Targeted Household DistributionCertificateJanuary to December 2015

ABC DoorDrop

Key information

Certificate type Average Distribution per issueTargeted Household Distribution Average Propensity Index

Metric type Media owner's targeting statementDistribution The ABC Doordrop is a shared advertising opportunity for the household distribution

mini-brochures and catalogues. The pack targets consumers who have an interest in home

ABC Total décor and improvement with above average income levels.

300,482 Total average

Targeting criteriaPeriod Geo-demographic household profiling has been used to identify the following target

01/01/2015 - 31/12/2015 audience: Home owning consumers, age range 25-44, annual income bracket £30,000+,

car ownership 2+

No of Issues Who agree with the following TGI statements;2 "I am always looking for new home ideas"

"Home décor is of interest to me"

"I like to change décor as often as possible"

Data Sources

The following recognised data sources were used:

TGI

Experian Mosaic

Distribution MethodologyThe pack is distributed by the ABC distribution teams.

Contact details ABC audit opinionIf you require more information on this ABC has verified the processes that support the targeting statements, targeting criteria,

new scheme please contact: recognised data sources and process described above and audited the distribution including

Jan Pitt: 01442 200753 geo analysis.

or

Jo Bland: 01442 200839

ABC ref: A80745/12345678

Setting the standard

ABC Doordrop Media

300,482230

ABC Doordrop MediaJanuary to December 2015

Description of Targeting Process

The process followed is as described below:

1. TGI planning to identify optimum target audience profile.

2. Cross tabulation of TGI data to Mosaic 2014 to identify key Mosaic groups with a high propensity to contain this criteria.

3. High-indexing Mosaic profiles overlaid to the ABC universe to create a ranking list of postcode sectors by index

4. Optimum campaign distribution created to cover 300,000 households nationally.

5. Selection of required sectors for distribution schedule.

6. Production of distribution schedule comprising full postcodes and households covered.

Distribution analysis

Issue Distribution period Propensity Index # Products

Spring 23/03/2015 - 29/03/2015 250 300,228

Autumn 29/09/2015 - 04/10/2015 200 300,736

Average over period 300,482

NOTE: Media Owner would choose one or more Geo Analysis that best describes their product

Geo analysis could be done for each issue if requested by the Media Owner

Geo analysis (for the last issue in the period) - Option 1 - Postcode Sector

Area Postcode # of Products

Birmingham B75 5 3

Birmingham B75 6 13

Birmingham B75 7 2

Birmingham B76 3 14

Birmingham B76 4 17

Birmingham B76 5 4

........ .........

Total 300,736

Geo analysis (for the last issue in the period) - Option 2 - Regions

TV Region # of Products

Central Scotland 11,255

East of England 37,121

Lancashire 12,982

London 95,650

Midlands 53,418

North East 7,960

South West 3,456

Southern 36,791

Wales and West 32,272

Yorkshire 9,434 Grand Total 300736

ABC ref: A80745/12345678