AAVSO Annual CampaignMatthew Templeton, Mike Simonsen, Rebecca Turner, Arne HendenOctober 2013

Beginning May 2014

Head Start

Pre-campaign pledges will be sought after, starting in mid-January each year

The goal being to have ⅓ to ½ the goal in pledges or cash before the annual announcement

Monetary Goals $30,000 – 2014

$40,000 – 2015

$50,000 – 2016

Set realistic goals based on current giving levels. No one will complain if we exceed our goal.

Who will be involved? Development Director External Chair Volunteers HQ Staff Director AAVSO Council

Strategic Goals

Help bridge the gap between budget requirements and 5% withdrawal from the endowment.

Put staff priority back onto service instead of fundraising.

Do more work that is aligned with our mission.

What can Council do? Give the green light for this as a

permanent part of the fundraising plan. Support the campaign in public and

privately. Financial support - 100% at whatever

level is appropriate – or, set up a challenge or matching grant

Pledge of support in writing

Yes, this will be an annual fundraising activity

Yes, Council will devote the time and effort to support the campaign

Yes, Council will support the campaign financially- either 100% as individuals or by establishing a matching or challenge grant each year.

Thank you