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Living in Digital Times Focuses on Technology for Life’s Transitions Mobile Health and the 50+ An AARP Survey of Use and Interest January 7, 2011

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Page 1: AARP Mobile Health Survey

Living in Digital Times Focuses on Technology for Life’s Transitions

Mobile Health and the 50+An AARP Survey of Use and Interest

January 7, 2011

Page 2: AARP Mobile Health Survey

Mobile Health Disconnect

Age

Incidence of Chronic Illness

Use of Mobile Devices

High

Low

mHealth Gap

As Americans age, the incidence of chronic illness rises dramatically* o Four out of five

Americans over 50 years old suffer from at least one chronic condition

o Half of those 65-74 years old have two to four chronic conditions

Fewer older Americans own mobile-enabled healthcare devices**o 7% of the 50+ own a

smart phoneo 4% have used a mobile

device to share info with docso 11% have used a

mobile device to track their health

Those who need it most use it least

* “Chronic Care: A Call to Action,” AARP Public Policy Institute, 2009** “Mobile Technology, Health and Caregiving Among People 50 and Older,” AARP, Jan.7, 2011

Page 3: AARP Mobile Health Survey

All they see are barriers

Perceived Benefit or Barrier % AgreeCost too much to buy 74%Not be something I need 72%Cost too much to maintain 70%Invade my privacy too much 64%Be something I could rely on 46%Not be available to me 46%Give my family/friends peace of mind

45%

Be hard to learn how to use 44%Make me lose ability to do things myself

43%

Save me time 43%

Just 41% of the 50+ surveyed believed mobile health technologies would improve their health

“Mobile Technology, Health and Caregiving Among People 50 and Older,” AARP, Jan. 7, 2011. Shows top 10 of 17 items.

“Too expensive… Don’t need it… Hard to figure out…What’s the point?”

Barriers Benefits

Page 4: AARP Mobile Health Survey

Some Good News

Four in ten are somewhat/very interested in using a mobile device to track their health over time including measures such as weight, blood sugar and blood pressure

Four in ten are somewhat/very interested in using a mobile device to share health status with their healthcare provider

The 50+ may not use mobile devices much for their health, but they are interested

“Mobile Technology, Health and Caregiving Among People 50 and Older,” AARP, Jan.7, 2011

Page 5: AARP Mobile Health Survey

Niche Interest is High

Woman age 50+ (46%) are more likely than men (38%) to express interest in mobile devices to track health

African-Americans age 50+ (61%) and Hispanic Americans 50+ (59%) are more likely to be interested in using mobile technology to send health information to a health professional than white, non-Hispanic 50+ (34%)

People age 50 and older making more than $75,000 are more interested than those of lower incomes to track health with mobile device (51% v. 41% or less)

While only 7% of Caregivers use mobile devices to monitor the health of someone, 51% said they would be interested in it

“Mobile Technology, Health and Caregiving Among People 50 and Older,” AARP, Jan.7, 2011

Page 6: AARP Mobile Health Survey

mHealth & the 50+: Some Takeaways

Substantial barriers around perceived cost, usefulness, privacy and complexity

Use is low, but interest is higho Especially among women, ethnic minorities, those making

over $75,000 and Caregivers

An mHealth challenge for us all

Page 7: AARP Mobile Health Survey

Thank You

Bill WalshSr. Strategic Advisor, AARP

[email protected]