a/b testing with real examples and results
TRANSCRIPT
83% Increase in Signups
1.09% Increase
43.3% Increase In Sales
73% Increase!
12% in clicks
increased opens by 26%, unique clicks by 37%, and sales by 104%
Increase Clicks by 325%
368% In Leads
8.2% Increase in CTR
88% Increase In Clicks
2%
6.49% More!
Things To A/B Test
• Buttons
• Content
• Pictures (Visual Media)
• Funnel
• Placements
• Forms
• Site Navigation
• Mobile Responsive
• Advertising Placement
• Social
• Pricing Tables
• Sales Pitch :)
Tools
• Optimizely
• Unbounce
• Google Analytics/Optimizer
• Kissmetrics
• Hubspot
• Visual Website Optimizer
