aauk sales presenter 2015
TRANSCRIPT
AROMATHERAPY ASSOCIATES OVER THE DECADES
1970’s Geraldine Howard and Sue Beechey trained in aromatherapy under Micheline Arcier 1980’s Established Aromatherapy Associates Ltd (AA) Our multi-award winning Relax Deep Bath & Shower Oil was launched Opening of the exclusive AA treatment & training centre in Fulham, London 1990’s The famous Renewing Rose Body Cream was created AA Skincare and signature facial treatments launch AA launched in USA and Asia AA launched in the department store Isetan, Japan 2000’s AA launched with leading niche retailer SpaceNK The De-Stress Muscle Gel added to our famous body range due to popular demand The Bath & Shower Oil range sees the introduction of the Miniature Collection Set AA launched into the prestigious Mandarin Oriental Hotels worldwide AA launched at the highly exclusive spa Sandy Lane, Barbados Launch of the now famous and cult Anti-Ageing Overnight Repair Mask 2010’s AA Boutique & Treatment Rooms opened in Knightsbridge, London AA launched at the exclusive and fashionable Liberty, London Launch of Soothing Skincare and Men’s Refinery Skincare AA is launched in Harrods and Selfridges First designer collaboration with International acclaimed designer Roland Mouret AA launched the most advanced skincare, Rose Infinity
Geraldine Howard,
Co-founder & President
BOUTIQUE & TREATMENT ROOMS
2011 Aromatherapy Associates Boutique & Treatment Rooms opened in Knightsbridge, London
• Located in the heart of Knightsbridge. • Retail area for the complete Aromatherapy Associates Collection • Three treatment rooms • Relaxation area
Treatment room Relaxation area Retail space
OUR USP’s
In a world full of new brands and competitors it’s good to remember why Aromatherapy Associates
should always be the brand of choice…
• We are totally focused on supporting our spa partners, providing all they need to successfully grow their business, without
contractual limitations
• Excellent margins on both treatments and products
• Our products are unrivalled - effective, powerful and world renowned by beauty press and consumers alike
• We receive more editorial coverage than any other bath and body brand, reinforcing the fantastic following and credentials
of AA products and treatments (according to independent research by European Cosmetic Markets in Jan 2011)
• We are totally transparent about what goes into making our products, and each product is born out of a genuine need to
solve a problem – it must work!
• We are a global multi award-winning company for products, treatments and services
• Flexible marketing support to maximise your sales
• We continue to work above and beyond to provide signature treatments, developing specifically for individual spa’s and their
clients
INGREDIENTS
Our essential oils are derived from organically grown plants, using traditional methods, avoiding the use of
chemical pesticides or herbicides. All our oils for bath & shower, body, face, room fragrances and essences
contain 100 per cent natural ingredients.
We choose our product bases wisely too, incorporating vegetable oils and plant derived base materials,
such as evening primrose oil and shea butter. These have a natural affinity with essential oils, allowing them
to work to their best potential.
INGREDIENT & ENVIRONMENTAL PHILOSOPHY
IN OUR BATH, BODY AND SKINCARE, WE DO NOT USE:
• Mineral or sulphonated oils which can block the performance of the essential oils
• GM ingredients
• Sodium Lauryl Sulphate (SLS)
• Petrolatum
• Propylene Glycol
• Synthetic colours or fragrance
• Parabens
• Ingredients that have been tested on animals
• Animal derivatives, except for silk and beeswax, which are animal by-products.
• We have traceability right back to the farmer
• From plant to bottle, we never compromise on product safety, stability or efficacy
• Our packaging is recyclable; our cartons have Forest Stewardship Council (FSC)
accreditation; and we use only recyclable glass and HDPE plastic
• All our raw materials are sustainably sourced
• We endorse fair trade practices and support ‘Fairtrade’ certified ingredients
• We strive to minimise our carbon footprint
PRESERVATION,
PRODUCTION AND PACKAGING
AWARDS & ACCOLADES BRAND AWARDS
SpaChina
Most Popular Spa Brand of the Year, 2012/11 AsiaSpa Spa Product Line of the Year 2011
Natural Products of the Year 2008/07
American Spa Professional Choice Awards Favourite Aromatherapy Line 2011/10/09
MIND, BODY AND SKINCARE
InStyle Best Beauty Buys Deep Relax Bath & Shower Oil, 2011, 2012, 2013, 2014 (Hall of Fame) Nourishing Face Oil, 2007
Anti-Ageing Beauty Bible Awards Renewing Rose Massage & Body Oil, 2013
Fine Line Face Oil, 2013
Red Best of Beauty Inner Strength Bath & Shower Oil, 2013
Women Hot 100 Anti-Ageing Overnight Repair Mask, 2013
Psychology Positive Beauty Awards Support Supersensitive Massage & Body Oil, 2013
The Glamour Power List De-Stress Muscle Gel, 2012
Tatler Beauty Awards Bath & Shower Oils, 2012
Harper’s Bazaar Beauty Hot 100 Awards Miniature Bath & Shower Oil Collection, 2012
Overnight Repair Mask, 2012
AA Bath & Shower Oils, 2011
Harper’s Bazaar Best of the Best Awards Relax Deep Bath & Shower Oil, 2009
The Green Beauty Bible Awards Relax Deep Bath & Shower Oil, 2009
Enrich Massage & Body Oil, 2009
Natural Health Awards Renewing Rose Massage & Body Oil, 2011
Overnight Repair Mask, 2010
SpaChina Natural Spa Product of the Year Renewing Rose Body Collection, 2010
AsiaSpa Anti-Aging Product of the Year Fine Line Face Oil, 2009 Cosmopolitan Beauty Awards Relax Deep Bath & Shower Oil, 2011/07
Fine Line Face Oil, 2010
Revive Morning Bath & Shower Oil, 2009/08
Woman & Home Best Beauty Buys Revitalising Face Oil, 2010
Psychologies Positive Beauty Awards Relax Deep Bath & Shower Oil, 2011
TREATMENTS Tatler Beauty Awards The Ultimate Aromatherapy Experince, 2012 Crystal Awards Asia Pacific Age Repair Facial, 2010
PRESS COVERAGE
“In all my beauty editing years, I've never found aromatherapy oils to rival Aromatherapy Associates.”
Jo Fairley, Beauty Writer & Co-author, Beauty Bible
“My favourite products from Aromatherapy Associates… Revive Morning Bath & Shower Oil.”
Dannii Minogue, Singer & Presenter
“...Aromatherapy Associates Body Creams are amazing.”
Sienna Miller, Actress, Harpers Bazaar
IN HARMONY
BARNSLEY HOUSE
UK
AROMATHERAPY ASSOCIATES BOUTIQUE AND TREATMENT ROOMS LONDON
MANDARIN ORIENTAL LONDON
THE DORCHESTER LONDON
THE SAVOY LONDON
THE REFINERY LONDON
GALGORM RESORT & SPA CO. ANTRIM IRELAND
THE CORNWALL ST. AUSTELL
COWORTH PARK BERKSHIRE
THE MERE GOLF RESORT & SPA CHESHIRE
CALCOT MANOR GLOUCESTERSHIRE
BARNSLEY HOUSE GLOUCESTERSHIRE
THE SANDERSON HOTEL LONDON
RUDDING PARK NORTH YORKSHIRE
HEADLAM HALL COUNTY DURHAM
ARCHERFIELD LINKS BERWICKSHIRE
UK - RETAIL
FORTNUM & MASON LONDON
LIBERTY LONDON
SELFRIDGES LONDON
SPACE NK NATIONWIDE
HEALS NATIONWIDE
NET-A-PORTER NATIONWIDE
THE DORCHESTER
WHERE TO FIND US (selection only)
GALGORM MANOR
EUROPE
MANDARIN ORIENTAL PARIS, PRAGUE
LA RESIDENCIA MAJORCA
ORIENT-EXPRESS HOTELS ITALY
REID’S PALACE MADEIRA
VIDAGO PALACE PORTO
GRAND HOTEL PARK GSTAAD
LE BRISTOL PARIS
USA
MANDARIN ORIENTAL BOSTON, MA
LAKE AUSTIN AUSTIN, TEXAS
CANYON RANCH SELECTED
GROVE PARK INN ASHVILLE, NC
HERSHEY PARK HERSHEY, PA
NORWICH INN NORWICH, CT
PARK HYATT CARLSBAD
WYNN AND ENCORE LV, NEVADA
USA – RETAIL
NUBONAU CARLSBAD
SPACENK SELECTED
CANADA
ABSOLUTE SPA SELECTED
THE FAIRMONT VANCOUVER, BC
JW MARRIOTT ONTARIO SANDY LANE
GROVE PARK INN
LA RESIDENCIA
THE DHEVA SPA
MANDARIN ORIENTAL THE LANDMARK
MANDARIN ORIENTAL TOKYO
CARIBBEAN
SANDY LANE BARBADOS
NECKER ISLAND BVI
CARLISLE BAY ANTIGUA
CAMBRIDGE BEACHES BERMUDA
ROSE HALL JAMAICA
MALLIOUHANA HOTEL BRITISH WEST INDIES
MIDDLE EAST
AMARA, PARK HYATT DUBAI
AMRITA, RAFFLES DUBAI
THE ADDRESS DUBAI MALL DUBAI
THE ADDRESS DUBAI MARINA DUBAI
ASIA
MANDARIN ORIENTAL HOTELS HONG KONG, BANGKOK, CHIANG MAI, TOKYO, SINGAPORE, KUALA LUMPUR, PUDONG, TAIPEI
PARK HYATT BEIJING, SHANGHAI
GRAND HYATT GUANGZHOU
THE AMERICAN CLUB HONG KONG
SPA BOTANICA SINGAPORE
FOUR SEASONS TOKYO, MACAU
JW MARRIOTT MUMBAI
ASIA - RETAIL
ISETAN TOKYO
ESTNATION GINZA TOKYO
OPAQUE TOKYO
LANE CRAWFORD HONG KONG, CHENGDU
Aromatherapy Associates is delighted to introduce Rose Infinity, a collection of ground-breaking age-defence skincare. The range incorporates the very latest technology in extraction of powerful natural ingredients including soy and yeast proteins and stem cells from the rarest plants to create formulations that deliver results in just 3 weeks.
ROSE INFINITY
MATTIFYING
We deliver highly targeted results through our four skincare collections, creating products for all skin types and needs, including mature, dry, combination and problem skins, to visibly restore radiance and a natural vitality.
Our collections are comprehensive, whilst also being straightforward to understand and retail.
RETAIL SKINCARE
ANTI-AGEING
Rejuvenating & Repairing
Calming & Comforting
HYDRATING
Moisturising & Renewing Balancing & Refining
SOOTHING
We take care of all aspects of physical and emotional wellbeing.
Every one of our mind and body products is expertly blended to target and treat every-day stress related symptoms, for results your customers can see and feel.
(The complete Bath & Shower Oil Collection)
MIND & BODY
We have captured our best selling and award-winning blends, and brought them together in this stunning collection to make your customers’ gift choice simple.
PERFECT PARTNERS
ESSENTIAL TRAVEL OILS
MINIATURE BATH & SHOWER OIL COLLECTION
GIFTING
HOME FRAGRANCER
An overworked mind at the end of a hectic day needs peace and tranquillity to help recharge and restore balance. This beautiful collection of candles will help create a sanctuary of blissful relaxation in the comfort of your own home.
CANDLES
REVIVE CANDLE INDULGENCE CANDLE
RELAX CANDLE
CONSULTATION
We devise treatments that are more than just a method of application. They are a complete experience that
begins with a detailed consultation and ends with a transformed state of being.
THE ULTIMATE AROMATHERAPY EXPERIENCEAA Time 60 or 90min
This balancing treatment starts with a consultation to find out what your emotional and physical needs are.
From that we carry out an aromatherapy smell test to allow you to choose the oil most suitable for you.
There are twelve signature oils to choose from, formulated with natural plant and flower oils with wonderful
exotic scents and powerful therapeutic benefits for body and mind.
It may be taken as a 60 minute or 90 minute massage ritual. In the longer treatment extra attention is given to the facial
massage.
RELAX DE-STRESS REVIVE SUPPORT NOURISHING RENEWING
BODY TREATMENTS
INTENSIVE MUSCLE RELEASEAA
Time 60min
An intensive massage that works deep into stiff, tight, aching
muscles, to instantly release pain and tension.
JET LAG CUREAA
Time 90min
A treatment for weary travellers to get you back on track when
you’re feeling fuzzy, tired and sluggish.
IMMUNE RECOVERYAA
Time 60min
Cleansing, clearing and decongesting, this upper body treatment
helps clear the mind and support the immune system.
BODY REFINERAA
Time 60min
A toning and slimming treatment to refine the body contours and
eliminate excess fluids, leaving a slimmer looking silhouette and
smoother skin.
WELL-BEING TREATMENTS
SLEEP DEEPLYAA
Time 120min
This head-to-toe massage uses carefully applied pressures to induce
a serious state of relaxation, leaving you prepared for a sound
night’s sleep.
CLEAR YOUR MINDAA
Time 120min
Perfect for times of stress and over-activity, this treatment helps the
mind unwind and refocus, getting you back on track.
UPLIFT YOUR MOODAA
Time 120min
For times when you need a little emotional pampering, this indulgent
treatment helps to harmonise and rejuvenate the spirits.
INTENSE NOURISHMENTAA
Time 90min
A deep treatment for dry, devitalised skin, to leave the whole body
intensely nourished and smooth. Includes a scrub, followed by the
layering of hydrating marine algae and a velvety moisturising body
butter.
ROSE HYDRATORAA
Time 60min
This intensely hydrating treatment includes the layering of rich rose
serum, oil and cream, leaving your body radiant, soft and smooth
and your spirits bright and uplifted.
SUMMER SKIN COOLERAA
Time 60min
Powerfully soothing and re-hydrating for over exposed skin, this
treatment leaves the body nourished and cooled.
SCRUB & WRAP TREATMENTS
DETOX & REVIVEAA
Time 60min
Perfect for times of over-indulgence or when you’re just feeling a little
sluggish, this treatment combines zesty citrus oils to leave you feeling
invigorated and full of energy.
PERFECT BACKAA
Time 30 or 60min with back massage
Designed for backs prone to blemishes and oiliness, this treatment
restores skin, leaving it smooth, glowing and flawless.
BESPOKE SKIN POLISHAA
Time 30min
A relaxing all over exfoliation and layering of richly nourishing products,
to leave the skin looking radiant and feeling wonderfully smooth.
AROMA CLEAR FACIALAA Time 60min Deeply cleanses and brightens the complexion, perfect for problem skin This facial is designed for clients who want a thoroughly deep cleansing, healing and hydrating facial for perfect skin maintenance. Using an effective ‘galvanic current’ we can achieve an intense, deep cleanse going deep into the pores and drawing out impurities that cause skin congestion.
AROMA LIFT FACIALAA Time 60min This facial gives an overall toned, firm and lifted look and feel to facial skin. Using a sophisticated Micro current we can re-educate the muscles of the face and neck. Focusing on any areas of concern, lifting the eyes, forehead and lower face the micro current leaves your skin totally radiant and glowing.
AROMA RADIANCE LIFT TREATMENTS
ULTIIMATE RADIANCE FACIALAA Time 90min Seriously lifts, tones and plumps out fine lines giving visibly improved natural radiance and glowing, healthy skin. This facial has it all, 90mins of pure relaxation while your skin’s every need is taken care of.
ROSE INFINTY ARL FACIALAA Time 90 min Achieve instant, long lasting results that noticeably lift, tone and firm the skin, leaving you with a flawless, healthy and younger looking complexion. The power of the Rose Infinity Collection is accelerated by stimulating micro-currents to not only deliver active ingredients deeper into the skin but also give a non-surgical face lift that will tighten, restructure and focus on your key areas of concern while also paying attention to the forehead, mouth and eye area to drastically reduce fine lines and wrinkles. ROSE INFINTY BESPOKE MASSAGE FACIALAA Time 90 min The ground breaking Rose Infinity Collection, at the heart of the facial, uses Nobel Prize winning research that works at a cellular level to repair ageing DNA, radically increase moisture levels and stimulate collagen production. Wrinkles and lines are plumped out for visibly smoother, younger looking skin. A gentle, natural enzyme peel works to re-surface and illuminate while enabling other products to penetrate deeper into the skin. Our tailored bespoke massage will help to stimulate circulation and diminish puffiness. While our signature scalp, neck and shoulder massage will melt away any stress and tensions.
ROSE INFINITY FACIAL TREATMENTS
FACIAL TREATMENTS
ULTIMATE AROMATHERAPY ASSOCIATES FACIALAA
Time 90min
A bespoke facial, designed to suit your individual skin needs. A
combination of the finest pure essential oils and plant extracts are
applied with specifically designed massage techniques, to restore
and recondition the skin, leaving the complexion smooth and
luminous.
AGE REPAIR FACIALAA
Time 90min
An intensive treatment for ageing skin, including a unique dual
layering of intensive masks, with specific lifting, plumping and
firming massage. Delivers instantly visible results.
ESSENTIAL ROSE FACIALAA
Time 60min. With back massage 90min
Luxurious rose oils help condition the skin and deeply nourish. The
result is a smooth, radiant complexion and a relaxed state of mind.
SKIN SOLUTIONS FACIALAA
Time 60min. With back massage 90min
This treatment regulates problem skin, leaving the complexion
instantly bright and radiant.
DEEP CLEANSE FACIALAA
Time 60min (with steaming, extraction and hot towel compresses)
An intensive treatment that incorporates steaming, extraction and hot
towel compresses, alongside facial massage and a freshwater mud
mask, leaving a super clean and fresh skin.
SOOTHING FACIALAA
Time 60min. With back massage 90min
A truly soothing and calming facial suitable for irritated or inflamed
skin, helping to reduce redness, nourish, sooth, and restore the skin’s
natural radiance.
THE REFINERY ULTIMATE FACE AND BODY TREATMENT Time 90min Achieve a heightened state of relaxation and well-being. Begin your experience with a back cleanse and exfoliation that refreshes the skin. Continue the journey with a stress relieving back massage and therapeutic Ayurvedic scalp massage to pinpoint areas of tension, bringing relief to tired or aching muscles. Then enjoy a deep cleansing facial using an exotic blend of the finest essential oils and effective natural botanicals unique to the Refinery range, whilst rebalancing your skin, leaving it bright, supple and refreshed. THE REFINERY ESSENTIAL FACIAL Time 60min When time is short and you need to look your best, this deep cleansing and brightening facial, will leave your skin looking clean and luminous. THE REFINERY POWER LIFT FACIAL Time 90min A thorough and results-driven facial utilising 'galvanic and micro-current' to increase the power of the active products and stimulate the skin at the deepest level. Facial muscles are lifted and toned and skin is boosted and hydrated, smoothing fine lines and wrinkles. A pressure point massage is carried out on the neck and shoulder area to aid relaxation.
TREATMENTS
ENHANCERS PREGNANCY
TREATMENTS
INTENSELY NOURISHING HAIR TREATMENTAA
Time 30min
Richly scented essential oils are massaged into the hair,
releasing tension, conditioning the scalp and leaving hair
super-shiny, glossy and nourished.
INSTANT EYE REPAIRAA
Time 30min
Specialised massage techniques improve micro-circulation
and drainage, helping to reduce puffiness, whilst the natural
plant extracts and oils work to leave the eyes fresh, bright and
youthful.
ULTIMATE ROSE PREGNANCY MASSAGEAA
Time 60min
Relieve stresses and strains, heavy legs and an aching
back with this all over body treatment. Includes relaxing
and rejuvenating full scalp and facial massage.
ULTIMATE ROSE POST PREGNANCY SKIN NOURISHERAA
Time 60min
This deeply restorative, pampering, all-over body treatment incorporates
exfoliation and the layering of rose based products, to immediately
restore the skin’s quality and appearance.
HAND TREATMENTS
FOOT TREATMENTS
AGE REPAIR HANDSAA
Time 30min
A combination of deeply restorative and nourishing
essential oils are combined to leave hands and arms looking
perfectly conditioned and feeling deeply moisturised.
TIRED HANDSAA
Time 30min
Refresh and support aching hands with this warming blend
of oils, which are massaged into arms and hands to
invigorate and revive.
INTENSELY NOURISHING HAND TREATMENTAA
Time 30min
A deeply restorative treatment for dry, hard working hands.
Skin is left feeling supple and velvety to the touch.
ROSE HYDRATING FOOT TREATMENTAA
Time 30min
A combination of rose, geranium and lavender work to help
leave rough, dry feet and heels intensely nourished and
smooth.
ACHING FOOT RELAXERAA
Time 30min
Relieve tired, aching feet and lower legs with this wonderfully
relaxing treatment.
HEAVY LEG REVIVERAA
Time 30min
Specialised massage techniques ease swollen legs and ankles,
leaving you feeling refreshed and energised.
INTENSELY NOURISHING FOOT TREATMENTAA
Time 30min
Feet and lower legs feel silky soft and deeply moisturised after
the layering of rich body oil and cream.
Product Knowledge 1 day - (must be attended prior to any other course)
The Ultimate Aromatherapy Experience 2 days - (must be attended prior to all courses except Facials and
Scrubs & Wraps)
Facials (incl. Eye Treatment and Refinery Facials) 3 days
Intensive Muscle Release 1 day
Scrubs & Wraps 1 day
Body Refiner 1 day
Pregnancy – Ultimate Rose Pregnancy Massage 1 day
Aroma Radiance Lift Facials 3 days - Attendees must have been trained in Facials prior to this
course
ALL TREATMENT TRAINING INCLUDES A THEORY SESSION OF THE TREATMENT PROCEDURES AND THE OPPORTUNITY FOR PRACTICAL WORK
TRAINING
All attendees of Aromatherapy Associates training will receive a Training Manual which will be required on all training days.
TRAINING CONT’D
• Product Incentive e.g. sell 30, receive 3 products of your choice
• Designer gifts
• AA Specialist Training e.g. Retail
INCENTIVES
• WASH
• LOTION
• SHAMPOO
• CONDITIONER
ALSO :
• 5 LITRE REFILL
• TAMPER PROOF DISPENSER BRACKETS
WASHROOM
POINT OF SALE & LITERATURE (selection only)
For the point of sales literature, we have developed a range of items exclusively available to retailers. Among other things this range consists of the ‘Customer Consultation’, which is a fantastic tool for data capturing and it will increase the number of returning customers. The general range of literature includes ‘The Refinery’ brochure featuring our men’s skincare range, post cards of new product launches, a general product brochure showcasing the range in it entirety and our seasonal brochures.
CUSTOMER CONSULTATION THE REFINERY BROCHURE
ROSE INFINITY TRI-FOLD BROCHURE
SEASONAL COLLECTION BROCHURE 2013