aaa school of advertising: digital overview 2016
TRANSCRIPT
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DIGITAL 2016AAA SCHOOL OF ADVERTISING
18 APRIL 2016
japie swanepoel
@japies
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SOME NUMBERS
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SOME NUMBERS
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SOME NUMBERS
13 MILLION
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SOME NUMBERS
13 MILLION
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SOME NUMBERS
13 MILLION 2,7 MILLION
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SOME NUMBERS
13 MILLION 2,7 MILLION
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SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
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SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
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SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
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SA ONLINE USAGE (COURTESY OF IABSA)
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OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE
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OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE
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OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE
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TOP SA ACCOUNTS
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TOP SA ACCOUNTS
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TOP SA ACCOUNTS
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TOP SA ACCOUNTS
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SNAPCHAT CELEBS
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THE SOCIAL MEDIA CONUNDRUM; BAD
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THE SOCIAL MEDIA CONUNDRUM; BAD
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THE SOCIAL MEDIA CONUNDRUM; BAD
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THE SOCIAL MEDIA CONUNDRUM; GOOD
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SOCIAL MEDIA FOR BUSINESS
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SOCIAL MEDIA FOR BUSINESS
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SOCIAL MEDIA FOR BUSINESS
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IS IT ALL JUST ABOUT SOCIAL MEDIA?
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IS IT ALL JUST ABOUT SOCIAL MEDIA?
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IS IT ALL JUST ABOUT SOCIAL MEDIA?
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IS IT ALL JUST ABOUT SOCIAL MEDIA?
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IS IT ALL JUST ABOUT SOCIAL MEDIA?
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SO WHAT?
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SO WHAT?
▸ why?
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SO WHAT?
▸ why?
▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?
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SO WHAT?
▸ why?
▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?
▸ do you have theresources: staff, know-how, budget?
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SO WHAT?
▸ why?
▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?
▸ do you have theresources: staff, know-how, budget?
▸ will it integrate with yourbusiness goals, marketingobjectives, other mediainitiatives?
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SO WHAT?
▸ why?
▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?
▸ do you have theresources: staff, know-how, budget?
▸ will it integrate with yourbusiness goals, marketingobjectives, other mediainitiatives?
▸ in-house vs outsourced?
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SO WHAT?
▸ why?
▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?
▸ do you have theresources: staff, know-how, budget?
▸ will it integrate with yourbusiness goals, marketingobjectives, other mediainitiatives?
▸ in-house vs outsourced?
▸ measure, analyse, revise!
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do you have a digital….
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STRATEGY
do you have a digital….
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WWW.INTERACTIVECONCEPTS.CO.ZA