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y LEANNA PEREIRA y

ATIQUE SHAIKHy HAFEEZ SAYEDy NILESH NAWALEy MANOJ SHETTY

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y

Introductiony Objective

y Types and Brands

y Market Segmentation

y Survey Analysis

y Conclusion

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y Collecting information and attempting to spot apattern, or trend, in the information.

y It also refers to the science of studying changes in

social patterns, including fashion, technology andthe consumer behavior.

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y

Understanding the Consumer Behaviory Forecasting Upcoming Trendy Product planningy Gain market sharey Position of different products

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Target Audience

Focus Market Casual Wear(Jeans & T-Shirts)

Age Group: 20 45 Years

Income Level >Rs 25,000

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Jeans Jeans & T-Shirts

Comfort Jeans & Top Friday Weekends

20

30

40

30

15

25

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Malls

Online

Company Outlet

Local Shops

55%

3%

20%

22%

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JeansT-Shirts

Casual ShirtsCasual Tr users

36%

25%

16%23%

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Active Casual30%

Sporty Casual25%

Smart Casual40%

Business Casuals

5%

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Business Casuals

Active Casuals Smart Casuals

Sporty Casuals

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Frequen

R egularly Weekends Occasionally

18%

55%

27%

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Magazines&

Newspapers24%

TV show24%

Shop window16%

Celebrities 32%

People Around

4%

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Comfort

Looks

Price

Latest Trends

61%

26%

2%

11%

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Y es

No

57%

55%

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Yes60%

No40%

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Yes

No

18%

69%

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Yes No

63%

48%

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Price, 7%

Qua lit , 1%

Comfort, 21%

Sta tu s, 11%

Do notprefer

br anded, 20%

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Pepe , 17%

Lee, 22%Le is , 2 %

Spykar , 26%

A r a i, 11%

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Reebok , 23Nike , 26

Adidas, 31

Puma, 20

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Shoppers stop 36%

Westside14%

Pantaloons23%

Lifestyle16%

Wills Lifestyle7%

Globus

3%

Pyramid

1%

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R ound Neck

Collar y e

on leeves

Polo Neck

Body Fit

V -Neck

2

3

1

1

15

15

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11%

6%

15%

20%

10%

13%

25%

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Multipleprinted colors

Plain T-Shirts

Embroidery T-Shirts

T-Shirts withSlogans

35% 33%

4%

28%

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Yes

No

76%

24%

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Yes60%

No40%

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Yes72%

No28%

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Mon t l 31

Half earl25

Yearl18

Occasi on all16

Ne tre nd s1

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Salman Khan 39%

John Abraham

27%

ArjunRampal

4%

ShahidKapoor

18%

HritikRoshan

12%

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PriyankaChopra

26%

Katrina Kaif 47%

DeepikaPadukone

17%

Kareenakapoor

8%

BipashaBasu2%

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Traditional Jeans & T-

Shirts Jeans & Top Jeans &CasualShirt

CasualDress

18%

42%

15%13%

7%

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Yes14%

No86%

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Yes

No

73%

27%

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y Majority consumers prefers shopping in Mallsy Online shopping mostly not preferredy Majority consumers prefers Branded Casualsy Consumers spend more on Jeans in Casualsy Consumers wear casuals mostly on weekendsy Advertising affects majority of consumery Majority consumers prefers slim fit jeans

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