a/b & multivariate testing
DESCRIPTION
Présentation "A/B & MultiVariate Testing" du premier Web Analytics Camp ayant eu lieu dans le cadre des Journées Contenu Web Idemmatic le vendredi 5 mars 2010 de 14 h à 17 h à Euratechnologies (Lille).TRANSCRIPT
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A/B & MultiVariate Testing
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trafic conversion valeur CA
leviers de la performance
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les références optim°
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Version 1
Version 2
Version 3
0,62 % 0,65 % 0,60 % 0,74 %
le testing
+ 20%
Version originale
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les méthodes de testing
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A/B Testing Multi-Variate Testing
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cas clientsoptim° conversion
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5. Landing pageMultiVariate testing (2 versions)
1. Tunnel de commandeA/B Testing - Split path (2 versions)
2. Fiche produitA/B Testing (2 versions)
4. Landing pageMultivariate Testing (128 versions)
6. Home pageMultiVariate testing (2 versions)
à la carte
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#1 KING JOUET - Process de commande
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#1 KING JOUET - Process de commande
version de contrôle version de test
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#1 KING JOUET - Process de commande
version de contrôle
+21%
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#2 KING JOUET - Fiche Produit
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#2 KING JOUET - Fiche Produit
version de contrôle
version de test
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#2 KING JOUET - Fiche Produit
version de contrôle
+10%
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#3 COFIDIS - Landing Page
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#3 COFIDIS - Landing Page
128 combinaisons
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#3 COFIDIS - Landing Page
version de contrôle +14%
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#3 COFIDIS - Landing Page
+22%
segment 1 segment 2 segment 3
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#5 GAN - Landing Page
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#5 GAN - Landing Page
version de contrôle version de test
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#5 GAN - Landing Page
version de contrôle
+7%
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#6 CLIIC
version de contrôle
Version de test
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#6 CLIIC
version de contrôle
+27%