aall media kit 2017-2018 - aallnet.org · aall media kit 2017/2018 d elivered the third thursday of...

1 AALL MEDIA KIT 2017/2018 / WWW.AALLNET.ORG V2

AALL MEDIA KIT SEPTEMBER 2017–SEPTEMBER 2018Reach Decision Makers and Influencers

Publications

eCommunications

AALLNET

AALL Annual Meeting & Conference

https://www.aallnet.org/



ABOUT AALL MEMBERSAALL MEDIA KIT 2017/2018

Reach nearly 4,500 law

librarians and other legal

information professionals who

are the decision makers and

influencers on everything from

licensing electronic information to

managing print subscriptions to

purchasing library supplies

and services.

MEMBERS BY LIBRARY TYPE

REACH DECISION MAKERS*

LAW SCHOOL

REPRESENT DEANS, DIRECTORS, CHIEF LIBRARIANS, AND CIOS

REPRESENT ASSOCIATES, DEPUTIES, ASSISTANT DIRECTORS, AND CHIEFS OF BRANCH

OTHER

LAW FIRM/CORPORATE GOVERNMENT

39%

31%

7%

16%

34% 11%

*Based on members who self-reported their positions.


ABOUT AALL MEMBERSAALL MEDIA KIT 2017/2018

$887 MILLION+ OF INFORMATION BUYING POWERAVERAGE INFORMATION BUDGETS BY LIBRARY TYPE

82% OF AALL MEMBERS STRONGLY AGREE OR AGREE THAT AALL IS THE RECOGNIZED AUTHORITY IN THE FIELD OF LEGAL INFORMATION

LAW FIRM/CORPORATE LIBRARIES

GOVERNMENT LAW LIBRARIES

LAW SCHOOL LIBRARIES

$1.25M

82%

$387,965$1.10M

ADVERTISING REPRESENTATIVE

BILL SPILMAN320 West Chestnut Street, PO Box 399Oneida, Illinois 61467877.878.3260 Phone309.483.2371 Fax

[email protected]

mailto:bill%40innovativemediasolutions.com?subject=


ADVERTISING OPPORTUNITIESAALL MEDIA KIT 2017/2018

AALL Spectrumprint + digital

AALL’s bimonthly member magazine is designed to further professional development and education. The open-access digital version reaches beyond members.

Law Library Journalprint + digital

AALL’s quarterly journal, published since 1908, includes scholarly articles on law, legal materials, and librarianship, as well as practice-oriented articles.

AALL eNewsletterdigital

AALL’s monthly member newsletter includes brief news items and important reminders about upcoming events and deadlines; it boasts an average open rate of 44%.

AALLNETdigital

AALLNET had more than 1.1 million unique pageviews in 2015. Don’t miss out—there are only two sitewide opportuni-ties available each quarter.*

Mailing Listsemail + postal

Get in touch with your target market with email and postal lists that are available for purchase for one-time use. Visit bit.ly/AALLlists to order or for additional information.

PUBLICATIONS, ECOMMUNICATIONS, AALLNET

QUESTIONS

Bill Spilman [email protected]

Preconference eUpdatesdigital

Six monthly preconference newsletters include information about events, programs, and features to expect at the con-ference and tout the benefits of attendance.

eDailies digital

Sent each day of the conference, eDailies provide attendees with must-have information for the day ahead. For those unable to attend, the eDailies provide highlights and program recordings.

Conference Programprint

Distributed to 1,500+ attendees, the program details educa-tional programs, exhibitors, meetings, and events. Exhibitors who advertise in the program receive a highlighted listing and ad page reference in the guide.

Additional Opportunities

More advertising opportunities—such as hotel key cards, floor clings, registration bag promo items, and more—will be announced soon.

AALL ANNUAL MEETING & CONFERENCE

*Sitewide does not include third-party integrations such as the job board.

https://www.aallnet.org/conference/



AALL SPECTRUM PRINT + DIGITALAALL MEDIA KIT 2017/2018

All AALL Spectrum print ads* are

linked to the advertiser’s

website in the following digital

formats—flipbook and PDF. ADDED

VALUE

BELLYBAND $5,000

2-PAGE INSERT $3,000

September/October Transformation of Law

November/December Management + Leadership

January/February Career Development

March/April Education

May/June Information Technology

July/August Best Practices

EDITORIAL THEMES AD SPACE AND MATERIAL DEADLINES

PRINT + DIGITAL RATES

Volume 20 Space Close Material Due

No. 1 September/October 2017 June 11 July 17

No. 2 November/December September 5 September 12

No. 3 January/February 2018 November 7 November 14

No. 4 March/April January 16 January 23

No. 5 May/June March 6 March 13

No. 6 July/August** May 8 May 15

Premium Positions 1x 3x 6x 12x

Full Page (pages 4-9) $2,175 $2,120 $2,060 $1,960

Back Cover 2,635 2,560 2,480 2,350

Inside Front Cover 2,505 2,435 2,360 2,240

Inside Back Cover 2,375 2,310 2,240 2,130

Bellyband 5,000

All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.

*excluding bellybands

**The July/August issue will have bonus on-site distribution at the 2018 AALL Annual Meeting & Conference.


PRINT + DIGITAL RATES, CONTINUED

Standard Positions 1x 3x 6x 12x

Full Page (after page 9) $2,045 $1,995 $1,940 $1,850

2/3 Page 1,980 1,930 1,880 1,795

1/2 Page 1,585 1,550 1,515 1,460

1/3 Page 1,390 1,365 1,335 1,290

1/4 Page 1,325 1,300 1,275 1,235

All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.

REQUIREMENTS

Files accepted in Mac-compatible digital format only. PDFs or JPGs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or con-verted to outlines. When submitting files, include URL for ad link.

Please contact Mark Feldman at [email protected] with materials questions.

SPECIFICATIONS

Full Page with BleedLive area: 7.625 x 10.125 inchesTrim size: 8.375 x 10.875 inchesBleed size: 8.875 x 11.375 inches (.25-inch bleed on all four sides)

Full Page, No Bleed 7.375 x 9.875 inches

2/3 Page, No BleedVertical: 5.025 x 9.875 inches

1/2 Page, No Bleed Horizontal: 7.375 x 4.75 inches Vertical: 3.8125 x 9.875 inches

1/3 Page, No Bleed Vertical: 2.675 x 9.875 inches

1/4 Page, No BleedVertical: 4.5278 x 4.5278 inches

BellybandTrim Size: 18.0625 x 5 inchesBleed: Allow at least 0.125 inches on each side.

Flipbook-only ads are time specific, not issue specific, and can be purchased in two-month increments that correlate with the issues (e.g., January/February); the ads apply to all issues within a volume year for the purchased period of time. Material deadlines are the same as those for print.

REQUIREMENTS

Image files accepted in JPG or GIF formats only; must be in RGB; and must be no larger than 80k. When submitting files, include URL for ad link. Can include text, HTML, CSS, and JavaScript.

FLIPBOOK-ONLY OPTIONS

Flipbook Positions 1x 3x 6x

Welcome Popup $750 $750 $750

Skyscraper 750 700 675

Small Skyscraper 300 250 225

SPECIFICATIONS

Welcome PopupPopup will display when the flipbook first loads. One opportunity available per two-month period.

500 x 350 pixels

SkyscrapersAd will display to the left of the flipbook on all pages the end-user is viewing. One skyscraper or two column buttons are available per two-month period. Supported by the desktop version of the flipbook only.

Skyscraper: 120 x 600 pixels Small Skyscraper: 120 x 240 pixels

AALL MEDIA KIT 2017/2018

mailto:mark%40feldcomm.com?subject=


LAW LIBRARY JOURNAL PRINT + DIGITALAALL MEDIA KIT 2017/2018

Published in winter, spring, summer, and

fall—and distributed to members and

subscribers—AALL’s journal features articles

on significant developments, trends, and other

topics of interest to law librarians and legal

information professionals. Starting with Volume

109, Law Library Journal print ads will be linked

to the advertiser’s website in the digital version.*

AD SPACE AND MATERIAL DEADLINES

Issue Space Close Material Due

Vol. 109 No. 4 Fall 2017 September 5 September 12

Vol. 110 No. 1 Winter 2018 January 3 January 10

Vol. 110 No. 2 Spring March 24 March 31

Vol. 110 No. 3 Summer July 28 August 4

Vol. 110 No. 4 Fall September 5 September 12

RATES

Premium Positions 1x 2x 4x

Full Page (pages 1-9) $650 $620 $585

Back Cover 1,610 1,565 1,520

Inside Front Cover 1,545 1,505 1,465

Inside Back Cover 1,485 1,450 1,410

REQUIREMENTS

Halftones up to 133 line screen acceptable.

All rates are per insertion. All interior pages are B/W; covers are 4/C.

SPECIFICATIONS

Full PageLive Area: 5 x 8.25 inches (maximum size)Trim Size: 6.625 x 9.875 inched

1/2 Page Vertical: 2.5 x 8.25 inchesHorizontal: 5 x 4.125 inches

1/4 PageVertical: 5 x 2 inchesHorizontal: 2 x 4.125 inches

Standard Positions 1x 3x 6x

Full Page (after page 9) $600 $570 $540

1/2 Page 425 400 375

1/4 Page 300 285 270

*PDF versions on the AALL website only.


AALL ENEWSLETTER DIGITALAALL MEDIA KIT 2017/2018

Delivered the third Thursday of every month, the AALL eNewsletter is a

one-stop shop for AALL members, with an average open rate of 43%.



September 21, 2017 September 8 September 12

October 19 October 6 October 10

November 16 November 3 November 7

December 21 December 8 December 12

January 18, 2018 January 5 January 9

February 15 February 2 February 6

March 15 March 2 March 6

April 19 April 6 April 10

May 17 May 4 May 8

June 21 June 8 June 12

July 19 July 6 July 10

August 16 August 3 August 7

September 20 September 7 September 11

RATES

All rates are net per insertion. SPECIFICATIONS

Premium Leaderboard616 x 100 pixels

Medium Rectangle300 x 250 pixels

Skyscraper120 x 450 pixels

Side Column Button120 x 90 pixels

REQUIREMENTS

Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than 80k. When submitting files include URL for ad link.

Positions 1x 3x 6x 12x

Premium Leaderboard $500 $500 $500 $500

Medium Rectangle 400 375 350 300

Skyscraper 500 475 450 400

Side Column Button 200 175 150 125

Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit two per issue.Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue and rotated on a monthly basis.


KNOWITAALL DIGITALAALL MEDIA KIT 2017/2018

Delivered every weekday morning to more than 4,500 members and subscribers,

KnowItAALL highlights legal information, industry trends, law, technology,

library, and career development topics.


Issue* Space Close Material Due

Sold by the week, Monday through Friday

2 Mondays prior to start date Monday prior to start date

* No issues on public holidays when AALL headquarters are closed.

RATES

All rates are weekly, net per insertion. SPECIFICATIONS



REQUIREMENTS


Positions 1x

Premium Leaderboard $750

Medium Rectangle—Position A 500

Medium Rectangle—Position B 400

Medium Rectangle—Position C 300

Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit three per issue; positions A-C, from top to bottom.

DELIVEREDDAILY


AALLNET DIGITALAALL MEDIA KIT 2017/2018

RATES

Position 1 months 3 months 6 months 12 months

Homepage $300 $855 $1,620 $3,000

Sitewide Sidebar** $1,875 $5,340 $10,110 $18,000

**Sitewide sidebar ads do not appear on mobile devices such as tablets and smart phones, on the homepage, on the AALL Annual Meeting microsite, or third-party integrations such as the job board.

SPECIFICATIONS

Ad SizeHomepage 728 x 90 pixelsSitewide Sidebar 260 x 260 pixels

The information and communications hub for members, AALLNET

averages more than 87,000 unique pageviews per month. Only one

homepage and two sitewide opportunities are available each quarter.


Ads do not rotate with other advertisers.

REQUIREMENTS

Files accepted in JPG and GIF formats only; must be in RGB, 72 dpi (dots per inch), and no larger than 80k. When submitting files include URL for ad link.

Space Close Material Due*

2 weeks prior to start date 1 week prior to start date

* Ads can be changed monthly if desired. Materials are due one week prior to the first day of the month.


AALL ANNUAL MEETING & CONFERENCE PRECONFERENCE UPDATES DIGITAL




February 21, 2018 February 14 February 16

March 21 March 14 March 16

April 25 April 18 April 20

May 23 May 16 May 18

June 27 June 20 June 22

July 3 June 26 June 28

RATES

All rates are net per insertion.

SPECIFICATIONS





REQUIREMENTS


Positions 1x 3x 6x

Premium Leaderboard $500 $500 $500

Medium Rectangle 400 375 350


Side Column Button 200 175 150

Six monthly preconference eNewsletters

get your company or product messaging

to attendees and prospective attendees. Include

your booth number, exhibitor showcase times

and more.

Premium Leaderboard: Placement at top of newsletter. Limit one per issue.

Medium Rectangle: Placement in body of newsletter. Limit two per issue.

Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.

Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue and rotated on a monthly basis.



AALL ANNUAL MEETING & CONFERENCE EDAILIES DIGITAL

Must-have information when they need it,

eDailies provide conference attendees with

updates and information to prepare them for the

day ahead. For those unable to attend, the eDailies

keep them in the loop with conference highlights

and program recordings.

Premium Leaderboard: Placement at top of newsletter. Limit one per issue.

Medium Rectangle: Placement in body of newsletter. Limit two per issue.

Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.

Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue.


RATES


All issues (July 14, 15, 16, 17) July 2 July 9


All rates are net per insertion.

REQUIREMENTS

Files accepted in JPG, GIF, or PNG formats only; must be in RGB; and must be no larg-er than 80k. When submitting files, include URL for ad link.

SPECIFICATIONS





Positions 1x 2x 4x

Premium Leaderboard $500 $500 $500

Medium Rectangle 400 375 350


Side Column Button 200 175 150

FOUREDAILIES


Visit bit.ly/AALL18advertising to learn more about our AALL Annual Meeting & Conference on-site advertising opportunities.

AALL ANNUAL MEETING & CONFERENCE PROGRAM PRINT



Space Close Material Due

May 7 May 21

RATES

All rates are per insertion and include 4/C.

REQUIREMENTS

Files accepted in Mac-compatible digital format only. PDFs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or con-verted to outlines. Paper stock 60 lbs.

SPECIFICATIONS

Full PageTrim Size: 8.375 x 10.875 inchesBleed Size: 8.875 x 11.5 inches

1/2 Page VerticalVertical: 3.5 x 9.5 inches

Premium Positions Standard Positions

Back Cover $2,625 Full Page $2,050

Inside Front Cover 2,490 1/2 Page 1,575

Inside Back Cover 2,360

Bellyband 7,500

Distributed to 1,500+ attendees, the

program is the go-to guide for all things

Annual Meeting. Educational program

descriptions, an exhibitor guide, and a meetings

and events index help attendees make the

most of their conference experience.

More than 41%

of AALL members

attend the AALL

Annual Meeting

each year.*

1/2 Page Horizontal7.375 x 4.875 inches

BellybandTrim Size: 18.0625 x 5 inchesBleed: Allow at least 0.125 inches on each side.

*According to the 2015 AALL Biennial Member Survey.


V2

Advertising Opportunity:

Company:

Ad Size : Frequency:

Ad Position: Rate :

Purchase Order Number:

Contract Authorized by (print):

Authorized Signature: Date:

ADVERTISING CONTACT

Name:

Company:

Address:

City/State/Zip:

Phone: Fax:

Email:

BILL TO (if different from advertising contact)

Name:

Company:

Address:

City/State/Zip:

Phone: Fax:

Email:

AMERICAN ASSOCIATION OF LAW LIBRARIES

2017/2018 ADVERTISING CONTRACTPLEASE COMPLETE A SEPARATE FORM FOR EACH ADVERTISING OPPORTUNITY

IMPORTANT NOTES

3 Advertiser and advertising is subject to approval by the American Association of Law Libraries.

3 Individual ads cannot be canceled after space close deadline.

3 Any files that do not follow the requirements are subject to an additional production charge.

3 A 15% commission is allowed to recognized

advertising agencies.

AALL Spectrum Vol 22 4 September/October 2017 4 November/December 4 January/February 2018 4 March/April 4 May/June 4 July/August

Law Library Journal 4 Fall 2017 4 Winter 2018 4 Spring 4 Summer 4 Fall

AALL eNewsletter 4 September 2017 4 October 4 November 4 December 4 January 2018 4 February 4 March 4 April 4 May 4 June 4 July 4 August 4 September

KnowItAALL 4 _____________________ 4 _____________________ 4 _____________________ 4 _____________________

AALLNET 4 3 Months 4 6 Months 4 9 Months 4 12 Months

2018 AALL Annual Meeting Preconference eUpdates

4 February 4 March 4 April 4 May 4 June 4 July

2018 AALL Annual Meeting eDailies

4 July 14 4 July 15 4 July 16 4 July 17

2018 AALL Annual Meeting Program

4 July 14-17, 2018

AD PLACEMENT

ADVERTISING REPRESENTATIVE

Bill Spilman [email protected] West Chestnut Street PO Box 399 Oneida, Illinois 61467877.878.3260 Phone309.483.2371 Fax



aall media kit 2017-2018 - aallnet.org · aall media kit 2017/2018 d elivered the third thursday of...

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