abandoning the silent treatment for a better … · research and apply for jobs and who aren’t...
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ABANDONING THE SILENT
TREATMENT FOR A BETTER
CANDIDATE EXPERIENCE
SEPTEMBER 7, 2016 | SAN DIEGO, CA
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ELIZABETH WURM
VP, Client Success
IntraWorlds
TODAY‘S PRESENTERS
KEVIN GROSSMAN
VP, NAM
Talent Board
• IntraWorlds empowers its clients to
develop stronger relationships with top
talent to convert initial interest to
application.
• IntraWorlds is a cloud-based software-as-
a-service provider for talent relationship
management and engagement
solutions.
• Globally headquartered in Germany, data
privacy and information security are the
cornerstone of our business.
• Our clients are among the Fortune 1000
and professional service organizations
that understand people are the biggest
competitive differentiator.
I N T R A W O R L D S
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T A L E N T B O A R D
• Talent Board is a non-profit organization
focused on the elevation and promotion of a
quality candidate experience.
• Founded in 2011 in North America the
Talent Board was established as a non-profit
(501-c3) corporation, with headquarters in
the state of California and governed by the
Attorney General.
• In 2012 the program expanded Global
efforts establishing a sister entity in Great
Britain also approved as a non-profit/charity
entity.
• The Talent Board’s mission is to create –
surveys, data analysis, benchmarking, and
research – to better understand and overall
improved the global job candidate
experience for all involved (candidates,
recruiters, managers, etc.)
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Confidential benchmarking data that compares their
practices against the aggregate of all participating
companies.
A confidential candidate survey developed by Talent Board
and administered by the participating employers directly.
Access to industry peers and experts on the candidate
experience.
If applicable, industry recognition as a leader in candidate
experience.
Complimentary participation in the Candidate Awards and
Research process.
A risk-free tool for improvement – the identity of companies
that do not win the award are not disclosed.
Learn more by visiting:
http://www.thetalentboard.org/cande-awards/how-to-apply/
Employers who participate in the CandEs enjoy the following benefits:
BENEFITS OF RESEARCH PARTICIPATION
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NAM
2 Countries
200+ Companies
130,000 Candidates
50 Winners
EMEA
8 Countries
150+ Companies
15,000 Candidates
37 Winners
APAC
10 Countries
24+ Companies
3000+ Candidates
11 Winners
2015 GLOBAL CANDES BY THE NUMBERS
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2015 NAM CANDE WINNERS
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2015 EMEA CANDE WINNERS
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CANDES BY THE
NUMBERS
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Increased Over 3 Years
By the Numbers…
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By the Numbers…
Interesting Distribution
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New for 2016
By the Numbers…
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New for 2016
By the Numbers…
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By the Numbers…
158/30/16
Interesting Distribution
By the Numbers…
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By the Numbers…
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Interesting Distribution
By the Numbers…
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43,000
Missed opportunity with these candidates
By the Numbers…
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46,000
Missed opportunity with these candidates
By the Numbers…
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49,000
Missed opportunity with these candidates
By the Numbers…
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59,000
Missed opportunity with these candidates
By the Numbers…
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This Part…
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Communication
leads to transparency
which is absolutely
crucial through every
stage of the
candidate journey.
Many organizations are ignoring the most basic aspect of
engaging with talent – consistent communication
throughout the entire recruitment process.
CONSTANT COMMUNICATION WITH
CANDIDATES IS KEY
Attract
Hire Recruit
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TALENT
ATTRACTION AND
SOURCING
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Talent Attract ion and Sourcing
Interesting Distribution
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Missed opportunity with an average of over
82% of candidates
Talent Attract ion and Sourcing
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Talent Attract ion and Sourcing
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Talent Attract ion and Sourcing
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ONE-STOP SHOP FOR CANDIDATES
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1. Pay Attention to Job Descriptions
2. Invest in the Right Channels
3. Your Career Site Matters (Ask for Feedback)
4. Include Employee Testimonials and Invest in Referral Programs
5. Leverage Your Existing Relationships
WHAT CANDE WINNERS DO BETTER
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THE APPLICATION
PROCESS
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The Appl icat ion Process
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Missed opportunity with an average of over 87% of candidates
The Appl icat ion Process
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Missed opportunity with all of these
candidates
The Appl icat ion Process
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The Appl icat ion Process
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The Appl icat ion Process
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1. Provide Status Updates
2. Acknowledge Skills and Experience
3. Communicate Often
WHAT CANDE WINNERS DO BETTER
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INTERVIEWING
AND SELECTION
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Interviewing and Select ion
Missed opportunity with an average of over
65% of candidates
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Missed opportunity with an average of over
87% of candidates
Interviewing and Select ion
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Interviewing and Select ion
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Interviewing and Select ion
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50% of
candidates are given
the silent treatment,
leaving them with no
indication of the
status of their
application
Candidates spend countless hours preparing
customized, online applications for your
company & your competitors
The silence they receive after their resume is
sent leaves room for assumptions to be made
about your organization
You have a chance to win a candidate not
only as an employee but as a customer as
well
3 things to keep in mind…
WHY CONSISTENT COMMUNICATION& DIRECT FEEDBACK IS CRUCIAL
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1. Prepare Your Candidates
2. Ask Relevant Questions
3. Provide Feedback
WHAT CANDE WINNERS DO BETTER
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SCREENING AND
DISPOSITIONING
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Missed opportunity with all these
candidates
Interviewing and Select ion
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Not Selected
Missed opportunity with on average of 75% of candidates
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Not Selected
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Not Selected
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1. Follow-up with candidates no matter what
2. Be clear and explain decisions
3. Ask relevant questions
4. Ask for candidate feedback
5. Give the candidates feedback
WHAT CANDE WINNERS DO BETTER
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CANDIDATE
RESENTMENT
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Candidate Sentiment
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Candidate Sentiment
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Candidate Sentiment
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Candidate Sentiment
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Candidates connections and wallets are
directly attached to the communications with
an organization
Whether you hire a candidate or not, by
leaving them in silence you’re creating a
negative attachment to your brand that has
a lasting impact
COMMUNICATION WITH CANDIDATES
DIRECTLY EFFECTS YOUR BRAND
Only 40% of
recruiters are even
required to respond
to a candidates
application
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Business Impact
Missed opportunity with on average of over 40%
of candidates
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THE BUSINESS IMPACT OF
CANDIDATE EXPERIENCE
* Six years of Talent Board talent acquisition and candidate experience research demonstrates conclusively that on average 41 percent of tens of thousands
of candidates globally who believe they have had a “negative” overall 1-star job seeker experience (based on a 1-5 Likert Scale rating) say they will definitely
take their alliance, product purchases and relationship somewhere else. On the other hand, 64 percent say they’ll definitely increase their employer
relationships based on the very positive job seeker experiences they’ve had. These aren’t just the job finalists either, but the majority of individuals who
research and apply for jobs and who aren’t hired. Employers participating in the 2016 Candidate Experience Awards (approximately 300 total) are now able
to measure the potential business impact with the data they receive from the Talent Board CandE Benchmark Program.
1-Star Experience: 41% will definitely take their alliances, product purchases
and relationships somewhere else due to very negative candidate experiences.*
5-Star Experience: 64% will definitely increase their employer
relationships due to very positive candidate experiences.*
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WHAT YOU SHOULD DO…
1. Define positive and negative experiences vs. resentment
2. Measure resentment with survey data (the CandEs)
3. Identify business impact based on candidate resentment
4. Make adjustments to reduce resentment – starting at the front end
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ELIZABETH WURM
VP, Client Success
IntraWorlds
@lizziewurm
www.linkedin.com/in/lizziewurm
C O N TA C T U S !
KEVIN GROSSMAN
VP, NAM
Talent Board
@KevinWGrossman
www.linkedin.com/in/kevinwgrossman