aaron shapiro, users not customers, bea 2011
DESCRIPTION
HUGE CEO Aaron Shapiro's presentation for his book, Users Not Customers. This was first given at Book Expo America on May 24, 2011. Users Not Customers will be available for purchase on October 27, 2011.TRANSCRIPT
Users Not Customers Who really determines the success of your business
Aaron Shapiro CEO of HUGE May 24, 2011
On Sale October 27, 2011 Published by Portfolio/Penguin Learn more at AaronShapiro.com
Online and Digital-In!uenced Sales as a Percent of Overall Sales
Source: Forrester Research
Most sales are driven by digital. ere’s no such thing as an offline business.
?
e Digital Leadership Set Amazon
American Express
Apple
Best Buy
Dell
FedEx
Hewlett-Packard
e Home Depot
IBM
JetBlue Airways
Macy’s
Microsoft
Sears Holdings
Southwest Airlines
Staples
Target
Wal-Mart
Washington Post Co.
Wells Fargo
A relentless focus on meeting user needs. Grow your user base, and customers follow.
e User-First Company
Done. Users Not Customers Who really determines the success of your business
On Sale October 27, 2011 Published by Portfolio/Penguin Learn more at AaronShapiro.com