Aakash Healthcare Super Speciality Hospital

1 | Month, Year

Activity Highlights (May - June)

• 33 stories driven across 13 specialities

• Top doctors profiled (17 doctors)

• 3 opinion articles being placed

• 7 doctor meetings / calls done

• Industry leaderships – Medical tourism, Budget, National doc crisis etc

• 10 events and partnership opportunities

• 10 content pieces drafted- 4 press releases (including outstation), 2 quotes and 4 Q&A

Coverage highlights

33 stories driven across 13 specialities and 17 doctors

were profiled

Leadership

In Pipeline (for April- July)

5 | Month, Year

Client: Project – Additional information

Coverage update

https://timesofindia.indiatimes.com/life-style/health-fitness/health-news/birthday-bumps-can-be-dangerous-doctors-tell-you-why/articleshow/69214783.cms

https://fit.thequint.com/fit-webqoof/whatsapp-forward-urine-passing-fake-news

07-05-2019

10-05-2019

Dr Sharad Malhotra, Senior Consultant & HoD, Gastroenterology,

Dr Vikram Kalra, additional director of nephrology

6,70,000 hits per day and 4,20,000 visits per day 34 million hits/day and

12 million visits/day

April – May

10-05-2019

https://fit.thequint.com/life-hacks/workplace-temperature-for-men-and-women

https://indianexpress.com/article/lifestyle/health/severe-hip-pain-avascular-necrosis-and-why-should-you-pay-heed-5725371/

15-05-2019

Dr Rakesh Pandit, Senior Consultant, Internal Medicine

Dr Aashish Chaudhry, managing director and Orthopaedic surgeon,

6,70,000 hits per day and 4,20,000 visits per day

4.2 million hits/day and 2.7 million visits/day

April – May

https://www.indiatoday.in/mail-today/story/keep-the-heat-at-bay-1524302-2019-05-14

13-05-2019

https://in.finance.yahoo.com/news/keep-heat-bay-004100006.html

Circulation 2 lakhs Readership 6 lakhs

Dr Vikramjeet Singh, senior consultant, Internal Medicine, Aakash Healthcare Super Speciality Hospital, Dwarka

April – May

Dr Nikita Rajpal, Consultant Psychiatry, Mental Health and Behavioural Sciences

6,70,000 hits per day and 4,20,000 visits per day

https://fithindi.thequint.com/health-news/high-blood-pressure-stress-anger-link

20-05-2019

6,70,000 hits per day and 4,20,000 visits per day

21-05-2019

Dr Rupesh Kaushik, Senior Cardiologist, Aakash Healthcare Super SpecialityHospital

April – May NAVIO Robotics

https://www.biospectrumindia.com/news/77/13725/new-robotic-technique-in-knee-replacement-surgeries-at-aakash-healthcare.html

https://www.biovoicenews.com/new-robotic-technique-in-knee-replacement-surgeries/

https://www.biospectrumindia.com/news/77/13725/new-robotic-technique-in-knee-replacement-surgeries-at-aakash-healthcare.html

May – June

6,70,000 hits per day and 4,20,000 visits per day

21-05-2019

Dr Rakesh Chopra, Director - Medical Oncology, Haematology & Bone Marrow Transplant

https://fit.thequint.com/cancer/cancer-in-india

34 million hits/day and 12 million visits/day

11-06-2019

Dr Aashish Chaudhry, managing director and Orthopedic surgeon

JuneWalkathon by Aakash Healthcare

https://www.biospectrumindia.com/news/77/13858/aakash-healthcare-raises-awareness-about-the-importance-of-voluntary-blood-donation.html

https://www.medicalbuyer.co.in/27952-2/

Dr Aashish Chaudhry, managing director and Orthopedic surgeon

June

Live Radio Interaction with AIR FM Gold 100.1 of Dr Aashish

Chaudhry, Managing Director, Aakash Healthcare Super

Speciality Hospital, Dwarka

The topic of the interaction was- “Common Sports Injuries” and the live was approximately for 3-4mins.

June

https://fit.thequint.com/health-news/reporter-breaks-hospital-rules-icu-ethics-to-know

Dr Vishakh Varma, Consultant, Critical Care

Dr Prabhat Ranjan Sinha, Consultant, Internal Medicine

19-06-2019

19-06-2019

6,70,000 hits per day and 4,20,000 visits per day

https://fit.thequint.com/fit/fairness-creams-effects-on-skin

Dr Pooja Chopra, Consultant, Dermatology

June

Dr Harpreet Kaur, a consultant in Blood Bank and Transfusion Medicine

https://fit.thequint.com/health-news/world-blood-donor-day-technology-social-media-blood-donation

29-06-201914-06-2019

6,70,000 hits per day and 4,20,000 visits per day

6,70,000 hits per day and 4,20,000 visits per day

June

Dr Madhukar Bhardwaj, Neurologist

https://timesofindia.indiatimes.com/life-style/health-fitness/health-news/how-dangerous-is-acute-encephalitis-syndrome-all-you-need-to-know/articleshow/69789422.cms

https://health.economictimes.indiatimes.com/news/diagnostics/how-dangerous-is-acute-encephalitis-syndrome-all-you-need-to-know/69790607

14-06-2019

14-06-2019

34 million hits/day and 12 million visits/day

36 million hits/day and 13 million visits/day

July Hydatid Cyst- Case Study

https://www.biospectrumindia.com/news/77/14067/aakash-healthcare-performs-complex-life-saving-brain-tumor-removal-surgery.html

https://medgatetoday.com/youngest-baby-with-hydatid-cyst-in-brain-stem/Dr. Nagesh Chandra, Senior

Consultant and HOD, Neurosurgery & Spine& Dr Amit Srivastava, Neurology

July

03-07-201901-07-2019

6,70,000 hits per day and 4,20,000 visits per day 6,70,000 hits per day and

4,20,000 visits per day

Dr Rakesh Pandit, Senior Consultant, Internal Medicine

https://fit.thequint.com/flex-em/walking-10000-steps-health-effects

Dr Aashish Chaudhry, managing director and Orthopedic surgeon

https://theprint.in/economy/this-is-why-private-indian-hospitals-are-selling-out-to-foreign-players/255874/

JulyCirculation 2 lakhs Readership 6 lakhs

08-07-2019

Dr Prashant Chaudhry, Senior Consultant and HoD, Ophthalmology & Refractive Surgery

Dr Jyoti Mishra,Medical Superintendent

http://video.visualmediamonitor.com:9090/mp4dump/vmmvideo/video/12Jul19-AakashHealthcareSuperSpecialityHospital-News-DelhiAajTak-04.25pm-03.30min.mp4

Dr Prabhat Ranjan Sinha, Consultant, Internal Medicine

12-07-2019July

Dr Aashish Chaudhry, managing director and Orthopedic surgeon

https://www.sportzbusiness.com/sportz-business-magazine-july-2019/

https://www.sportzbusiness.com/5-sports-injuries-you-can-avoid/

Circulation – 12,000Readership - 36,000

July 08-07-2019

Dr Aashish Chaudhry, managing director and Orthopedic surgeon

341,664 subscribers

https://www.youtube.com/watch?v=mUiCa_9Nw9c&feature=youtu.be https://hop.live/video/need-help-turning-your-vision-

into-your-profession-519933

3million plus viewership July

15-07-2019

11-07-2019

In Pipeline (for April- July)

23 | Month, Year

Client: Project – Additional information

In Pipeline- With Archetype- MD specific

Pending with Archetype

• Article on Bone Bank to be shared for final go ahead. And we will pitch thearticle to Express Healthcare as an exclusive

• Radio interaction with 100.1 AIR FM Gold

• Interaction with- Fit Tak by Dilli Aaj Tak

Requirement

• Details of case study on ‘inverted bone’

Meeting with doctors

25 | Month, Year

Client: Project – Additional information

Dr. Nagesh Chandra

Dr. Ashish Agarwal

Dr. Rakesh Chopra

Dr. Sumana Banerjee

Dr. Vidya Nair ChaudhryDr. Meena J

Archetype met 6 doctors of key specialties

Aakash Healthcare to share case studies from centre of excellences

Event evaluated

26 | Month, Year

Client: Project – Additional information

7 events evaluated for participation

Economic Times Best Brand award opportunity denied by

Event shared

27 | Month, Year

Client: Project – Additional information

7 Corporate, Brand and Entrepreneur related events shared

for evaluation

To be update as an when relevant events comes up

Others

28 | Month, Year

Client: Project – Additional information

The Week Hansa Research- Best Hospital Survey 2019

Impact report on National Crisis of Doctors’ Strike

And, outstation press releases for camps outside Delhi

Association details

29 | Month, Year

Client: Project – Additional information

Archetype shared details from FICCI and CII. Aakash Healthcare denied

for membership this year.

Way ahead

30 | Month, Year

Client: Project – Additional information

• Announcements – medical, technology, leadership, events etc

• Business directions• Speciality oriented

• International play

• Personal thought leadership

• Crucial health days and events to be leveraged (Juvenile Arthritis Month, World Hepatitis Day, World Alzheimer’s Day and World Heart Day)

• Industry stories (case driven)

• Opinion article

• Crucial to receive case studies

Thanks

31 | Month, Year

Client: Project – Additional information