Search Engine Optimization (SEO) is the process of Improving thevisibility of a website or a web page in search engines "Natural", orun-paid ("Organic" or " Algorithmic) search results.

SEO INDUSTRYINFOGRAPHIC SURVEY

2014

BROUGHT TO YOU BY

Abacus Desk

Fun Facts

of online traffic to businesswebsites comes from searchengines.

of companies expect to

increase their SEO budget.

Look up SEO on Google

every Second..

94%

865 Million

3.5 People

67%

2

of Websites globally

mention "SEO"

The bottom line is that inbound marketing is one of the most effective and inexpensivebranding exercise. It improves customer confidence on your product, it increase yourmarket reach and it also works for you 24x7. Abacus Desk helps you realize the truepotential of the Internet using effective SEO and Social Marketing.

Why you need SEO ?

SEO is an important inbound marketing tool, Since every one is looking for information related to business service or product online. Being found on search results is an option you can’t overlook.

Internet has global reach so not only you can serve your local customers, you can also eye the global market as well. Since its all integrated, SEO does wonder to your brand reputation.

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Google is truly considered as the gatewayto the internet. Its most preferred searchengine followed by Bing / Yahoo. Such isthe might of Google that Yahoo and Binghad to join hands to compete in searchadvertising and they are still distantsecond to Google. Abacus Desk hascertified partnerships with both Googleand Bing to get you the best of bothworlds.

Market Share of Search Engines

Google is the Master of Search !04%ASK

73%Google

23%Yahoo/Bing

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With the option to profile your users Internet Marketing helps you to penetrate evendeeper than you can ever imagine. Abacus Desk can help you micro target your userbased on Language, Gender, City, Country, Device type and even by the content theylike to consume.

Knowing Your Target user.

Male are the leading users of internet and thus are majority consumers of

search results.

Women are close second but are more spenders compared to men.

52%Men

48%Women

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Targeting specific user profiles is a hugeadvantage that comes with internetmarketing. Abacus Desk uses the contentmarketing and social media marketing totarget the audience which can get easilyconverted to more business.

Targeting the Right Users

Search Engines are most effective medium to reach your TG

75% users find a websitevia Search Engines

6

18

7

11

39

25

Mobile MarketingArticle MarketingS.Media MarketingEmail MarketingVideo Marketing

An effective SEO campaign shouldcover all the tactics. You need to havequality content presence and userengagement across all platforms.Abacus Desk has a team of expertswhich will strategize your campaignand will get your brand positiverecognition signals across allplatforms.

What does it takes !

SEO Tactics Share

SEOTactics

7

INDIA has the most concentration of web design Agenciesunlike the west where the SEO and Online Advertising conceptis more prominent. Abacus Desk is the preferred inboundmarketing agency for businesses in US and Canada.

Agency/Consultancy type

USA AUSTRALIA CANADAINDIA

SEO ConsultancyWeb Design ConsultancyViral MarketingAdvertisingS.Media Marketing

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5 Key SEO Service Areas

Analytics

Understanding the market and current traffic trends

Fine tuning the website and landing pages for rankings

Engaging users on Social media and optimizing the presence on social media

Creating and distributing quality content like blogs, videos, graphics and presenations.

Networking and opportuniites to build quality links.

Optimization

Social Media

Content marketing

Link building

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Web Marketing Process

Web Marketing varies a from one campaign to the other, but the thumb rule for every campaign has to cover all these techniques in varied quantity depending on campaign requirements.

43%Search Engine

Marketing

28%Social Media

Marketing

19%Paid

Marketing

10%Article

Marketing

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Main Factors of SEO

Programmers

MarketingStuff

CommunityManagers

Users

On-pageFactors

Off-pageFactors

SocialNetworks

Analysis

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The challenge to get consistentrankings and traffic is to cover all thechannels and platforms. They say ifContent is the King the Distribution isthe queen. We at Abacus Desk havethis unique approach to distributecontent across all platforms and to getmaximum visibility.

The 360 Degree SEO

We cover all the bases !

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22%12%25%13%

Its very important to use the analytics from various sources correctly deduce theeffectiveness of any campaign. Abacus Desk uses the top Analytic tools to be on top ofthe game. We have google certified analytics professionals in our team.

Top 5 Analytics

Google AnalyticsWordPress StatsOmnitureKiss metricsCompete

18%

Top 5 Analytics Tools

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Abacus Desk uses the best tools availableto positing your brand in the intended geolocations. We have strategic partnershipswith brands which helps us to achive this.

Geo Targeting

Geotargeting is another huge advantage with SEO

71%

58%87%

56%

Targeting Tools

Content Social MediaLocal SEOPaid Search AdvertisingDisplay Advertising

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Information makes people powerful, theylike to make well informed decisions anddo like the process of doing researchbefore any purchase.

Abacus Desk gets your business contentamplified by the thought leaders in yourindustry, With positive reviews from thehigh Authority blogs you are bound to getbetter conversion rates.

Networking with Thought Leaders

9 out of 10 people read reviews online before making any purchase decision.

Thought Leaders are Great Resources to amplify the content.

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We are still just 14% of our totalpopulation. Its only gonna go up fromhere. Internet is the major influencerand your can’t ignore it. We at AbacusDesk leave no stone unturned to getyou on top of contextual searchresults. We do quality content, linkbuilding and social media marketing.

The SEO Pyramid

245 Million People in

India use the internetSocial

Link Building

Keyword Research

& Targeting

Accessible, Quality Content

On-site User,

Engagement,

Social Media,

Viral Marketing...

Keyword

brainstorming,

Anchor text, H1s,

Metas, Text...

Link creation,

Scalable,

Content-based

Link Strategies...

URL structure, Sitemaps, Bot Accessibility...

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Social Media Marketing tops the most important web marketing channel, This is atrend which will not go down. We might see a increase in the Pay Per Click campaignsas they provide instant results. But SEO still is a good investment as it does wonder tobrand reputation.

Top 5 SEO Channels

34%58% 62%

76%

30%

The Most important WebMarketing Channel - 2015

Online Advertising

Search Engines Optimization

Video Marketing

Social Media Marketing

Pay Per Click

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Information technology is effecting ourlives in more way than we canimagine. Its fuelling business growth,and driving innovation. We are AbacusDesk are aware of the core idea of awinning web presence, It should coverall bases from being browser friendlyto having a great social engagement.

Winning Web Presence

Its every where and its got you that’s why its called web

Essentials of a Winning web Presence

Browser FriendlySearch Friendly Mobile ReadyOnline ReputationSocial Presence

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This is too big a market to be ignored,Smart phones have been the biggestdriver of Social media and web to themasses.

So it becomes all the more importantto have a website which is mobileready and that’s why we have expertsin responsive web design and webapplications.

Mobile SEO

117 Million People in India use the Mobile Internet

Next Big Growth

100 Users=

Your Mobile Site

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Social Media has changed themarketing landscape, Elections arewon using social media. Its tooimportant to ignore.

We know that social media plays ahuge role in your brand positioningthat’s why we are partners with SocialMedia Giants like Facebook

Social Media Marketing

Social Lead Conversion rate is 13% Higher than the average lead conversion rage.

54%Online users rely on social media for their buying decisions

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Search Engine Word Map

Over 10Billions

Over 02Billions

Over 09Billions

Over 03Billions

Over 09Billions

Over 05Billions

OVER 1000 BILLIONSGlobal searches being conducted every month

USAFranceIndiaBrazilRussiaAustralia

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Search Engines are growing smarter, they are developing a better understanding ofhuman behavior. Google is quick to penalize all the shortcuts like keyword stuffing,paid links and cloaking. We are Abacus Desk only use Ethical SEO techniques to get youpromoted and that is creating quality content and engaging your users effectively.

The Short Cuts to Avoid

Paid links Stuffing Cloaking Hiding Link Spam

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Get in Touch

Address (Head Office) 5E/7 B.P Railway Road. Faridabad 121001

PhoneMobile: (+91 ) 9350059390Phone: (+0129 ) 4021258

NetworkNew York: (+1 ) 973 234 3941

WebWebsite: www.abacusdesk.comEmail: info@abacusdesk.com

Social MediaTwitter:twitter.com/abacuswebdesignFacebook: facebook.com/abacusdesk

SkypeYou can set up an Online chatwith us via Skype 24/7Username: manumayank12

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