Acquiring Leads Online

- Aaron McGrath- UK SMB Advertising Lead

AgendaExplosion of InternetGrowth of Online SpendMobile

SEOHow to get found

PPCBest PracticesWhy PPC?

BingThe Consumer ExperienceThe Advertiser Experience

ToolsHow to promote and manage your resources

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Promoting Your Business

The Explosion of the internet and Online Spend

Online Spend

1.0

1.0

100,000% Growth in Online Content in the Last 10 years

Search Ad Spend Grew by 15% between 2010 & 2011

Mobile Ad Spend will double next year

Online Ad Spend will reach 40% of Total Ad Spend by 2015

.

SEO – How to get Found

Link Building

On Page Factors and Site Production

Site Structure

Crawlability

Best Practices

PPC - Best Practices

Keywords and Match Types

Always on Support

Bidding

Ad Copy

Budget

Targeting

How Bing Delivers For Consumers

33%

What’s in it for me

The Marketing Grail for SMBs

Affordable

No wastage

Targeted

Qualified leads

Scalable

Controllable

Tools and ResourcesStep 1: Sign up with your LiveID, or get a free LiveID to start

Step 2: Set your preferences so we know how to contact you and select which email alert you want to receive from us

Step 3: Add your website into the system

Step 4: Verify your website using one of the provided options

BWMT: Getting Started

BWMT: Checking Links to my Site

Easily see which links point to your website

Broken down by page and number of links

Click on any page to see individual links

Data sourced from Bing (& Yahoo)

BWMT: Adding a SitemapAdd a sitemap to help us find all of your content

Requires you have the sitemap hosted on your server

You can also insert an RSS feed for us

Get Started Today

Community Blog

Email Support

Chat

Support Center

Questions?

Appendix

15

Location Extension – Step by Step Guide

Step 1 – In Campaigns view, select manage your business locations

Step 3 – Return to Campaigns view and select edit your campaign settings for the campaign that you want to enable ad extensions

Step 2 – Input your business location details, make sure you enter in your full business address and phone number. You can also import multiple business locations.

Step 4 – In Campaign Settings, scroll down to Advanced Settings / Ad extensions

Select Display the address and phone number from your business location in your text ads

• Select this and your text ad will display the address and phone number that you specified in the Business locations page

• Note – The user needs to be within a 50 mile radius of your business when he searches for your ad to see your address and phone number

• Note – If you have multiple business locations in a 50 mile radius where the user searched, he will see the location for the nearest business in your ad

16

Device OS Targeting – Overview

What It Is Target users by either device (mobile or tablet) and/or OS

How It WorksBy selecting a specific OS, advertisers and app developers can target just those

users

Value Prop Increased engagement and budget efficient results in higher ROI

Launch DateAvailable in AdCenter UI and API (v8) in US, UK, CA, and FR

Desktop Tool support expected June