aarhus_winter_school_january_2015.pdf

MacAbroad

Macquarie International

Macquarie University

E3A Level 1

NORTH RYDE

NSW 2109 AUSTRALIA

School of Business and Social Sciences (BSS) Aarhus University (AU)

Winter School

5 16 January 2015

Application Deadline: October 1st 2014

Please note some details are not yet finalised and may change always check with Macquarie Abroad for the

most up to date information. Last updated 5 September 2014

See also: http://bss.au.dk/winterschool/

Overview

Aarhus University will again be running their Winter School program during January 2015. The

program involves two key courses which cover European business and finance, communication and

culture.

The courses offered through the Winter School are most suited to students enrolled in Business-

related degrees however students in non-Business related disciplines may also be able to gain

elective credit toward their degree.

Students participating in the program will gain credit towards their Macquarie degree by taking

subjects that may not be offered at Macquarie. The program also provides students with the

opportunity to gain first-hand experience of Denmark and meet a large number of students from all

around the world.

In 2015, Aarhus will be willing to accept a maximum of 20 undergraduate students.

Please note that this program has proved to be competitive in the past and places will be allocated

based on academic merit, with consideration given to students programs of study.

MacAbroad



E3A Level 1

NORTH RYDE

NSW 2109 AUSTRALIA

Application and eligibility

Students must apply online to Macquarie Abroad no later than 5th October 2014. The application and

instructions are available online at

http://students.mq.edu.au/opportunities/student_exchange/short_term_programs/

Successful students will then be guided through the rest of the application process for Aarhus.

All students MUST provide 2 email referees. The first MUST be a Macquarie Academic, while the

second reference MUST be a non-academic referee.

Students must have a minimum GPA of 2.5 and must satisfy other criteria specified in the Student

Exchange Terms and Conditions.

The Aarhus Winter School is open to Undergraduate students only.

Important Program dates

In 2015, the program will run for 2 weeks from 5th January to 16th January and will be structured as

follows:

Week 1: 6 -10 January

Denmark and Europe

Week 2: 13 - 17 January

A European and Scandinavian Approach to CSR Communication OR Corporate Communication in

a European Context

Course details

All students will participate in the same course during Week 1, Denmark and Europe. Students must

choose one of two courses to study during Week 2, either A European and Scandinavian Approach

to CSR Communication OR Corporate Communication in a European Context.

MacAbroad



E3A Level 1

NORTH RYDE

NSW 2109 AUSTRALIA

Classes during Weeks 1 and 2 will take place from 9:00 - 12:00 and 13:00 - 16:00 from Monday to

Thursday.

There will be an examination at the end of each course which will take place Friday from 9:00 - 12:00

both weeks. In addition to the written exam, each student must hand in an individual written paper.

The paper must be of approximately 15 pages and handed in one month after completion of the

course. All exams are two-parted and not possible to split.

All courses are a mixture of lectures, classroom workshops, discussions and exercises. Students

should expect to spend at least one hour preparing for each lesson.

The Winter School requires students full participation and attendance.

Details of courses offered during Weeks 1 and 2 can be found below.

Week 1: Denmark and Europe

Outline:

The course provides an introduction to Denmark and the Danes, Danish values and the Danish

Welfare State. Additionally, the course will provide an understanding of Denmark's relation to the EU

and Europe.

Topics covered:

1. Denmark and the Danes

2. Danish Values

3. The Danish Welfare State

4. What is the European Union?

5. The EU and member states

6. The strategic challenges

7. The EUs role on the international

scene

Week 2, Option A: A European and Scandinavian Approach to CSR Communication

Aarhus recommends that students have a background within Business in order to participate in this

course.

MacAbroad



E3A Level 1

NORTH RYDE

NSW 2109 AUSTRALIA

Outline:

CSR management and CSR communication is a growing field of interest in todays public and private

organisations. The course aims to provide students with insights into basic concepts, theories and

models of CSR and with skills enabling them to implement, organize and evaluate CSR strategies

and activities that comply with the challenges that CSR offers for corporate communication and

stakeholder relationship management.

Topics covered:

1. Core definitions, perspectives and

perceptions of CSR

2. Central theories, models and concepts

within CSR management and

communication

3. Various types of CSR initiatives and

activities

4. CSR reporting

5. Code of conduct

6. CSR innovation and networks

Week 2, Option B: Corporate Communication in a European Context

Outline:

This course aims to provide students with a basic insight into theories and methodological

approaches to corporate communication as an important upcoming and strategic discipline of todays

business. The course will provide students with skills of planning and undertaking tasks of corporate

communication in European companies and organisations.

Topics covered:

1. Corporate communication in European

organisations: Trends and perspectives

2. Corporate branding

3. Corporate identity, image and

reputation

4. Integrated communication planning

5. The stakeholder approach

6. Media management

7. Change and crisis communication

MacAbroad



E3A Level 1

NORTH RYDE

NSW 2109 AUSTRALIA

Program Assessment

All assignments and assessment will be conducted by AU BSS.

Grades are awarded on an individual basis for the written exams and individual paper at the end of

each course. Each exam will last for three hours and be an open book exam. The individual paper is

to be submitted one month after completion of the course. Grades are given according to the Danish

Grading System.

Each course carries a weight of 5 ECTS.

Aarhus University will issue an individual grade report for each participant. The grade report will be

sent to Macquarie approximately one month after the completion of the Winter School.

Credit Transfer

Students will receive 3 credit points worth of BBA or ECON credit at 300 level for the Aarhus program

as a whole, regardless of which Option they choose to study in Week 2.

Undergraduate students must have their subject approved by the academic departments at

Macquarie prior to leaving for Aarhus. More information about this process will be given to successful

applicants after they have been accepted into the program by Macquarie.

Students will need to obtain a signature from the Exemptions Officer at the relevant department on a

specific Study Plan form. This will indicate the year level, subject area and credit point value of the

unit being undertaken. Students should keep copies of all approval and enrolment forms.

The results will be recorded as Satisfactory or Fail and, provided they pass, will not affect their

GPA.

MacAbroad


E3A Level 1

NORTH RYDE

NSW 2109 AUSTRALIA

Ph: +61 2 9850 6327

Email: [email protected]


Costs

To apply to participate in the program, students must submit an application to Macquarie International

via the online application system.

A non-refundable application fee of $75 will apply for all Macquarie Short Term Programs.

Payment can be made via the following two options:

1. Internet transfer

The details for the internet transfer are as follows:

Bank Name National Australia Bank

Name of Account Macquarie University

BSB Number 082 241

Account Number 50 929 4937

Should you choose this method, please ensure to enter into the reference field of the transfer Student ID H102. This will greatly assist the Finance department in recognising your payment in the system.

2. In person at cashiers office

The Cashiers Office is located on the ground floor in the Lincoln Building adjacent to the Student Enquiry Service. It is open from 9am to 5pm, Monday to Friday (excluding public holidays).

Credit cards, EFTPOS and cheques are accepted at the Cashiers counter.

Should you choose this option, please clearly indicate to the staff member the same reference details as above: Exchange + your surname + short term application fee.

Whichever payment method you use, please submit a copy of the payment confirmation either to me by email or in hard copy at the reception desk, Macquarie International, Building E3A, Level 1

MacAbroad


E3A Level 1

NORTH RYDE

NSW 2109 AUSTRALIA

Ph: +61 2 9850 6327



Students will also be responsible for the following costs:

Accommodation at Aarhus (cost to vary)

Airfare (price subject to change depending on time of booking) Students must not purchase

airfare or make travel arrangements until they have been formally accepted by Aarhus.

Living expenses for the duration of the program. Amounts will vary according to personal

taste and will include meals, travelling around Denmark and social activities.

Students will be enrolled in a corresponding exchange unit at Macquarie for the Aarhus

program. Fees must be paid to Macquarie for this unit or deferred to HECS as usual.

Students do not pay tuition fees to Aarhus.

Travel Insurance

Students will have to purchase Travel Insurance for the duration of the program covering them from

the date they depart Australia until the date that they return. Students will receive further information

regarding this once they have been accepted into the program.

Accommodation

Students need to pay for their own acommodation. In 2015, Aarhus recommends the following

accommodation options to students, with more information available via the link below:

Hotel Cabinn: cheap accommodation with free Internet.

http://www.cabinn.com/english/aarhus/aarhus.html

Aarhus University Guesthouse: cheap commodation that is similar to typical student

housing. They ask that two or three students book together. One contact person writes to the

Guest House with the names of the other persons in their room for booking.

http://studenthusfonden.dk/gaestehusguesthouse/guesthouse.aspx

Students will be required to get in touch with the preferred hotel or Guest house directly.

MacAbroad


E3A Level 1

NORTH RYDE

NSW 2109 AUSTRALIA

Ph: +61 2 9850 6327



Mobility Scholarships

Eligible students participating in the program may receive a Macquarie mobility scholarship, as per

the terms and conditions found via the link below:

http://students.mq.edu.au/opportunities/student_exchange/mobility_scholarships/mobility_sc

holarship_terms_and_conditions/

Mobility scholarships are intended to assist students in participating in student mobility programs.

While the scholarships will assist in meeting program expenses, they are not intended to cover all

costs and cannot be processed on demand. Grants are processed after the pre-departure session,

close to the start date of the overseas program.

Applicants will need to be able to meet the costs of the program independently of the mobility

scholarship.

Students do NOT need to apply for the mobility scholarship separately. Students accepted into the

program.

OS Help

In the event that you should require additional financial assistance, the Department of Education,

Employment and Workplace Relations (DEEWR) has announced the provision of loans to assist

Australian students undertake some of their undergraduate study overseas. The scheme is known as

OS-HELP.

Obtain further information using this link;

http://studyassist.gov.au/sites/studyassist/helppayingmyfees/pages/os-help-loans-and-study-

overseas

MacAbroad


E3A Level 1

NORTH RYDE

NSW 2109 AUSTRALIA

Ph: +61 2 9850 6327



Notes for International Students

International students be aware of their Australian visa conditions while overseas.

International students are permitted to travel home before and/or after their program.

Students should direct enquiries about the program to:

Charlotte Cox

MacAbroad Coordinator


E3A Level 1

ph. 9850 6327

e. [email protected]

aarhus_winter_school_january_2015.pdf

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