APPLE“MOST VALUED

BRAND”

APPLE’S FOUNDERS

Steve Jobs1955 - 2011

Steve Wozniak

Objective“By keeping consumers at the centre of everything it does, Apple is able to anticipate what they want next and break new ground in terms of both design and performance.”-Jez Frampton, Interbrand’s Global Chief Executive Officer

Statistics2011

RANK

2012

RANK

2013

RANK

BRAND SECTOR 2013 BRAND VALUE

(USD $billion)

% CHANGE I N

BRAND VALUE

8 2 1 Apple Technology 98.316 28%

4 4 2 Google Technology 93.291 34%

1 1 3 Coca-Cola Beverages 79.213 2%

2 3 4 I BM Business

Services

78.808 4%

3 5 5 Microsoft Technology 59.546 3%

Sales of Coco Cola & Apple company

Apple Struggle • Apple first appeared on the list

in the year 2000 at position 36 with a brand value of $6.6 billion.

• Apple was in 2nd position in 2012 with $76,568 brand value.

• Apple sets a high bar.• Apple focuses on the customer

needs.

What is Interbrand??

• Founded in 1974, Interbrand is the world’s leading brand consultancy.

• It determines financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.

Why Brand name matters?

• The power of a brand name.• It shows how it manifests itself in

earnings power. • It also shows how it displays itself in

terms of value.• From a valuation perspective,

separating how much of the value of a company can be attributed to its brand name is important in a variety of contexts.

Competitors of Apple• Google• Samsung• Amazon.com• Coco cola• Facebook

Why sales have increased of Apple?

Apple Iphone 5S• 112 grams (light)• “Retina” display

(1136x640 resolution, 326 ppi)

• Touch ID fingerprint sensor to unlock

• Wireless charger• iPhone 5S comes in

16GB, 32GB, and 64GB varieties of Total integrated Storage.

Samsung S4• 130 grams(heavy)• Display of

(1920x1080, 441 ppi)

• Lock screen PINs & Swipe to unlock Feature

• No Wireless charger

• Galaxy S4 lacks a 64GB of Total integrated Storage.

Apple have come up with new Iphone5 with new features which attract people.

Best Features of Apple Phone

Apple’s i5 Display (right) & S4(left) ID fingerprint sensor

Improvement in IPhone

IPhone 5S• Have finger

print sensor.• Dual LED

camera flash• Slow-motion

video• Storage

capacity of 16,32 & 64 GB

• RAM 1GB

IPhone 5• Don’t have

finger print sensor

• Single LED Camera flash

• Doesn't have Slow-motion video

• Storage capacity of 16 & 32 GB

• RAM 1GB

IPhone 4• Don’t have

finger print sensor

• Single LED Camera flash

• Doesn't have Slow-motion video

• Storage capacity of 8 GB

• 512 MB

Conclusion• Apple will have to slow rival Samsung’s

momentum in the mobile market and never lose sight of what it does best: ‘Think different’.

• Apple is facing more pressure than ever to deliver something new and innovative rather than the incremental gadget updates.

• Samsung and Amazon will be two brands that continue to move up the list in later stage, at present they are in 8th & 20th respectively.

Thank YouSSIMS

Presented By- Brisha GosaliaNeha Borkar

Bhakti ChodankarPradnesh Tamankar

Harshad Naik