aaron fisher presentation portfolio mar 2016 - no animations
TRANSCRIPT
Presenting & Slide DesignSlide Examples
TOPIC Digital Marketing Presentation
PRESENTER Aaron Fisher
DATE 2/12/16
AUDIENCE Sales team, C-level management
ATTENDEES 65+
Digital DynamicsRISING TO THE CHALLENGE
Messy Room to Clean RoomWhat it Means Moving Forward
* Exact numbers withheld
Creating the CompleteCustomer Experience
Through Digital Marketing
Customer Touchpoints
PRPrint Ads
CE Courses
Trade Shows
Word of Mouth
Blog
Online Ads
AdWords
Search
Social MediaEmail
Website (desktop)
Website (mobile)
3rd Party Sites
Salesforce
Sales Reps
Customer Service
Service & Repair
Mail (Invoices,
etc.)
Other Directly DigitalIndirectly Digital
Cust
omer
Exp
erie
nce
Digital MarketingOnline Customer Behavior
Type
s of V
isito
rs
Filter out
Use Existing Infrastructure
Use Existing Infrastructure
Keep UsTop-of-Mind
Uninterested Visitors
Existing Customers
Looking to Buy From Us
Not Ready Yet
Don’t Know Where to Buy Attract
SEO
Lead Nurturing
Lead Nurturing
Lead Nurturing
SEO, Targeted Advertising
Action Needed Tools to Use
Conversion:SampleDemoRep
NewsletterTopics 1-4
TOF Emails 1-4
MOF Emails 1-4
BOF Emails 1-3
Exit ExitExit 12
12
12
333
Exit2
3Product Family
Segment 1
Segment 2
Newsletter Topics 1-4
TOF Emails 1-4
MOF Emails 1-4
BOF Emails 1-3
Exit Exit Exit2 2 2
333 3
Exit2
11 1
Exits:1: Next stage in funnel2: Lead Converts3: Back to Newsletter
TOF: Top of FunnelMOF: Middle of FunnelBOF: Bottom of Funnel
Lead Nurturing FlowEnhancing Engagement
Awareness Consideration Purchase Service Loyalty
Customer Touchpoints & JourneyShort & Long Term Focus
Online Ads
Adwords
Blog
Paid Search
3rd Party Sites
BlogSalesforce
Digital TouchpointsLanding Pages
Lead Nurturing
Website (Mobile)
Email Marketing
EmailMarketing
Newsletter
SalesforceSocial Media
Newsletter
Website (Desktop)eCommerce
Chat
Online CEs
Service &Repair
PR
PrintAds
Word of Mouth
Sales RepsBusinessReviews
Tradeshows
Service& Repair
Physical Touchpoints
CustomerService
InvoiceMarketing
CE Courses
OutcomeCurrent Focus
Complete Customer
Experience
New Leads
More Brand
Awareness
QUESTIONS?
TOPIC Joint Product Offering Matrix
PRESENTER Slide created for VP of Marketing to share with counterpart at Ethicon (a J&J Company)
DATE 3/7/16
AUDIENCE Megadyne VP Marketing, Ethicon management and sales teams
Portfolio of innovation to meet your evolving needs
The third-party trademarks used herein are trademarks of their respective owners
Advanced Energy Standard Energy
Blades Lap Shears
Open Shears
ArticulatingShears
Lap Shears
Open Shears
ActiveElectrodes
Universal Return
Electrode
Standard Bipolar
Ultrasonic Advanced Bipolar Bipolar Monopolar
&
TOPIC Joint Product Offering Presentation
PRESENTER Slides created for VP Marketing to share with counterpart at Ethicon (a J&J Company)
DATE 3/6/15
AUDIENCE Megadyne VP Marketing, VP Sales, Ethicon management and sales teams
Confidential NOT for Distribution Confidential
Megadyne:The Electrosurgical AuthoritySummary of Megadyne Business
Our complete portfolio of solutionsOffering increased choice and flexibility
Advanced
BipolarHARMONI
C®
Standard
Monopolar
Standard Bipolar
Mega Power ACE
Mode
Mega Soft
Patient Return
Electrode
Broad energy portfolio across multiple energy modalities
Confidential NOT for Distribution Confidential
ABOUT MEGADYNECompany & Products
1985
Mega Soft®
Return Electrodes
ACE Blade®
Mega Power®
SmokeEvacuation
Market Comparison
2 Year Standard
8 Year Option
Continuing Education
Mega Soft
MILLIONProcedures
Pad-SiteBURNS
Confidential NOT for Distribution Confidential
Product Introductions
2014
Precision Blades Specialty blades
Regular Modified
Removes needles from field Provides directional cutting Product is patent-pending
2.75 inch
4 inch[
[
Product Introductions
2015
Mega Soft Universal Dual Cord
Surgeon 2
Surgeon 1 Why Dual Cord?
Confidential NOT for Distribution Confidential
A PARTNERSHIP THAT WORKS
&
TOPIC International Sales
PRESENTER Slide created for VP of Marketing to share with counterpart at Ethicon (a J&J Company)
DATE 8/7/15
AUDIENCE Megadyne VP Marketing, Ethicon management and sales team
INTERNATIONAL SALESGrowth & Opportunity
International Sales
$-- MM
$-- MM
$-- MM
$-- MM
$-- MM
$--2010 2012 2013 20142011
Strong Global Partners
REGION 1
REGION 2
REGION 3
REGION 4
REGION 5
REGION 6
REGION 7
Mega Power®
LOCATION 1
LOCATION 2
LOCATION 3
LOCATION 4
LOCATION 5
LOCATION 6
LOCATION 7
Regions of Focus
TARGET
TARGET
TARGET
TARGET
TARGET
