃ³ÒÃÑ¡ÉìªÇ¹ÍèÒ¹ â¤Ã§¡ÒÃÍèÒ¹à©ÅÔÁ¾ÃÐà¡ÕÂÃµÔ â¤Ã§¡ÒÃ¼Ù é¹ÓàÂÒÇª¹ÃÑ¡¡ÒÃÍèÒ¹ â¤Ã§¡ÒÃ¤ÃÙá¡¹¹ÓáÅÐàÂÒÇª¹ÃÑ¡¡ÒÃÍèÒ¹ÊÙ èª ØÁª¹ â¤Ã§¡ÒÃâÃ§àÃÕÂ¹ÃÑ¡¡ÒÃÍèÒ¹ã¹¡ÃØ§à·¾ÁËÒ¹¤Ã à»ç¹µé¹




Skill Development for Instructors ofBuddhism

C.P. Seven Eleven, in collaboration with the Department

of General Education, Ministry of Education, has,

since 1996, implemented a project aiming to further

enhance teaching skil ls of instructors teaching

Buddhism. In 2001, the company helped develop

still more projects, such as meditation training (in 13

educat ional dis t r icts throughout the country) ,

Buddhism studies and a program that selects the

nation's most outstanding Buddhism teachers.

â¤Ã§¡ÒÃ¾Ñ²¹Ò¤ÃÙ¼Ù éÊÍ¹ÇÔªÒ¾ÃÐ¾Ø·¸ÈÒÊ¹Ò

ºÃÔÉÑ·Ï ä´é´Óà¹Ô¹â¤Ã§¡ÒÃ¾Ñ²¹Ò¤ÃÙ¼Ù éÊÍ¹ÇÔªÒ¾ÃÐ¾Ø·¸ÈÒÊ¹ÒÃèÇÁ¡Ñº¡ÃÁÊÒÁÑÈÖ¡ÉÒ ¡ÃÐ·ÃÇ§ÈÖ¡ÉÒ¸Ô¡ÒÃ µÑé§áµè»Õ ¾.È. 2539¨¹¶Ö§»Ñ¨¨ØºÑ¹ â´Âã¹»Õ ¾.È. 2544 ä´éÊè§àÊÃÔÁáÅÐÊ¹ÑºÊ¹Ø¹ãËéÁÕ¡ÒÃ¾Ñ²¹Ò¤ÃÙ¼Ù éÊÍ¹ÇÔªÒ¾ÃÐ¾Ø·¸ÈÒÊ¹ÒÍÕ¡ËÅÒÂâ¤Ã§¡ÒÃ ä´éá¡è¡ÒÃÍºÃÁ»¯ÔºÑµÔ¸ÃÃÁ¢Í§ 13 à¢µ¡ÒÃÈÖ¡ÉÒ·ÑèÇ»ÃÐà·È ¡ÒÃÈÖ¡ÉÒËÅÑ¡ÊÙµÃ¸ÃÃÁÈ Ö¡ÉÒáÅÐ¡ÒÃ¾Ô¨ÒÃ³Ò¤Ñ´àÅ ×Í¡¤Ã Ù¼ Ù éÊÍ¹Ç ÔªÒ¾ÃÐ¾Ø·¸ÈÒÊ¹Ò´Õà´è¹




Re-use Art Project

C.P. Seven Eleven, in cooperation with the Faculty of

Liberal Arts, Srinakharinwirot University, and Channel 9,

MCOT, has consistently staged a Re-use Art project

since 1997. On National Children's Day, children are

encouraged to compete in a competition for which

they are required to send in inventions from recycled

materials. Not only does this project help promote

greater environmental awareness amongst young

people, and create stronger family ties through

creativeness, it also promotes proper use of time and

materials amongst the youth.

â¤Ã§¡ÒÃ»ÃÐ ÔÉ°ìÈÔÅ»ì

ºÃÔÉÑ·Ï ÃèÇÁ¡Ñº¤³ÐÈÔÅ»¡ÃÃÁÈÒÊµÃì ÁËÒÇÔ·ÂÒÅÑÂÈÃÕ¹¤ÃÔ¹·ÃÇÔâÃ²»ÃÐÊÒ¹ÁÔµÃ áÅÐªèÍ§ 9 Í.Ê.Á.·. ´Óà¹Ô¹â¤Ã§¡ÒÃ»ÃÐ´ÔÉ°ìÈÔÅ»ì(Re-use Art) ã¹§Ò¹ÇÑ¹à´ç¡áËè§ªÒµÔà»ç¹»ÃÐ¨Ó·Ø¡»Õ µÑé§áµè»Õ ¾.È.2540 ¨¹¶Ö§»Ñ¨¨ØºÑ¹ â´Â¨Ñ´»ÃÐ¡Ç´ÊÔè§»ÃÐ´ÔÉ°ì¨Ò¡ÇÑÊ´ØãªéáÅéÇà¾×èÍÃ³Ã§¤ìãËéàÂÒÇª¹àËç¹¤ÇÒÁÊÓ¤Ñ¢Í§ÊÔè§áÇ´Å éÍÁ ÊÃéÒ§ÊÑÁ¾Ñ¹¸ÀÒ¾ÀÒÂã¹¤ÃÍº¤ÃÑÇ à¾×èÍãËéà¡Ô´¤ÇÒÁ¤Ô´ÊÃéÒ§ÊÃÃ¤ì ãªéàÇÅÒÇèÒ§ãËéà»ç¹»ÃÐâÂª¹ì áÅÐàËç¹»ÃÐâÂª¹ì¢Í§¡ÒÃ¹ÓÇÑÊ´ØµèÒ§æ ¡ÅÑºÁÒãªéãËÁèâ´ÂÁÕÈÔÅ»Ðà»ç¹Ê×èÍ




Go Promotion Project

Go is an ancient board game that originated from

China. Go, a game of intelligence, is widely believed

to help enhance the players' power of deduction, while

promoting ethical and moral principles. C.P. Seven

Eleven aims to promote and set good foundation for Thai

youth, as well as supporting them to spend their free

time by playing Go game. In realizing this, C.P. Seven

Eleven organized several activities to help promote

the game such as the Teaching of Go, and the Go

Competition for Students, Undergrads and the Public. A

huge success, the project attracted more than 7,000

young people, and helped increase numbers of Go

players to more than 1,000,000 throughout Thailand.

As a good corporate citizen, C.P. Seven Eleven seeks

to promote this game to champion proper time usage

amongst young people by using "Go" as a means to

enhance their power of deduction.

â¤Ã§¡ÒÃà¼Âá¾ÃèËÁÒ¡ÅéÍÁ

ËÁÒ¡ÅéÍÁ ËÃ×Í â¡Ð «Öè§à»ç¹ËÁÒ¡¡ÃÐ´Ò¹·ÕèÊè§àÊÃÔÁ¡ÒÃ¾Ñ²¹Ò·Ñ¡ÉÐ·Ò§ÊµÔ»ÑÒ¢Í§¼Ù éàÅè¹´éÇÂ¡ÒÃãªé¤ÇÒÁ¤Ô´ÍÂèÒ§à»ç¹ÃÐºº·Ñ é§ÂÑ§à»ç¹¡ÒÃ»ÅÙ¡½Ñ§á¹Ç¤Ô´´éÒ¹¤Ø³¸ÃÃÁáÅÐ¨ÃÔÂ¸ÃÃÁ ºÃÔÉÑ·Ï ¨Ö§ÁØè§à¹é¹Êè§àÊÃÔÁ¡ÒÃÊÃéÒ§¾×é¹°Ò¹·Õè´ÕãËéá¡èàÂÒÇª¹ áÅÐÊ¹ÑºÊ¹Ø¹¡ÒÃãªéàÇÅÒÇèÒ§ãËéà»ç¹»ÃÐâÂª¹ì éÇÂ¡ÕÌÒËÁÒ¡ÅéÍÁ â´Âä´é´Óà¹Ô¹¡Ô¨¡ÃÃÁà¼Âá¾ÃèËÁÒ¡ÅéÍÁ äÁèÇ èÒ¨Ðà»ç¹¡ÒÃ¨Ñ´¡ÒÃàÃ ÕÂ¹¡ÒÃÊÍ¹ áÅÐ¡ÒÃá¢è§¢Ñ¹ÊÓËÃÑº¹Ñ¡àÃÕÂ¹ ¹Ñ¡ÈÖ¡ÉÒ áÅÐ»ÃÐªÒª¹·Ñ èÇä»ÍÂèÒ§¡ÇéÒ§¢ÇÒ§ â¤Ã§¡ÒÃ¹Õé»ÃÐÊº¤ÇÒÁÊÓàÃç¨ÍÂèÒ§´ÕÂÔè§ â´ÂÁÕàÂÒÇª¹ÃèÇÁâ¤Ã§¡ÒÃ¡ÇèÒ 7,000 ¤¹ áÅÐ·ÓãËéÁÕ¼Ù éàÅè¹ËÁÒ¡ÅéÍÁ·ÑèÇ»ÃÐà·È¡ÇèÒ 1 ÅéÒ¹¤¹




Education: Bilateral System Project

C.P. Seven Eleven Plc., in cooperation with the

Department of Vocational Education, Ministry of

Education, has, since 1993, organized the Education

in the Bilateral System project. With an aim to help

develop a solid curriculum of education in the field

of retailing, this project opens doors of opportunity for

students to learn from real-life experience. C.P. Seven

Eleven rendered its support to vocational and higher

vocational students as well as bachelor degree

students participating in the project, via educational

grants, teaching media and on-the-job-training

remuneration throughout the course.

â¤Ã§¡ÒÃ¡ÒÃÈÖ¡ÉÒ ã¹ÃÐºº·ÇÔ ÀÒ¤Õ

ºÃÔÉÑ·Ï áÅÐ¡ÃÁÍÒªÕÇÈÖ¡ÉÒ ä´éÃèÇÁ¡Ñ¹´Óà¹Ô¹â¤Ã§¡ÒÃ¡ÒÃÈÖ¡ÉÒã¹ÃÐºº·ÇÔÀÒ¤Õ µÑé§áµè»Õ¾.È. 2536 ¨¹¶Ö§»Ñ¨¨ØºÑ¹ à¾×èÍÃèÇÁ¾Ñ²¹ÒËÅÑ¡ÊÙµÃ¡ÒÃ¤éÒ»ÅÕ¡ à»Ô´âÍ¡ÒÊãËé¹Ñ¡ÈÖ¡ÉÒàÃÕÂ¹ÃÙé¨Ò¡»ÃÐÊº¡ÒÃ³ì¨ÃÔ§ ãªéàÇÅÒÇèÒ§ãËéà»ç¹»ÃÐâÂª¹ì áÅÐàÊÃÔÁ¡ÓÅÑ§¤¹ãËé¡ÑºË¹èÇÂ§Ò¹¢Í§ÃéÒ¹ â´ÂãËé¡ÒÃÊ¹ÑºÊ¹Ø¹ã¹àÃ×èÍ§·Ø¹¡ÒÃÈÖ¡ÉÒ Ê×èÍ¡ÒÃàÃÕÂ¹¡ÒÃÊÍ¹áÅÐàºÕ éÂàÅÕ éÂ§µÍºá·¹¨Ò¡¡ÒÃ½Ö¡§Ò¹µÅÍ´ËÅÑ¡ÊÙµÃ ·Ñé§ã¹ÃÐ´Ñº»Çª.»ÇÊ. áÅÐ»ÃÔÒµÃÕ




Thai Arts and Culture Promotion Project

A traditional "Khun Chang Khun Phen" Ballad Recital,

inspired by a traditional Thai Literature, is another project

in which C.P. Seven Eleven was happy to be involved.

Also with the support of the Thai Khadi Research Institute,

the project's aim was to help preserve the rich Thai

cultural heritage. Under this project, CDs and cassettes

of traditional ballads were distributed to educational

institutions. Moreover, a book called "Good Things in the

Thai-Chinese Way of Life" was also published and

distributed to promote a deeper understanding of the

Thai and Chinese cultures amongst the public.

In addition, C.P. Seven Eleven has joined hands with

the Thai Language Teacher Association and the

Public Relations Department, to create a "Love

Language, Promote Thai Values" radio program.

Broadcasted on 92.5 MGZ, Radio Thailand, this program

is aimed at promoting proper usage of the Thai language,

in addition to creating a deeper understanding and

appreciation of Thai values.

â¤Ã§¡ÒÃà¼Âá¾ÃèÈÔÅ»ÇÑ²¹¸ÃÃÁä·Â

ºÃÔÉÑ·Ï ãËé¤ÇÒÁÊÓ¤Ñã¹¡ÒÃÊ×ºÊÒ¹ÇÑ²¹¸ÃÃÁä·Â à¾×èÍÃÑ¡ÉÒÁÃ´¡·Ò§ÇÑ²¹¸ÃÃÁ ´éÇÂ¡ÒÃ¨Ñ´â¤Ã§¡ÒÃ Í¹ØÃÑ¡ÉìàÊÀÒ ¢Ø¹ªéÒ§ ¢Ø¹á¼¹ÃèÇÁ¡ÑºÊ¶ÒºÑ¹ä·Â¤´ÕÈÖ¡ÉÒ ÁËÒÇÔ·ÂÒÅÑÂ¸ÃÃÁÈÒÊµÃì ¨Ñ´·Ó«Õ´Õ/à·»ºÑ¹·Ö¡àÊÕÂ§¢ÑºàÊÀÒµé¹áººá¨¡¨èÒÂãËéÊ¶ÒºÑ¹¡ÒÃÈÖ¡ÉÒµèÒ§æ·Ñé§ÂÑ§¨Ñ ·ÓË¹Ñ§Ê×Í ÊÔ è§´Õã¹ÇÔ¶ÕªÕÇÔµä·Â-¨Õ¹ à¾× èÍà¼Âá¾Ãè¤ÇÒÁÃÙ é´éÒ¹ÇÑ²¹¸ÃÃÁä·ÂáÅÐÇÑ²¹¸ÃÃÁ¨Õ¹ãËé»ÃÐªÒª¹·ÑèÇä»

¹Í¡¨Ò¡¹Õé ºÃÔÉÑ·Ï ÂÑ§ÃèÇÁ¡ÑºÊÁÒ¤Á¤ÃÙÀÒÉÒä·Â Ê¶ÒºÑ¹ÀÒÉÒä·ÂáÅÐ¡ÃÁ»ÃÐªÒÊÑÁ¾Ñ¹¸ì ¨Ñ ÃÒÂ¡ÒÃÇÔ·ÂØ ÃÑ¡ÉìÀÒÉÒ àÊÃÔÁ¤èÒ¹ÔÂÁä·Â·Ò§Ê¶Ò¹ÕÇ Ô·ÂØ¡ÃÐ¨ÒÂàÊÕÂ§áËè§»ÃÐà·Èä·Â 92.5 àÁ¡¡ÐàÎÔÃìµà¾×èÍà¼Âá¾Ãè¤ÇÒÁÃÙé´éÒ¹¡ÒÃãªéÀÒÉÒáÅÐ¤èÒ¹ÔÂÁä·ÂÍÕ¡´éÇÂ



¤ÇÒÁÊÐ´Ç¡ÊºÒÂ¨Ò¡¡ÒÃºÃÔ¡ÒÃÊÐ´Ç¡«×éÍ¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹´Óà¹Ô¹µèÍä»ÊÙè·Ø¡¨Ñ§ËÇÑ ã¹ÀÒ¤ãµé ´Ô¹á´¹ÊÍ§½Ñè§·ÐàÅÍÑ¹´ÒÁÑ¹·Õè§´§ÒÁ´éÇÂËÒ´·ÃÒÂ¢ÒÇà¾×èÍà»ç¹ÊèÇ¹Ë¹Öè§ã¹ÃÐºº¸ØÃ¡Ô¨·Õè´Óà¹Ô¹ä»ÍÂèÒ§ÁÑè¹¤§ã¹ÍÒ³Òà¢µÀÙÁÔÀÒ¤áËè§¹Õé¨¹¨Ã´à¢µá´¹ãµéÊØ´¢Í§»ÃÐà·Èä·Â ¤ÇÒÁÊØ¢ã¹ªÕÇÔµ»ÃÐ¨ÓÇÑ¹¡ÓÅÑ§´Óà¹Ô¹ä»¾ÃéÍÁæ ¡ÑºàÃÒ à«àÇè¹ÍÕàÅ¿àÇè¹ à¾× èÍ¹Ê¹Ô·¼Ù éÃ Ù éã¨·Õ èÁØ è§ÁÑè¹à¾× èÍÁÕÊèÇ¹ÃèÇÁã¹¡ÒÃ¾Ñ²¹Ò¤Ø³ÀÒ¾ªÕÇÔµ¢Í§¤¹ä·Â ´éÇÂ¡ÒÃºÃÔ¡ÒÃ·Õ èà»Õ èÂÁ´éÇÂäÁµÃÕ¨ÔµáÅÐ¸ØÃ¡Ô¨ÊÐ´Ç¡«×éÍÂØ¤ãËÁè·Õèà¢éÒ¶Ö§¤¹ä·ÂÍÂèÒ§á·é¨ÃÔ§

Following excellent responses to convenience stores elsewhere in

Thailand, 7-Eleven expanded its horizons to the South, a region

famous for its beautiful white sandy beaches along the Andaman

Sea, with the aim of becoming an integral part of the regions

business community. With a mission to spread a little extra pleasure

in peoples lives, 7-Eleven stands by Thai society and helps

communities improve their well-being, just as true friends help friends

in need. 7-Eleven pledges to continue to provide convenience

shopping services to meet the needs of ever faster-paced lifestyles

with a sincerity and warm hospitality that is second to none.

À Ò ¤ ã µé

S o u t h e r n R e g i o n



7 - E L E V E N ... C R E A T I N G I N N O V A T I O N S F O R T H A I S O C I E T Y

Throughout its decades of history, the bright and cozy

24-hour 7-Eleven store has become a well-known part

of Thai life. With a warm, friendly atmosphere, and a

wide range of quality products, 7-Eleven is remembered

by customers round the clock, with its carefully

thought-out products that are ideally suited to the Thai

way of living.

à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹ Ê Ãé Ò § Ê Ã Ã ¤ì ÊÔ è § ã Ë Áè à ¤Õ Â § ¤Ù è ÊÑ § ¤ Á ä · Â

¡ÇèÒ·ÈÇÃÃÉ·Õè¼èÒ¹ÁÒ ¤¹ä·ÂÃÙé¨Ñ¡¤Øé¹à¤Â¡ÑºÃéÒ¹ÊÐ´Ç¡«×éÍã¹ª×èÍà«àÇè¹ÍÕàÅ¿àÇè¹ ÃéÒ¹¤éÒ·ÕèãËéºÃÔ¡ÒÃ 24 ªÑèÇâÁ§ ´éÇÂºÃÃÂÒ¡ÒÈ¢Í§¡ÒÃµéÍ¹ÃÑº·ÕèÍºÍØ è¹à»ç¹¡Ñ¹àÍ§áÅÐÊÔ¹¤éÒ¤Ø³ÀÒ¾ ·ÓãËéã¤Ãæ¹Ö¡¶Ö§àÃÒµÅÍ´àÇÅÒ à¾ÃÒÐ·Ø¡Í§¤ì»ÃÐ¡Íº¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹ÅéÇ¹à¡ÕèÂÇ¢éÍ§¡Ñº»Ñ ¨ÑÂ¾× é¹°Ò¹¢Í§¡ÒÃ´Óà¹Ô¹ªÕÇÔµ»ÃÐ¨ÓÇÑ¹¢Í§¤¹ä·Â



Day in, day out, C.P. Seven Eleven is committed to

developing innovative services that bring happiness to

Thai people throughout the country. Unprecedented,

continuous expansion of 7-Eleven is the result of a

modern store layout and management practices,

helpful staff who unfailingly seek to create quality

services, internal organizational development, and

extensive social contributions. Furthermore, 7-Eleven is

working to develop employees' skills and knowledge

still further, to ensure more effective services. The company

promotes amongst employees a culture of integrity

and organization, in addition to establishing a merit

and reward system, with the aim to ensure high-quality

services and utmost customer convenience.

Ongoing social development act iv i t ies and

emerging new types of service are the product of

the company's customer-oriented management

team. They have tirelessly searched for new products

and services to best fulfill customers' present and

future needs and wants.

¨Ò¡ÇÑ¹ÇÒ¹¶Ö§ÇÑ¹¹Õé «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ ÂÑ§¤§ÁØè§ÁÑè¹¾Ñ²¹ÒÃÙ»áºº¡ÒÃºÃÔ¡ÒÃáÅÐÊÃÃËÒÊÔè§ãËÁèæ à¾×èÍÊÃéÒ§ÊÃÃ¤ì¤ÇÒÁÊØ¢ãËéá¡è¤¹ä·Âã¹·Ø¡·éÍ§¶Ôè¹ ÀÒÂãµé¡ÒÃºÃÔËÒÃ¡ÒÃ¨Ñ ¡ÒÃÃéÒ¹·Õè·Ñ¹ÊÁÑÂ ¾ÅÑ§ã¨áÅÐ¡ÒÂ¢Í§·ÕÁ§Ò¹·ÕèÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ ÁØè§ÊÃéÒ§ÊÃÃ¤ì§Ò¹¤Ø³ÀÒ¾ÊÙè»ÃÐªÒª¹¾ÃéÍÁæ ¡Ñº¡ÒÃ¾Ñ²¹ÒÀÒÂã¹Í§¤ì¡Ã¤Çº¤Ùèä»¡Ñº¡ÒÃÃèÇÁ¾Ñ²¹ÒÊÑ§¤Á»Ñ ¨ÑÂàËÅèÒ¹Õ é ·ÓãËéà«àÇè¹ÍÕàÅ¿àÇè¹¡éÒÇä»ÍÂèÒ§äÁèËÂØ´ÂÑ é§ ¡ÒÃÁØè§¾Ñ²¹Ò·Ñ¡ÉÐáÅÐàÊÃÔÁÊÃéÒ§¤ÇÒÁÃÙéãËéá¡èºØ¤ÅÒ¡Ã»ÃÐ¨ÓÃéÒ¹à¾×èÍ¡ÒÃºÃÔ¡ÒÃÅÙ¡¤éÒ ¡ÒÃÊÃéÒ§¢ÇÑ-¡ÓÅÑ§ã¨ áÅÐ¡ÒÃ»ÅÙ¡½Ñ§¤ÇÒÁÃÑ¡Í§¤ì¡ÃãËé¡Ñº¾¹Ñ¡§Ò¹ ´éÇÂ¡ÒÃÂ¡ÂèÍ§ªÁàªÂ¾¹Ñ¡§Ò¹·ÕèÁÕ¼Å§Ò¹´Õà´è¹ à¾×èÍãËéÁÑè¹ã¨ä´éÇèÒÅÙ¡¤éÒ¢Í§àÃÒ¨Ðä´éÃÑººÃÔ¡ÒÃ·Õè´ÕáÅÐÊÐ´Ç¡ÊºÒÂÍÂèÒ§á·é ÃÔ§

¡Ô¨¡ÃÃÁµèÒ§æ ÃÇÁ·Ñ é§ÃÙ»áºº¡ÒÃãËéºÃÔ¡ÒÃ¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹·Õè¾Ñ²¹Òä»ÍÂèÒ§äÁèËÂØ´¹Ôè§ ÅéÇ¹à»ç¹¼Å¨Ò¡¤ÇÒÁ¤Ô´áÅÐÇÔÊÑÂ·ÑÈ¹ì¢Í§¼ÙéºÃÔËÒÃ·Õè¤Ó¹Ö§¶Ö§¼Ù éºÃÔâÀ¤à»ç¹ËÅÑ¡ ¨Ö§ÁÕá¹Ç·Ò§ÊÃÃËÒÊÔ¹¤éÒáÅÐºÃÔ¡ÒÃãËÁèæà¾×èÍµÍºÊ¹Í§¤ÇÒÁµéÍ§¡ÒÃ¢Í§¼ÙéºÃÔâÀ¤ ·Ñé§ã¹»Ñ¨¨ØºÑ¹áÅÐÍ¹Ò¤µäÇéËÅÒÂ»ÃÐ¡ÒÃ





7-Catalog ... a Shopping Mall inYour Hands

To create divers i ty and enhance shopping

convenience for 7-Eleven customers, the company

has launched its 7-Catalog. With this value-added

service, 7-Eleven customers can order products that are

not on display at the store. Products such as home

appliances, garden accessories, toys, souvenirs,

clothes, accessories and car accessories, as well as

such services as hotel reservations, are carefully

selected to ensure quality first and foremost. With more

than 5,000 products to choose from, the catalog

offers utmost shopping convenience, enabling

customers to pay and collect their ordered products

anytime at any 7-Eleven stores - for their greatest

convenience.

7- Catalog ËéÒ§ÊÃÃ¾ÊÔ¹¤éÒã¹Á×Í¤Ø³

à¾× èÍãËéà¡ Ô´¤ÇÒÁËÅÒ¡ËÅÒÂ áÅÐà¾Ô èÁ¤ÇÒÁÊÐ´Ç¡ãËéá¡èÅ Ù¡¤éÒ¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹ã¹¡ÒÃàÅ×Í¡áÅÐÊÑè§«×éÍÊÔ¹¤éÒ·ÕèµéÍ§¡ÒÃ ¹Í¡àË¹×Í¨Ò¡·Õ èÇÒ§¨ÓË¹èÒÂã¹ÃéÒ¹ ÍÒ·Ô ÍØ»¡Ã³ìà¤Ã× èÍ§ãªéÀÒÂã¹ºéÒ¹áÅÐã¹ÊÇ¹¢Í§àÅè¹ ¢Í§·ÕèÃÐÅÖ¡ àÊ×éÍ¼éÒ ÍØ»¡Ã³ìÊÓËÃÑºáµè§¡ÒÂ ÍØ»¡Ã³ìÊÓËÃÑºÃ¶Â¹µì ¡ÒÃÊÓÃÍ§ËéÍ§¾Ñ¡ã¹âÃ§áÃÁ Ê¶Ò¹¾Ñ¡¼èÍ¹áÅÐáËÅè§·èÍ§à·Õ èÂÇµèÒ§æ â´Â´Ùä´é¨Ò¡Ë¹Ñ§Ê×Í 7-Catalog «Öè§ÁÕÃÒÂ¡ÒÃÊÔ¹¤éÒãËé àÅ×Í¡ÁÒ¡¡ÇèÒ 5,000 ÃÒÂ¡ÒÃ ·Ñé§¹ÕéÊÒÁÒÃ¶ªÓÃÐà§Ô¹ áÅÐÃÑºÊÔ¹¤éÒä´é·ÕèÃéÒ¹à«àÇè¹ÍÕàÅ¿àÇè¹ÊÒ¢Òã¡ÅéºéÒ¹µÅÍ´ 24 ªÑèÇâÁ§



7-Today: Latest Book & EntertainmentBusiness

With great success in book, entertainment and

communication in 7-Eleven stores, C.P. Seven Eleven

developed new business 7-Today in line with those

product categories. 7-Today is book store business

selling novels, literature, textbooks, multimedia CDs

and videos, PDAs, organizers and Internet kits.

7-Today was established with an aim to deliver quality

knowledge and entertainment. To date, 7-Today has

received a warm welcome from customers and is

now in the stage of expanding throughout Bangkok

and other provinces.

ÊÙ è ØÃ¡Ô Ë¹Ñ§Ê×ÍáÅÐ¡ÒÃÊ× èÍÊÒÃ·Õ è·Ñ¹ÊÁÑÂ ´éÇÂ 7-Today

¨Ò¡¤ÇÒÁÊÓàÃç¨ÍÂèÒ§´ÕÂÔè§¢Í§ÊÔ¹¤éÒã¹ËÁÇ´Ë¹Ñ§Ê×Í ËÁÇ´ºÑ¹à·Ô§áÅÐÊ×èÍÊÒÃã¹ÃéÒ¹à«àÇè¹ÍÕàÅ¿àÇè¹ ºÃÔÉÑ·Ï ä´é¾Ñ²¹ÒÃÙ»áºº¡ÒÃãËéºÃÔ¡ÒÃã¹ËÁÇ´´Ñ§¡ÅèÒÇ â´Â¡ÒÃà»Ô´à»ç¹¸ØÃ¡Ô¨ãËÁèã¹ª×èÍ 7-Today«Öè§à»ç¹ÃéÒ¹Ë¹Ñ§Ê×ÍÊ×èÍ¤ÇÒÁÃÙéáÅÐÊÒÃÐºÑ¹à·Ô§·ÕèÁÕ¤Ø³ÀÒ¾ ´éÇÂ¤ÇÒÁÁØè§ÁÑè¹¤Ñ ÊÃÃË¹Ñ§Ê×Í·ÕèÁÕ¤Ø³»ÃÐâÂª¹ì à¾×èÍ¤ÇÒÁÃÙéáÅÐ¤ÇÒÁºÑ¹à·Ô§á¡è¼ÙéºÃÔâÀ¤ äÁèÇèÒ¨Ðà»ç¹¹Ç¹ÔÂÒÂ ÇÃÃ³¡ÃÃÁ µÓÃÒ áººàÃÕÂ¹ ÃÇÁ·Ñé§Ê× èÍºÑ¹à·Ô§ã¹ÃÙ»áºº¢Í§à·» «Õ´Õ ÇÔ´ÕâÍ áÅÐÊÔ¹¤éÒà·¤â¹âÅÂÕ àªè¹ PDA,Organizer, Internet Kit áÅÐÍ×è¹æ ÍÕ¡ËÅÒÂÃÒÂ¡ÒÃ «Öè§ÅÙ¡¤éÒãËé¡ÒÃµÍºÃÑºà»ç¹ÍÂèÒ§´Õ ÃéÒ¹ 7-Today ¨Ö§ä´é¢ÂÒÂÊÒ¢Ò·ÑèÇ¡ÃØ§à·¾ÏáÅÐ¨Ð¢ÂÒÂÊÒ¢ÒÊÙèµèÒ§¨Ñ§ËÇÑ´ã¹Í¹Ò¤µ




Digital Purse

With more than 2,000 stores nationwide, and two mill ion

customers each day, 7-Eleven is considered one of the

country's prime retailing channels. Helping to generate a

huge cash flow within the Thai economy, C.P. Seven

Eleven, decided to launch its Digital Purse onto the

Thai market. As a co-investment project, with financial

institutions and leading companies, this service

revolutionizes customer payment services. Instead of

using cash, customers are provided with a Digital Purse,

which can be used instead of cash for payment.

The system helps lower the burden of both buyers and

sellers dealing with cash, while increasing both accuracy

and safety to payment system of the country.

Digital Purse ¡ÃÐà»ëÒà§Ô¹ÍÔàÅç¡·ÃÍ¹Ô¡Êì

´éÇÂÈÑ¡ÂÀÒ¾¢Í§ÃéÒ¹à«àÇè¹ÍÕàÅ¿àÇè¹ «Ö è§ÁÕÁÒ¡¡ÇèÒ 2,000 ÊÒ¢ÒÍÂÙè·Ø¡¨Ø´·ÑèÇ»ÃÐà·Èä·Â áÅÐÁÕÅÙ¡¤éÒà¢éÒÁÒãªéºÃÔ¡ÒÃã¹ÃéÒ¹ÁÒ¡¡ÇèÒ2 ÅéÒ¹¤¹µèÍÇÑ¹ ¹ÑºÇèÒà»ç¹ªèÍ§·Ò§ã¹¡ÒÃ«×éÍ¢ÒÂÊÔ¹¤éÒ·ÕèÊÓ¤Ñ¢Í§»ÃÐà·È ·ÓãËéÁÕà§Ô¹ËÁØ¹àÇÕÂ¹ã¹ÃÐººàÈÃÉ°¡Ô à»ç¹¨Ó¹Ç¹ÁÒ¡ ºÃÔÉÑ·Ï¨Ö§ä´é¹Ó Digital Purse ËÃ×Í¡ÃÐà»ëÒà§Ô¹ÍÔàÅç¡·ÃÍ¹Ô¡Êìà¢éÒÁÒãªéà»ç¹¤ÃÑé§áÃ¡ã¹»ÃÐà·Èä·Â â´ÂÃèÇÁÅ§·Ø¹¡ÑºÊ¶ÒºÑ¹¡ÒÃà§Ô¹áÅÐºÃÔÉÑ·ªÑé¹¹ÓËÅÒÂáËè§ã¹¡ÒÃ¾Ñ²¹ÒÇÔ¸Õ¡ÒÃªÓÃÐà§Ô¹¢Í§¼ÙéºÃÔâÀ¤ â´Â¡ÒÃãªé Digital Purse á·¹à§Ô¹Ê´ «Ö è§¨ÐªèÇÂÅ´ÀÒÃÐã¹¡ÒÃ¶×Íà§Ô¹Ê´·Ñé§¼Ùé«× éÍáÅÐ¼Ùé¢ÒÂ Êè§¼ÅãËéà¡Ô´¤ÇÒÁáÁè¹ÂÓáÅÐ¤ÇÒÁ»ÅÍ´ÀÑÂà»ç¹ÍÂèÒ§ÂÔè§ã¹ÃÐºº¡ÒÃªÓÃÐà§Ô¹¢Í§»ÃÐà·È




áÊ§·Í§áËè§¤ÇÒÁÊÓàÃç áÅÐÍ¹Ò¤µ·ÕèÊ´ãÊ¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹¨ÐàÃ×Í§ÃÍ§áÅÐÊèÍ§ÊÇèÒ§ ¹Ó·Ò§ÊÙè ØÃ¡Ô¨ÂØ¤ãËÁè

à¾×èÍÃèÇÁ¼¹Ö¡¤ÇÒÁà»ç¹»Ö¡á¼è¹ãËéá¡èÊÑ§¤Áä·Â...·ÑèÇ·Ñ é§á¼è¹ Ô¹

àÊÕÂ§·Ñ¡·ÒÂ ÊÇÑÊ Õ¤ÃÑº/ÊÇÑÊ Õ¤èÐ áÅÐ¤Ó¡ÅèÒÇ ¢Íº¤Ø³ ¨Ò¡àÃÒ·ÕèÁÍºãËé¼Ù éÁÕÍØ»¡ÒÃ¤Ø³¤×ÍàÊÕÂ§·Õèà»Åè§¨Ò¡ã¨¢Í§ªÒÇà«àÇè¹ÍÕàÅ¿àÇè¹·Ø¡¤¹

àÊÕÂ§áËè§ÁÔµÃÀÒ¾áÅÐäÁµÃÕ Ôµ

¨Ð»ÃÒ¡®ÍÂÙèàªè¹¹Õ éµÅÍ´ä»...µÃÒº¹Ò¹à·èÒ¹Ò¹¢ÍãËé...à«àÇè¹ÍÕàÅ¿àÇè¹

à»ç¹¼Ù éÃÑºãªéáÅÐà»ç¹à¾×èÍ¹·ÕèÃÙ éã¨¢Í§¤¹ä·Â·Ø¡ÇÑÂ....·Ø¡¤¹....à¾×èÍãËé¡ÒÃ´Óà¹Ô¹ªÕÇÔµ·ÕèàÃÕÂº§èÒÂáÅÐÊÐ´Ç¡ÊºÒÂ¢Í§¤¹ä·Â

The golden ray of success and bright future of 7-Eleven

is shining and guiding towards a new way of doing

business... integrating solidarity in Thai society,

throughout the nation.

Greetings "Sawasdee Krub, Sawasdee Ka",

and thanks from us to our customers are uttered from

the bottom of the hearts of each and every staff.

This is the voice of friendship and companionship,

which will shine on forever.

Let 7-Eleven be a close friend to all Thais, regardless of

age or gender, for we will help create a simple

and more convenient life for Thai people,

a_7eleven final 20 nov 02p6

Documents