Channel Partners

PROFILE

• Privately held company founded in 1994• Annual revenue exceeding $12M• All products designed and manufactured at

Burlington, MA facility

STRUCTURE

Orion Energy, Ltd.A holding company invested in technological services for the oil & gas

industry with heavy emphasis on environmental impact mitigation.

Applied Optics, Inc.• Spectroscopic-grade fiber optics

• Optical components

Nova Engineering, Ltd.• System integration

Applied Analytics Group BV• Process analyzers

• Sample conditioning systems• Analyzer peripherals

Eclipse Technologies, Inc.• Analytical chemistry software

PRODUCT SUMMARY

• Chemical analyzers for continuous analysis of composition in a liquid/gas process stream

• Sample conditioning systems and sampling probes for wide range of conditions

• Gas mixers for calibration/simulation

PROJECT DESIGN

• Experienced CAD designers

• Custom sample conditioning system design per application

MANUFACTURING

• All systems designed, manufactured, and tested at Burlington, MA facility (USA)

• ISO 9001 production facility

SERVICE & SUPPORT

• Dedicated service engineers for on-site support

• Fast communication, fast service turnaround

PRIMARY PLATFORMS

SpectrophotometerDispersive UV-Vis / SW-NIR

PhotometerNon-dispersive IR

PRODUCT STRATIFICATION

nova II UV-Vis/SW-NIR spectrophotometer

In situ DEMISTER probe TLG-837 Tail Gas Analyzer

Sample conditioning system (custom per application)

OMA Process Analyzers(hundreds of chemicals)

Oil-in-water sample conditioning system

OiW-100 Oil in Water Analyzer

MicroSpec NDIR Photometer

Sample conditioning system (custom per application)

MicroSpec MCP-200 Infrared Analyzer(CO2, CO, H2O, CH4)

KEY PATENTS

Key Product: OMA H2S Analyzer

Key Applications:• Natural gas• Crude oil• Stack/emissions• Syngas• Water• Biogas / landfill gas

H2S: Competitive Insight

• We compete primarily against Ametek, ABB• The market is rejecting other technologies

• Paper tape is archaic – too maintenance-intensive• Laser was exciting, but was not a good fit for H2S due

to moisture interference at measurement wavelength• GC’s provide best accuracy, but too expensive and slow

• Market is growing• due to increase of sour crude, tighter environmental

regulations, new energy sources

OMA H2S: Key Advantages

• Proven Accuracy• ±1% full scale – increased accuracy with higher pressure

• No moving parts• solid state instrument has better MTBF for parts

• Huge dynamic range• 0-10 ppm or 0-100% in a single instrument

• No consumables other than zero gas• 1000+ units installed with excellent service record• No interference from background

• UV range has no absorbance from moisture or hydrocarbons

• Well-priced against photometer competition

Sales/Commission Agreement

• 15% ‘distributor discount’ from end user pricing on sales quotes; Agent determines additional margin

• Agent has two business days to transmit a quote to end user after receipt• Agent must supply quarterly reports on the status of

open opportunities; two consecutively missed reports will void exclusivity

WHAT WE LOOK FOR IN A REP

• Product knowledge• We are not in the education business.

• Transparency• Our best reps communicate the status of opportunities often so that we

can support the sale and provide justified discounts.

• Selectivity• We avoid ‘supermarket’ reps who stock their shelf with every analyzer.

• No fear• We compete with extremely powerful and intimidating companies, but

we trust in the superiority of the product.

• No respect for red tape• Our best reps never get disqualified for technicalities – we can always get

onto a vendor’s list or alter a project specification.

WHY REPS LIKE AAI

• Support. Our team goes above and beyond to support your sales effort by any means.

• Real Exclusivity. We transfer all leads from your territory, regardless of source.

• Straightforward Discount Structure. We have flexibility for highly competitive scenarios.

SUCCESSFUL STRATEGIES

• Focus on key applications (i.e. H2S, H2S, H2S)• fringe applications have lower return

• Attack vendors’ lists• we will always beat competitors on specifications once we are

in the game

• Utilize our reference library• Remove inferior technologies from conversation

early• it should always be a question of photometer vs. photometer;

customers considering e.g. electrochemical are poor-quality leads

SUCCESSFUL STRATEGIES

• Focus on key applications (i.e. H2S, H2S, H2S)• fringe applications have lower return

• Attack vendors’ lists• we will always beat competitors on specifications once we are

in the game

• Utilize our reference library• Remove inferior technologies from conversation

early• it should always be a question of photometer vs. photometer;

customers considering e.g. electrochemical are poor-quality leads

SALES OFFICES

Applied Analytics, Inc. (HQ) | New York, NY

Applied Analytics North America, Ltd. | Houston, TX

Applied Analytics do Brasil (AADBL) | Petropolis, Brasil

Applied Analytics Europe, AG | Geneva, Switzerland

Applied Analytics Middle East (FZE) | Sharjah, UAE

Applied Analytics Asia Pte. Ltd. | Singapore

CUSTOMERS & EPC’S